AWS for M&E. Bhavik Vyas / [email protected] Amazon Web Services M&E Partner Eco-System Manager DEG Up in the Clouds May 2015

Transcription

1 AWS for M&E Bhavik Vyas / [email protected] Amazon Web Services M&E Partner Eco-System Manager DEG Up in the Clouds May Amazon.com, Inc. and its affiliates. All rights reserved. May not be copied, modified, or distributed in whole or in part without the express consent of Amazon.com, Inc.

2 About How Amazon did Amazon Web Services Deep experience in building and operating global web scale systems? get into cloud computing?

3 AWS Global Footprint Region South Bend Newark New York (3) London(2) Amsterdam (2) Stockholm Availability Zone Edge Locations Seattle Dublin Tokyo (2) San Jose Palo Alto Hayward Los Angeles (2) Paris (2) Madrid Ashburn(3) Jacksonville Milan Frankfurt(2) Seoul Osaka Dallas(2) St. Louis Mumbai Chennai Hong Kong (2) Miami Singapore (2) Sao Paulo Sydney

4 AWS Global Platform

5 AWS Architected for Enterprise Security Consistent, regular, exhaustive 3rd party evaluations Certifications and accreditations for workloads that matter

6 MPAA Security Best Practices Content Types In Scope RAW master, high/low-resolution, watermarked/spoiled, full/partial feature content, stills, clips, frames, shots, sequences, scripts, storyboards, as well as production and post-production deliverable formats in pre-and post-theatrical release windows AWS Services In Scope Amazon Elastic Compute Cloud (EC2), Amazon Virtual Private Cloud (VPC), Amazon Simple Storage Service (S3), Amazon Elastic Block Store (EBS), Amazon Relational Database Service (RDS), Amazon DynamoDB, Amazon VM Import, Elastic Load Balancing (ELB), Amazon Identity and Access Management (IAM), Amazon CloudFront, Amazon Glacier, AWS Import/Export, AWS Direct Connect, Amazon Route 53, Amazon Elastic Transcoder, and the supporting data centers

7 How Is the Cloud Being Leveraged Today?

8 Many Options for Media Consumers More content choices More devices to consume media Many ways to get the content to devices New experiences

9 Means More Monetization Opportunities, Right?

10 Turns Out There is Massive Complexity

11 Trends and Where Are Things Headed

12 Key Trend #1 Trend: More content and larger content formats leads to ever increasing storage requirements Implication: Managing storage is expensive and complex; the cloud shifts CapEx to OpEx, freeing resources

13 Key Trend #2 Trend: Requirements for processing media at scale will continue to increase Implication: Strategic use of the cloud was a competitive advantage; now it is a core competency

14 Key Trend #3 Trend: Content movement will continue to be the heavy lifting of media workflows Implication: Evolving from content transfer to content access will enable collapse of cost structures

15 Why AWS for Media? Content has gravity Process Content Process

16 Why AWS for Media? and inertia at volume Content

17 Why AWS for Media? it s easier to move processing to the content Content

18 And the possibilities are endless Content EC2 Spot S3 bucket access Secure DRM Unlimited Capacity Stream

19 And the possibilities are endless at scale Content EC2 Spot S3 bucket access Secure DRM Unlimited Capacity Stream

20 Key Partners M&E Eco-System INGEST STORE PROCESS MANAGE DELIVER SECURE INTEGRATE MONETIZE CREATE 20

21 What s Next?

22 Typical Cloud Digital Media Workflow Control Panel REST APIs Workflow Management Storage Manage ment Working Storage Playout Web Hosting Ingest Catalog Storage En/Trans code Monetize Delivery Archive Storage Encrypt AuthN/Z Analytics Ingest & Storage Processing Distribution

23 Shifting the Workflow to the Cloud

24 Bridging Into the Cloud The challenge comes down to bridging these physical world requirements with the virtual world of the cloud?

25 Continuing to Move Up the Workflow Post Production Remote/proxy/rough cut editing Visual effects/vxf Rending Content finishing Dailies Review and Approval End-to-End workflows Content creation & capture through distribution managed in the cloud and fully secured

26 aws.amazon.com