1:30-2:30p Driving Student Engagement with Multi-Channel Marketing
|
|
|
- Alban Campbell
- 8 years ago
- Views:
Transcription
1 An HBCUgrow event SM 1:30-2:30p Driving Student Engagement with Multi-Channel Marketing #HBCUgrow15
2 Driving Student Engagement with Multi-Channel Marketing Don Bean Universal Printing
3 Universal Printing Started in 1979, Over 35 years in providing Business Communications Solutions Offering Software as a Service (SAS) solutions since 1998, starting with eprint Online Branded Store-Fronts Launched Symphony, Multi-Channel Cross Media Solution in 2008
4 Don Bean Production Manager/Technology Lead 6 years as Art Director 13 years as Production Manager Technology Lead for numerous special projects eprint Symphony upsecure 3-G upgreen
5 Touch Points for Today The big difference between sending a message and starting a conversation What every college and university should consider in increasing enrollment If you re not moving ahead, you re falling behind
6 What are the biggest challenges that your college or university are currently facing with increasing student enrollment?
7 What IS Multi-Channel Marketing? Simultaneously combining multiple outreach sources using a targeted approach with unified branding and messaging to gain a response rate higher than sum of the individual components. Measuring the success (or failure) by tracking all channels in a central web-based dashboard providing real-time results
8 The Channels Direct mail SMS/text Messaging Print Media QR codes Social Media Radio/Television PPC ad space
9 Today s Graduating Seniors are smarter than given credit for Raised speaking the language of Tech More tapped in and engaged than ever Lifetime exposure to rapid/changing images Keenly aware of being talked at vs talked to
10 Consider this 78% of all people read their mail over a trash can On average, almost 80% of s from colleges are deleted without opening
11 A Multi-Channel Cross-Media strategy starts with personalization More than just Insert Name Here Personalized URLs (purls) Definitive Calls-to-Action (CTA) Interactive Engagement defines the outcomes
12 The BASICS still apply Strong Offering Strong Data Set Strong Creative (Brand & Message) Repetition Repetition Repetition
13 What are obstacles does your your college or university deal with when trying to change things that aren t working?
14 Example of Strategy in Action
15 Example of Strategy in Action
16 Example of Strategy in Action
17 Personalized Veiwbooks Printed Version sent by US Mail
18 Personalized Veiwbooks Digital Version Delivered online
19 Overall Results Fewer targeted Personalized Viewbooks resulted in less print spend than bulk printed shotgun approach Higher application rate among those receiving Personalized Viewbooks Higher Acceptance/Enrollment among targeted applicants
20 How well does your college or university handle communication?
21 Internal Communications What departments are needed to create and broadcast consistent communication? Admissions Student Life Academics O.I.T. Marketing Advancement
22 External Communications Social Media is a MAJOR resource Facebook Twitter YouTube Instagram Pinterest SnapChat
23 Tying it all together More Leads More Contacts JohnDoe.MyCampaign.com Real-time Dashboard
24 Creativity Innovation is thinking up new things is DOING new things!
25 Driving Student Engagement with Multi-Channel Marketing Thank you for your time For more information visit HBCUgrow.com Or also visit universalprinting.com
26 An HBCUgrow event SM 2:45-4:00p The Firing Line (Estey Hall Auditorium) Conclusion and Video Tour of Shaw University #HBCUgrow15
Elements of a Successful Marketing Plan Part 1. Inbound Marketing Strategies
Elements of a Successful Marketing Plan Part 1 Inbound Marketing Strategies What is Inbound Marketing? Inbound marketing is when a patient finds your office on their own (through search, social media,
ABC COLLEGE PERSONALIZED CROSS MEDIA FOLLOW UP CAMPAIGN, ARRO, TO LIFT ENROLLMENTS
ABC COLLEGE PERSONALIZED CROSS MEDIA FOLLOW UP CAMPAIGN, ARRO, TO LIFT ENROLLMENTS MDT Marketing WWW.MDTMARKETING.COM Project: ABC College (name redacted) increases enrollments at underperforming campuses
Proposed Committee Action No Action Required Information Only. Background Information. Integrated Marketing Budget Year-End Summary
AGENDA ITEM: VI B Florida Polytechnic University Board of Trustees Strategic Planning Committee June 2, 2014 Subject: Integrated Marketing Year-End Review Proposed Committee Action No Action Required Information
Enrollment Management Marketing and New Media in the Era of Big Data
Enrollment Management Marketing and New Media in the Era of Big Data AACRAO Webinar Jim Bouse University of Oregon March 31, 2015 What We Will Cover Marketing and Communications Viral and Personalized
End-to-End Communication Solutions for Print & Marketing
End-to-End Communication Solutions for Print & Marketing All from one, centralized web-based interface! Your company communicates in lots of ways. Through printed documents & publications, corporate marketing
CASE STUDY. em michelle phan Decodes Dark Social Engagement To Reveal Up To 34% Of Revenue Was Previously Unattributed.
