Webtrends for SharePoint 2010 A Microsoft Preferred Analytics Solution for SharePoint

Size: px
Start display at page:

Download "Webtrends for SharePoint 2010 A Microsoft Preferred Analytics Solution for SharePoint"

Transcription

1 Webtrends for SharePoint 2010 A Microsoft Preferred Analytics Solution for SharePoint Provided to By Sean Browning, Webtrends 13-Sep-2011

2 Webtrends Expertise with SharePoint Webtrends is a Microsoft-designated Preferred Analytics Solution for SharePoint Webtrends Facts: Founded the web analytics industry in 1993 long history 300+ accounts today use Webtrends to measure their SharePoint initiatives This is used by marketing teams throughout Microsoft, including the SharePoint team Gold Certified Partner A Sampling of Customers Using Webtrends for SharePoint wt.com/products/integrations/sharepoint

3 Webtrends Analytics for SharePoint 2010 A Microsoft Preferred Analytics Solution for SharePoint 2010 Quick time to value, with deployment in minutes and powerful out-of-box insight Compatible with any SharePoint initiative, whether intranet, extranet, community, or for internet sites Built on the powerful cross-channel Webtrends Analytics 10 platform for extensibility beyond SharePoint Developed by Webtrends in cooperation with Microsoft for optimum interoperability

4 Space Creation in Analytics 10 - SharePoint Installer Download Location

5 Webtrends Installer for SharePoint next Webtrends Site Collection Feature installs as a method to activate/deactivate the webtrends.js on one or more SharePoint Site Collections Link to Developer Network for install details:

6 Webtrends SharePoint Collection Enablement

7 Improving SharePoint s Embedded Analytics Reporting Feature Webtrends SharePoint 2010 Page views, Top visitors, Referrers, Pages Onsite search reporting Technical inventory reports (internal disk space, site inventory) Sessionization and visitor-level analysis Aggregate-only Paths and scenario analysis Commerce analysis Campaign reporting Cross-channel analytics (web, mobile, social, non-sharepoint) Custom reports, advanced reports & dashboards Excel export Visitor segmentation Visit duration Activity by user or group Web part tracking and web part views by page Report Access Unlimited Admins only

8 SharePoint Internet Reporting, Instantly Webtrends Analytics Campaigns Commerce Content / Page Analysis Onsite search SharePoint-specific Reports Web Parts Breadcrumbs Onsite Search by Site Custom Reports Add-on Segments & Optimize

9 People Domains: Organizations Geo: Area Codes Geo: Cities Geo: Countries Geo: Drilldown Geo: GMT Offsets Geo: Languages Geo: Regions Key Metrics Time: Daily Activity Time: Hourly Activity Visitors: New + Returning Visits: Depth Visits: Duration Visits: Frequency Events Onsite Ads: Clickthroughs Onsite Ads: CTR Onsite Ads: Impressions SharePoint Internet Reports Content Breadcrumbs: SharePoint Sites Entry Pages: Countries On-Site Searches On-Site Searches: Not Found On-Site Searches: SharePoint Sites Pages Pages: Exits Pages: Next Pages: Previous SharePoint Sites: Content SharePoint Sites: Countries Web Parts: Pages Web Parts: SharePoint Sites Traffic Referrers: Names Referrers: Pages Search Engines Search Engines: Entry Pages Search Engines: Keywords Search Engines: Organic * Blue reports are new and specific to SharePoint Internet Sites Intranet reports may be different Search Engines: Paid Search Engines: Phrases Search Keywords Search Phrases Search Phrases: Entry Pages Search Phrases: Organic Search Phrases: Paid Traffic Sources: Entry Pages Technology Browsers: 3 rd Party Cookies Browsers: Flash Browsers: JavaScript Versions Browsers: OS Browsers: Resolutions Browsers: Silverlight Browsers: Versions Mobile: Browsers Mobile: Devices + Browsers Spiders Campaign Reports Campaign Conversion Pages Campaign IDs Campaign Landing Pages

