10 reasons why Search is better with Greenlight

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1 reasons why Search is better with Greenlight 89 10

2 Intro Greenlight is the premier search agency for leading and ambitious companies wanting to strengthen their market position and reap significant return on investment. Our ethos is different and yet strikingly simple: we aim to deliver profitability and competitive advantage to clients in all that we do. We re not in the business of paying lip service to search and neither are our clients. They have their eye on the bigger picture and are looking to do more than just tick the box of having search marketing dealt with. Greenlight s unique approach to search marketing helps a wide range of organisations to achieve a larger slice of market share. In today s aggressive marketplace, it s not enough to simply do SEO or SEM. Poor investment in average services is guaranteed to deliver mediocrity. In a world where only page one matters, your search strategy has to be bold and hard working in order to succeed in becoming a commercial engine for your organisation. It s this commercial focus that stands out when using Greenlight for your search marketing. From the intricacies of our SEO projects and link building system, to the sophistication and detail of our paid search technologies and campaigns, the difference is clear. Greenlight offers more than SEO or SEM. We offer a route to commercial success and market domination.

3 1 our Multilingual Capabilities Running successful search campaigns is a complex process. Add to that a multilingual element and most agencies would run for the hills or settle for translation tools. At Greenlight our in-house language team works in over 15 languages from every continent across the globe. We bring to life dynamic multilingual campaigns in Europe, Asia, the Middle East and the Americas. Our alliances with respected international companies that operate in several markets mean that localised knowledge is second to none.

4 2 Flexibility Greenlight prides itself on its flexibility. The reality of undertaking search marketing for a wide variety of clients makes this a must. Many companies have different definitions of success, multiple stakeholders and contact points, and varying reporting and account servicing needs. Greenlight manages this complexity by creating bespoke strategies and project plans, which are tailored to each individual client. By being flexible Greenlight becomes a valued extension to client marketing and technology teams, creating a powerful, cooperative and collaborative approach to building long-term success in search.

5 3 Results Guaranteed Many search experts perpetuate the myth that an agency cannot guarantee natural search rankings or paid search ROI. Greenlight can. Our SEO consultants will tell you what positions you can expect, when you can expect them and what it will take to get there, while our paid search service, with innovative and ground breaking technologies such as Adapt and Quant, will guarantee unprecedented ROI.

6 4 Great ROI & High Client Retention With a 95% client retention rate, Greenlight delivers unquestionable customer satisfaction. For HMV we delivered PPC campaigns that produced 1200% ROI in two months. For Monarch Airlines our SEO work earned 364 for every 1 invested. Radisson Hotels multilingual PPC campaign achieved 2000% ROI. With results that read like an SEM wish list, it s not surprising that we ve established long-term partnerships with our clients, 80% of whom regularly upscale their projects with us.

7 5 The Best Tools in the Trade As search marketing campaigns increase in their scale and complexity, so too must an agency s ability to manage the many strands of a campaign. Greenlight has a dedicated R&D division comprising PhDs, computer scientists, programmers and internet experts. Their sole purpose is to develop the technologies and methodologies that deliver rapid, consistent and predictable results. Our proprietary technologies and services include Quant, Adapt, ARC, Architext and LinkCatalyst. These are the tools that define Greenlight s innovative work and produce exponential results for SEO and PPC.

8 6 Thought Leaders Each of our campaign strategies is devised by the best minds in the business. As the preferred search marketing commentator within the industry, Greenlight frequently provides insight for industry publications, national newspapers, TV and radio stations as well as several online news sites. Our CEO and Directors, having helped shape the search industry, are considered experts in the field and are called upon by The Guardian, FT, Marketing Week, Marketing, NMA, CNBC and the BBC to provide comment. We are often invited to deliver keynote speeches at industry conferences such as SES, Ad:Tech and Search Marketing Expo.