CASE STUDY em michelle phan Decodes Dark Social Engagement To Reveal Up To 34% Of Revenue Was Previously Unattributed em michelle phan As a new brand with a large sociavl following, it was very important
Software Features & Capabilities
Software Features & Capabilities MarketHUB+ is DocuStar s web-based marketing resource management system for managing marketing materials and campaigns in coordination with a field sales force, agents,
Google Product. Google Module 1
Google Product Overview Google Module 1 Google product overview The Google range of products offer a series of useful digital marketing tools for any business. The clear goal for all businesses when considering
Case Study. Strategy and Investment Power Great Lakes Integrated s Move into Cross-Media Services. August 2011. Comments or Questions?
Case Study August 2011 Strategy and Investment Power Great Lakes Integrated s Move into Cross-Media Services Comments or Questions? Table of Contents Introduction... 3 About Great Lakes Integrated... 3
A healthy dose of social media 2015 checkup
A healthy dose of social media 2015 checkup How Ohio hospitals use social channels to build relationships Exclusive research by A healthy dose of social media Executive summary When hospitals need to communicate,
Harnessing Digital. November 2014
Harnessing Digital November 2014 Who is WSI? Founded in 1995 World s largest digital agency network 1000+ offices Operating in 87 Countries 2014 WSI. All rights reserved. Our Corporate Partners Award Winning
Getting Started on Fitmoo / User Guide
Getting Started on Fitmoo / User Guide CONTENTS Sign up / Sign In Build Profile Post Box Account Settings / Instagram Sync Dashboard Earnings Sales Management Product Management / Adding Products / Shipping
C10: Using Online Tools and Social Media to Attract New Students
C10: Using Online Tools and Social Media to Attract New Students Doodie Meyer, Howard Design Group, NJ Diane Harris, Rutgers University, NJ Chris Ferguson, The New School, NY Brad Ward, BlueFuego, IN Peter
Social Media Monitoring in Fifteen Minutes
Social Media Monitoring in Fifteen Minutes By Murray Newlands Murray Newlands 1 Table of Contents Social Media monitoring Guides your Business Introduction: Social Media Monitoring How Social Media monitoring
ACT Enrollment Planners Conference
CONVERGE CONSULTING 7.13.16 ACT Enrollment Planners Conference PRESENTERS: Ann Oleson, CEO Jay Kelly, President 2 ABOUT CONVERGE 3 4 AGENDA 2015 Inbound Marketing in Higher Education Survey Methodology
Social Media Management Checklist
Social Media Management Checklist Facebook Find and like 3-4 pages Comment on 2 pages a day Minimum 1 post a day related to your brand Include a Call To Action when posting Ensure images have the correct
Presented by Spyros Mygdanis & Giorgos Kalaitzis
Presented by Spyros Mygdanis & Giorgos Kalaitzis About this presentation 1. Websites Elements of a successful website 2. Content 3. Internet Marketing Channels 4. Building your online strategy 1. Websites
The E-expectations of College-Bound High School Juniors and Seniors
The E-expectations of College-Bound High School Juniors and Seniors Stephanie Geyer Associate Vice President for Web Strategy and Interactive Marketing Services Warning: Data Overload Imminent! E-Expectations
Digital Tactics for Community Engagement Marketing
A Little About Me: Patricia Wilson-Smith President and CEO, Online Media Interactive, LLC Author, Lecturer, Radio Show Host David s Mother Workaholic. Sleepy. Always. No, really. ALWAYS. About This Workshop:
Social media importance in Businesses
Social media importance in Businesses Social media networks were a novelty 5 years ago, but today their importance is no longer debated. Yes, businesses have definitely realized the power of social media
How Jobvite Works. Share a Jobvite with your network target specific contacts or publish to everyone.
