2014 National Mango Board Foodservice Results

Transcription

1 Return on Investment Retorno Sobre la Inversión 2014 Goals Objectivos de 2013 Investment / Inversión $53, Investment / Inversion $53, Current Total Total de Impresiones Actual 8,927,319 Impression per $ Impresiones por Dólar $ 166 Foodservice PR The National Mango Board works with foodservice publications to get mango stories placed in foodservice magazines and newspapers. Servicios de Alimentos La National Mango Board trabaja con publicaciones de Servicio de Alimentos para colocar artículos sobre el mango en revistas y periódicos de Servicio de Alimentos. Outlet Medio Headline Encabezado Date Fecha Impresiones 8,870,000 per Impresiones por Dolar $ 165 Circulation / Unique Visitors / Viewership Circulación / Visitantes Únicos / Teleauditorio Impresiones Print / Impreso Flavor & The Menu Sour Gets Serious 1/1/ ,000 57,500 Flavor & The Menu Tropicals Make Waves 1/1/ National Culinary Review Hot Products 2/1/ ,000 46,000 QSR Kick it Up a Notch 2/1/ ,688 70,582 Restaurant Hospitality Wake up to Breakfast Opportunities 2/1/ , ,058 FoodserviceDirector Industry News 2/15/ , ,730 Flavor & The Menu Flavor with an Accent 3/1/ ,000 57,500 Flavor & The Menu Mango's Moment 3/1/ Food Management The Mangover 3/1/ , ,330 FSR Paradox Plated 3/1/ ,000 64,400 QSR A New Look at Yogurt 3/1/ ,688 70,582 Restaurant Hospitality Call for Entries 3/1/ , ,058 FoodserviceDirector Menu Contest 3/15/ , ,730 Catersource Sip Up Spring and Summer 4/1/ ,000 57,500 Food Management Desserts Straight Up with a Twist 4/1/ , ,330 National Culinary Review Enter Here! 4/1/ ,000 46,000 National Culinary Review Fruit Sauces 4/1/ School Nutrition Mad About Mangos (recipe contest) 4/1/ , ,900 Nation's Restaurant News Beverage Buzz 4/21/ , ,557 El Restaurante Mangos on the Move 5/1/ ,000 57,500 El Restaurante Recipes 5/1/ El Restaurante Creative Cocktails 5/1/ Flavor & The Menu Tapping Beverage Trends 5/1/ ,000 57,500 Flavor & The Menu One Step Better For You 5/1/ Cayman Hot Dogs with Mango Slaw and Redfish Ceviche 5/1/ , ,000 Food Fanatics National Culinary Review Show A Little Love, Lamb on the Menu 5/1/ ,000 46,000 Plate Balancing Acts 5/1/ ,000 92,000 Restaurant Business A Thirst For Culture 5/1/ , ,030 Restaurant Hospitality South-of-the Border Flavors 6/1/ , ,058 Nation's Restaurant News Menu Tracker 6/9/ , ,557 FoodserviceDirector Exploring Latin American 6/15/ , ,730 FoodserviceDirector Taking Back the Shaker 6/15/ Catersource On the Menu 7/1/ ,000 57,500 El Restaurante Salad Sensations 7/1/ ,000 57,500 Food Management Gumbo Wins the Mangover 7/1/ , ,330 Flavor & The Menu Signature Sips 7/1/ ,000 57,500 Food Management TailGreat Snacks 8/1/ , ,330 QSR Fresh Ideas - Cool Carriers 8/1/ ,688 70,582 Restaurant Business Menu Innovation 8/1/ , ,030 Restaurant Hospitality Food & Drink Recipes 8/1/ , ,058 Restaurant Hospitality Contests 8/1/ FoodserviceDirector Industry News 8/15/ , ,730 Flavor & The Menu Generational Flavors 9/1/ ,000 57,500 National Culinary Review Chicken Stars 9/1/ ,000 46,000 Restaurant Hospitality Food & Drink 9/1/ , ,058 National Culinary Review Pig Tales 10/1/ ,000 46,000 Restaurant Hospitality Bar Bites 10/1/ , ,058 School Nutrition On the Market 12/1/ , ,900 PRINT SUBTOTAL / SUBTOTAL PARA