INVESTOR RELATIONS TOOLKIT. Linda Jackson, Corporate Services, Thomson Reuters
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1 INVESTOR RELATIONS TOOLKIT Linda Jackson, Corporate Services, Thomson Reuters
2 AGENDA Introduction Basic IR tools Desktop Tools Shareholder Identification Tools Communication Tools 2
3 INVESTOR RELATIONS TOOL KIT Communications Solutions Desktop Information Tools How can I communicate? What is happening? Shareholder Identification Who owns my shares? What shall I do about it? 3
4 DESKTOP INFORMATION TOOLS Web-based information platform designed for the IR professional 4
5 TYPICAL FEATURES BENEFITS MARKET DATA Real time news and data Monitor share price and that of peers Keep up to date with financial market activity PUBLIC OWNERSHIP DATA Ownership Contacts CONTACTS/CRM A database of 50,000 buy and sell side professionals BROKER RESEARCH (First Call) See which institutions are invested in the company and peers Understand which investors are bulls, bears or activists in the stock See detailed profiles on investment professionals + summary meeting reports Links into companies private database tracking all changes See broker research on the market and its peers See market consensus on earnings forecasts COMPANY INFORMATION Key company data See detailed financial statements and key facts about other organisations Understand peer company fundamentals DIARY OF EVENTS STREET EVENTS/CorpComm post its webcast/transcript in events diary aimed at investment professionals see viewing statistics of webcast and website traffic IR COMMUNITY BLOG IR Hub Hub for information and thought leadership pieces on the IR industry Allows IRO to blog and exchange ideas on best practice 5
6 SHAREHOLDER IDENTIFICATION TOOLS Share/bondholder Identification Who owns your shares / debt and why Perception Studies What are your investors thinking Investor Targeting Who should be investing in you 6
7 OWNERSHIP AND PEER ANALYSIS 7
8 TOP 15 BONDHOLDERS 8% Note due 19/01/2010 XS Institution Percent of Note Current Holdings Overall Holdings BI Asset Management Fondsmæglerselskab A/S 6.34% 15,818,000 15,818,000 Investment Advisor 1 1 Pioneer Investments Kapitalanlagegesellschaft mbh 3.48% 8,693,000 8,693,000 Investment Advisor 2 6 Pioneer Investment Management Ltd. 2.21% 5,515,000 5,551,000 Investment Advisor 3 12 Bank Julius Bär & Co. Ltd. 2.06% 5,147,000 6,297,000 Bank & Trust 4 10 Fidelity International Limited 2.04% 5,090,000 15,035,000 Investment Advisor 5 2 VTB Bank Austria 2.00% 5,000,000 5,000,000 Bank & Trust 6 13 Union Bancaire Privée 1.98% 4,942,000 7,174,000 Investment Advisor 7 8 BNP Paribas Asset Management Singapore Ltd. 1.42% 3,550,000 3,550,000 Investment Advisor 8 17 ERSTE-SPARINVEST Kapitalanlagegesellschaft mbh 1.25% 3,108,000 7,997,000 Investment Advisor 9 7 Sydinvest 1.20% 3,000,000 3,000,000 Investment Advisor Clariden Leu 1.06% 2,649,000 2,649,000 Bank & Trust Reef Asset Management 1.00% 2,500,000 2,500,000 Investment Advisor FIDEURAM Bank (Luxembourg) SA 0.66% 1,650,000 4,665,000 Bank & Trust Allianz Invest Kapitalanlagegesellschaft mbh 0.63% 1,561,000 1,561,000 Investment Advisor INVESCO Asset Management Deutschland GmbH 0.61% 1,528,000 3,044,000 Investment Advisor Type Rank Aggregate Rank 20,000,000 15,000,000 10,000,000 Current Holdings Overall Holdings 5,000,000 0 BI Asset Management Fondsmægl... Pioneer Investments Kapitalanlag... Pioneer Investment Management Ltd. Bank Julius Bär & Co. Ltd. Fidelity International Limited VTB Bank Austria Union Bancaire Privée BNP Paribas Asset Management S... ERSTE-SPARINVEST Kapitalanla... Sydinvest Clariden Leu Reef Asset Management FIDEURAM Bank (Luxembourg) SA Allianz Invest Kapitalanlagegesell... INVESCO Asset Management Deu... 8
9 SAMPLES REPORT: - DAILY ANALYSIS 9
10 BENEFITS OF ADVISORY SERVICES Allows a company to: Know their investors and which institutions are buying or selling their company s securities. Understand what investors think about their company, and provide comparisons with their peers. Identify and target prospective investors, and understand how stakeholders will react to corporate changes (M&A, spin-off, dividend change, etc). Lower their borrowing costs in the debt markets and more effectively manage credit spreads. Track news and price moving events affecting their company, sector or the market. Measure the success of IR efforts, quantitatively and qualitatively. 10
11 COMMUNICATIONS TOOLS AUDIO WEBCAST 11
12 VIDEO WEBCAST Your company logo Video/ Speaker image Index: overview of slides with direct links (only on-demand) Synchronized slide presentation Speaker dropdown Video controls: stop, play, full screen, volume Bitrate dropdown: select your player and bandwidth Download links Slide control: full text search, navigation, zoom 12
13 INVESTOR FEEDBACK 13
14 WEB STATISTICS Stream Reporter Summary Presentations Portals Countries (heat map) Providers Viewers by time During live By hour By day By month Technical Browser Player version Platforms Available bandwidth Resolutions 14
15 BENEFITS OF AN IR WEBCAST Reaches a wide audience including investors who can t travel to presentations Identifies interest in your stock investors you may know and may not know Time and cost effective Meets regulations on fair disclosure Ensures company appears cutting edge Saves management time; investors who have seen the webcast don t need recap of entire presentation and can cut to main points 15
16 WEBSITE TOOLS Simple charting tools 16
17 Standard Website Contact Details Corporate Governance and FAQs Latest presentation Stock quote Recent News Subscribe to alerts Upcoming events 17
18 BESPOKE WEBSITE Highlights IR toolkit Stock Charting tool Events Calendar IR Contacts 18
19 FEEDBACK 19
20 BENEFITS OF IR WEBSITE First port of call for investors - reduces call traffic and demands on team A poorly structured website with little information will put investors off Regular, dynamic updates allow you to keep your IR audience up to date Allows constant benchmarking against other sites Allows you to track visitors Cost effective Cutting edge 20
21 ADDITIONAL WEBCAST TOOLS Interactive questions POD/VODcasts Post Event Polling RSS Feeds 21
22 IRO BLOG 22
23 SOCIAL MEDIA TOOLS Social Networking Tools Twitter Facebook Second Life etc Currently limited usage by IROs but interest growing and companies experimenting with new media Arcelor Mittal AGM on Second Life ebay twitters results Companies beginning to introduce social media policy Benefits currently not fully understood but ignore at your peril Next generation technology Blending of multimedia webhosting and casting on one platform Self Publiation Tools - Corporate YouTube 23
24 NEW MULTI MEDIA SOLUTIONS Multi channel players Video Archives Video Press Rooms, News Channels IP/TV solutions Self publication Thomson Reuters D Tour in a Channel Player Embedded clips Seamless integration into websites both our own webhosting platform or other websites Option for viral spreading of videos Video blogging Website embedded video press release 24
25 GENERAL TIPS Each company has different needs Determine your company s key objectives in IR Find a set of tools to suit you Get management buy-in Bring in external expertise if required to explain technology Explain concepts simply demonstrate benefits Start with simple tools and upgrade over time Audio webcast to Video webcast Basic website page to customised page Share ID to targetting 25
26 QUESTIONS? 26
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