Expand Your Infrastructure with the Elastic Cloud. Mark Ryland Chief Solutions Architect Jenn Steele Product Marketing Manager

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1 Expand Your Infrastructure with the Elastic Cloud Mark Ryland Chief Solutions Architect Jenn Steele Product Marketing Manager

2 Today we re going to talk about The Cloud Scenarios Questions You Probably Have Q&A

3 Background: How Came Amazon to Pioneer the Cloud? More than 10 years ago began an internal transition to a rich services architecture Enabled engineering staff to focus on creating differentiated value rather than re-creating undifferentiated stuff Recognized enormous value to all organizations Amazon Web Services launched in 2006

4 Perspective on Scaling Each day Amazon Web Services adds enough new capacity to support all of Amazon.com s global infrastructure through the company s first 5 years, when it was a $2.76B annual revenue enterprise

5 S3 Scales Total Number of Objects Stored in Amazon S3 1 Trillion Peak Requests: 750,000+ per second 762 Billion 262 Billion 2.9 Billion 14 Billion 40 Billion 102 Billion Q Q Q Q Q Q June 2012

6 Global Infrastructure US GovCloud (US ITAR Region -- Oregon) US West x 2 (N. California and Oregon) US East (Northern Virginia) Europe West (Dublin) Asia Pacific Region (Singapore) Asia Pacific Region (Tokyo) LATAM (Sao Paola) 8 AWS Regions and growing 30+ AWS Edge Locations for CloudFront (CDN) & Route 53 (DNS) See

7 Core Compute & Storage Services Amazon EC2 Virtual Servers in the Cloud Your Choice of Linux and Windows Easy to Scale Up and Down Amazon EBS Hard Drive for Virtual Servers on EC2 Designed for High-Performance You can Mount a Drive or Boot from EBS Amazon S3 High-Volume Storage in the Cloud Designed for Durability and Scalability Number of Objects You can Store is Unlimited

8 Painful Scenarios (made less so)

9 An attorney walks into your office and says, I have 2 TB of documents and datasets coming over for a high-profile case; we need to host them here. And we need to do search and various kinds of analytics.

10 Cloud Solutions S3 object storage to ingest huge datasets Pay-as-you-go basis Upload via Internet or send hard disks to Import/Expert Service Copy to Elastic Block Storage if you need virtual disk drive access from EC2 Lots of on-premise gateway solutions to make it automatic

11 Cloud Solutions EC2 and Elastic Map Reduce for compute and analytics workloads Build and run Apache Lucene search clusters CloudSearch for interactive sites EMR: hosted Hadoop offerings (Apache and MapR) Hive, Hbase, Pig the Hadoop family of products

12 LARGE SCALE COMPUTING

13 You need to implement a case management system on a very tight timeline, but the hardware won t be available for 8 weeks. How can you test it ASAP so that it s not a disaster when you roll it out?

14 Development & Test Environments Easy to spin up compute, storage, and database services Developer workstations, too Use CloudFormation to orchestrate creation/evolution/deletion of entire stacks of virtual capabilities Classic elastic workload No idle gear on Sunday afternoon 14

15 Your predecessor operated IT under the Big Bang Theory, where every 4 years they spend millions of dollars on capex. It s been 4 years since the last big bang, and your infrastructure is shaky at best. However, your management says that they will NOT be shelling out for a replacement this year. What can you do?

16 Building Your Firm s Infrastructure Create Virtual Private Cloud Private IP address space with complete control over subnets and routes VPN to private on-premises network Deploy compute, storage, database nodes Deploy packaged product workloads (SharePoint, Exchange, SAP/Oracle, etc.) Integrate communication, web, and mobile apps Send with Amazon Simple Service Zero capex pay for what you use 16

17 Your disaster recovery plan was last updated during the processor wars, and you re pretty sure that the half rack of 1 GHz blades won t cut it for your firm if a disaster strikes. Your budget is limited, and your staffing is worse. Do you have any options other than to hope that disaster doesn t strike?

18 Disaster Recovery / Continuous Operations DR/COOP: another classic cloud workload Build systems, then quiesce and pay only storage costs Pilot light systems (such as replicated database) allow for faster cutover AWS Storage Gateway creates EBS snapshots from on-prem LUNs 18

19 DISASTER RECOVERY LOCAL APPS

20 FAULT TOLERANCE & HA (1/2)

21 FAULT TOLERANCE & HA (2/2)

22 Questions You Probably Have (and answers)

23 Is it secure?

24 Built to Enterprise & Gov t Security Requirements Physical Datacenters in nondescript facilities Physical access strictly controlled Must pass two-factor authentication at least twice for floor access Physical access logged and audited Logical access logged and audited Certifications and Accreditations FISMA Moderate Controls and GSA ATO DIACAP MAC III / Sensitive ATO SSAE 16 / ISAE 3402 / SOC1 (formerly U.S. standard SAS-70 Type II); ISO Payment Card Industry (PCI) DSS Level 1 HIPAA applications certified on AWS ITAR region -- GovCloud Hardware, Software & Network Systematic change management Phased updates deployment Safe storage decommission Continuous monitoring and self-audit Advanced network protection systems Security & Compliance Resources Security & Compliance Center: Security Overview & Best Practices AWS Risk & Compliance Whitepaper Creating HIPAA Compliant Applications

25 AWS Security: Isolation Models Single Tenant Physical Nodes Internet Internet Network Security Groups Amazon Virtual Private Cloud (VPC) Dedicated Instances AWS Direct Connect Flexible, named network access policy objects attached to VMs, dynamically updateable, enforced by the hypervisor Create logically isolated AWS subnets in the AWS cloud and connect them with your corporate datacenter via a secure VPN connection Run your virtualized operating systems and apps in a single tenant per physical node model within the AWS infrastructure Dedicated, private, fast Layer 2 connectivity between your datacenter and the AWS cloud; no traffic on the Internet (available in some regions)

26 Cost?

27 Infrastructure Cost Pay Only for What You Use Periodic Large Capital Expenditures Shortage: Unable to serve customers Predicted Demand Opportunity Cost Traditional datacenter model Actual Demand Cloud Computing Time

28 Low Cost Scale & Innovation Drive Costs Down Attract More Customers Invest in Capital Reduce Prices Invest in Technology Improve Efficiency Feb 07, 2012: S3 price drops in all regions and at all lower tiers March 07, 2012: EC2 and RDS price drops in all regions A shift to cloud computing creates an opportunity for many organizations to realize efficiencies not possible with their existing IT infrastructure.

29 How Does It Work? 29

30 Self-Service Infrastructure On-Premise Build new environments can be complex and slow Cloud Computing New infrastructure is always a few clicks away Needs Survey Assess New Development Environment Plan Design Engineer New Test Environment New Environment in Japan Procure Construct Commission Add 1,000 Servers Deploy Remove 1,000 Servers Source: PTS Data Center Solutions

31 AWS is Open and Flexible Operating Systems Languages & Libraries Certified Applications

32 Large Partner Ecosystem System Integrators Independent Software Vendors

33 Thank You! Mark Ryland Jenn Steele