THE 2016 BUDGET SEASON GUIDE FOR HOTELS & RESORTS
|
|
- Kenneth Chambers
- 8 years ago
- Views:
Transcription
1 THE 2016 BUDGET SEASON GUIDE FOR HOTELS & RESORTS
2 A MULTI-CHANNEL PATH TO REVENUE With all of the familiar and emerging new channels to choose from, figuring out where to allocate your marketing dollars can be a confusing task for hotel and resort marketers. Shifting share from the OTAs, driving direct bookings, and increasing your property s revenue requires a smart and deliberate marketing strategy. This budget season guide is here to help you understand different marketing channels and how you can use each of them to increase brand awareness, boost customer loyalty, and generate ROI for your property..
3 THE STATE OF HOTEL MARKETING Obstacles & Opportunities in 2016
4 HOTEL INDUSTRY FORECAST Increasing ADR & Occupancy Rates SUPPLY Does this sound familiar? Hotels have been experiencing record levels of growth in ADR and occupancy rates since 2011 and reaping the rewards. Going into 2016, hotels can expect to see rates continue to grow with a 6.5% gain forecast in RevPAR. However, that doesn t mean that hoteliers should expect extended gains. Already ADR and RevPar have slowed significantly, and historically, growth like this isn t sustainable. We recommend that hoteliers capitalize on growth while they can and also prepare for an inevitable dip in occupancy and revenue. DEMAND OCCUPANCY ADR RevRAR 0% 2% 4% 6% 8% Source: STR 2016 Forecast via Hotel News Now
5 The Growing Influence of OTAs With one-in-three travelers booking lodging through OTAs, hoteliers have a big cause for concern. Following the Expedia-Orbitz merger, the travel industry is reeling as hotel owners brace for increasing commission fees in a relationship that is already crippled by rate-parity contracts. The time is now for marketing and revenue stakeholders to take back control and focusing on direct bookings or risk being strong armed into agreements that ultimately hurt hotels. Properties that can provide the best value and a superior on-site user experience for website visitors have the best opportunity to steal share back from the OTAs.
6 MOBILE FIRST MINDSET Between Google s mobile friendly algorithm update and statistics that show Americans spending over 4 hours a day on their smartphones, it is clear that mobile s mounting impact is colossal. As marketing dollars move away from television and print media to online channels, hoteliers must adapt in an industry that historically eschewed technology in favor of person-to-person interaction. However, hoteliers must change their tune towards tech if they want to survive in this brave, new, mobile-centric world. The number of travel bookings that take place on smartphones and tablets are set to grow 60 percent in 2014, according to a new emarketer report. Looking further into the future, mobile travel sales are forecasted to grow from $16.4 billion in 2013 to $64.7 billion in In order to guarantee themselves a slice of the revenue pie, hotels must optimize for mobile bookings and utilize mobile paid search products to reach an audience that is migrating away from desktop and onto their phones. According to research released by Google, mobile is essential in all phases of the booking process so optimizing your site and marketing efforts for mobile is not long optional, but imperative.
7 WHO EXACTLY ARE YOU TRYING TO IMPRESS? When you are working on your hotel marketing plan, this is the first question you should ask. It seems like it should be a no-brainer, but you would be surprised how many brands are unclear about who their audience really is. Maybe it is lack of data, maybe it is ignorance, but while we all might want wealthy, affluent, and influential consumers to flock to our products, that simply isn t always the case. If you don t know who your customer is, then simply look back over your records. Now that you ve got those in front of you, let s examine your data. Your marketing strategy can and should change based on your buyer personas. 1. What are the ages of your guests? 2. What is their family dynamic? Are they traveling alone, with a partner, or with their entire family? 3. Where are they traveling from? In-state or overseas? 4. How much are they spending? 5. What kinds of things are they purchasing when they are on property? 6. What services and other lines of business are they utilizing? 7. Where are guests interacting with your brand on social media?