How Jobvite Works A Jobvite is a job invitation you can share with your contacts in social networks. A recruiter or any employee at your company can send Jobvites to help find the right talent for your
Analysis. Top Ten Best Practices for Adding Cross-media Marketing Services. February 2012. Service Area. Comments or Questions?
Analysis February 2012 Top Ten Best Practices for Adding Cross-media Marketing Services Service Area Business Development Strategies Comments or Questions? Table of Contents Introduction... 3 Evolution
Customer Data Integration Essentials
Customer Data Integration Essentials By George Kaminski Director of Solutions Consulting Knotice, an IgnitionOne company Customer Data Integration Essentials 1 WHY CDI MATTERS Marketers today require the
Key Dates See Your City: Eats Edition, September 1 October 31 See Your City: Eats American Express Offer, September 1 30
PRESENTED BY QUEENS NYC & Company, New York City s official marketing, tourism and partnership organization, together with American Express, today launched See Your City: Eats Edition, the largest five-borough
50 WAYS. to grow your email list. page: 1. 50 Ways to Grow Your Email List. Share it!
50 WAYS to grow your email list page: 1 50 Ways to Grow Your Email List Written By Casey Swanton Casey is currently a Response Consultant for Professional Services at Return Path. Casey s agency experience
5 KEYS TO CREATING AWESOME CONTENT FOR SOCIAL CAMPAIGNS
5 KEYS TO CREATING AWESOME CONTENT FOR SOCIAL CAMPAIGNS PRESENTED BY Satisfying the consumer s need for useful content requires an authentic, organic, and dedicated voice that leverages the reputations
Protection Matters to Millennials
A consumer insight study sponsored by Assurant Solutions. A Guide to Extended Warranties and the Shopping Generation What do a thirty-three year old new father and a fourteen year-old schoolgirl have in
Social Media Marketing for Local Businesses
Social Media Marketing for Local Businesses The average number of hours a U.S. consumer spends on social media per week. - PQ Media, 2013 Social is the Norm A lot has changed in the 10 years since Facebook
YESMAIL INTERACTIVE Helping you get to YES with your customers
YESMAIL INTERACTIVE Helping you get to YES with your customers This is the age of empowered consumers who are in charge of their relationships with brands. To accommodate the evolving nature of B2C marketing,
I n t e g r a t e d D i g i t a l M a r k e t i n g S o l u t i o n
I n t e g r a t e d D i g i t a l M a r k e t i n g S o l u t i o n Rapid increase in different concepts of social communication channel Flicker, Facebook, Gree Dodgeball Snapchat Secret SixDegrees.com
EMAIL ESSENTIALS Successful Strategies for Studio Owners
EMAIL ESSENTIALS Successful Strategies for Studio Owners Presented by: Jill Tirone Session Overview Email is the most cost-effective, targeted, trackable, and efficient way to build and maintain relationships
INTRODUCING U.CONNECT...A MODULAR, INTEGRATED BUSINESS COMMUNICATION SOLUTION DESIGNED TO EFFECTIVELY:
Modular, Integrated esolutions Support a Project, a Program, or Enterprise Print Management Your company communicates in lots of ways. Through printed documents & publications, corporate marketing collateral,
Introduction to Social, Mobile, and Local Marketing
Introduction to Social, Mobile, and Local Marketing New marketing concepts Conversations Engagement Impact of smartphones and tablets Social-mobile-local nexus Strong ties between consumer use of social
ongo Job Title: Digital Marketing Officer Department: PR & Marketing Team: Digital Services Team Grade: 7
ongo Job Title: Digital Marketing Officer Department: PR & Marketing Team: Digital Services Team Grade: 7 Overall Purpose of Job Your job is to be the digital expert within our PR & Marketing team, driving
SOCIAL MEDIA STRATEGY Benchmarks From The Agency Perspective
SOCIAL MEDIA STRATEGY Benchmarks From The Agency Perspective How agencies plan to overcome new obstacles to achieving important social media marketing objectives, based on their broad-range of client experience.
