Transcription

1

2 Our Philosophy There are values common to all Warwick Hotels. We care for and cherish local traditions; we take pride in enhancing local characteristics in tasteful and luxurious settings. Many of our hotels have their own story to tell. William Randolph Hearst built the Warwick New York in 1926 for his Hollywood friends and the hotel has welcomed celebrities ever since. The Warwick Ibah Luxury Villas & Spa in Bali stands amidst its original stone temples, keeping alive the rich and cultural heritage of this ancient island, home to the Royal Family of Ubud. The Hotel Helvetia & Bristol in Florence, a 19 th century mansion, has welcomed Florentine aristocracy for over a century and continues to be the preferred hotel for distinguished guests from all over the world. Tropical plants and wildlife surround the 215 luxurious cottages of the Misty Hills Country Hotel near Johannesburg, an oasis of calm filled with traditional African culture. The Altstadt Vienna Hotel is home to an unique collection of European and North American modern arts, which is lovingly displayed in the rooms and suites of this 1902 «Belle Epoque» townhouse. The Hotel Westminster, on the prestigious Rue de la Paix in Paris, recently celebrated its 200 th anniversary as one of the first hotels in the «City of Light». Warwick International Hotels brings a global presence to your own precious and unique hotel. Diversity in location and difference in culture nourish Warwick s ability to provide the perfect environment to seasoned travellers. And it is a genuine pleasure and desire of all of us to rise up to that memorable moment, long to be remembered and cherished. Warwick International Hotels The Collection Life is a Collection of moments Let Warwick be part of it. 2 - Warwick International Hotels Warwick International Hotels - 3

3 History Hotel portfolio development Owned hotels Affiliate hotels Managed hotels Warwick International Hotels (WIH) was founded in 1980 with the purchase of the Warwick New York Hotel. In its first decade, WIH concentrated on the ownership and management of its hotels, solidly establishing a core brand of 4 and 5 star properties in North America, Europe and the South Pacific. Having acquired a strong exposure within the travel industry, WIH was approached by individual hotel owners wishing to benefit from the expertise of WIH s sales, marketing and distribution capabilities to join our global sales network. WIH s Affiliation Member Hotel program now consists of over 30 hotels, almost all of them being independently, privately-owned. WIH developed a strong corporate team in Revenue Management, which provides advice on strategies and their implementation to individual hotels. In this respect, it is also the owner of the private label GDS code: WK, permitting WIH hotels to receive direct electronic reservations. Over the years, WIH has founded and subsequently expanded its private label reservation services including voice, internet, mobile telephone and other electronic reservation channels. In addition, WIH continues to be active on a range of Sales & Marketing activities such as direct participation in important trade shows and industry conferences. It also has established a presence in social media and other means to establish a direct rapport with its clients. WIH continues to bring to you a fresh, common sense approach to today s ever changing hospitality industry. Further enhancing its core business model, WIH recently decided to strengthen its management arm in strategic destinations such as the Middle East and the Gulf regions. WIH now manages 4 properties in Jordan and Lebanon and is confident to further expand its presence in the Middle East and North Africa. With over 30 years of experience in the hotel industry, WIH has a proven reputation for offering high quality accommodation in tasteful and luxurious settings. Its core hotels give WIH stability, a commitment to long-term development and loyalty to its core values. Representing more than 7000 rooms and reaching 4 continents, «The Collection» of WIH has firmly established itself amongst the international travel community, offering an unique group of some of the finest hotels and resorts worldwide. 50 hotels 40 hotels 30 hotels 20 hotels 10 hotels s 1990 s 2000 s 2013 More than 50 hotels worldwide More than 7,000 rooms 1980 Purchase of the Warwick New York Hotel The story begins WIH Affiliation Member Program 1997 Warwick introduced its own GDS code: WK 2011 Presence in the Middle East and Gulf regions North America/Caribbean - 7 hotels - 1,392 rooms Europe - 29 hotels - 3,089 rooms Africa/Middle East - 9 hotels - 1,058 rooms Asia/Pacific - 8 hotels - 1,502 rooms 4 - Warwick International Hotels Warwick International Hotels - 5 Warwick International Hotel - 5

