Webinar Series. Sign up at February 15 th. Website Optimization - What Does Google Think of Your Website?

Transcription

1 Webinar Series February 15 th Website Optimization - What Does Google Think of Your Website? March 21 st Getting Found on Google using SEO April 18 th Crush Your Competitors with Inbound Marketing May 24th Social Media Best Practices Sign up at /webinarseries

2 Getting Found on Google using SEO

3 Contact Info Chris Taylor Blytheco

4 Getting Found on Google using SEO Search Engine Optimization is the art and science of designing your website and building links back to your website so that your website ranks well in the major search engines. The ultimate goal for any website owner is to get a front page listing on the King of all search engines: Google

5 Getting Found on Google using SEO Website Optimization Recap Web Search SEO / Link Building Link Building Service Summary

6 Website Optimization Recap Website optimization is the procedures used to optimize a website to rank well in search engines. How Google Views Your Website Googlebot Crawling content on the Internet for Google s index every day, every night, non stop.

7 Website Optimization Recap 10 Main Components Keyword Analysis Identify best keyword phrases for you Title Tags Page titles are written & optimized Meta Descriptions Page descriptions are written & optimized Meta Keywords Keywords are identified prioritized Alternative Text (Alt Tags) Optimized text added to main image tags Content Analysis Right number of words per page recommended Relevant keyword rich content recommended Content Heading Analysis H1 tags or paragraph headings are written Internal Link Analysis Relevant internal links are identified Canonicalization URL structure organized Conversion Optimization Specific suggestions to improve conversions

8 Getting Found on Google using SEO Website Optimization Recap Web Search SEO / Link Building Link Building Service Summary

9 3 Types of Search Results Search Engine Results Pages (SERPs) Organic Listing: Results based on content and keyword relevancy (as per algorithm) Local Listing: Results based on location to the keyword geo-modifier or location of the searcher. Sponsored Listing (PPC): Results based on paid placements and sorted by amount willing to spend. Google AdWords Yahoo! Search Marketing (YSM)

10

11

12

13 Getting Found on Google using SEO Website Optimization Recap Web Search SEO / Link Building Link Building Service Summary

14 SEO / Link Building You've brainstormed for keywords, and you've added the keywords strategically on your site. Now, you re going to have to start using your keywords to link back to your website with links. Strategies: 1. Properly link your keywords back to your website. Example: visit our website for all your baseball card needs. 2. Use blue text when linking 3. Don t link every word in the sentence, choose wisely.

15 SEO / Link Building There are several hundred ways to build links back to your website generating links back to your website so you can start collecting keyword authority. Content Marketing Press Releases Local Directory Listings Social Profiles Partnerships Client & Vendor Sites Communities, Blogs & Forums Article Sharing Product Reviews & Interviews Presentations & Webinars

16 Content Marketing Content Marketing By creating lots of high quality, viral, educational and/or entertaining content on a regular basis a website will have many more opportunities to capture inbound links. This is the most holistic and natural way to do link building.

17 Press Releases Press Releases Free wires like PRLog.org and paid wires like Marketwire.com and PRWeb.com allow links to be included with the release. These websites syndicate releases to hundreds of websites which publish the release and the accompanying links. For additional SEO help with press releases download our Press Release Optimization Guide.

18 Local Directory Listings Local Directory Listings Always include company websites on Google, Bing and Yahoo s local directory. It is also a good idea to submit to Localeze.com. These are powerful brand signals and links for the search engines.

19 Social Profiles Social Profiles Have a company LinkedIn profile and make sure employees profiles link to it. Use Namechk.com to set up the rest of the company s social media profiles. While many of these links are no-follow, remember, Google reserves the right to follow a no-follow link and social signals account for up to seven percent of a website s ability to rank.

20 Partnerships Partnerships Strategically partner with similar companies and share links and content.

21 Client & Vendor Sites Client & Vendor Sites If prudent, ask clients for links. A good way to solicit links from vendors is to offer up a testimonial for their website. Just make sure it includes a link.

22 Communities, Blogs & Forums Communities, Blogs & Forums Monitoring keywords and brand names on blogs, forums and in social media will create opportunities to engage in the conversation. Leave links which add value to the conversation and are prudent. There s a fine line between adding value and spamming. If the line is crossed or traversed, members of the community will communicate their displeasure.

23 Article Sharing Article Sharing Write original articles with links that point back to the appropriate website and submit them to Ezinearticles.com or Suite101.com. Article sharing websites recently took a hit from the Google Panda update so don t expect to get the same results as the pre-panda days. However, article sharing still creates inbound links and should be considered as a viable link building strategy.

24 Product Reviews & Interviews Product Reviews & Interviews Give away free products or services to bloggers in exchange for a review. Review content almost always links to the website containing the product or service. Solicit interviews from bloggers. Bloggers who publish interviews almost always link to the interviewees website.

25 Presentations & Webinars Presentations & Webinars Submit presentations to SlideShare.net and include links in the slide deck. Also, host webinars for live blogcast coverage, tweets and blog reviews.

26 Getting Found on Google using SEO Website Optimization Recap Web Search SEO / Link Building Link Building Service Summary

27 Link Building Service Another great way to build quality links back to your website is to use a link building service. A link building service helps businesses increase their online presence through proven online marketing strategies.

28 Getting Found on Google using SEO Website Optimization Recap Web Search SEO / Link Building Link Building Service Summary

29 SEO and Link Building Summary Top 5 of Importance: Number of Links back to your website with the keywords The more quality links to your website and the more content you have on your website the better. Using a link building service can help build you hundreds of links a month.

30 Website Link Analysis

31 Webinar Series February 15 th Website Optimization - What Does Google Think of Your Website? March 21 st Getting Found on Google using SEO April 18 th Crush Your Competitors with Inbound Marketing May 24th Social Media Best Practices Sign up at /webinarseries

32 Contact Info Chris Taylor Blytheco Questions:

33 THANK YOU! THANK YOU