8 PUTTING YOUR BEST FOOT FORWARD You know that old saying about only having one chance to make a first impression? Well, the same is true for your website. In the past, hoteliers have viewed their website as a place they can save money instead of an investment in future revenue. 50% of bookings in 2015 were made online, and that number will only keep rising into Consumers today expect a user experience that is seamless between their devices, easily navigable, and visually beautiful. If your website is skimping on any of the above, then you could be losing business. Key Factors for Website Success: Responsive design Content optimized for SEO Superior user experience Easy to use booking engine Dynamic Content Personalization Visually stimulating creative Expert storytelling
9 BUILDING YOUR STRATEGY & REACHING YOUR AUDIENCE SHARPEN YOUR FOCUS How can your budget help you reach your goals this year? 2016 is the year for hoteliers to sharpen their marketing focus, hone in on reaching specific buyer personas, and convert them into buyers. Hotel and resort owners are often hesitant to spend the minimum 4% of total revenue on advertising and marketing, but promoting your brand has never been more vital in the current industry environment. Over half of all hotel rooms will be booked online, which is why 75% of your marketing budget needs to go to digital. Customers are moving online, and hotels must follow. Creating a multi-channel marketing strategy that touches customers at every point along their path to purchase is essential for beating the competition and driving direct bookings. Hotel and resort marketers need to tackle their 2016 strategies on two fronts by not only creating the right mix of digital campaigns, but also investing in their digital assets. More effectively reach target segments Improve user experience conversisions on webiste Engage buyer personas across the web Increase direct conversions & bookings
10 REACHING GUESTS AT EVERY STEP OF THEIR PATH TO PURCHASE
11 AWARENESS When travelers begin searching for a hotel for their next trip, it is unlikely that they are aware of your brand. During the awareness phase, your marketing strategy should help your buyers understand what it is about your product that suits their needs. At this point, your advertising efforts should be focused on your buyer and their desires rather than talking about yourself. CONSIDERATION During this phase, travelers likely have their choices narrowed down to a few hotels and resorts. Buyers will begin comparing their options, often re-visiting brand websites and reading guest reviews to learn more about what they can expect from their experience. At this point, travelers a familiar with you, but still getting to know your brand. PURCHASE At this point your customer is thinking about completing their booking. Make their path to purchase as seemless as possible with an easy to use booking process and include measures to combat cart abandonment. Copy and creative that creates a sense of urgency also nudge buyers further down the purchase funnel. KEY TOOLS Organic generic search: 75% of searchers never click past the first page of search results. Optimizing your site structure and content is the only way to make sure your brand shows up in generic keyword searches. Paid search/display advertising: 50-70% of hotel website bookings are made as a result of paid search. Increase direct bookings and drive brand awareness with PPC ads. Social media: Travellers are increasingly turning to social media for inspiration and research before trip planning. Almost 83% of travellers rely on social networking sites for trip planning inspiration. KEY TOOLS Display Remarketing: Reach out to visitors who have already shown interest in your product, where they already are, and when they are ready to buy. Marketing: With the rise of segmentation & personalized content, businesses are reporting that 20% of their sales can be attributed to their marketing strategy. Metasearch Referral: Metasearch advertising acts as a billboard for hotels, showcasing your property on the most popular travel sites in the world and driving direct revenue. Brand Paid Search: Don't let OTAs steal your business. Bid on your own branded terms to ensure you show up instead of them. KEY TOOLS Booking Engine: Make sure that your booking engine is easy to use and navigate. The longer a visitor wastes filling in their information and navigating a confusing booking engine, the more likely they are to abandon their booking. Personalization: The benefits of website personalization are vast; visitors remain on websites longer, bounce less, download more offers, and ultimately spend more money. Cart Abandonment Counter Measures Brand Reputation Management
12 Multi-Channel Marketing Throughout the Customer Path to Purchase Average length before purchase: 24 days Average site visits before purchase: 21.6 Display Ad Social Unbranded PPC Organic Search Referral, , Brand PPC Direct Creating an adaptable and dynamic marketing strategy requires understanding your buyer personas, where they are interacting with your brand, and reaching them at different points in the sales funnel. During the traveler s path to purchase, hoteliers can take advantage of marketing strategies designed to introduce your brand (awareness phase), start conversation and build loyalty (consideration phase), and ultimately convince them to choose you (decision phase). AWARENESS CONSIDERATION PURCHASE Source: Google's Traveler Path to Purchase
13 BUDGET RECOMMENDATIONS 55% of hotel rooms will be booked online in 2016 (Google Research). Investing in digital marketing is a crucial initiative for your property s success. Hotels typically should invest 10-12% of their revenue back into marketing efforts. Here are our budget allocations designed to cover all of the digital marketing fundamentals. MARKETING ITEM % OF BUDGET Direct Response Marketing Initiatives Annual Efforts SEO 10-12% SEM/Paid Search 20-25% Metasearch Marketing 10-12% Online Media & Retargeting 10-12% Cart Abandonment Solutions 5-6% Marketing 4-5% Social Media 2-4% Brand Repuation 2-4% Personalization (SPSI) 2-4% Seasonal Marketing Needs Multichannel Initiatives for Seasonal or Occupany Needs 10-15% Digital Assest Initiatives Property Website Responsive Redesign 10-15% Content Management System 4-6% Tracking & Analytics 2-3% Hosting 2-3% Website Consulting 5-6%
14 THE DIGITAL FIRM
IS YOUR WEBSITE LEAKING LEADS?