4 Strategic Common Values A Team of Experts Sales Portfolio Cross-selling Optimization of sales & marketing synergies Excellent Location Prime location in «key» city or vacation destinations Best Services Provider of high quality accommodations and guest services Trade shows & Events Press & Communication Guidance Marketing & Brand Campaigns Respecting the individual personality of each hotel yet striving for common values Yield & Revenue Social Media The COLLECTION Global Distribution 6 - Warwick International Hotels Warwick International Hotels - 7

5 Sales 3 Global Sales Offices : Europe, Paris since 1980 The Americas, New York City since 1980 Middle East, Beirut Strategic sales representatives in select feeder markets : South America Pacific Global Sales Agent Global Sales Agent in Brazil in Australia Trade shows Warwick International Hotels is present at the major international trade shows with dedicated WIH booth : ITB Berlin WTM London NBTA USA TIA Pow Wow USA ITB Asia Singapore ILTM Cannes IMEX Frankfurt, Events WIH organizes showcases and road shows in main cities such as : New-York, London, Paris, Sao-Paulo, Moscow, Madrid, Rome, Scandinavia, FOR Corporate global accounts > Negotiation with large international corporations, generation of «RFP» Consortia global accounts > Frequent presentations to major networks of Business Travel Centres (BTC) > High-tier «Preferred» status with Carlson Wagonlit Travel, Amex, BCD, THOR, Hogg Robinson, ABC, WIH brings worldwide exposure to individual hotels WIH reaches both the corporate travellers and the leisure travellers, a perfect mix WIH showcases «The Collection» M.I.C.E. (Meeting, Incentive, Convention & Event) global leads Leisure group global leads Wholesalers global leads WIH undertakes personal negotiations with the top travel management of large corporations and enterprises to suit the needs of both the hoteliers as well as the corporate travellers WIH ensures new business development by using business-intelligence support and global sourcing, yet emphasizing on local contacts with high credentials WIH has the perfect knowledge of the organizational infrastructure of the global travel trade, thus reaching decision makers quickly and efficiently More than 1,200 companies and corporations under contracts More than 110 wholesalers & tour operators under contracts 8 - Warwick International Hotels Warwick International Hotels - 9

6 Global Distribution client Global Distribution Systems (GDS) Dedicated GDS code: «WK» with exclusive access Targeted campaigns to drive additional revenue during low demand periods Branded promotions such as WKAIR whereby WIH is a Preferred Partner within the airline community Internet Distribution Systems (IDS) WIH own internet booking engine (IBE) Real time connectivity to approximately 1,200 websites specialised in hotel reservations Call Centres +495,000 travel agent terminals GDS WIH Website Internet Booking Engine +1,200 Booking Websites Internet Distribution Systems Toll Free Numbers Call Centres 4 Toll Free regional numbers 3 Call Centres worldwide ensuring hotel bookability 24/7 Multilanguage dedicated call agents 6 Product training sessions a year ensuring high conversion rate 36% Internet 13% Call Centres 51% GDS WIH Central Reservation System Guidance Follow Up Training Internal communication Hotel Whichever way a client wishes to book your hotel, WIH offers a converging solution through the 4 distribution channels of its Central Reservation System Central Reservation System (CRS) Interface Real Time CRS inventory management, a web browse-based rate and inventory management system Hotel has the ability to input its own rates and information, allowing greater control at local level Monitor and review performance reports : Health Check Report Monthly CRS Statistics (Distribution Channels) Yearly Consortia Programs Analysis & suggestion Website Statistics Report Increase hotel competitivity and provide up-to-date information by: Reservation system training session Revenue & Distribution Meeting Personal visit and audit report on request Ensure internal communication and share information between WIH hotels through an intranet/ blog: Hotel presentations WIH & Hospitality news Newsletters Press releases Ideas... WIH provides Affiliate Member Hotels (AMH) with performance reports and management strategies 10 - Warwick International Hotels Warwick International Hotels - 11