10 SharePoint Intranet Reporting, Instantly Standard reports include: Pages Visits & Sessions Content Onsite search SharePoint-specific Reports Web Parts Breadcrumbs Users Onsite Search by User Onsite Search by Site Document Actions Activity & Docs by User Announcements & Promos Custom Reports

11 SharePoint Intranet Reports People Domains: Organizations Geo: Cities Geo: Countries Geo: Drilldown Geo: Languages Geo: Regions Key Metrics Sessions: Depth Sessions: Duration Sessions: Frequency Time: Daily Activity Time: Hourly Activity Users Users: New + Returning Users: On-Site Searches Users: Web Parts Content Breadcrumbs: SharePoint Sites Breadcrumbs: Users On-Site Searches On-Site Searches: Not Found On-Site Searches: SharePoint Sites On-Site Searches: Users Pages Pages: Next Pages: Previous SharePoint Sites: Content SharePoint Sites: Countries Web Parts: Pages Web Parts: SharePoint Sites Web Parts: Users Traffic Referrers: Names Referrers: Pages Technology Browsers: Flash Browsers: JavaScript Versions Browsers: OS Browsers: Resolutions Browsers: Silverlight Browsers: Versions Mobile: Browsers Mobile: Devices + Browsers Events Announcements: Conversion Pages Announcements: IDs Announcements: Landing Pages Documents: Actions Documents: Pages + Actions Documents: Publish Documents: Users Promotions: Clickthroughs Promotions: CTR Promotions: Impressions * Blue reports are new and specific to SharePoint Intranet SP Internet reports may be different

12 Available bonus features

13 Webtrends Segments for SharePoint 2010 Drag & drop segmentation, exploration and creation Same unified tag as Webtrends Analytics for SharePoint MS SQL database with published, open schema SharePoint 2010 compatible

14 Webtrends Overcomes These Challenges Embedded reporting Incomplete and not actionable Audit log-type solutions are too IT-centric Standard and free web analytics are incomplete and aggregate

15 Webtrends Improves Existing Functionality & Integration SharePoint's built-in usage reporting still focuses on aggregate usage statistics such as hit counts; to track typical user paths through a site or identify user segments from such patterns, organizations will still need a custom or third-party Web analytics tool Microsoft now offers some basic Web analytics with SharePoint 2010 but does not offer packaged integration for third-party analytics packages such as Webtrends that would bring some of those statistics within the context of the Web site administration environment. In addition, SharePoint 2010 does not feature native A/B or multivariate testing functionality

16 Webtrends for SharePoint - Used by the Microsoft Team! To implement functionality that provides the SharePoint product group with details about Web site visitors and with other Business Intelligence information, we worked with the Webtrends team. First, we included Webtrends JavaScript functions in master pages to track each page view individually. To track how often the targeted audience content on the home page is viewed, we call a Webtrends JavaScript function each time a user clicks one of the audience links. The JavaScript functions makes calls to the Webtrends server and report which audience tab is selected.

17 Thank you!

SharePoint Intranet and Internet Spaces

SharePoint Intranet and Internet Spaces SharePoint Intranet and Internet Spaces As businesses look to improve efficiencies across their organization, many are turning to SharePoint to save money while empowering and connecting their employees

More information

for SharePoint Analytics SharePoint 2013 Spaces Data Sheet Webtrends Data Sheet SharePoint 2013. 2016 Webtrends, Inc.

for SharePoint Analytics SharePoint 2013 Spaces Data Sheet Webtrends Data Sheet SharePoint 2013. 2016 Webtrends, Inc. Analytics SharePoint 2013 Spaces for SharePoint Data Sheet Analytics for SharePoint SharePoint 2013 Spaces Use Webtrends Analytics to get a clear picture of how SharePoint 2013 is being used at your organization