GETSMARTCONTENT ACCOUNT BASED MARKETING IS YOUR WEBSITE LEAKING LEADS? Always Relevant Marketing Catches Missed Opportunities to Connect www.getsmartcontent.com I. THE DREAM OF THE MARKETER It s the dream
More informationTHE DIGITAL DIRECTION: HOTEL MARKETING BUDGETS AND A DIGITAL 101 FOR HOTELS PART I OF A TWO- PART SERIES
273 Walt Whitman Road #321, Huntington Station, NY 11746 tel: 516.680.8529 Leora@LHLcommunications.com LHLcommunications.com FEBRUARY 2014 THE DIGITAL DIRECTION: HOTEL MARKETING BUDGETS AND A DIGITAL 101
More informationTop Practices To Boost Your Law Firm Leads
Top Practices To Boost Your Law Firm Leads Boost Your Leads It doesn t matter the legal field you specialize in personal injury, bankruptcy, real estate, family law you probably don t have the time to
More informationHow. B2B Companies. Can Generate More Demand and Better Leads at Less Cost
How B2B Companies Can Generate More Demand and Better Leads at Less Cost A How B2B Companies Can Generate More Demand and Better Leads at Less Cost As many B2B marketers already know, it is important to
More informationPaid, Earned and Owned Media
Paid, Earned and Owned Media 3 Types of Branded Media in a Smart Marketing Mix: Paid, Owned And Earned Mixing Paid, Owned, and Earned Media to Grow Your Business Combining paid media, owned media, and
More informationDISPLAY ADVERTISING: WHAT YOU RE MISSING. Written by: Darryl Chenoweth, Digital Marketing Expert
Display Advertising: What You re // 1 2 4.ch DISPLAY ADVERTISING: WHAT YOU RE MISSING Written by: Darryl Chenoweth, Digital Marketing Expert Display Advertising: What You re // 2 Table of Contents Introduction...
More informationHow to Drive. Online Marketing through Web Analytics! Tips for leveraging Web Analytics to achieve the best ROI!
How to Drive Online Marketing through Web Analytics! Tips for leveraging Web Analytics to achieve the best ROI! an ebook by - Delhi School Of Internet marketing 84 84 Table of Content Introduction Chapter1:
More informationto get more customers online
ONLINE MARKETING WITH 25 MARKETING TIPS & TRICKS to get more customers online @ 2015 ReachLocal, Inc. All Rights Reserved. REACHLOCAL is a registered trademark. reachlocal.com 1 In the perfect world, getting
More informationUnderstand how PPC can help you achieve your marketing objectives at every stage of the sales funnel.
1 Understand how PPC can help you achieve your marketing objectives at every stage of the sales funnel. 2 WHO IS THIS GUIDE FOR? This guide is written for marketers who want to get more from their digital
More informationThe. biddible. Guide to AdWords at Christmas
The biddible. Guide to AdWords at Christmas CONTENTS. Page 2 Important Dates Page 3 & 4 Search Campaigns Page 5 Shopping Campaigns Page 6 Display Campaigns Page 7 & 8 Remarketing Campaigns Page 9 About
More informationRETARGETING. A Beginner s Guide to Retargeting 101
RETARGETING A Beginner s Guide to Retargeting 101 1 Retargeting 101 Interested in retargeting, but don t know where to start? Allow the following beginner s guide to help you: Retargeting 101 What is Retargeting?
More informationHow. How Online Retailers Can Drive Sales With Call Tracking
How Online Retailers Drive Sales with Call Tracking 1 CONTENTS 1. INTRODUCTION 3 2. FIVE KEY BENEFITS OF CALL TRACKING FOR ONLINE RETAILERS 4 3. MEDIAHAWK IN ACTION 6 4. WHY CHOOSE MEDIAHAWK 8 5. TESTIMONIALS
More informationOMNI-CHANNEL MARKETING. Top 9 Questions
OMNI-CHANNEL MARKETING Top 9 Questions TABLE OF CONTENTS 2 3 5 7 8 9 10 11 12 13 14 15 16 Table of Contents Introduction Top 9 Questions How does omni-channel differ from multi-channel marketing? Why is
More information7 Tips to Boost Buyers Using Google Adwords & Analytics. Andrew R Edwards info@andrewredwards.com
7 Tips to Boost Buyers Using Google Adwords & Analytics Andrew R Edwards info@andrewredwards.com About Me 9 Years Full Time Internet Marketing Google's advertising system in which advertisers bid on certain
More informationWhy It s Essential for Home Improvement Companies to Use Digital Marketing
Why It s Essential for Home Improvement Companies to Use Digital Marketing A Quick and Easy Guide to Digital Advertising for Local Businesses TABLE OF CONTENTS 3 5 8 The State of Home Improvement Marketing
More informationThe Top 3 Things That Will Improve Your Online Advertising ROI
The Top 3 Things That Will Improve Your Online Advertising ROI www.profitworks.ca See end of document for how to get $300.00 in free online advertising 1. Set Your Maximum Bid Per Click At $0.90 or lower
More informationPaid Search: What Marketers Should Focus on in 2014
[Type text] Paid Search: What Marketers Should Focus on in 2014 NETBOOSTER.COM Sergio Borzillo, Head of PPC (UK) Paid Search: What Marketers The 4 main areas to focus on for your Paid Search strategy in
More informationEm@il Marketing integration and automation tactics that lift conversions and boost ROI.