6 Tips for Reaching Boomers & Seniors with Digital Marketing
6 Tips for Reaching Boomers & Seniors with Digital Marketing Table of Contents 1 Reaching Boomers and Seniors with Digital Marketing 2 The Growing Boomer and Senior Demographic 3 Boomers and Seniors Are
Business Technology Forum Mining the MLS for GOLD Jeremy Crawford Chief Operations Officer MLSListings Inc
Business Technology Forum Mining the MLS for GOLD Jeremy Crawford Chief Operations Officer MLSListings Inc Which Listing Syndication Service(s) does MLSListings offer and what percentage of subscribers
2013 Interactive Marketing Strategy
1 Interactive & Digital Marketing Start and facilitate conversations and interaction in the digital realm Enhance and support public relations and media efforts Broadcast value-added use for great content
Social Media and the Student Lifecycle: 9 Tips on Increasing Engagement
Social Media and the Student Lifecycle: 9 Tips on Increasing Engagement Higher Education & Social Media by the Numbers 75% 69% 89% 84% 97% 39% 2012 2013 2012 2013 2012 2013 Admissions 75% of the class
SMM Brochure. #discoverdigital
SMM Brochure Certification in Facebook Marketing Certification in Twitter Marketing Certification in LinkedIn marketing Professional Diploma in Social Media Marketing Online Mode Classroom Mode #discoverdigital
Digital Marketing in Travel: 2016 TREND REPORT
20 16 Digital Marketing in Travel: 2016 TREND REPORT WHAT S INSIDE The trends you should be watching in 2016 Welcome to our annual digital marketing trends report. We ve analysed and distilled a multitude
SOCIAL MEDIA. McBru Makes the Social Media Connection with Your Marketplace and Your Marketing
SOCIAL MEDIA McBru Makes the Social Media Connection with Your Marketplace and Your Marketing Social Media 360 Community Management DISCOVERY We identify key audiences and create audience profiles, confirm
Marketing Communication in Digital Environment
Marketing Communication in Digital Environment What digital media has brought Dialogic communication Interactivity Engagement Relationship Speed/Instantaneous communication User generated content/customer-centricism
Q1 2016 SOCIAL TRENDS REPORT
SOCIAL TRENDS REPORT WWW.KINETICSOCIAL.COM Q1 TOPLINE SUMMARY Generally speaking, the advertising industry takes a breath in Q1. The pace slows a bit from the previous holiday-driven quarter, and we get
TRADESHOW PUBLIC RELATIONS: A HOW-TO GUIDE
TRADESHOW PUBLIC RELATIONS: A HOW-TO GUIDE GET THE MOST OUT OF YOUR TRADESHOW INVESTMENT EDUCATION: WEDNESDAY, MARCH 26 SUNDAY, MARCH 30, 2014 EXHIBITION: FRIDAY, MARCH 28 SUNDAY, MARCH 30, 2014 Javits
to getting started with individual-level online data
BEST PRACTICES 5 top tips Celebrus Technologies Ltd, formerly know as Speed-Trap to getting started with individual-level online data p1 Introduction Engaging customers in a meaningful dialogue which ultimately
Here s your full marketing OS. Reimagined.
Here s your full marketing OS. Reimagined. We believe advertising should be personal across every connected device and that marketers should focus on attracting customers instead of managing the complexity
Tradeshow Public Relations:
Tradeshow Public Relations: A How-To Guide Get the Most Out of Your Tradeshow Investment Education: Wednesday, september 16 saturday, september 19 sands expo & convention center Las vegas,nv VisionExpoWest.com
About the blog. Hi, I m Sofie
About the blog Hi, I m Sofie I ve worked in journalism and marketing for four years before quitting my job to explore my home country Belgium and beyond. During my travels I focus on the things that make
Best Practices Next Practices Online Marketing. Bart Caylor, Caylor Solutions
+ Best Practices Next Practices Online Marketing Bart Caylor, Caylor Solutions +You Need More Than Just a Website Caylor-Solutions.com 317-985-7375 2 + 1994 Caylor-Solutions.com 317-985-7375 3 4 + Your
Solutions for Disaster Recovery Using Grass Valley Integrated Playout Systems
APPLICATION NOTE Solutions for Disaster Recovery Using Grass Valley Integrated Playout Systems Alex Lakey and Guido Bozward February 2012 In mission-critical broadcast playout environments, the best practice
What You Need to Know Before Distributing Your Infographic
What You Need to Know Before Distributing Your Infographic Improve your audience outreach efforts by learning why and how to use the best social, owned and earned platforms available. Targeting specific
STATE OF B2B MARKETING 2015. B2B Marketing Trends, Predictions and Forecasts Survey - Report Dec 2014
STATE OF B2B MARKETING 2015 B2B Marketing Trends, Predictions and Forecasts Survey - Report Dec 2014 WHO WE SPOKE TO We surveyed CXOs and senior marketing executives in companies ranging in size from under
MEMBER SOCIAL MEDIA SETUP GUIDEBOOK
MEMBER SOCIAL MEDIA SETUP GUIDEBOOK I n t r o d u c t i o n The use of social media to support Have the Talk of a Lifetime SM Social media has become a part of everyone s life and provides a powerful platform
B2Best Practice. Landing Pages
B2Best Practice Landing Pages Fill out the information below to download ÒThe Guide to Landing PagesÓ white paper. Lead Capture First Nam e Last Name Email Company Phone Submit What are landing pages?