IMPRESO: 1,893,568 4,355,206 Online / Internet Flavor & The Menu online Sour Gets Serious 1/1/2014 3,500 3,500 Flavor & The Menu online Tropicals Make Waves 1/1/ Flavor Flash e-blast Dessert: The Final Flavor Fronteir 1/7/2014 3,500 3,500 FS Insider e-news Headline News - New Culinary Education Mtls 1/10/ ,000 25,000 Chef Stirrings e-newsletter NMB Releases Fresh Mango Curriculum Materails 1/21/ ,921 10,921 el Restaurante e-newsletter Make the Most of Mangos on Your Menu 1/23/2014 4,200 4,200

2 Outlet Medio Circulation / Unique Visitors / Viewership Circulación / Visitantes Únicos / Teleauditorio Headline Encabezado Date Fecha Impresiones National Mango Board releases fresh mango culinary education modules 1/27/2014 9,184 9,184 Perishable News CAFÉ Mango Curriculum 2/1/ ,000 20,000 National Culinary Review online Hot Products 2/1/ ,856 36,856 QSR online Kit it Up a Notch 2/1/ , ,000 Restaurant Hospitality online Wake up to Breakfast Opportunities 2/1/ ,314 45,314 Foodservice Rewards Facebook post Mangover Your Menu 2/3/2014 7,670 7,670 Foodservice Rewards Twitter post Mangover Your Menu 2/3/2014 4,382 4,382 FS Insider e-news Headline News - Recipe Contest 2/5/ ,000 25,000 Strategies for Building Your Breakfast Reputation 2/6/ ,500 80,500 Eat Beat e-newsletter Perishable News Mangover Campaign 2/7/2014 9,184 9,184 Perishable News Mangover Campaign 2/10/2014 9,184 9,184 el Restaurante Recipe of the Week! E-blast Jalapeno Mango Margarita 2/14/2014 4,400 4,400 Flavor Flash e-blast Coconut: The New Superfood 2/18/2014 3,500 3,500 Recipedia A deeper exploration of ethnic flavors 2/19/ ,529 52,529 Eat Beat e-newsletter Featured Recipes 2/25/ ,500 80,500 Flavor Flash e-blast Filipino Phenomenon 2/25/2014 3,500 3,500 Flavor & The Menu online Flavor with an Accent 3/1/2014 3,500 3,500 Flavor & The Menu online Mango's Moment 3/1/ Food Management online Stock Pot 3/1/ ,721 38,721 QSR online A New Look at Yogurt 3/1/ , ,000 Flavor Flash e-blast Sour Has its Hour 3/4/2014 3,500 3,500 RB Business Intelligence e-news Small sells big 3/14/ ,390 47,390 Flavor Flash e-blast Flavor with an Accent 3/18/2014 3,500 3,500 CAFÉ News e-blast Trends Updates 3/25/ ,000 20,000 Cocktails featuring tropical fruit, berries garner buzz 3/25/ ,000 70,000 NRN a.m. e-newsletter NRA SmartBrief e-newsletter Cocktails go fresh and fruity year-round 3/28/ ,099 96,099 Catersource online Sip Up Spring and Summer 4/1/2014 9,903 9,903 Food Management online Desserts Straight Up with a Twist 4/1/ ,100 47,100 National Culinary Review online Enter Here! 4/1/ ,000 20,000 National Culinary Review online Fruit Sauces 4/1/ School Nutriiton online Mad About Mangos (recipe contest) 4/1/ , ,000 FM Weekly e-newsletter Featured Recipes 4/9/ ,000 23,000 NRN Weekly Wrap e-news Menu Tracker 4/11/ ,000 63,000 FM Weekly e-newsletter Desserts Straight Up with a Twist 4/12/ ,000 23,000 Nation's Restaurant News online Beverage Buzz 4/21/ ,478 61,478 FS Insider Twitter Updates e-news Mango Is Having a Moment 4/22/ ,000 25,000 FS Insider e-news Headline Mango Trends Upward on Menus 4/23/ ,000 25,000 Mango Mania: Tropical Fruit Trends Upwards on Menus 4/24/ ,000 25,000 FS Insider e-news Most ed Eat Beat e-newsletter Margarita Watch 4/29/ ,500 80,500 El Restaurante online Mangos on the Move 5/1/2014 2,200 