Em@il Marketing integration and automation tactics that lift conversions and boost ROI. How to successfully incorporate social, video, remarketing and marketing automation into your Email Marketing strategy.
More informationA Beginner's Guide to E-Commerce Personalization
A Beginner's Guide to E-Commerce Personalization CommerceSciences.com Contents Introduction... 1 Real-Time Offers & Website Personalization... 3 Creative Messaging That Really Matters... 5 Drawing Your
More informationG-CLOUD 6 Service Definition Document
G-CLOUD 6 Service Definition Document Issue 1.1 - December 2014 Contents Digital Marketing Overview...3 About Netleadz...3 Process...3 Philosophy...4 Organic Search (SEO) offering...5 Paid Search (PPC)
More informationDon t Leak Leads. Insert Copy Here. How To Identify Leaks & Get More Customers. Insert Copy Here
Don t Leak Leads Insert Copy Here Insert Copy Here How To Identify Leaks & Get More Customers 1 Our Mantra: Don t Leak Leads In the perfect world, getting every prospect to become a customer would be a
More informationTop 5. Digital Marketing Services for Local Businesses
Top 5 Digital Marketing Services for Local Businesses Lead generation, search engine optimization and transparent analytics - trying to understand these things is enough to make your head spin.? into How
More informationComprehensive Guide to Marketing Like Starbucks
Comprehensive Guide to Marketing Like Starbucks 1 Introduction 6 reasons Starbucks Marketing Communications Strategy is so Effective is one of our most popular posts, continuing to be a top performer even
More informationHotelier s Web Analytics Action Plan: Turning Knowledge into ROI-Focused, Action-Oriented Results
March 2010 Hotelier s Web Analytics Action Plan: Turning Knowledge into ROI-Focused, Action-Oriented Results I By Jason Price & Mariana Mechoso Safer Hospitality is an information intensive business. Hotel
More informationTHE ULTIMATE WEB PERSONALIZATION PLANNING GUIDE
THE ULTIMATE WEB PERSONALIZATION PLANNING GUIDE HOW TO PUT YOUR PERSONALIZATION STRATEGY INTO ACTION TABLE OF CONTENTS Why Personalization is Important...2 Getting Started: Defining Personas and Journeys...3
More informationLeveraging. Digital Marketing. And Connecting With Healthcare Consumers. Presented by: Brandi Unger and Kirstie Hamel
Leveraging Digital Marketing And Connecting With Healthcare Consumers Presented by: Brandi Unger and Kirstie Hamel Who Amplified Digital is a digital marketing agency that helps local businesses connect
More informationInbound Marketing Driving Results
Inbound Marketing Driving Results TABLE OF CONTENTS: Introduction.... 3 Chapter 1 Getting Started.. 5 Chapter 2 Conversions Path..8 Chapter 3 Attract.....11 Chapter 4 Convert... 22 Chapter 5 Close......
More informationAnalytics for Pros. SEMpdx
Analytics for Pros SEMpdx ISITE Design $39.5 IN 2012 BILLION $62 BILLION BY 2016 http://www.go-gulf.com/blog/online-ad-spending WHY WEB ANALYTICS IS IMPORTANT TO SEM AND ONLINE ADVERTISING Prove to people
More informationInternet marketing is important to your business if you want to...
Is internet marketing important for my business? Internet marketing is important to your business if you want to... Reach new customers Expand Your Business Sell Online Increase Brand Awareness Improve
More informationBUY. Mobile Retargeting for Retailers: Recapturing Customers Cross-Platform. February 2014. 1.877.AMPUSH.1 info@ampush.com
BUY Mobile Retargeting for Retailers: Recapturing Customers Cross-Platform February 2014 1.877.AMPUSH.1 info@ampush.com TABLE OF CONTENTS Executive Summary 3 The Mobile Advertising Opportunity 4 E-Commerce
More informationPPC vs. SEO. Friends or Foes?