More information

Evaluating the impact of research online with Google Analytics

Evaluating the impact of research online with Google Analytics Public Engagement with Research Online Evaluating the impact of research online with Google Analytics The web provides extensive opportunities for raising awareness and discussion of research findings

More information

Web Analytics Definitions Approved August 16, 2007

Web Analytics Definitions Approved August 16, 2007 Web Analytics Definitions Approved August 16, 2007 Web Analytics Association 2300 M Street, Suite 800 Washington DC 20037 standards@webanalyticsassociation.org 1-800-349-1070 Licensed under a Creative

More information

Google AdWords customers can see their Analytics data from inside their AdWords account

Google AdWords customers can see their Analytics data from inside their AdWords account Johannes Spruijt Free service offered by Google that generates detailed statistics about the visitors to a website. A premium version is also available for a fee. The product is aimed at marketers as opposed

More information

HOW DOES GOOGLE ANALYTICS HELP ME?

HOW DOES GOOGLE ANALYTICS HELP ME? Google Analytics HOW DOES GOOGLE ANALYTICS HELP ME? Google Analytics tells you how visitors found your site and how they interact with it. You'll be able to compare the behavior and profitability of visitors

More information

WEB ANALYTICS. Presented by Massimo Paolini MPThree Consulting Inc. www.mpaolini.com 408-256-0673

WEB ANALYTICS. Presented by Massimo Paolini MPThree Consulting Inc. www.mpaolini.com 408-256-0673 WEB ANALYTICS Presented by Massimo Paolini MPThree Consulting Inc. www.mpaolini.com 408-256-0673 WEB ANALYTICS IS ABOUT INCREASING REVENUE WHAT WE LL COVER Why should you use Asynchronous code What are

More information

web analytics ...and beyond Not just for beginners, We are interested in your thoughts:

web analytics ...and beyond Not just for beginners, We are interested in your thoughts: web analytics 201 Not just for beginners, This primer is designed to help clarify some of the major challenges faced by marketers today, such as:...and beyond -defining KPIs in a complex environment -organizing

More information

Introduction. Chapter 1 Why Understanding Your Web Traffic Is Important to Your Business 3

Introduction. Chapter 1 Why Understanding Your Web Traffic Is Important to Your Business 3 Contents Foreword Introduction xix xxi Part I Measuring Success 1 Chapter 1 Why Understanding Your Web Traffic Is Important to Your Business 3 Website Measurement Why Do This?... 4 Information Web Analytics

More information

IBM Coremetrics Web Analytics

IBM Coremetrics Web Analytics IBM Coremetrics Web Analytics Analytics to power digital marketing optimization and execution Highlights Real-time Key Performance Indicators (KPIs) suitable for marketers from finance, retail, content

More information

Canadian Association for Research Libraries Toronto, Ontario 14 October 2015

Canadian Association for Research Libraries Toronto, Ontario 14 October 2015 Canadian Association for Research Libraries Toronto, Ontario 14 October 2015 Introductions Help & Learning Standard Reports Audience Traffic Sources Content Behaviour Measuring Value Basic Filtering &

More information

1 Which of the following questions can be answered using the goal flow report?

1 Which of the following questions can be answered using the goal flow report? 1 Which of the following questions can be answered using the goal flow report? [A] Are there a lot of unexpected exits from a step in the middle of my conversion funnel? [B] Do visitors usually start my

More information

Getting the most from your Google Analytics

Getting the most from your Google Analytics Session 2 Exploration main reports in more detail Real-Time reports Real-Time reports Use Real-Time to monitor user activity as it happens see each pageview being reported seconds after it occurs how many

More information

Infinity Call Tracking

Infinity Call Tracking Infinity Call Tracking An introduction from our founder Infinity Tracking is the most advanced call tracking solution in the UK and can track an unlimited number of search keywords. For any company where

More information

Google Analytics Integration Guide

Google Analytics Integration Guide XTRABANNER Google Analytics Integration Guide U-BTech Solutions LTD. INTRODUCTION Created: 18-Oct-2012 Updated: 23-Mar-2014 We are excited to announce that XtraBanner version 2.0 now supports integration