MARKETING SERVICES. engine to drive additional traffic and revenue to their parking facilities. Led
MARKETING SERVICES MARKETING SERVICES SP+ Marketing Services provides clients a superior front-end marketing engine to drive additional traffic and revenue to their parking facilities. Led by a team of
Online Marketing Training
Online Marketing Training Level: 1 Duration: 3 Days Time: 9:30 AM - 4:30 PM Cost: 697 Overview Online Marketing is all about ensuring your business, product or service is maximising the potential of the
Analysis. Marketing Automation: Adding Science to the Art of Marketing. April 2011. Service Area. Business Development Strategies
Analysis April 2011 Marketing Automation: Adding Science to the Art of Marketing Service Area Business Development Strategies Comments or Questions? Table of Contents Key Highlights... 2 Introduction...
Leveraging Facebook to build your ecommerce Business. #ecomsa
Leveraging Facebook to build your ecommerce Business #ecomsa Reach all of the people who matter to you at scale High-quality reach mostly people are on mobile 11M+ monthly active people ZA 11M mobile
-A Scavenger Hunt for College Students
-A Scavenger Hunt for College Students 2015 Event Sponsorship Proposal The Finders Keepers Scavenger Hunt is an exciting and challenging hunt involving students who search their campus to solve cryptic
AT&T Website Solutions SM Website Plans - Basic and Enhanced
`` July 2012 AT&T Website Solutions SM Website Plans - Basic and Enhanced Getting Started Guide Welcome to AT&T Website Solutions SM We are focused on providing you the very best service including all
Grow Your Business With Digital Marketing
Grow Your Business With Digital Marketing The Team Jeff Gordon Creative Director + Agency Principal Kim Gordon Account Director + Digital Strategist Jim Braunschweig Business Development + Social Strategist
Your Nonprofit Tech Checklist* Getting Started: Organization and Planning
Your Nonprofit Tech Checklist* Getting Started: Organization and Planning Subscribe to, like, and follow large organizations with a mission that is similar to yours. Subscribe to social media and mobile
Digital Marketing Capabilities
Digital Marketing Capabilities Version : 1.0 Date : 17-Apr-2015 Company Framework Focus on ROI 2 Introduction SPACECOS is a leading IT services and marketing solutions provider. We provide the winning
Cross-Media Marketing Delivers Strong ROI for CPAs
Cross-Media Marketing Delivers Strong ROI for CPAs Prompt Direct Prompt Direct Background Enter the team at Prompt Direct, led by Dennis The first time Charlie McClamroch received direct Lacognata. His
What s new in Shopping ads and buy buttons
What s new in Shopping ads and buy buttons By Ann Stanley Managing Director of Anicca Digital Our brands Digital & Search Marketing (Paid advertising, SEO, PPC, Analytics, ecommerce) Marketing training
How to Attract Students to Your University and Drive Enrollment. make yourself perfectly clear
How to Attract Students to Your University and Drive Enrollment Attracting students to a college or university is a competitive process. With countless options to choose from, colleges and universities
MY DIGITAL PLAN MY DIGITAL PLAN BROCHURE
MY DIGITAL PLAN BROCHURE Digital Marketing Overview What is marketing? What is digital marketing and why is it required? Traditional marketing v/s Digital marketing How to do it? Visibility of my brand
Social Media Analytics, from Data to Deliverables. REQUEST A FREE TRIAL. Visit www.simplymeasured.com or call 855-530-6040
Social Media Analytics, from Data to Deliverables. REQUEST A FREE TRIAL Visit or call 855-530-6040 Measure all your social media channels in one place Analyze the performance of your social profiles with
EVERYTHING YOU NEED FOR BRANDING ON MULTIPLE CHANNELS
EVERYTHING YOU NEED FOR BRANDING ON MULTIPLE CHANNELS Manage all you rich media content and customer experience simultaneously with DAM for Sitecore EXECUTE YOUR MULTICHANNEL STRATEGY Apps Adobe Adaptive
Anetwork - The First Digital Media Agency in Iran
2 0 1 5 Who we are Who we are Who we are About Anetwork Founded in 2010 as CPC Advertising Network with around 5 to10 staff, Anetwork currently owns an intelligent team of 47. In 2015, With an annual growth
Case Study. SugarBush Media s Transition to a Marketing Services Provider Yields Sweet Success. August 2011. Comments or Questions?