2,200 El Restaurante online Recipes 5/1/ El Restaurante online Creative Cocktails 5/1/ Flavor & The Menu online Tapping Beverage Trends 5/1/ ,000 25,000 Flavor & The Menu online One Step Better For You 5/1/ Cayman Hot Dogs with Mango Slaw and Redfish Ceviche 5/1/2014 6,437 6,437 Food Fanatics online National Culinary Review online Show A Little Love, Lamb on the Menu 5/1/ ,000 20,000 Plate online Balancing Acts 5/1/2014 5,016 5,016 Restaurant Business online A Thirst For Culture 5/1/2014 6,000 6,000 School Nutriiton online More Parfait Recipes 5/1/ , ,000 FS Insider e-news Most ed Mango Mania: Tropical Fruit Trends Upwards on Menus 5/6/ ,000 25,000 Recipedia On-Trend Recipe 5/21/ ,175 83,175 Nation's Restaurant News online Menu Tracker 5/21/ , ,088 Not Your Average Joe's introduces springsummer menu 5/29/ ,000 70,000 NRN a.m. e-newsletter Food & Beverage Magazine online NMB Announces Recipe Contest Winners 6/1/ , ,000 Food & Beverage Magazine online The Health Benefits of Eating Mango 6/1/ The Gold Medal Classroom Use of Mango In Foodservice On the Rise 6/1/ ,000 20,000 Restaurant Hospitality online South-of-the Border Flavors 6/1/ ,314 45,314 Nation's Restaurant News online Menu Tracker 6/9/ ,478 61,478 On breakfast menus, Latin's hot but healthy's not 6/9/ ,390 47,390 Restaurant Business e-news Eat Beat e-newsletter Spice up your summer menu 6/10/ ,500 80,500 FoodService Director online Exploring Latin American 6/15/ ,961 36,961 FoodService Director online Taking Back the Shaker 6/15/

3 FS Insider e-news Outlet Medio CIA Wine & Beverage SmartBrief e-newsletter NRA SmartBrief e-newsletter Perishable News Retail & Foodservice e-news Headline Encabezado Date Fecha Circulation / Unique Visitors / Viewership Circulación / Visitantes Únicos / Teleauditorio Impresiones Mango Board Announces Recipe Contest Winners 6/17/ ,000 25,000 Red Robin adds Mango Moscato to line of alcoholic milkshakes 6/23/ ,000 46,000 Board aims to inspire chefs to make more with mangos 6/23/ , ,613 Fresh Mangos Added to More Menus in the Foodservice Industry 6/23/ ,000 50,000 Board aims to inspire chefs to make more with mangos 6/23/ ,660 50,660 ProChef SmartBrief e-newsletter El Restaurante online Salad Sensations 7/1/2014 2,200 2,200 Restaurant Hospitality online Winning Warm Weather Recipe Ideas 7/16/ ,314 45,314 Food Product Design online Formulating Foods Blog 7/17/ ,749 63,749 Mango Board Announces Recipe Contest Winners 7/17/ ,000 25,000 FS Insider e-news Most Popular Nation's Restaurant News online Menu Tracker: 10 summer limited-time offers 7/17/ ,478 61,478 FM Weekly e-newsletter Featured Recipes 7/30/ ,000 23,000 Restaurant Hospitality online Food & Drink Recipes 8/1/ ,314 45,314 Restaurant Business e-news CulinaryTrends 8/19/ ,390 47,390 FM Weekly e-newsletter Featured Recipes 8/20/ ,000 23,000 Mango Board Releases Guide for Menu Innovation 8/27/ ,000 25,000 FS Insider e-news Headline Perishable News Retail & Foodservice e-news NMB Releases Mango Flavor Pairing Guide 8/29/2014 9,184 9,184 CAFÉ News e-blast Breaking News 9/1/ ,000 20,000 National Culinary Review online Chicken Stars 9/1/ ,000 20,000 Recipedia Small plate span dayparts 9/1/ ,175 83,175 Sizzle Sweet + Heat Freshens Menus 9/1/ ,000 35,000 Eat Beat e-newsletter Small seafood plates that