Innovative Geschäftsmodelle Ermöglicht durch die AWS Cloud

Transcription

1 Innovative Geschäftsmodelle Ermöglicht durch die AWS Cloud Rolf Kersten Business Development Manager Amazon Web Services Germany GmbH 2. Juli Software AG. All rights reserved.

2 Sechs Dinge, die erst durch die Cloud möglich werden

3 1. Pay For Infrastructure as you Need it, Not Up Front On-Premises $0 to get started Pay as you go

4 Talanx and AWS Achim Heidebrecht, Head of Group IT, Talanx AG, at AWS Summit Berlin 2014: Solvency II requires endless compute power four times a year AWS Is Perfect For Risk Management Reduced model calculation time up to 75% Reduced costs by 60% - 70% Improved culture of innovation

5 2. Lower Total Cost of IT 1 Reduced Prices More Customers 3 Replace up-front capital expense with low variable cost Lower Infrastructure Costs 2 More AWS Usage Pricing model choice to support variable & stable workloads Average of 400 servers replaced per customer Economies of Scale More Infrastructure On-Demand Reserved Spot Tiered Pricing Source: IDC Whitepaper, sponsored by Amazon, The Business Value of Amazon Web Services Accelerates Over Time. December Volume Discounts

6 Infrastructure Costs per User decrease over Time Joey Parsons, Head of Operations, Flipboard, at AWS Summit SFO 2014

7 3. You Don t Need to Guess Capacity Actual demand AWS Self Hosting Waste Customer Dissatisfaction Predicted Demand Actual demand Rigid Elastic

8 AWS enables Scaling of Mobile Apps From a German iphone app to a multi-countries success Went from 1 to 2 million users in 2 weeks with Euro 2012 Went from 2 to 4 million users Post Euro 2012 Source: Jonathan Lavigne, CTO/CPO, Onefootball at AWS Summit Berlin 2014

9 4. Increase Innovation: Experiment Fast with Low Cost and Low Risk On-Premises $ Millions Nearly $0 Experiment Infrequently Failure is expensive Less Innovation Experiment Often Fail quickly at a low cost More Innovation

10 AMAZON.COM 11.6s 1,079 10,000 30,000 Mean time between deployments (weekday) Max number of deployments in a single hour Mean number of hosts simultaneously receiving a deployment Max number of hosts simultaneously receiving a deployment

11 5. Get Rid of Undifferentiated Heavy Lifting We take care of it So you don t have to Data Centers Power Cooling Cabling Networking Racks Servers Storage Labor Buy and install new hardware Setup and configure new software build or upgrade data centers

12 Friends don t let Friends build Data Centers Infor CEO Charles Phillips: " but we want to build great applications, not data centers. Friends don't let friends build data centers. We think Amazon is the perfect partner for us to do this"

13 A World-Wide Realtime Data Ingestion Service Aggregate and archive to S3 Millions of sources producing 100s of terabytes per hour Front End Authentication Authorization AZ AZ AZ Durable, highly consistent storage replicates data across three data centers (availability zones) Ordered stream of events supports multiple readers Real-time dashboards and alarms We are using Amazon Kinesis for real-time delivery of game insight data sent by hundreds of our game engine servers. Amazon Kinesis also offloads a lot of developer burden in building a real-time, streaming data ingestion platform, and enables Supercell to focus on delivering games that delight players worldwide. Sami Yliharju, Services Lead at Supercell Amazon Web Services Inexpensive: $0.028 per million puts Machine learning algorithms or sliding window analytics Aggregate analysis in Hadoop or a data warehouse

14 6. Go Global in Minutes 10 Regions 25 Availability Zones 51 Edge Locations

15 Software AG Process Live on AWS Source: Joerg Klueckmann, Software AG at AWS Summit Berlin 2014

16 Sechs Dinge, die erst durch die Cloud möglich werden 1. Zahlen nach Verbrauch 2. Ständige Preissenkungen 3. Kapazität je nach Nachfrage 4. Optimierung durch häufige Experimente 5. Fokus auf Ihr Geschäft statt auf Racks 6. Weltweiter Roll-Out in Minuten

17 AWS is the overwhelming market share leader, with more than five times the compute capacity in use than the aggregate total of the other fourteen providers. Gartner Magic Quadrant for Cloud Infrastructure as a Service, Lydia Leong, Douglas Toombs, Bob Gill, Gregor Petri, Tiny Haynes, 28 May This Magic Quadrant graphic was published by Gartner, Inc. as part of a larger research note and should be evaluated in the context of the entire report.. The Gartner report is available upon request from Steven Armstrong ([email protected]). Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

18 Architected for Enterprise Security Requirements Certifications and accreditations for workloads that matter AWS CloudTrail - AWS API call logging for governance & compliance Log and review user activity Stores data in S3, or archive to Glacier

19 Broad and deep services to support any cloud workload Technology Partners Consulting Partners Ecosystem AWS Marketplace Elastic Beanstalk for Java, Node.js, Python, Ruby, PHP and.net Containers & Deployment (PaaS) OpsWorks CloudFormation IAM CloudTrail Cloud HSM CloudWatch Management & Administration Management Console APIs and SDKs Command Line Interface Analytics Application Services EMR Redshift Kinesis Data Pipeline CloudFront SNS SQS SES SWF WorkSpaces AppStream CloudSearch Networking VPC Direct Connect Route 53 Compute Storage MySQL, PostgreSQL Databases Oracle, SQL Server EC2 Elastic Load Balancer Auto Scaling S3 EBS Glacier Storage Gateway Import/Export RDS DynamoDB ElastiCache Regions Availability Zones Content Delivery POPs

20 AWS Pace of Innovation 280 New Service Announcements & Updates

21 Wie können wir Ihnen helfen?