TABLE OF CONTENTS. Introduction Industry Overview... 2 Background Story... 3 About Favado Getting Started. Core Features

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1 TABLE OF CONTENTS 1 Introduction Industry Overview 2 Background Story 3 About Favado 4 2 Getting Started 3 Core Features 4 Specific Uses for Favado App Additional Information Customer Testimonials & Feedback 10 Industry Statistics vs Industry Overview 11 Contact Information 11

2 1 INTRODUCTION Industry Overview Groceries are the third largest consumer expense1, gobbling up much larger portions of monthly budgets than necessary In 2011, consumers spent $400 billion on groceries2 There s been a surge in supercenters and small form stores (such as Dollar Mart, Dollar General ) all offering their own weekly sales The competition for the dollar is a tough one for retailers, and many are offering personalized programs and branded apps All are helpful to consumers, but present only one point of view of what s on sale within a zip code When it comes to groceries, consumers want a choice on where to spend their money and will take extra steps to save Booz & Co recently reported that a majority (57%) of US shoppers say they are less loyal to any one retailer since they shop around more to find the best value This creates a challenge for retailers and an opportunity for consumers using technology The main problem for consumers, though, is knowing when what they want is on sale, and where; or knowing what s on sale for those unplanned stops Easy right? Not the way most people are doing it now For many shoppers this process requires reading about sales on blogs, checking newspaper inserts, making lists and cross-referencing across stores to find the best deal, then layering in manufacturer coupons Or, they don t look at all and find the prices of grocery and food items eating their lunch, so to speak The good news is that mobile technology can make shopping easier for every consumer They can save money on things they buy every day in grocery and drug stores Currently, 52 percent of US consumers already use technology in their grocery shopping experience3 But the piece that ties it all together has been missing One mobile place where a consumer can gain access to information across multiple stores within an area, easily identify sales on favorite items, get the best possible price through links to coupons, and get information about inserts and flyers A know-before-you-go resource 1 [Groceries are the] 3rd largest consumer expense: BLS 2011 Consumer Expenditures, Food At Home 2 In 2011, Consumers spent $400 Billion on groceries (appendix 1 - USDA Economic Research Service Food Expenditure Series) Description 3 52 percent of US consumers use technology in their grocery shopping experience (Booz & Co) 4 The majority (57%) of US shoppers say they are less loyal to any one retailer since they shop around more to find the best value, based on the FutureBuy 2013 study (GFK) 2

3 Background Story Savingscom was founded in 2007 and is a top destination for coupons and deals from merchant web sites and stores The site consists of an in-depth database of online coupons Shoppers can access thousands of exclusive offers from the biggest retailer names along with active deals from online and national retailers, daily deal sites and grocery brands More than 5 million shoppers turn to Savingscom each month as their trusted resource for deals and to interact with the site's popular community of online coupon experts, the DealPros The team at Savingscom noticed a trend three years ago grocery and coupons was the number one searched term on the site When investigating further there were two key observations: 1) Savingscom discovered a massive audience looking to save money in easy ways Sacrificing quality of life when cutting back was painful But saving in one place allowed consumers to spend somewhere else a new house, a child s education, that vacation they really need, or just to make ends meet Saving on groceries specifically was a way people adjusted to the recession, with some going to great lengths to save Content related to tips and access to grocery sales lists had an active and massive audience led by DealPros 2) No all-in-one-place app App offerings were varied, some great at one thing (such as list making) while others weak when trying to do everything (using standard data) Major retailers had their own apps and reward programs but relying on those alone meant shoppers missed out on items on sale right across the street The team set out to build an app that aggregates across stores, lets shoppers easily build, manage and share lists, and lets them discover additional savings on sale items for double the discount In early 2013, Savingscom released Grocery Nation, an alpha version of Favado, in the Ohio and Indiana markets with sale information across 10 stores, representing supermarkets and small-form stores Shoppers were able to make lists and compare prices by zipcode saving a great deal of time and money The feedback was overwhelmingly positive and showed strong and consistent adoption, indicating a greater need for a national solution Highlights and observations included: Users of Grocery Nation were using the app on average between 2-3 minutes per session In that time, they were browsing sales from an average of 6 local stores They added an average of 7 sale items to their shopping list per week And most importantly, they came back several times a week for new sales 3

4 Introducing Favado is a mobile savings app that helps shoppers save money and not overspend on everyday items by notifying them when their favorite grocery and drugstore items are on sale Favado uses a combination of industry data and information from money saving experts who hand-select sales and coupons every week in more than 65,000 grocery and drugstores nationwide to enable discovery of the best deals for savings up to 70% on everyday items With Favado, consumers can significantly reduce their grocery spending and free up cash so that they can more quickly achieve their overall financial goals and dreams In addition to the money saved, they will also find that they spend less time on the grocery list making process, saving themselves from wondering if they could have gotten a better deal somewhere else At launch, and going forward on a weekly basis, our experts hand select and update over 40,000 sale and coupon combinations for nearly 100 grocery and drugstore chains across the country 4

5 2 GET STARTED How to download the app and set up an account Please following the steps outlined below to download latest version of the app on Android & ios smartphones If you have any questions, please 1 To start using the app yourself as a shopper simply download Favado from either the Apple AppStore, or from Google Play for Android 2 Once the app is installed on your phone, you ll be asked to set up an account and then log-in to the app 3 If you would like to become an affiliate for Favado, and promote it with your own unique URL to your readers, please favadopromoter@gmailcom for promoter information and contract Promoters add their own coupon printing site affiliate links within the app, so that consumers who download the app through the promoter s unique URL print coupons from their shopping lists Affiliates earn money from those prints for the next seven years! 5

