UCP stands for Up Close & Personal

Transcription

1 UCP stands for Up Close & Personal

2 Our business is to help bring your customers closer to you

3 We use 5 tools to achieve these goals 2. Customer Loyalty 1. Coalition marketing 3. Database Marketing 4. CRM 5. Digital & Mobile marketing

4 UCP Among leading integrated communication agencies in India, offering complete solution under a single roof Nearly 10 years in business 70 member team Offices at Bangalore, Delhi and Mumbai Executed over 5,000 creative pieces, over1200 campaigns and over 220 projects and programs Specialize in delivering complete communication solution, end-to-end

5 Worked with 45 brands Diverse categories Tech, Telecom, Agri, FMCG, Retail, Lifestyle, Luxury, Healthcare and Finance Diverse media Direct mail, , mobile, online, events, tele-marketing Currently handle eight retail loyalty programs, five CRM programs and one coalition marketing program Tech clients

6 Strengths 1. Experience Diversified categories Handling large databases End-to-end management of any project or program 2. Communication and execution Across media 3. Team Self-motivated Young average age is 28 years 4. Strong, long-lasting relationship with clients 5. Adherence to values Transparency, integrity and client-focus 6. Domain expertise

7 Founding team Two people with most experience in loyalty, CRM and direct marketing Raj Bhatia Post Graduate from Indian Institute of Mass Communication, Delhi 24 years of experience in CRM, loyalty marketing, database-marketing and advertising Formerly President, Lintas Direct Previous assignments with JWT Direct, O&M and Grey Handled over 45 loyalty and CRM programs Ajay Row An IIM, Calcutta alumni 25 years of experience in marketing, CRM and advertising Formerly country head of Wunderman India Previous assignments include: ITC Hotels, Grey, Lintas, Customer Asset and Marketics Currently, Head of Tata Capital, handling CRM for entire Tata group Ajay is my former boss (Ajay moved out of company last year, but continues to be a mentor)

8 UCP Management Raj Bhatia, Co-founder & Managing Director (48 years) Amit Wilson, Director (35 years) (Director) Entrepreneur & Financial Advisor Formerly, investment banker; assignments with Deutsche Bank & Avendus Co-founder Star Records Management (P) Ltd IIM Bangalore alumni

9 UCP Management (cont ) Decentralized structure at branch level Led by Managers in each city Avantika Rai in Bangalore 31 years, Business Management graduate, 9 years in industry; 7 years in UCP Ruchita Chawla in Delhi 28 years, Business Management graduate, 6 years in industry; all 6 years in UCP Bhumika Choksi in Mumbai 28 years, Post graduate & Business Management graduate, 6 years in industry; one year in UCP Creative Department headed by Aparna Verma 47 years, Graduate from NID, Ahmedabad; 23 years in industry, 9 years in UCP Operations headed by Girish Menon 18 years in the industry; 8 years with UCP Experienced data-centre team Committed program management team

10 Have partnered over 40 brands across diversified categories Retail Hospitality Travel Healthcare Financial services Telecom Media Technology Publishing Automotive

11 Experience Direct/Database Marketing/ CRM Loyalty Management Coalition Loyalty Excalibur Retail Current Clients Current Clients Travel, Hospitality Healthcare Past Clients/ Projects Financial Services c Telecom, Media, Tech Past Clients/ Projects Others

12 Experience Direct/Database Marketing/ CRM Loyalty Management Coalition Loyalty Excalibur Retail Travel, Hospitality Healthcare Financial Services Current clients Telecom, Media, Tech Others

13 Current Relationships Client Name Brand/product Nature of services provided Tenure of Relationship Retail Titan Retail Loyalty 9 years Apparel Retail Loyalty 4.5 years Premium Salon & Spa Retail Loyalty 2.5 year Family Salon Colaition Marketing 6 months FMCG CRM & Database Marketing 1.5 years Apparel Retail Loyalty 4 years Ethos & Summit Retail chain Retail & Coalition Loyalty 3.5 years Books, leisure Colaition Marketing 6 months Cafes Retail & Coalition Loyalty 2 months Style Spa furniture stores Retail & Coalition Loyalty 4 months Pharmacy Colaition Marketing 1 month Apparel Colaition Marketing 6 months Apparel Retail Loyalty In process

14 Current Relationships (cont ) Client Name Brand/product Nature of services provided Tenure of Relationship Other categories Airline Colaition Marketing 1 year Farm Automotive CRM 2.5 years Software CRM & Database Marketing 4 years Publishing CRM & Database Marketing 1.5 years Yellow pages Database Marketing 1 year B2B products Database Marketing In process

15 What Differentiates Us? A passion for results: Junoon! And tangibles like: Depth and width of experience Commitment to end-result Adherence to deadlines, no matter what

16 Functional structure, flat organization Think Spaghetti Cross-functional, cross branch UCP team members working offsite Centralized creative team

17 Where are we today? We re among the top 5 Database marketing agencies in India 70% of our growth is a result of client referrals or new business from existing clients We ve never knocked any door to participate in a speculative pitch A third of UCP s associates have been in the company for five years or more We enjoy lowest attrition rate in the industry And, we ve never been fired!

18 Clients certainly like us! Autodesk is a world leader 3D design, engineering, and entertainment software industry and we expect our vendors also to be best-in-class in the delivery of services. In the course of our engagement over the last few years, we are excited and impressed by UCP s ability to support the successful execution of our marketing plans. Appreciable understanding of our business and the industry segments that we address, committed, focused and responsive team and strong infrastructure are important enablers that help them meet our stringent requirements. Good job team keep it coming! Jayant Keswani Head - Marketing (India & SAARC Region) Working with Raj and UCP direct has been fantastic. We have been working with them on our parlours, on a loyalty program for our Limelite members, and it has been a great experience. Great business understanding, very good response rate from the team and great leadership from Raj Visvanathan Sambasivam General Manager Marketing Services UCP has a good degree of expertise in the CRM space. The key to a robust CRM program is the depth of consumer understanding and the willingness to mine consumer data - both of which I have seen ample evidence of. They are open to exploring alternatives, and work as true partners with their clients Shivaraj Subramaniam Head - Brand Strategy and Planning at Madura Fashion and Lifestyle

19 Talk to our clients 1) Vipul Mathur Marketing Head ( VF Arvind Brands-Lee) Ph No id- [email protected] 2) Yasho Saboo CEO (ETHOS) Ph No Id [email protected] 3) Shivaraj Subramanium Marketing Head- Van Heusen Ph No [email protected] tyabirla.com 4) Jayant Keswani Marketing Head ( Autodesk) Ph no [email protected] [email protected] 5) Vikas Kapoor Director Sales (Elsevier) Ph no id [email protected] 6) Ashwin Jaikanth Head of Marketing ( Escorts) [email protected] 7) Sukesh Jain COO (Airtel) Ph No id [email protected] 8) Rishi Vasudev Business Head Arrow & Gant Ph No id [email protected]

20 Thank You!