Webtrends for SharePoint 2010 A Microsoft Preferred Analytics Solution for SharePoint

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1 Webtrends for SharePoint 2010 A Microsoft Preferred Analytics Solution for SharePoint Provided to By Sean Browning, Webtrends 13-Sep-2011

2 Webtrends Expertise with SharePoint Webtrends is a Microsoft-designated Preferred Analytics Solution for SharePoint Webtrends Facts: Founded the web analytics industry in 1993 long history 300+ accounts today use Webtrends to measure their SharePoint initiatives This is used by marketing teams throughout Microsoft, including the SharePoint team Gold Certified Partner A Sampling of Customers Using Webtrends for SharePoint wt.com/products/integrations/sharepoint

3 Webtrends Analytics for SharePoint 2010 A Microsoft Preferred Analytics Solution for SharePoint 2010 Quick time to value, with deployment in minutes and powerful out-of-box insight Compatible with any SharePoint initiative, whether intranet, extranet, community, or for internet sites Built on the powerful cross-channel Webtrends Analytics 10 platform for extensibility beyond SharePoint Developed by Webtrends in cooperation with Microsoft for optimum interoperability

4 Space Creation in Analytics 10 - SharePoint Installer Download Location

5 Webtrends Installer for SharePoint next Webtrends Site Collection Feature installs as a method to activate/deactivate the webtrends.js on one or more SharePoint Site Collections Link to Developer Network for install details:

6 Webtrends SharePoint Collection Enablement

7 Improving SharePoint s Embedded Analytics Reporting Feature Webtrends SharePoint 2010 Page views, Top visitors, Referrers, Pages Onsite search reporting Technical inventory reports (internal disk space, site inventory) Sessionization and visitor-level analysis Aggregate-only Paths and scenario analysis Commerce analysis Campaign reporting Cross-channel analytics (web, mobile, social, non-sharepoint) Custom reports, advanced reports & dashboards Excel export Visitor segmentation Visit duration Activity by user or group Web part tracking and web part views by page Report Access Unlimited Admins only

8 SharePoint Internet Reporting, Instantly Webtrends Analytics Campaigns Commerce Content / Page Analysis Onsite search SharePoint-specific Reports Web Parts Breadcrumbs Onsite Search by Site Custom Reports Add-on Segments & Optimize

9 People Domains: Organizations Geo: Area Codes Geo: Cities Geo: Countries Geo: Drilldown Geo: GMT Offsets Geo: Languages Geo: Regions Key Metrics Time: Daily Activity Time: Hourly Activity Visitors: New + Returning Visits: Depth Visits: Duration Visits: Frequency Events Onsite Ads: Clickthroughs Onsite Ads: CTR Onsite Ads: Impressions SharePoint Internet Reports Content Breadcrumbs: SharePoint Sites Entry Pages: Countries On-Site Searches On-Site Searches: Not Found On-Site Searches: SharePoint Sites Pages Pages: Exits Pages: Next Pages: Previous SharePoint Sites: Content SharePoint Sites: Countries Web Parts: Pages Web Parts: SharePoint Sites Traffic Referrers: Names Referrers: Pages Search Engines Search Engines: Entry Pages Search Engines: Keywords Search Engines: Organic * Blue reports are new and specific to SharePoint Internet Sites Intranet reports may be different Search Engines: Paid Search Engines: Phrases Search Keywords Search Phrases Search Phrases: Entry Pages Search Phrases: Organic Search Phrases: Paid Traffic Sources: Entry Pages Technology Browsers: 3 rd Party Cookies Browsers: Flash Browsers: JavaScript Versions Browsers: OS Browsers: Resolutions Browsers: Silverlight Browsers: Versions Mobile: Browsers Mobile: Devices + Browsers Spiders Campaign Reports Campaign Conversion Pages Campaign IDs Campaign Landing Pages

10 SharePoint Intranet Reporting, Instantly Standard reports include: Pages Visits & Sessions Content Onsite search SharePoint-specific Reports Web Parts Breadcrumbs Users Onsite Search by User Onsite Search by Site Document Actions Activity & Docs by User Announcements & Promos Custom Reports

11 SharePoint Intranet Reports People Domains: Organizations Geo: Cities Geo: Countries Geo: Drilldown Geo: Languages Geo: Regions Key Metrics Sessions: Depth Sessions: Duration Sessions: Frequency Time: Daily Activity Time: Hourly Activity Users Users: New + Returning Users: On-Site Searches Users: Web Parts Content Breadcrumbs: SharePoint Sites Breadcrumbs: Users On-Site Searches On-Site Searches: Not Found On-Site Searches: SharePoint Sites On-Site Searches: Users Pages Pages: Next Pages: Previous SharePoint Sites: Content SharePoint Sites: Countries Web Parts: Pages Web Parts: SharePoint Sites Web Parts: Users Traffic Referrers: Names Referrers: Pages Technology Browsers: Flash Browsers: JavaScript Versions Browsers: OS Browsers: Resolutions Browsers: Silverlight Browsers: Versions Mobile: Browsers Mobile: Devices + Browsers Events Announcements: Conversion Pages Announcements: IDs Announcements: Landing Pages Documents: Actions Documents: Pages + Actions Documents: Publish Documents: Users Promotions: Clickthroughs Promotions: CTR Promotions: Impressions * Blue reports are new and specific to SharePoint Intranet SP Internet reports may be different

12 Available bonus features

13 Webtrends Segments for SharePoint 2010 Drag & drop segmentation, exploration and creation Same unified tag as Webtrends Analytics for SharePoint MS SQL database with published, open schema SharePoint 2010 compatible

14 Webtrends Overcomes These Challenges Embedded reporting Incomplete and not actionable Audit log-type solutions are too IT-centric Standard and free web analytics are incomplete and aggregate

15 Webtrends Improves Existing Functionality & Integration SharePoint's built-in usage reporting still focuses on aggregate usage statistics such as hit counts; to track typical user paths through a site or identify user segments from such patterns, organizations will still need a custom or third-party Web analytics tool Microsoft now offers some basic Web analytics with SharePoint 2010 but does not offer packaged integration for third-party analytics packages such as Webtrends that would bring some of those statistics within the context of the Web site administration environment. In addition, SharePoint 2010 does not feature native A/B or multivariate testing functionality

16 Webtrends for SharePoint - Used by the Microsoft Team! To implement functionality that provides the SharePoint product group with details about Web site visitors and with other Business Intelligence information, we worked with the Webtrends team. First, we included Webtrends JavaScript functions in master pages to track each page view individually. To track how often the targeted audience content on the home page is viewed, we call a Webtrends JavaScript function each time a user clicks one of the audience links. The JavaScript functions makes calls to the Webtrends server and report which audience tab is selected.

17 Thank you!