9 7 Award Winning Greenlight is the first and only search agency to be recognised by the Institute of Direct Marketing for excellence in business performance, scooping a coveted IDM BPA Award for Digital Acquisition. We are consistently voted Europe s number 1 SEM firm by TopSEOs.com and our work sets the benchmark for the industry. Our PPC and SEO campaigns have been short listed and commended for numerous awards including NMA Effectiveness, Travolution and Netimperative, all of which celebrate digital excellence.

10 8 Comprehensive SEM Training Greenlight provides the most advanced and comprehensive search training in Europe. We offer bespoke programmes from elementary search, through to intermediate and advanced levels, benefiting a broad range of professionals. Whether training in-house for client teams or working in partnership with other digital training providers such as NMA Training, Greenlight operates highly respected courses, which have been attended by the likes of Alliance & Leicester, Visitbritain.com, AA, Next, Royal Bank of Scotland, Yorkshire Building Society and Ticketmaster.

11 9 100% Search Greenlight is a world leader in search marketing. By making our clients highly visible in search engines, we help them to realise their maximum online potential. We are an IDM award winning agency, and we are regularly invited to speak at some of the most prestigious marketing events and conferences. Our commitment to search delivers consistent page one natural search rankings and first class returns on investment for paid search. It is this 100% dedication that sets Greenlight apart, making us the number one choice for companies that want to excel in search engine marketing.

12 10 World Class Clients Greenlight works with discerning and demanding companies that expect nothing but the best. From ambitious start ups to global brands, Greenlight works across the full spectrum and our sector expertise covers publishing, financial services, media, retail, travel, hospitality, property and entertainment. Our expanding roster of clients includes FTSE, NASDAQ and NYSE listed companies as well as charitable organisations, government bodies and top interactive agencies.

13 Testimonials Since their engagement, Greenlight have demonstrated themselves to be a valuable and committed addition to our efforts. Their work has been sincere and consistent and they have routinely delivered on their service commitments including an ROI over and above our expectations of what an SEO programme would produce We re more than happy to continue our work with them and look forward to seeing the continual improvements we ve come to expect from their work. Ian Chambers E-Commerce Manager Monarch Airlines We selected Greenlight to rapidly turn our experience of managed PPC completely on its head. By using Adapt, our PPC ad content was immediately made more meaningful and relevant, driving the right traffic to the site and resulting in an explosion in sales enquiries. The campaign has slashed the cost per lead and cost per acquisition. Better clicks, less waste and more sales, that s the Greenlight difference. Robert Walker Director Autobytel.co.uk Not once have we looked back since selecting Greenlight as our SEO agency. Their flexible thinking and structured project management simply works well. Recommendations were proposed and delivered on time. The content was clear and the page one position one results speak for themselves. Account management is thorough and the entire team has always been available to offer SEO related advice to our IT, Product and Marketing departments. A strong team delivering great results. Simon Paine, Marketing Manager, fish4 Greenlight has really helped us to improve our month-onmonth PPC activity. The campaigns have resulted in a sharp increase in page impressions and low CPCs. Greenlight has provided thorough account management and the agency s overall understanding of our requirements coupled with its knowledge of our market has been the key to success. Claire Higgins Brand Manager handbag.com

14 Greenlight can help your organisation in a number of ways. Through SEO: Greenlight is the only agency to combine a strategic revenueoriented approach to SEO, with the use of Architext, our advanced website optimisation methodology, and Link Catalyst, a dedicated and purpose engineered link building division. Using these, we are able to create page one search engine rankings on higher traffic and more sought after keywords. What s more, we realise this faster than any other agency and we guarantee results. Through Pay per Click: Adapt is our unique proprietary campaign creation system that takes large product ranges and deploys them to search engines, ensuring that PPC ads stay up to date with live inventory, pricing and availability. Quant, our ROI management platform, is a first for paid search. It combines artificial intelligence and learning algorithms to intelligently and automatically manage the scale and complexity of PPC campaigns. If you need more than an average search marketing campaign and want to reap real benefits, call Greenlight today! +44 (0)

15 London 101 Moorgate London, EC2M 6SL UK T +44 (0) New York One Penn Plaza 36th Floor New York, NY USA T +1 (212) E 10reasons@greenlightsearch.com