make a big splash 9/9/ ,500 80,500 Foodservice Rewards Facebook post Like Mangos? Use this new pairing guide 9/10/2014 7,818 7,818 Recipedia On-Trend Recipe 9/17/ ,175 83,175 Flavor Flash e-blast Generational Flavors 9/23/2014 3,500 3,500 el Restaurante e-newsletter Mango Guide Helps Chefs Innovate 9/29/2014 4,200 4,200 FM Weekly e-newsletter Featured Recipes 9/29/ ,000 23,000 Flavor Flash e-blast The Science of Flavor Pairing 9/30/2014 3,500 3,500 National Culinary Review online Pig Tales 10/1/ ,000 20,000 Restaurant Business e-news Menu insight of the day 10/6/ ,390 47,390 Restaurant Hospitality online Bar Bites 10/1/ ,314 45,314 Eat Beat e-newsletter 10 spicy bar food recipes to heat up your menu 10/7/ ,500 80,500 Recipedia Kids' menus grow up 10/15/ ,175 83,175 Eat Beat e-newsletter Most popular: Small plates, snack recipes raise the bar 10/21/ ,500 80,500 FB101 It's love at first bite for snacks featuring fresh mango 11/5/ , ,415 el Restaurante Recipe of the Week! E-blast Mango Jicama Enchiladas 11/7/2014 4,400 4,400 Recipe Watch Healthy & Flavorful Options 11/10/ , ,000 Recipedia Redifining dessert 11/19/ ,175 83,175 FS Insider e-news Most Popular A Guide to Seasonal Beverages 11/20/ ,000 25,000 el Restaurante Recipe of the Week! E-blast Four New Guacamole Recipes 11/30/2014 4,400 4,400 School Nutriiton online On the Market 12/1/ , ,000 ONLINE SUBTOTAL / SUBTOTAL PARA INTERNET: 4,572,113 4,572,113 TOTAL: 6,465,681 8,927,319

4 Foodservice Chain Promotions Promociones con Cadenas de Servicio de Alimentos Investment on promotions through Q3 Inversión en promociones hasta fines del 4er Trimestre $13,475 Number of units impacted Número de unidades impactadas 1,749 Number of promotions Número de promociones Goals Objetivos de 2013 Investment / Inversión $22,000 Units Impacted Unidades Impactadas 440 Number of Promotions Número de promociones 10 Volume increase due to NMB promotions Incremento en volumen a raíz de las promociones de la NMB 66.6% Volume Increase Incremento en volumen 75% Foodservice Chain Promotions The National Mango Board works with foodservice operators to put more fresh mango on foodservice menus. The NMB funds promotions with chains, offers fresh mango menu ideas to chains interested in using fresh or expanding their fresh usage, and contacts chains using fresh, process or no mango at all to gauge their interest in using fresh mango. Promociones con Cadenas de Servicio de Alimentos La National Mango Board trabaja con operadores de servicio de alimentos para colocar mas mango fresco en los menus de servicio de alimentos. La NMB dinancia promociones con cadenas, ofrece ideas para el menu con mango fresco para cadenas interesada en usar or expandir su uso de producto fresco, y hace contacto con cadenas que usan mango fresco, procesado, o no lo usan en lo absoluto para discemir su inters en usa el mang fresco. # of Units # de Unidades Point of Sale Materials Materiales para el Punto de Venta Dates Fechas Theme/Recipes Tema/Recetas Promotions On The Border 160 Border Smart Menu Jan - Dec Mango Chicken Salad Chevys 55 Website, menu Apr-July Beverage specials: Mango Margarita, Mango Mama- Sita, Mango Lemonade Guest Services (branded) In-store POS, flyer, 30 manager guidelines May Cinco de Mayo Fish Tacos with Mango Pineapple