6 3 CORE FEATURES 1Compare prices: Favado features sales information for favorite grocery, drug and big box chains stores that touch every corner of the country Often two stores offer the same product on sale at the same time Easily compare prices on specific items or categories across multiple stores at once 2Easy organization: Save time by building and sharing shopping lists for the week, of favorites, or those once-in-awhile stock-up items 6

7 CORE FEATURES 3Top deals: We partner with industry experts who provide additional regional sales data to Favado These experts pick their favorite top deals for the week to help shoppers save even more 4Personalized sales: Most people buy the same items week to week Save favorite products and brands to the Faves list to see stores offering sales on preferred items 5Notifications: Hate missing a new sale? We ll send notifications of new sales for specifically selected stores 6Coupon matching: Ever bought something to realize later there was a coupon? Combining sales and coupons is the secret weapon for a lot of shoppers Favado lets them know when additional savings are available and where to find them 7

8 4 SPECIFIC USES FOR THE FAVADO APP 1 Select stores Use the Near Me button in the store setup, and Favado will show the stores in the surrounding area that we currently cover Simply tap preferred stores to add them to the queue The more stores selected, the more choice there will be when comparing sales 2 Compare prices across stores After adding stores, tap ALL to pull up all products on sale in one list sorted by categories, which include frozen foods, personal care, pharmacy, meats, condiments, produce, deli and more Looking for organic? There s an entire category to make it easy 8

9 SPECIFIC USES FOR THE FAVADO APP 3 Make a grocery list Tap Add to List on a few products from a few stores to build a shopping list Then tap on the list icon to view each shopping list for each store Next, go back to the sales lists and add a few products that have a red paperclip And then, the list to yourself to see format and links to any printable coupons 4 Find coupons that match with sale prices, then the list to print the coupons Pull up the grocery or Faves list and look for an item with a red paperclip Tap that item to be taken to an overview with the best possible price from combining sales with coupons or incentives 5 Build a personalized sales list Select at least 3 of the stores in the top nav bar Pull up the menu and tap Edit Favorites and select preferred product item and brands, such as Ziploc and Steak 6 Browse the Best Deals Click on the "Best" section and notice that the deals in this section are all noted with the red blink On other lists, the deals that have been marked as the top deals by our money saving experts will have the red blink notation 9

10 5 ADDITIONAL INFORMATION Testimonials & Feedback I've never used any app like this before, but I definitely need to be so that I can save more money at the grocery store" - Liza, in Denver, CO There are 3 major grocery stores in my area and I love love love that I can find the deals for all the stores in one place and find the best deals at each store I don t have to lay out all the grocery store circulars and flip back and forth as I make my shopping list It s all in the app, love it - Elise, in Omaha, NE I was looking for a simplified way to do my grocery shopping and list, so I downloaded several apps Tried a couple, didn't like them Then I tried Beepie and I fell in love Grocery Nation makes it so easy I check out the top deals, do a quick run through of each store to see what's on sale and then start to make my list I LOVE the search I can look up milk or bread and the comparisons are right there No work at all Just last night I was just running in to use the ATM and realized I was out of 2 liter soda I walked back to get them and was headed to the front when I thought, I should see if these are on sale anywhere Sure enough, that store was cheapest and I saved 39 on each bottle I can go on and on about how much I love this app I can't thank you enough for this app I ABSOLUTELY LOVE IT! - Jennifer, in Urbana, OH I love that there are so many stores in my area in the app See what's on sale in all my stores, all in one placei appreciate all of the work that's put into the app, because I found prices that were cut in halfi really need that these days" - Karen, in Marietta, GA 10

11 Industry Statistics VS Industry Overview Consumers spent $400 Billion on groceries in 2011: USDA Economic Research Service Food Expenditure Series Groceries are the 3rd largest consumer expense: BLS 2011 Consumer Expenditures, Food At Home 52 percent of US consumers use technology in their grocery shopping experience (Booz & Co) 31 percent of US consumers use their mobile phones while at the store (Booz & Co) The majority (57%) of US shoppers say they are less loyal to any one retailer since they shop around more to find the best value, based on the FutureBuy 2013 study (GFK) 28% of grocery shoppers indicated they regularly print a coupon from a website before, during or after their grocery shopping trips, up from 24% in the Fall of 2012 (Acosta) When considering what matters most to them in a primary store besides a convenient location, the top two reasons consumers gave were lower prices in general (61%) and lower prices on specific items (53%) (FMI, US Grocery Shopper TrendS 2012) Nearly a third (32%) are using online coupons while a nearly equal amount (31%) are using mobile technology when grocery shopping for tasks such as making shopping lists, finding recipes, or researching products (FMI, US Grocery Shopper TrendS 2012) Almost one in four shoppers (23%) are checking prices at multiple stores online before they go grocery shopping One quarter of shoppers (25%) use technology in at least two ways when grocery shopping, with one out of ten shoppers (9%) using it in three ways (FMI, US Grocery Shopper TrendS 2012) Since 2005, the number of dollar stores and hard discount stores both grew by 23% and super- centers by 48%, while supermarket numbers only grew by 4% (FMI, US Grocery Shopper TrendS 2012) Contact Information Savingscom 2225 S Carmelina Ave Los Angeles, CA