Friends or Foes? 2 PPC vs. SEO Friends or Foes? When it comes to which form of search engine marketing is most effective, the argument between Search Engine Optimization (SEO) and Pay Per Click (PPC) advertising
More information10 Essential Google Analytics Reports And How They Matter to B2B Executives
10 Essential Google Analytics Reports And How They Matter to B2B Executives What Are Google Analytics Reports? Google Analytics reports are data collections within the Google Analytics web application
More informationDIGITAL MARKETING SERVICES
DIGITAL MARKETING SERVICES We take a custom approach to digital marketing. Unlike high-volume agencies we recognize that every client (and every project) is different. Rather than attempt to fit your project
More informationThe Top 5 Hottest Medical Trends For 2014
TOP 5 MARKETING TRENDS WITH MARKETING TRENDS CHANGING RAPIDLY, it s imperative that today s healthcare marketers remain ready to adapt. Recently, Healthcare Data Solutions surveyed over 1 million Physicians
More information8 CRITICAL METRICS FOR MEASURING APP USER ENGAGEMENT
8 CRITICAL METRICS FOR MEASURING APP USER ENGAGEMENT Contents Measuring the Success of Your Mobile App...01 1. Users...04 2. Session Length...07 3. Session Interval...12 4. Time in App...15 5. Acquisitions...18
More informationDigital Marketing Solutions
Digital Marketing Solutions Mission & Promise Our Mission: VMG s Digital Marketing Services Division is a full service Internet marketing services agency providing small to medium size businesses with
More informationSEARCH ENGINE MARKETING 101. A Beginners Guide to Search Engine Marketing
SEARCH ENGINE MARKETING 101 A Beginners Guide to Search Engine Marketing June 2015 What is Search Engine Marketing? You ve heard the word before or simply the term SEM. Your co-workers mention it. You
More informationUnderstanding True Conversions & ROIs from Marketing Campaigns. Using Online & Offline Reservation Tracking
Understanding True Conversions & ROIs from Marketing Campaigns Using Online & Offline Reservation Tracking 1 A Strategic Partnership to Understand the Big Picture HeBS Digital: Hospitality industry s leading
More informationAdvanced Retargeting Balancing the art and science of online sales conversions
Contents Intro...2 Multi-Network Solution Advantages...3 The Dynamics of Dynamic Messaging...4 Relationship Building...6 Increasing Engagement...6 Measuring Attribution Beyond Clicks...8 Optimization -
More informationIntro to Digital Marketing
1 Intro to Digital Marketing Presented by In partnership with Coolidge Chamber of Commerce 2 Lions, Tigers and Options, Oh My! Oh my indeed. Between SEO, social media, content based, websites, analytics,
More informationMHABC AGM Presentation
MHABC AGM Presentation FINAL BRAND EXAMPLE MEMBER DECAL WEBSITE MOCK UP WHAT IS PAID SEARCH ADVERTISING Paid search Advertising Is the process of gaining traffic by purchasing ads on search engines (Google).
More informationCONTEXTUAL RETARGETING
SEARCH RETARGETING Reach more searchers, more often, and more effectively with industry leading, keyword level search retargeting keyword level search retargeting enables advertisers to combine the effectiveness
More informationDigital Marketing: Strategies & Measurement
1 Digital Marketing: Strategies & Measurement 2 Overview of Terms Bounce = single page visit Click = an advertisement interaction Visit = a user to your website Impression = an advertisement is shown Click-through
More informationSalony Creations. Namita Ramani Founder & CEO Lead Generation Expert Certified Google Trainer
Salony Creations Full service Digital Marketing agency Namita Ramani Founder & CEO Lead Generation Expert Certified Google Trainer Over the past nine years, Salony Creations has helped over 300 companies
More informationFor more information, please contact: 214-886-6074 info@digitalinsightsonline.com
For more information, please contact: 214-886-6074 info@digitalinsightsonline.com SEARCH RETARGETING Reach more searchers, more often, and more effectively with industry leading, keyword level search retargeting
More informationPay Per Click. Advertising. 12 Targeting Options Most Businesses Don t Know About. Brought to you by
Pay Per Click Advertising 12 Targeting Options Most Businesses Don t Know About Brought to you by PPC Pay Per Click Advertising...is a form of online marketing that makes use of sponsored search results,
More informationPPC - Pay Per Click. What it is and how to build a successful campaign. A Publication of Digital Marketing Experts theeword
PPC - Pay Per Click What it is and how to build a successful campaign A Publication of Digital Marketing Experts theeword Introduction This guide provides a brief introduction to PPC, helping businesses
More information4.5% 2014 Digital Marketing Optimization Survey results > 4.5% Top lessons learned from the leaders
2014 Digital Marketing Optimization Survey results Top lessons learned from the leaders Table of contents 1: Introduction 2: Five lessons from the top 20% #1: They test to make decisions 3: #2: They put
More informationAPPS APPS MEDIA MEDIA SOCIAL SOCIAL ENGINE ENGINE SEARCH SEARCH MARKETING MARKETING WEB DESIGN ADVERTISING WEB DESIGN & REPORTING & REPORTING
WEB DESIGN & DEVELOPMENT SEARCH OPTIMIZATION PAY-PER-CLICK ADVERTISING SOCIAL MEDIA APPS CALL LISTENING & REPORTING WEB DESIGN & DEVELOPMENT SEARCH OPTIMIZATION PAY-PER-CLICK INTERNET LEAD GENERATION APPS
More informationHow to Optimize Your Web Presence for Lead Generation
How to Optimize Your Web Presence for Lead Generation Introduction B2B Buyer behaviour is changing. In Four B2B Buyer Behaviour Trends Changing Business we identified and explored four key trends that
More informationit s something you can (and should) be checking in on.