More information

graphical Systems for Website Design

graphical Systems for Website Design 2005 Linux Web Host. All rights reserved. The content of this manual is furnished under license and may be used or copied only in accordance with this license. No part of this publication may be reproduced,

More information

Google Analytics in the Dept. of Medicine

Google Analytics in the Dept. of Medicine Google Analytics in the Dept. of Medicine Understanding the Analytics Dashboard 1. Click this link to navigate back to your Analytics Settings page, so you can get an overview of and edit all your Analytics

More information

Web Analytics Big Three Definitions Version 1.0

Web Analytics Big Three Definitions Version 1.0 Web Analytics Big Three Definitions Version 1.0 Unique Visitors Visits/Sessions Page Views Web Analytics Association 2300 M Street, Suite 800 Washington DC 20037 standards@webanalyticsassociation.org 1-800-349-1070

More information

Getting Started with the new VWO

Getting Started with the new VWO Getting Started with the new VWO TABLE OF CONTENTS What s new in the new VWO... 3 Where to locate features in new VWO... 5 Steps to create a new Campaign... 18 Step # 1: Enter Campaign URLs... 19 Step

More information

Internet Advertising Glossary Internet Advertising Glossary

Internet Advertising Glossary Internet Advertising Glossary Internet Advertising Glossary Internet Advertising Glossary The Council Advertising Network bring the benefits of national web advertising to your local community. With more and more members joining the

More information

One Place for All Your Digital Analytics

One Place for All Your Digital Analytics Analytics One Place for All Your Digital Analytics Analytics 10, a platform for digital analytics, is designed to help marketers more effectively acquire, engage and retain customers. Analytics 10 makes

More information

Vehicle Manufacturer Propels Customer Engagement with Digital Marketing Solutions Insights

Vehicle Manufacturer Propels Customer Engagement with Digital Marketing Solutions Insights Customer Solution Case Study Vehicle Manufacturer Propels Customer Engagement with Digital Marketing Solutions Insights Overview Country or Region: United States Industry: Manufacturing Farm and recreational

More information

The Kentico EMS. value. Gain more leads, create compelling content, and optimize your marketing with Kentico EMS. Easy to use for creating

The Kentico EMS. value. Gain more leads, create compelling content, and optimize your marketing with Kentico EMS. Easy to use for creating Gain more leads, create compelling content, and optimize your marketing with Kentico EMS. Built on a scalable enterprise platform as part of Kentico CMS 7 Easy to use for creating online campaigns, forms,

More information

Marketing Orchestration. Better Metrics, Happier Customers. 72% Impression Lift 107% CTR Improvement

Marketing Orchestration. Better Metrics, Happier Customers. 72% Impression Lift 107% CTR Improvement Marketing Orchestration Better Metrics, Happier Customers. If your customers are happy, your metrics will show it. Higher ROI, higher click-through rates, more impressions, more sales. Leverage your 1

More information

IBM Software Group Thought Leadership Whitepaper. IBM Customer Experience Suite and Real-Time Web Analytics

IBM Software Group Thought Leadership Whitepaper. IBM Customer Experience Suite and Real-Time Web Analytics IBM Software Group Thought Leadership Whitepaper IBM Customer Experience Suite and Real-Time Web Analytics 2 IBM Customer Experience Suite and Real-Time Web Analytics Introduction IBM Customer Experience

More information

Doc ID: URCHINB-001 (3/30/05)

Doc ID: URCHINB-001 (3/30/05) Urchin 2005 Linux Web Host. All rights reserved. The content of this manual is furnished under license and may be used or copied only in accordance with this license. No part of this publication may be

More information

Optimize Your Drupal Site with Google Analytics

Optimize Your Drupal Site with Google Analytics Optimize Your Drupal Site with Google Analytics July 22, 2015 Mike Nescot Web Ops & Security Manager JBS International, Inc. Nick Grace Front-end Dev Manager JBS International, Inc. JBS International,

