ABOUT US DOMAIN NAME AFTERMARKET

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2 ABOUT US Breathe Luxury Limited, are primarily a luxury concierge and luxury network service provider that operates worldwide. One of the core pillars to our business is Internet domain name investment and brokerage. We are here to act as a negotiator between buyers and sellers, we promise to strive for the very best for our clients and ensure the safest of transactions. We are aware that sometimes privacy is a key factor, which is why we can guarantee strict confidentiality; as specialists in private sales of which is required by large corporations. We are a company has the knowledge and the experience, which is essential when a reputable brand entrusts us with the prospect of domain acquisition. DOMAIN NAME AFTERMARKET Internet domain names has fast become the Internet Real Estate ever since the internet boom in early 2000, with 1000 s of domain name owners selling their high level www dot s to businesses across the globe and making huge ROI (return on investment) in the process. Today the demand for the right domain name is vital for any business to succeed online and with very little choice of premium domains left in the marketplace many are forced to rebrand or increase their SEO (Search Engine Optimisation) just to get listed on major search engines. 1

3 THE SEARCH WAR Many international countries are dependent on SEO (Search Engine Optimization) and PPC (Pay Per Click Advertising). These online marketing practices has been proven to be very affective for capturing new audiences, as they are in front of the customers who are already searching for them. The cost does make a great ROI for most; however, it will be a countries on-going commitment in order to stay above their competitors. The Cost Per Click will continue to rise as many will be using the same keywords and the SEO practice will constantly shift as major search engines improves their search algorithms to give the end user the best search experience. This will leave countries with not the correct domain name to invest more money to stay in front of their customers. Major search engines like Google, Yahoo and Bling has always favoured geographical.com domain names, as they best describe the nature of the business and the country to a global audience. 2

4 GEOGRAPHICAL DOMAIN NAME The Impact of the Instant Online Brand: First and foremost, a geographical domain name gives country an instant brand lift. Premium geographical domain names are generally easy to remember, easy to type and instantly associated with the country. (Rome.com, Dubai.com, Korea.com, London.com). A business owner need not invest much to help potential visitors understand what they might expect to find on sites like these. The domain itself creates an instant online brand that continues to define your online business for as long as you have it. More Traffic from Direct Navigation: Your instant brand will generate traffic from direct navigation. As surprising as it may seem to those of us who use Google multiple times per day some internet users simply type what they are looking for into their internet browser address line (Doha.com) If your site resides at a no nonsense domain like this, you will reap the benefits of what s called direct navigation (customers coming directly to your site because they typed your domain directly into their web browser) without spending one dollar on marketing your site. 3

5 Increased SEO ranking: Your domain names do have an impact on your search engine rankings, so the more basic and easily associated your domain name is with the product or service potential customers are searching for the more likely it is that you ll rank high in the search results. With 41% of the world s population now online and growing fast, many consumers are turning to brandable KEYWORD domain names for their trusted source of information online. ONLINE FACTS 41% of the world population is now online. 45% of global households have internet access. Mobile-broadband subscriptions reaches 2.3 billion. 7 Billion mobile-cellular subscriptions worldwide. Qatar has the fastest growing economy in the world. 96% of households in Qatar are now connected to the internet. Mobile phones used by nearly 100% of the population. Qatar Smartphone penetration stands at 65%. 85% Internet users in Qatar use a laptop to access the internet. 71% Qatar use a smartphone to get online. Doha will be city of the Arab world during the World Cup. 4

6 FIFA WORLD CUP IMPACT ON DOHA Many of the 2022 World Cup games will be played in the beautiful city and the tournament s public relations value is a no-brainer. Hundreds of thousands of visiting fans and millions of television viewers will put Doha in the global spotlight. The energy-rich Gulf state will be able to showcase its shiny, state-of-the art infrastructure and facilities. In doing so, Doha will become the city of an Arab world that projects itself as rich, bold and futuristic. Investors anticipate that Doha elevated status will translate into significant economic gains. opportunities for local companies in developing infrastructure, a boost to tourism and related industries such as hospitality and air transport, job creation and increased wealth for the local population as a result of secondary expenditure in the economy The expectations are high and in 2022 the whole world will look at Doha. To make use of the increasing tourist facilities Qatar is planning to develop the country to a tourism hub. Beyond the financial benefits, the value of social, cultural and intercultural value of the event is significant for Doha as well as Qatar, but also the whole Middle East region as many tourists, journalists, business and sports people will visit the city. This is expected and wished to lead to benefits to Qatar and the region, including financial and non-financial benefits such as cultural understanding, political and social aspects. 5

7 DOHA.COM DOHA.COM is an established domain name with a 17 years history. It is extremely rare for a country s capital city official.com to be available in the domain name aftermarket. The.Com is vital in global communication as it is the only domain extension recognise globally. This geographical domain name has very high potential to becoming one of the leading websites in the region to best communicate to it s people and to the rest of the world. DOHA.COM would appeal to many mass consumer industry sectors. Travel and Tourism Media Companies National Museum Telecommunications Social Networks Banking Industry Insurance companies Foreign Investments World Cup Fans + So much more 6

8 FIFA WORLD CUP IMPACT ON DOHA.COM HOW TO BEST USE THE DOMAIN NAME The best way to use DOHA.COM will be to utilise the brand by creating a new branded website that is 100% tailored for consumers that has an interest in Doha. PR and Marketing DOHA.COM will surely increase your market share and attract millions of users worldwide. Another way to reap the rewards for DOHA.COM would be to forward the domain name onto the home page of the company s website, whiles still using your current domain name as the brand visual domain URL. Improving quality link-backs and implementing Has tags (#doha) within social media feeds is a practice familiar among online marketing and SEO experts. This practice will drive traffic to the website by strengthen the quality score of the domain name and get the website index high on major search engines. Apple Inc, are using Airport.com on their website to best optimise their website under the keyword Airport to best rank the company s product higher within search engines, This is called Domain Forwarding (Please see Another Example Just type Hotels on Google Search you can clearly see Hotels.com is the 1st website to come up. Expedia, Inc acquired the company for $1.1 Billion, Clearly, the $11 million acquisition in 2001 was a good decision for the company and shows what a great premium domain name can do for businesses. 7

9 BENEFITS OF DOHA.COM Get The Ultimate Global Brand Awareness for Doha. Save Money On Online Marketing (PPC/SEO) Reduce Cost On Branding / PR. Stay Above Your Competitors Under The Keyword Doha Secure Investors & Shareholders With Company s Intellectual Property Automatically Increase The Value Of Your Company. Huge Brand Potential Free Global PR From The World Cup 2022 Increase Company s Market Share. The new owners of DOHA.COM could lease the domain name to major businesses in Doha, that wish to increase their market share. PRICE OF DOHA.COM The domain name is exclusively for sale with Breathe Luxury Ltd and is priced at 5,000,000. Domain name transfer shall be managed by our trusted payment solution partner Escrow.com ( Alternative payment methods is available, contact us further details. 8

10 DOHA.COM A City To Share To The World Please inform us at your earliest convenience should this premium domain name be of interest to you and your good company. Mr. Prem Jolly CEO - Premia Worldwide Ltd 1 Berkeley Street Mayfair London United Kingdom W1J 8DJ Phone: +44 (0) Mobile: +44 (0)