The Mad Men Problem Whether you know it or not, almost everyone in public relations has the same problem: the Mad Men problem. We re used to doing things, and we do things, but there isn t really necessarily
More informationB2B Display Advertising : Find, Nurture, and Harvest
B2B Display Advertising : Find, Nurture, and Harvest Find, Nurture Harvest with B2B Display Ads 1 21st Century Most people don t realize just how deeply Internet technology has disrupted the traditional
More informationDriving Online Traffic and Measuring Offline Phone Conversions
Driving Online Traffic and Measuring Offline Phone Conversions Executive Summary We are in the midst of an ever-evolving digital world and every aspect of your online efforts must complement and support
More informationSearch Engine Optimization and Pay Per Click Building Your Online Success
Search Engine Optimization and Pay Per Click Building Your Online Success Jennifer Shaheen The Technology & emarketing Therapist www.technologytherapy.com You Will Learn How consumers currently search
More informationDrastically New Ways To Retarget
Drastically New Ways To Retarget TABLE OF CONTENTS INTRODUCTION.... 01 BURN PIXELS.... 02 SOCIAL MEDIA RETARGETING.... 03 SEGMENTATION + CREATIVITIY.... 04-05 FREQUENCY CAPS.... 06 A/B TESTING.... 07 USE
More informationDrive More Sales and Make the Boss Happy! Why Your Business Needs a Digital Marketing Agency
Drive More Sales and Make the Boss Happy! Why Your Business Needs a Digital Marketing Agency Drive More Sales and Make the Boss Happy! Why Your Business Needs a Digital Marketing Agency You Need Digital
More informationPROVING THE ROI FOR INBOUND MARKETING PROVING THE ROI FOR INBOUND MARKETING DELIGHT INBOUND
PROVING THE ROI FOR INBOUND MARKETING DELIGHT 1 INBOUND PROVING THE ROI FOR INBOUND MARKETING BIGSHOT Inbound is a full-service advertising agency located in Kansas City, Missouri. We can assist you in
More information"SEO vs. PPC The Final Round"
"SEO vs. PPC The Final Round" A Research Study by Engine Ready, Inc. Examining The Role Traffic Source Plays in Visitor Purchase Behavior January 2008 Table of Contents Introduction 3 Definitions 4 Methodology
More informationOnline Marketing Training
Online Marketing Training Level: 1 Duration: 3 Days Time: 9:30 AM - 4:30 PM Cost: 697 Overview Online Marketing is all about ensuring your business, product or service is maximising the potential of the
More informationWhy Display Advertising and why now?
If you re like many marketers, you may think that display advertising means banner ads and buying impressions. While that s true in many cases, it doesn t paint a complete picture of display advertising,
More informationState of Search Marketing 2014
Research State of Search Marketing 2014 Search Marketing Survey Report April 2014 State of Search Marketing 2014 While Marketing has undergone dramatic change in the last few years; Search Marketing undergoes
More informationcprax Internet Marketing
cprax Internet Marketing cprax Internet Marketing (800) 937-2059 www.cprax.com Table of Contents Introduction... 3 What is Digital Marketing Exactly?... 3 7 Digital Marketing Success Strategies... 4 Top
More informationSyndacast AdBoost. Product Description and Features. Find out how AdBoost can guide your business to higher ROI
Syndacast AdBoost Product Description and Features Find out how AdBoost can guide your business to higher ROI What is AdBoost? AdBoost is Syndacast s proprietary RTB Display Advertising solution AdBoost
More informationA Business Owner s Guide to: Ad Retargeting
A Business Owner s Guide to: Ad Retargeting A Business Owner s Guide to: Ad Retargeting Did you know that only two percent of website visitors will turn into actual customers? The rest 98 percent of everyone
More informationFACEBOOK BY THE NUMBERS 2015 RESEARCH REPORT. Key findings on the trends and benefits of retargeting on the world s largest social network
9 46456 9378 2478 2478 Retargeting on Facebook by the Numbers 2015 456 2 2478 46 27841 92 29 FACEBOOK BY THE 46 9378 34 8 RESEARCH REPORT NUMBERS 2015 Key findings on the trends and benefits of retargeting
More informationGLOBAL MARKETING RESOURCES:
YOUR WEB AGENCY WHO IS GMR? Founded in 2003, featured in national media, blogs; Principals are published authors and known experts Hundreds of website design, development, maintenance and web marketing
More informationTop 20 Secrets to Success in Hotel SMS Mobile Marketing
December 2011 Top 20 Secrets to Success in Hotel SMS Mobile Marketing By Margaret Mastrogiacomo With the rapid growth of the mobile channel, SMS marketing is becoming a vital component of a well-rounded
More informationOBTIMIZATION So, what is SEO anyway? So how s it done? What s Your Process?