More information

Ensighten Activate USE CASES. Ensighten Pulse. Ensighten One

Ensighten Activate USE CASES. Ensighten Pulse. Ensighten One USE CASES Ensighten Activate Ensighten One Ensighten Pulse Use Case: On-Site Targeting based on Off-Site Display Ad Deliver relevant content to customers after they viewed or clicked through an Off-Site

More information

Programmatic Marketing Glossary of Terms

Programmatic Marketing Glossary of Terms Programmatic Marketing Glossary of Terms We re closing the knowledge gap between the ad technology space and brand marketers. Closing this gap will drive stronger alignment with strategic partners and

More information

Web analytics, Dashboard & Optimization Experts. Web Analytics Audit Best Practices

Web analytics, Dashboard & Optimization Experts. Web Analytics Audit Best Practices Web analytics, Dashboard & Optimization Experts Web Analytics Audit Best Practices The Importance of Conducting a Web Analytics Audit When people hear the word audit there are a few stereotypical things

More information

Google Analytics for Robust Website Analytics. Deepika Verma, Depanwita Seal, Atul Pandey

Google Analytics for Robust Website Analytics. Deepika Verma, Depanwita Seal, Atul Pandey 1 Google Analytics for Robust Website Analytics Deepika Verma, Depanwita Seal, Atul Pandey 2 Table of Contents I. INTRODUCTION...3 II. Method for obtaining data for web analysis...3 III. Types of metrics

More information

Index. AdWords, 182 AJAX Cart, 129 Attribution, 174

Index. AdWords, 182 AJAX Cart, 129 Attribution, 174 Index A AdWords, 182 AJAX Cart, 129 Attribution, 174 B BigQuery, Big Data Analysis create reports, 238 GA-BigQuery integration, 238 GA data, 241 hierarchy structure, 238 query language (see also Data selection,

More information

WebTrends 101 Training

WebTrends 101 Training WebTrends 101 Training Mehgan O ConnorO 9/26/2007 Agenda Why Care about WebTrends? Logging in to WebTrends Navigating Your Agency s s Reports Key Terms Useful Reports & Statistics Additional Training 2

More information

Optimizing Your Web site 101.2: Motivating your supporters to take initial actions

Optimizing Your Web site 101.2: Motivating your supporters to take initial actions Optimizing Your Web site 101.2: Motivating your supporters to take initial actions Dimitri Lundquist and Misty McLaughlin About the presenters Dimitri Lundquist Interactive Specialist 4 years experience

More information

Integrating Email Campaign Data with WebTrends

Integrating Email Campaign Data with WebTrends Integrating Email Campaign Data with WebTrends Disclaimer This document and the software described in this document are furnished under and are subject to the terms of a license agreement or a non-disclosure

More information

Website analytics / statistics Monitoring and analysing the impact of web marketing

Website analytics / statistics Monitoring and analysing the impact of web marketing Website analytics / statistics Monitoring and analysing the impact of web marketing What are website analytics / statistics? Web analytics is the measurement, collection, analysis and reporting of website

More information

Office 365 SharePoint Online

Office 365 SharePoint Online Office 365 SharePoint Online May 8, 2012 Statera Consultants: Erin Giffin Thomas Baer Agenda Overview of SharePoint Online capabilities Demo User Experience Admin Experience Online vs. OnPrem Hybrid Scenario

More information

GOOGLE ANALYTICS TERMS

GOOGLE ANALYTICS TERMS GOOGLE ANALYTICS TERMS BOUNCE RATE The average percentage of people who visited your website and only viewed one page. In Google Analytics, you are able to see a site-wide bounce rate and bounce rates

More information

800xA Smart Client Frequently Asked Questions

800xA Smart Client Frequently Asked Questions 800xA Smart Client Frequently Asked Questions Table of Contents Click section title to jump to topic area General information and licensing requirements Security Applications PC and operating system requirements

More information

Decision-making using web analytics. Rachell Underhill, UNC Grad School Anita Crescenzi, UNC Health Sciences Library

Decision-making using web analytics. Rachell Underhill, UNC Grad School Anita Crescenzi, UNC Health Sciences Library Decision-making using web analytics Rachell Underhill, UNC Grad School Anita Crescenzi, UNC Health Sciences Library For today Analytics at The Graduate School and the Health Sciences Library What analytics

More information

Sitecore Experience PlatformTM. Know every customer. Shape every experience.