7 Marketing Warwick International Hotels website State-of-the-art website with direct link to booking engine ( Global visibility through S.E.O. (Search Engine Optimization) Collaterals «The Collection» Directory 70,000 copies circulated worldwide «E-Directory» «The Collection» Brochure «Resorts & Spas» Brochure Advertising Strategic media plan presence in Travel Trade publications Conference & Incentive Planner publications Lifestyle publications Airline In-Flight magazines aimed at both the business and the leisure markets worldwide E-newsletters World of Warwick circulated to over 135,000 individual travellers (bi-monthly) Warwick E-update circulated to over 20,000 travel agents MICE Flash Info circulated to over 8,000 meeting planners Seasonal newsletters circulated to over 15,000 clients Social Media Constant online activities to showcase WIH portfolio of hotels WIH provides hotels with B to B and B to C opportunities by way of direct mailing campaigns, constantly seeking the most costeffective venues WIH selects strategic media exposure (offline & online media distribution) benefitting the hotel s needs WIH ensures high, worldwide visibility of each hotel 12 - Warwick International Hotels Warwick International Hotels - 13

8 Press Testimonials WIH offers Press Relation support to the members of «The Collection». WIH works closely with all hotels to include individual news in the global communication and/or to create dedicated press releases. Being part of WIH offers qualified media opportunities centralized by WIH PR Manager. A range of tools WIH provides Affiliate Member Hotels with advices related to PR topics: WIH global press release calendar WIH press relations toolkit WIH press relations factsheet template WIH provides PR follow up: Regular contact with PR Manager Monthly press report Dedicated press report for special hotel events In specific cases such as renovations, refurbishments or during special events, PR actions are proposed: Organization of press conferences Press meetings Press trips Interviews PR representation during events, workshops and trade shows worldwide I have many years of experiences from different international hotel companies and brand affiliations, both as an employee with management positions and as an affiliated partner to brands. Warwick International Hotels have shown to be the perfect partner for Villa Källhagen Hotel & Restaurants, comparing other alternatives in regards to performance versus costs for their system. The standard and locations of the hotels in the Warwick Collection strengthen our own identity to improve our performance in the market, both locally and globally. The attention from their head office staff is always very high and you could feel their care for you as an affiliate partner at all times. WIH are partner with the most important actors within the hospitality industry and has proven to be in front line regarding global sales and marketing. Claes Livijn - Owner / General Manager Villa Källhagen Hotel & Restaurants Rembrandt Hotel & Towers joined Warwick International Hotels at the start of For us it has been like joining a family. We have as a result been able to join many marketing programs that have produced good results and we would not have been able to reach on our own. We have each and every year had a lot of business through WIH that paid a good profit on our fees. In addition we have received additional PR as well as being featured in the brochure amongst more than 50 hotels worldwide. The extra exposure also helps us. I can warmly recommend being an Associate of WIH. Eric Hallin - General Manager Rembrandt Hotel & Towers - Bangkok WIH ensures and increases hotel awareness to the press WIH enhances hotel membership to «The Collection» through various PR actions WIH distributes press releases of Affiliate Member Hotels to the international press WIH brings worldwide media exposure to individual hotels during major international trade shows My personal experience as a Global supplier Manager from CWT with Warwick International Hotels has been outstanding and the level of service that is expected from a first class international hotel chain. Moreover, during some occasions I personally had to try Warwick International Hotels, they always provide an experience that strongly embodies the spirit of the places where they are located. The team at Warwick International Hotels has always been extremely professional and at the same time very pleasant to work with. Alan de Paolo - Global Supplier Manager Carlson Wagonlit Travel 14 - Warwick International Hotels Warwick International Hotels - 15

9 Warwick International Hotels 75, avenue des Champs-Elysées Paris France Tel.: +33 (0) Fax: +33 (0) wihsales@warwickhotels.com