OBTIMIZATION SEO Services Many people call SEO (Search Engine Optimization) an art form, but at Customer quaors, we realize it s really just the perfect combination of understanding Google s algorithm
More informationWhere s my real ROI? White Paper #1 February 2014. expert Services
Where s my real ROI? White Paper #1 February 2014 expert Services revenue costs The growing confidence of advertisers and agencies in mobile marketing requires an effective and veridical sort of ROI metrics.
More informationGUIDE MARKETER S 5 STEPS TO A RESULTS-DRIVEN B2B MOBILE MARKETING STRATEGY. 5 Steps to a Results-Driven B2B Mobile Marketing Strategy
MARKETER S GUIDE 5 STEPS TO A RESULTS-DRIVEN B2B MOBILE MARKETING STRATEGY 1 All contents copyright 2016 KEO Marketing Inc. Learn More at KEOMARKETING.com Creating and executing a mobile marketing strategy
More informationRevenue Generating Conversion Rate Optimization (CRO) Strategies
Revenue Generating Conversion Rate Optimization (CRO) Strategies AWG s recommendations are based upon intuitive testing and tracking via Google Analytics and other programs specifically purposed to measure
More informationHow Mobile Shopping Drives Omnichannel Conversions
Whitepaper How Mobile Shopping Drives Omnichannel Conversions The Evolving Path to Purchase Table of Contents Introduction 1 How Consumers Engage with Mobile 3 Consumer Expectations for Mobile Experience
More informationLocation marketing made easy
Location marketing made easy Learn how to get your products, services and location seen by people shopping locally. 75% of consumers look for local information Local marketing made easy Why is location
More informationInternet Marketing Implementation Course MKTG13; 3 Days, Instructor-led
Internet Marketing Implementation Course MKTG13; 3 Days, Instructor-led Course Description A comprehensive internet marketing training course that covers Social Media, SEO, Email Marketing, PPC, Conversion
More informationINTERNET MARKETING PRODUCT CATALOGUE
INTERNET MARKETING PRODUCT CATALOGUE search engine optimization pay per click ad retargeting reputation monitoring call tracking advanced analytics a/b testing info-graphics about our services who we are
More informationWhy Google? Scale 144,000,000 searches in the UK per hour. Dominant Over 90% of UK Search market. Customers Most shopping journey starts with search
Welcome to Google Masterclass 16 March, 2016 Why Google? Scale 144,000,000 searches in the UK per hour Dominant Over 90% of UK Search market Customers Most shopping journey starts with search Agenda Creative
More informationHigher Education in Further Education Webinar
Higher Education in Further Education Webinar Contents 1. Introduction 2. Make an HE Recruitment Calendar 3. Advertise across multiple platforms 4. Understand your digital audience 5. Engage students with
More informationBoston Hospitality Review
Boston Hospitality Review Marketing Search Engine Marketing (SEM): Financial & Competitive Advantages of an Effective Hotel SEM Strategy Leora Lanz and Jovanna Fazzini I nefficient algorithms drove various
More informationIntroduction Email Marketing: Online Marketing:
Table of Contents Introduction... 3 Marketing Plan... 4 Advertising... 9 Social Media Marketing... 11 Online Marketing... 14 Coupons and Contests... 19 Email Marketing... 21 Quick Tips... 22 Introduction
More informationThe 10 Best Ways to Improve the Results of Your Google AdWords Ads.
1 The 10 Best Ways to Improve the Results of Your Google AdWords Ads. 2015 Andreas Pappas, All rights Reserved 2 DISCLAIMER The author has made every attempt to be as accurate and complete as possible
More informationA BETTER WAY TO ADVERTISE. Your guide to SmartAds & Internet Advertising
A BETTER WAY TO ADVERTISE Your guide to SmartAds & Internet Advertising CONTENTS The Basics Of Internet Advertising It all starts with Cookies Segmentation Targeting Re- Targeting Geographic Targeting
More informationSearch Engine Optimization: What You Really Need to Know
Search Engine Optimization: What You Really Need to Know The always changing areas of Internet marketing and automation can leave a small legal practice in the dust. How can you keep up and what do you
More informationWhy digital marketing?