Case Study August 2011 SugarBush Media s Transition to a Marketing Services Provider Yields Sweet Success Comments or Questions? Table of Contents Introduction... 3 The Evolution of SugarBush Media...
Social Media Marketing. Rebecca Rae Digital Results Lead Reason Digital @ReasonDigital @DigitalBex
Social Media Marketing Rebecca Rae Digital Results Lead Reason Digital @ReasonDigital @DigitalBex Reason Digital Digital specialists for charities and pro social organisations. We're doing some good with
Higher Education in Further Education Webinar
Higher Education in Further Education Webinar Contents 1. Introduction 2. Make an HE Recruitment Calendar 3. Advertise across multiple platforms 4. Understand your digital audience 5. Engage students with
ADVANCE DIGITAL MARKETING VIDEO TRAINING COURSE. Page 1 of 34 www.experttraining.in Youtube.com/ViralJadhav viral@experttraining.
ADVANCE DIGITAL MARKETING VIDEO TRAINING COURSE Page 1 of 34 www.experttraining.in Youtube.com/ViralJadhav viral@experttraining.in +91 9558821174 Who Can Join? Business Owners who want to attract more
Media. Early Adopters snail mail list 1 URL/ 800-/ Early Adopters e- mail list 1 15,000 URL. Catalogs/ URL / QR databases 25 100,000 code
Interactive Planning Guide Objective: Achieve awareness of Gadget X of 50 percent among target audiences and sales of 500,000 Gadget X's in six months. Message: Gadget X saves 30 percent of your time and
Content Marketing in Australia: 2013 Benchmarks, Budgets, and Trends
Content Marketing in Australia: 2013 Benchmarks, Budgets, and Trends OVERVIEW: THE STATE OF CONTENT MARKETING IN AUSTRALIA Hello Marketers! Welcome to Content Marketing in Australia: 2013 Benchmarks, Budgets,
12 months 4 quarters 1 goal
12 months 4 quarters 1 goal You know you need to whip your digital marketing game into shape. But you also know budgets are tight. If you're ready to take your online marketing to the next level without
Certified Digital Marketing Professional VS-1217
Certified Digital Marketing Professional VS-1217 Certified Digital Marketing Professional Certified Digital Marketing Professional Certification Code VS-1217 Vskills certification for Digital Marketing
The Story Set Network - Top Travel and Lifestyle Influencers Exposed
media kit About StorySet StorySet, founded by Caterina Fake, is a boutique marketing agency specializing in influencer marketing and brand promotion through storytelling. The StorySet Network includes
Pre-Click Digital Media Strategy
Pre-Click Digital Media Strategy Elliott Wilkerson Director of Digital Media Buying January 28, 2016 We will discuss the tactics that are available within digital media to help drive potential donors to
Enhance your listings with Property Panorama
Enhance your listings with Property Panorama Property Panorama is an included benefit of your MLS participation; it is customizable, linkable and shareable. This product has many features that can be utilized
Disclosure/Background
Learning How to Track and Maximize Your Online and Offline Marketing Efforts Devin Butler Ceatus Media Group VP, Product Management Director of SEO dbutler@ceatus.com 858 454 5505 www.ceatus.com Disclosure/Background
Case Study. June 2011. Data-Mail, Inc.: Success = Full Service Plus Innovation
Case Study June 2011 Data-Mail, Inc.: Success = Full Service Plus Innovation Table of Contents Background... 2 Full Service: A Fundamental Principle... 3 Innovation that Yields Results... 4 The Bottom
ERA Omni-Channel Marketing
ERA Omni-Channel Marketing Presented by: Tom Shipley - Co-CEO, Atlantic Coast Media Group Craig Taylor - VP Marketing, Positec Kelly Perdew - Co-founder & CEO, TargetClose What is Omni-Channel? Centralized,
Find over 400 other case studies on digital print applications. www.podi.org/casestudy
1 Find over 400 other case studies on digital print applications at. 2010, Caslon, a PODi Affiliate. Terms of Use: PODi members can distribute the case study in hard copy form or may post up to two case
Em@il Marketing integration and automation tactics that lift conversions and boost ROI.