Slaw, Mango Quesadillas, Mango Salsa Couscous, Mango Sorbet Red Mango (branded) FSI, poster, sneeze 300 guard, window cling, May Cinco de Mango specials On The Border 0 Beverage menu, website May-July Summer beverage specials Mango Margarita Tony Roma's (new, branded) Recipe photography, menu insert, direct mail, e- 17 mail, social media, video May 28-Aug 19 Summer menu specials: Summer Fruit & Chicken Salad, Honey Lime Shrimp Salad Morrison POS, consumer handouts 800 June June Specials Voodoo Po Boy Sandwich with Mango Cabbage Slaw Daphne's 53 Menu, social media Aug-Oct Mango Chicken Salad Marie Callender's 75 Test menu Aug 11-Sept 19 Fresh Mango Braised Pulled Pork Street Tacos, Fresh Mango Slaw on California Burger, and Kona Spiced Jumbo Shrimp, Fresh Berry & Chicken Salad with Fresh Mango and Mango The Cheesecake Factory 217 , Facebook, Twitter 617 people participated Sept 24 Elephant Bar 42 Menu, website Oct-Dec Total Units Impacted / Total de Unidades Impactadas 1,749 #CheesecakeChat Mango (617 participated) Singapore Noodles with Mango Guava Shrimp

5 Foodservice Chain Contacts Contactos de Servicios de Alimentación de cadena Number of Chains Contacted 102 (36 Número de Cadenas Contactado new) Contacted / Contactado Aero Service Partners (new), Aramark, Au Bon Pain, Bahama Breeze, Bar Louie, BJ's Restaurant & Brewhouse, Black Angus Steakhouse, Black Bear Diner (new), Bob Evans, Bonefish Grill (new), Bravo Brio Restaurant Group (new), Brinker International (new), Brock & Co, Broken Yolk Cafe (new), Buffalo Wild Wings, California Pizza Kitchen, Cameron Mitchell Restaurants (new), Cheddar's Casual Cafe, Chevys, Chili's, Coco's/Carrows, Compass Group, Cooper's Hawk Restaurants (new), Corner Bakery, Craftworks Restaurants, Culver's (new), Daphne's California Greek Café, Elephant Bar, Elmer's Restaurants, El Pollo Loco, Farmer Boys (new), Firebirds Wood Fired Grill (new), First Watch, Fish City Grill, Fox & Hound Restaurant Group, Freeb!rds World Burrito (new), Fuzzy's Taco Shops, Garden Fresh, Golden Corral, Grill Concepts, Guest Services, Hard Rock Cafe, HMS Host, Huddle House (new), IHG (new), Illegal Pete's (new), Isaac's Famous Grilled Sandwiches (new), Islands Fine Burgers & Drinks, Lazy Dog Restaurant & Bar, Logan's Roadhouse (new), LYFE Kitchen (new), Macayo Mexican Restaurants (new), MAD Greens (new), Maggiano's, Margaritaville, Marie Callender's, McCormick & Schmick's, Microsoft (new), Mimi's Cafe,MOD Pizza (new), Morrison Management Specialists, Noodles & Company, Ohio State (new), On The Border, Outback Steakhouse, Panera Bread (new), Parker Adventist Health (new), Pinkberry, Qdoba, Protein Bar (new), RAM Restaurant & Brewery (new), Red Lobster, Red Mango, Red Robin, Restaurant Associates (new), Robeks (new), Round Table Pizza (new), Royal Caribbean, Rubio's, Ruby's Diner, Rusty Bucket Restaurant & Tavern (new), Ruth's Hospitality Group (new), Seasons 52, Senior Living Communities (new), Shari's, Sharky's Mexican Grill, Sizzler, Smokey Bones, Sodexo, Stanford (new), TaMolly's, The Cheesecake Factory, Tijuana Flats, Tiki's Grill & Bar, Togo's, Tony Roma's, Univ British Columbia (new), UMass, Number of Chains to Receive Fresh Mango Menu Support Número de Cadenas que Recibirán Apoyo para el Mango Fresco en Menús 55 Received