Sitecore Experience PlatformTM. Know every customer. Shape every experience. Sitecore Experience PlatformTM Know every customer. Shape every experience. Because you need to own every experience The Sitecore Experience Platform TM Know every customer How do you treat millions of

More information

The Definitive Guide to Google AdWords

The Definitive Guide to Google AdWords The Definitive Guide to Google AdWords Create Versatile and Powerful Marketing and Advertising Campaigns a ii a Bart Weller Lori Calcott Apress* Contents y About the Author About the Technical Reviewer

More information

Google AdWords, 248 Google Analytics tools, 248 GoogleAdsExtract.xlsx file, 161 GoogleAnalytics, 161

Google AdWords, 248 Google Analytics tools, 248 GoogleAdsExtract.xlsx file, 161 GoogleAnalytics, 161 Index A AccountName table, 20 achieving targets, 41, 47 Activity Goals gauge, 236 Activity level metric, 45, 48, 50 ActivityLevel dataset, 70, 79 Actual close date dimension, 146 Actual value measure,

More information

Google Analytics Guide. for BUSINESS OWNERS. By David Weichel & Chris Pezzoli. Presented By

Google Analytics Guide. for BUSINESS OWNERS. By David Weichel & Chris Pezzoli. Presented By Google Analytics Guide for BUSINESS OWNERS By David Weichel & Chris Pezzoli Presented By Google Analytics Guide for Ecommerce Business Owners Contents Introduction... 3 Overview of Google Analytics...

More information

This tutorial is designed for SEO professionals as well as beginners who would like to learn the basics of Web Analytics and its techniques.

This tutorial is designed for SEO professionals as well as beginners who would like to learn the basics of Web Analytics and its techniques. About the Tutorial is a technique that you can employ to collect, measure, report, and analyze your website data. It is normally carried out to analyze the performance of a website and optimize its web

More information

Concepts. Help Documentation

Concepts. Help Documentation Help Documentation This document was auto-created from web content and is subject to change at any time. Copyright (c) 2016 SmarterTools Inc. Concepts Understanding Server Logs and SmarterLogs SmarterStats

More information

Digital media glossary

Digital media glossary A Ad banner A graphic message or other media used as an advertisement. Ad impression An ad which is served to a user s browser. Ad impression ratio Click-throughs divided by ad impressions. B Banner A

More information

aqopv 033HD 1AIVQV > OoqpuG -

aqopv 033HD 1AIVQV > OoqpuG - aqopv 033HD 1AIVQV > OoqpuG - Contents Preface xvii SECTION 1 Behind the Scenes of Adobe SiteCatalyst 1 CHAPTER 1 What Is Adobe SiteCatalyst? 3 A Brief History of SiteCatalyst 4 SiteCatalyst's Role in

More information

Using Google Analytics

Using Google Analytics Using Google Analytics Overview Google Analytics is a free tracking application used to monitor visitors to your website in order to provide site designers with a fuller knowledge of their audience. At

More information

Types of KPI and Their Examples

Types of KPI and Their Examples Heinrich Herz Institute Web Usability how to select right KPI s and collect user evidences Leokadija Sviridova, Einsteinufer 37, 10587 Berlin www.hhi.fraunhofer.de Profile Conception and Development in