Why digital marketing? Online marketing isn t a fad, and it s not new. If your business doesn t have an online presence, you are already behind your competitors and missing out on literally millions of
More information**NEW CLIENTS MAY NEED AN INITIAL SET- UP and ANALYSIS
Pricing Structure Social Media Management Packages * Starter Package: Social Media for 2 Channels Starting at: $650 /mo (That s $650 dollars worth of Organic Advertising!) * Business Owner Package: Social
More information4 Social Media Advertising Strategies learned from PPC
4 Social Media Advertising Strategies learned from PPC Using Social & PPC data to drive more profit Jamie Smith CEO Engine Ready Jamie@EngineReady.com http://blog.engineready.com Twitter: EngineReadyCEO
More informationDigital Marketing for Cosmetic & Plastic Surgeons and Medical Spas DIGITAL MARKETING FOR COSMETIC & PLASTIC SURGEONS AND MEDICAL SPAS DELIGHT INBOUND
DIGITAL MARKETING FOR COSMETIC & PLASTIC SURGEONS AND MEDICAL SPAS DELIGHT INBOUND 1 BIGSHOT ' s ALL-INCLUSIVE MARKET ING SOLUTION...can provide you with the right content, expert design work, and marketing
More informationINTRODUCTION. Let s dig into the concept of digital marketing and how to be successful in today s modern, complex business landscape.
1 INTRODUCTION Digital marketing is fundamental to businesses success in today s modern era of engagement marketing. Promoting brands, products, and services online and through mobile applications is quickly
More informationHow to Dominate Your Local Market Online Now
How to Dominate Your Local Market Online Now Get Leads Contacting You For Your Products And Services Quickly and Accurately Like A Gunslinger with Local PPC Who Jesse Anema? I am the owner and founder
More informationInbound Marketing vs. Outbound A Guide to Effective Inbound Marketing
Inbound Marketing vs. Outbound A Guide to Effective Inbound Marketing There s a new, yet not so new way to market your business these days, and it s a term called Inbound Marketing. Inbound marketing may
More informationWritten by: Francois Muscat, Digital Marketing Expert
Written by: Francois Muscat, Digital Marketing Expert Copyright 2013 WSI. Each WSI franchise office is an independently owned and operated business. In the past, businesses could get away with sending
More informationHow To Market Your Hotel Online
Contents The Landscape... 2 What is integrated marketing?... 3 It s all about the customer... 3 Establishing Cross-Functional Teams... 4 Defining Goals... 5 Matching consumer-preferred channels to defined
More informationPERFORMANCE DIGITAL PLATFORMS
1 PERFORMANCE DIGITAL PLATFORMS www.tneniaga.com DISCOVERY & CONSULTANCY 2 Viable opportunities Cool facts 18m 88% Facebook users in Malaysia People use the internet as part of their daily routine 79%
More informationInbound Digital Marketing Proposal Webfactories
Inbound Digital Marketing Proposal Webfactories Prepared For Sample Company SAMPLE COMPANY Created By Richie Parsotan Webfactories orders@webfactories.biz http://www.webfactories.biz Proposal Letter Sample
More informationTHE FUTURE OF SEO: MARKETING TO PEOPLE, NOT PAGES
THE FUTURE OF SEO: MARKETING TO PEOPLE, NOT PAGES Table of Contents Introduction The New Wave of SEO: Applying User Experience SEO Myth-Busting Getting Started with SEO: Short-Term Success Getting Started
More information10 ways Professional Service companies can increase their profits through marketing
10 ways Professional Service companies can increase their profits through marketing A Xander Marketing Guide T: 03302232770 E: hello@xandermarketing.com W: www.xandermarketing.com Introduction Traditionally
More informationCreating a High Performance Website
Creating a High Performance Website Your website will be the core of your digital marketing program, so it s critical to take the time to do it right. By starting with your brand, designing strong information
More information6 Influential Ways to Market Your Dental Practice
6 Influential Ways to Market Your Dental Practice More than 65 percent of all dental prospects use a doctor s website as the primary decision driver as to whether to make a first appointment, according
More information5 WAYS TO SHARPEN YOUR AUDIENCE TARGETING
5 WAYS TO SHARPEN YOUR AUDIENCE TARGETING THE RIGHT MESSAGE TO THE RIGHT PERSON AT THE RIGHT TIME. In the age of digital marketing, it can mean many, many things. Here are five best practices to help you
More information%&'(%)$(*$)+&$,-'(%).*/&$0$ 12&314*&22$(3$,*)&%*&)$-.%5&),*6$ 3(%$4(/.4$712,*&22&2$
$%&'()*+',-$(./%0'-1 "# %&'(%)$(*$)+&$,-'(%).*/&$0$ 12&314*&22$(3$,*)&%*&)$-.%5&),*6$ 3(%$4(/.4$712,*&22&2$ +2344567"8977'8#9:89#$3:;9#"8
More information