Digitization and the New Consumer

Transcription

1 Digitization and the New Consumer Gerry Gibney, Senior Strategist Financial Services Open Text October 2015

2 The Millennial Disruption Index They believe innovation will come from outside the industry 68% 70% 33% 49% 73% In 5 years the way we access our money will be totally different In 5 years the way we pay for everything will be totally different Believe they won t need a bank at all Are counting on tech start-ups to overhaul the way banks work Would be more excited about a new offering from Amazon, Google, Apple, PayPal, or Square than from their own nationwide bank Source: Scratch Viacom Media Networks OpenText Confidential All All Rights Reserved. ed. 2

3 Number One Goal is New Client Acquisition Digital Marketing is the Key to New Client Acquisition in the Digital First Age Challenges: Predictive Analytics Millennial and Digital Native perceptions How do you reach many Digital channels consistently and efficiently Typical bank is not set up for Digital Marketing from a technology perspective OpenText Confidential All Rights Reserv ed. 3

4 ANSWERS Key technology priorities and impact Banking and securities sector bets big on data Top 3 industry in spending on Big Data Opportunity to apply insights while providing richer experiences a top priority Top 3 industry in spending on CRM #2 in industries where brand marketers believe data is very important to paid media spend (emarketer) Opportunity to optimize CX Banks looking to technologies that can simplify and deliver richer customer experiences (Infosys/EFMA study) Top vertical in potential for Big Data (Gartner) Opportunity to track effectiveness Customer demand/changes top driver of transformation (KPMG) UNDERSTAND ENGAGE OpenText Confidential All Rights Reserv ed. 4

5 increasingly delivered via the cloud Agility and cost savings driving cloud adoption Agility CIO and IT Leaders site agility as top driver IT resource shortages 70% of IT professional believe new skills are required Lowering costs - 44% of IT Management cites cost reduction Enable a mobile workforce. 42% adopt cloud for field applications Conserving capital that would have been applied to in-house infrastructure OpenText Confidential All Rights Reserv ed. 5

6 Back Office Systems Analytics + Reporting Defining a new model (Cloud + Content + Data) Experience Layer Social Web POS Content Data Media Library Workflow OT Media Management Cloud Services Data Data Data OT Analytics ONE VIEW of application and online data including RDBMS, NoSQL, Hadoop, Cloud, Social and more VISUAL INSIGHTS on how customers consume content for marketing, planning, merchandising etc. OpenText Confidential All Rights Reserv ed. 6

7 OpenText Confidential All Rights Reserv ed. 7

8 Digital experiences are Multi-channel Powered by Big content volume + variety Driven by data Segmented which audience wants which offer? Task specific users want an answer, in context OpenText Confidential All Rights Reserv ed. 8

9 Information Console Your Web Application requiring one analytics and reporting platform MODEL Big Data Analytics Fast Columnar DB Information Hub (ihub) Web Tier Your Users Analytics Engine Your Enterprise Data Volume Application URL Web Browser CLOUD Enterprise/ Big Data Analytics Designer HTML 5 Visuals Dashboards XML Design Scale Store Manage XML Design Dashboards Interactive Reports Modules Scorecards Analytics Ad-Hoc Accessible (Output Transformation) Data Objects Secure Reports DESIGN DEPLOY DISPLAY OpenText Confidential All Rights Reserv ed. 9

10 OpenText Confidential All Rights Reserv ed. 10

11 ihub Extends Your Security Model APIs for TIGHT Security Integration. Only one security repository - YOURS Granular rules for content AND data access Harness the ihubs access and entitlement rules to create a personal experience for every user automatically OpenText Confidential All Rights Reserv ed. 11

12 What Open Text Analytics Provides Industrial-strength Big Data visualization, reporting and analytics platform Ties in directly to security mechanisms in place Deep, granular entitlement authorization and enforcement Leverage security rules to create a personal experience OpenText Confidential All Rights Reserved. 12

13 Who is Open Text? NASDAQ: OTEX, TSX: OTC $1.9B Global Revenue 100M Users 16B Cloud Transactions Managed Annually 120 Global Offices 600K Trading Partners 100K Customers 8000 Employees 31 Data Centers Open Text is one of the most successful software companies in the world. We re a leader in Enterprise Information Management, helping companies manage information for improved productivity, competitiveness, and customer experiences OpenText Confidential All Rights Reserved. 13

14 facebook.com/opentext linkedin.com/company/opentext