More information

Tracking True & False Demystifying Recruitment Marketing Analytics

Tracking True & False Demystifying Recruitment Marketing Analytics Tracking True & False Demystifying Recruitment Marketing Analytics THE CANDIDATE JOURNEY SIMPLIFIED THE DECISION CYCLE SIMPLIFIED Awareness & Attraction Research & Decision Conversion Action THE CANDIDATE

More information

WHITEPAPER / GOVERNMENT. Web Analytics Traffic Metrics Best Practices for Government Agencies

WHITEPAPER / GOVERNMENT. Web Analytics Traffic Metrics Best Practices for Government Agencies Web Analytics Traffic Metrics Best Practices for Government Agencies Recent confusion over the proper use of cookies on federal government agency websites has heightened the need for all organizations

More information

Web Analytics. FAQs MONITOR, ANALYZE, TRACK. Page 1

Web Analytics. FAQs MONITOR, ANALYZE, TRACK. Page 1 Web Analytics FAQs MONITOR, ANALYZE, TRACK Page 1 Web Analytics FAQs Monitor, Analyze, Track This document contains a list of frequently asked questions on the following areas of the Web Analytics system:

More information

Impressive Analytics

Impressive Analytics Impressive Analytics and Insight on a Shoestring Lisa Ikariyama & Tracy Anderson Cabbage Tree Creative www.cabbagetree.co.nz Getting Started Before you design a page on your website or get started with

More information

Getting Starting with Google Analytics. Summer Durrant IUPUI University Library Indiana Library Federation Conference November 14, 2012

Getting Starting with Google Analytics. Summer Durrant IUPUI University Library Indiana Library Federation Conference November 14, 2012 Getting Starting with Google Analytics Summer Durrant IUPUI University Library Indiana Library Federation Conference November 14, 2012 What is Google Analytics? Google Analytics is a tool to quantitatively

More information

KeyMetric Campaign Analytics FAQ

KeyMetric Campaign Analytics FAQ KeyMetric Campaign Analytics FAQ KeyMetric, Inc. 800 Fifth Avenue Suite #101-377 Seattle, Washington 98104 Toll Free: 877.359.9642 Email contact@keymetric.net Web http://www.keymetric.net Q: What is KeyMetric

More information

Demystifying Digital Introduction to Google Analytics. Mal Chia Digital Account Director

Demystifying Digital Introduction to Google Analytics. Mal Chia Digital Account Director Demystifying Digital Introduction to Google Analytics Mal Chia Digital Account Director @malchia @communikateetal Slides will be emailed after the session 2 Workshop Overview 1. Introduction 2. Getting

More information

Measurably Successful SharePoint

Measurably Successful SharePoint Measurably Successful SharePoint NGAGE is for measuring and driving wide-scale User Adoption of SharePoint 2013 and for continuous improvement in the quality of User Experience. It also delivers extensive

More information

succeed ONLINE Pay Per Click Directing Your Market Towards Goal Fulfillment Definitive Guide

succeed ONLINE Pay Per Click Directing Your Market Towards Goal Fulfillment Definitive Guide Pay Per Click Directing Your Market Towards Goal Fulfillment Definitive Guide Table of Contents succeed ONLINE I. Introduction - Page 2 II. PPC Campaign Management - Page 2 III. Funnels Optimization -

More information

WEB ANALYTICS 101. March 20, 2015

WEB ANALYTICS 101. March 20, 2015 WEB ANALYTICS 101 March 20, 2015 AGENDA 1. Define web analytics 2. Explore how analytics tools work 3. Review best practices 4. Get to know your visitors 5. Identify traffic sources 6. Understand site

More information

Google Analytics Guide

Google Analytics Guide Google Analytics Guide 1 We re excited that you re implementing Google Analytics to help you make the most of your website and convert more visitors. This deck will go through how to create and configure

More information

Customer Intelligence at the Speed of Your Business

Customer Intelligence at the Speed of Your Business 851 SW 6th Ave., Suite 1600 Portland, OR 97204 1.503.294.7025 fax: 1.503.294.7 130 Webtrends Sales 1.888.932.8736 sales@webtrends.com COMING SUMMER 2010 / ANALYTICS 9 SOFTWARE Customer Intelligence at

