PRACTICAL SEO TIPS. By Dan Petrovic

Transcription

1 PRACTICAL SEO TIPS By Dan Petrovic

2 Traffic Increase How Google Works Keyword Research Competitor Research Content Optimisation Page Optimisation Link Building Performance Tracking Website Analysis

3 Traffic Increase Marketing emarketing Internet Marketing» Affiliate» Display Ads» Reviews» SEM (PPC)» SEO (Organic Traffic)

4 SEO Search Engine Optimisation Drive traffic through search engine results Higher position = more traffic? Research: volume, competitors Higher traffic = more sales? Research: relevance, conversions, CTA (call to action)

5 Organic & Paid Results

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7 What does it mean to be on the first page?

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12 Deciding What to Target? Phrase Research

13 Google Keyword Tool: Key Terms: Initial search Refinement Site based search Disambiguation Industry-only jargon removal

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15 Competitor Research Competitor s Links:

16 Competitor Research Competitor s Tags & Content:

17 How Google Works 1. Importance of Content 2. Importance of Links 3. Practical Examples

18 Result Sorting Sorting Criteria: 1. Relevance 2. Importance Other: a. Timing b. Site Type c. Geographic d. Lingual Car Insurance, Home Insurance, Life Insurance, Income Protection... Get FREE online quotes for car insurance, life insurance, home & contents insurance, income protection insurance and bicycle insurance. - Cached - Similar Life Insurance Australia - Life Insurance Quotes - Allianz Australia Life insurance quotes online from Allianz for cover up to $1.5 Million. Help protect your family with a premium Life Insurance policy from Allianz, Cached - Similar Life Insurance Life Insurance Quotes Aussie Apply over the phone in minutes. There are no blood tests and no medicals. Get life insurance cover today. - Cached - Similar Life Insurance - Real Insurance Life Insurance from Real Insurance offers FREE online quotes. - Cached Life Insurance, Term & Personal Insurance - Medibank Private Medibank Life Insurance can provide you with comprehensive, affordable life insurance and the peace of mind to help secure the financial future for your Cached - Similar Life Insurance, Funeral & Accident Insurance - Guardian Insurance With Guardian, life insurance cover is uncomplicated and easy to get. Our products are transparent, flexible and easy to understand; offering financial Cached - Similar

19 Search Engine Signals Links represent one of many signals: Page Titles <title>page Title</title> Headings <h1>heading 1</h1> Content Keyword Usage, Context, Semantics Domain keyword.com Images alt= Image Description Links <a href=

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21 Link Graph Supplier Friend YOU Blog Partner Competitor Related? Forum Search engines judge you by your links.

22 CLICK HERE? Who ranks #1 for click here?

23 Link Anatomy Click Here <a href= >Click Here</a> Note: Text in link is called Anchor Text

24 Voting System Linker VOTE Linked Every link is a vote from one site to another: a) When you link to others you vote for them. b) When others link to you they vote for you. Bottom Line: Get others to link to you.

25 Link Quality Not all links are equal: SITE A YOU SITE C

26 Link Quality & Quantity SITE A SITE B SITE C SITE D YOU Number of outgoing links on site that links to you affects the link value. Less is better.

27 No Follow? <a rel= nofollow href= >anchor text</a> SITE A SITE B Nofollow = No trust = No vote META, robots.txt, link Example: Blog comments, Forums, Social Media

28 Link Acquisition Methods Learn more about your existing links Google Webmaster Tools: Your website on the web Links to your site Analyse anchor text LINK: google.com/webmasters/tools/

29 How to get links?

30 Your Current Links Oh, nice!

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32 Why did these people link to me? Analyse and understand your links Discover most linked content Find new link ideas Form new partnerships and alliances Fix wrong links (more about that later )

33 Who links to my competitors? Yahoo & Google link: Discover new link opportunities Understand your competitor s strengths

34 Link Building Ideas Local Directories / Niche Directories Guest Blogging Industry Associations / Memberships Social Media Participation Non-competing businesses Lawyer in Sydney & Lawyer in Melbourne Hotel booking & Tour guides Hosted content or functionality Avoid links_9.html and resources_020.php pages (spam!)

35 Link Building Ideas Business partners & alliances Product or service suppliers Web design company (portfolio page) Your office space / building complex Customers Incentivise: Offer discount and extras to linking customers Share: Customers like to brag about recently purchased product Celebrate: Happy customer testimonials

36 Link Building Ideas Positive Reviews, Feedback and Testimonials Incorrect links or no links on brand and content click here, read more (should be main phrase ) and yourwebsite.com.au Google Alerts!

37 Search Tips link:dejanseo.com.au cache:dejanseo.com.au site:dejanseo.com.au site:dejanseo.com.au Dan Sample of backlinks Cached page Lists all indexed pages Finds Dan on our site allinurl: gardening (e.g. website.com/gardening) allintitle: cars (e.g. Car Dealer Sydney) cheap java books -island -programming

38 Link Placement Example

39 Self-Generating Links Link to us page: Encourage linking to your site. Take control of how people link to you. Make it easy for people to do so. Social media sharing within content Useful Tools / Templates / Resources Link Bait Material Example: Steps on how to do up your tie

40 Finally: Theory in Practice Number of Links: No improvement. Competitor links: in average. New links: 7 Time: 3 months Position: #1 Conclusion: Link Quality, Trust & Relevance

41 Fun Examples

42 The WOW Factor

43 Cheeky Linkbaits

44 Cheeky Linkbaits Key Elements: 1. Fun 2. Different 3. Interesting 4. Distributable 5. Linkable Expected Result: 1. Natural Links 2. Social Media 3. s

45 Useful & Serious Key Elements: 1. Responsible 2. Endorsed 3. Serious 4. Helpful 5. Linkable Expected Result: 1. edu/gov Links 2. org partnership 3. quotations

46 Performance Tracking

47 Google Webmaster Tools

48 Google Analytics

49 Website Analysis

50 SEO Tools Dejan SEO s SERP Preview Tool Google Webmaster Tools Majestic SEO SEOMoz Browser Plugins: Nofollow PageRank Alexa

51 dejanseo.com.au