Au Bon Pain, Menu Bahama Support Breeze, / Recibió Bar Louie, Apoyo BJpara s Restaurant el Menú & Brewhouse, Black Angus Steakhouse, Black Bear Diner, Bob Evans, California Pizza Kitchen, Cheddar'sCasual Cafe, Compass Group, Corner Bakery, Craftworks Restaurants, Daphne's California Greek Café, Elephant Bar, Elmer's Restaurants, El Pollo Loco, Farmer Boys, First Watch, Fox & Hound Restaurant Group, Garden Fresh, Golden Corral, Guest Services, Hard Rock Cafe, HMS Host, Huddle House, Islands Fine Burgers & Drinks, Logan's Roadhouse, Maggiano's, Marie Callender's, McCormick & Schmick's, Mimi's Cafe, Morrison Management Specialists, Noodles & Company, On The Border, Outback Steakhouse, Panera Bread, Pinkberry, Qdoba, Red Lobster, Red Mango, Round Table Pizza, Royal Caribbean, Ruby's Diner, Seasons 52, Shari's, Sharky's Mexican Grill, Sizzler USA, Smokey Bones, Sodexo, The Cheesecake Factory, Tony Roma's, UMass, Walt Disney Parks & Resorts, Yard House, zpizza Number of Chains to Receive Hands-on Fresh Mango Menu Support: On-site presentation Número de Cadenas que Recibirán Apoyo para el Mango Fresco en Menús # of Units # de Unidades Received Hands-on Menu Support / Recibió Apoyo para el Menú Marie Callender's 75 Souplantation & Sweet Tomatoes 128 California Pizza Kitchen 197 Maggiano's 50 Cheddar's Goals Objetivos de 2014 Number of Chains Contacted Número de Cadenas Contactado 70 (35 new) Number of Chains to Receive Fresh Mango Menu Support Número de Cadenas que 40+

6 Glossary Glossary of Terms Glosario de Términos : Number of estimated people reading a single newspaper or Impresiones: Cálculo del número de personas que leen un sólo artículo de periódico o magazine article. This is calculated by multiplying the publication s circulation by revista. Esto se calcula multiplicando la circulación de la publicación por 2.3, un 2.3, a conservative but realistic multiplier. Magazines often use 5 7, believing multiplicador conservador pero realista. Las revistas a menudo utilizan del 5-7, creyendo that magazines have a longer life and are passed around to more people. que las revistas tienen una vida útil más extensa y se comparten entre más personas. Los Newspapers often use 3, meaning 3 people in a household or office read the periódicos a menudo usan el tres (3), lo cual significa que tres personas en un hogar o en paper. We use 2.3 as a conservative number to make sure results are not inflated una oficina leen el periódico. Nosotros usamos el 2.3 como una cifra conservadora para or unrealistic. per $: A ratio comparing the total number of impressions to the investment on the project. It shows how many people were reached with every dollar invested. Operator: A foodservice business with one or more units. Unit: An individual foodservice location. Chain: A multi-unit foodservice operator. asegurar que los resultados no se perciben como infladas o irrealistas. Impresiones por Dólar $: Relación que compara el número total de impresiones con la inversión en el proyecto. Muestra el número de personas alcanzadas con cada dólar invertido. Operador: Una empresa de servicio de alimentos con una o más unidades. Unidad: Un sitio individual de servicio de alimentos. Cadena: Un operador con múltiples unidades de servicio de alimentos Foodservice Results - Q1