Em@il Marketing integration and automation tactics that lift conversions and boost ROI. How to successfully incorporate social, video, remarketing and marketing automation into your Email Marketing strategy.
THE STATE OF Social Media Analytics. How Leading Marketers Are Using Social Media Analytics
THE STATE OF Social Media Analytics May 2016 Getting to Know You: How Leading Marketers Are Using Social Media Analytics» Marketers are expanding their use of advanced social media analytics and combining
Web-Based & Social Media Marketing
Public Relations and Marketing Workshop for Centers for Independent Living Web-Based & Social Media Marketing September 18, 2013 2:45 P.M. 4:15 P.M. Presenter: Michele Martin Slide 1 Overview The 411 on
Oracle Social Relationship Management (SRM): Professional Services for Branded Solution Delivery
Oracle Social Relationship Management (SRM): Professional Services for Branded Solution Delivery The Social Delivery team provides professional services to brand, extend, and customize your social media
Social Media in Emergency Management
Social Media in Emergency Management Alex Ambrosius, RIEMA External Affairs Purpose To provide participants with an understanding of social media and its uses, current tools, methods, and models To properly
Integrating Social Media and Mobile Devices into Your Digital Signage Plan
Integrating Social Media and Mobile Devices into Your Digital Signage Plan DIGITAL SIGNAGE WHITE PAPER www.visix.com 800.572.4935 Table of Contents The Connected World............................................................
Internet Business Mastery OBJECTIVES
Internet Business Mastery OBJECTIVES Provide a top down strategic overview of best internet business models Proven system for delivering information products and services How to develop your unique niche
PODi CASE STUDY ANTHEM EDUCATION USES CROSS-MEDIA MARKETING TO DRIVE ENROLLMENT
PODi CASE STUDY ANTHEM EDUCATION USES CROSS-MEDIA MARKETING TO DRIVE ENROLLMENT PODi is a global, member-supported not-forprofit organization. The PODi library consists of over 500 digital printing and
SETTING UP THE NEW FACEBOOK BUSINESS PAGE DESIGN
SETTING UP THE NEW FACEBOOK BUSINESS PAGE DESIGN CREATIVE After logging in and accessing your Facebook business page as an administrator, you ll be presented with the following message: Start Tour: Click
Enterprise Social Media Marketing Software. Evaluation and Selection Guide
Enterprise Social Media Marketing Software Evaluation and Selection Guide Summer/Fall 2013 How to use this guide Today s enterprises increasingly recognize that they need a technology solution to manage
Customer Engagement Redefined. Take a Fresh Look at Loyalty and Referral Programs
Customer Engagement Redefined Take a Fresh Look at Loyalty and Referral Programs Loyalty Increase sales with rewards that drive brand affinity NextBee customer loyalty and referral software is a complete
MOBILE MARKETING FOR PROFESSIONAL ORGANIZERS MOBILE MARKETING FOR PROFESSIONAL ORGANIZERS MOBILE WEB GROWTH YOUR DAD S WALLET.
MOBILE MARKETING FOR PROFESSIONAL ORGANIZERS MOBILE MARKETING FOR PROFESSIONAL ORGANIZERS Rich Brooks @therichbrooks Rich Brooks @therichbrooks MOBILE WEB GROWTH YOUR DAD S WALLET via Microsoft Tag YOUR
CUSTOMER EXPERIENCE MARKETING: LIFE INSURANCE
CUSTOMER EXPERIENCE MARKETING: LIFE INSURANCE Multichannel Marketing August 1, 2011 Today s Panelists Deb Gustafson Vice President Market Management Epsilon Targeting Edgar Rodriguez Executive Vice President
Benefits of Implementing a B2B Social Media Strategy. Gianna Galle Top Shelf Digital & Social Media Marketing
Benefits of Implementing a B2B Social Media Strategy Gianna Galle Top Shelf Digital & Social Media Marketing Today s Social Media Landscape Social Media Statistics Social Media Examiner s 2014 Social Media