More information

Principles of Web Analytics

Principles of Web Analytics Barcelona Fall Institute Principles of Web Analytics Hadi Kharrazi MHI MD PhD kharrazi@jhu.edu Johns Hopkins University School of Public Health School of Medicine 1.5 hrs / ~75 slides Overview Web Analytics

More information

Engelske slider. Menyene i Google Analy2cs

Engelske slider. Menyene i Google Analy2cs Engelske slider Menyene i Google Analy2cs Import into AdWords Google Analytics Dashboard The Dashboard is your configurable opening screen for Analytics Management Understand what the Google Analytics

More information

Is Your Google Analytics Data Accurate?

Is Your Google Analytics Data Accurate? Is Your Google Analytics Data Accurate? September 18, 2013 Presented By Amin Shawki Analytics Manager Andy Gibson Digital Marketing Analyst 1. 1 Billion+ pageviews/year in sites analyzed and supported

More information

Business Intelligence for Dynamics GP. Presented By: Rob Jackson, Business Intelligence Consultant Brent Keilin, GP Consultant

Business Intelligence for Dynamics GP. Presented By: Rob Jackson, Business Intelligence Consultant Brent Keilin, GP Consultant Business Intelligence for Dynamics GP Presented By: Rob Jackson, Business Intelligence Consultant Brent Keilin, GP Consultant Agenda Business Intelligence Concepts Business Intelligence for GP: Reporting

More information

Nonprofit Technology Collaboration. Web Analytics

Nonprofit Technology Collaboration. Web Analytics Web Analytics Contents What is Web Analytics?... 2 Why is Web Analytics Important?... 2 Google Analytics... 3 Using Major Metrics in Google Analytics... 6 Traffic Sources... 6 Visitor Loyalty... 9 Top

More information

GOOGLE ANALYTICS 101

GOOGLE ANALYTICS 101 GOOGLE ANALYTICS 101 Presented By Adrienne C. Dupree Please feel free to share this report with anyone who is interested in the topic of building a profitable online business. Simply forward it to them

More information

Google Analytics Health Check Laying the foundations for successful analytics and optimisation

Google Analytics Health Check Laying the foundations for successful analytics and optimisation Google Analytics Health Check Laying the foundations for successful analytics and optimisation Google Analytics Property [UA-1234567-1] Domain [Client URL] Date of Review MMM YYYY Consultant [Consultant

More information

Online Marketing Training

Online Marketing Training Online Marketing Training Level: 1 Duration: 3 Days Time: 9:30 AM - 4:30 PM Cost: 697 Overview Online Marketing is all about ensuring your business, product or service is maximising the potential of the

More information

Urchin Demo (12/14/05)

Urchin Demo (12/14/05) Urchin Demo (12/14/05) General Info / FAQs 1. What is Urchin? Regent has purchased a license for Urchin 5 Web Analytics Software. This software is used to analyze web traffic and produce reports on website

More information

Google Analytics. Google Analytics Glossary of terms

Google Analytics. Google Analytics Glossary of terms Google Analytics Google Analytics is a service offered by Google that generates detailed statistics about a website's traffic and traffic sources and measures set goals. Google Analytics isn't a magical

More information

1 Page. Website and e-mail Metrics

1 Page. Website and e-mail Metrics 1 Page Website and e-mail Metrics Assessing Your Current Audience Website Audience Metrics Questions to Ask about your Metric Current Web Audience What is the size of your web audience? How many living,

More information

LEARNING SOLUTIONS website milner.com/learning email training@milner.com phone 800 875 5042

LEARNING SOLUTIONS website milner.com/learning email training@milner.com phone 800 875 5042 Course 20467A: Designing Business Intelligence Solutions with Microsoft SQL Server 2012 Length: 5 Days Published: December 21, 2012 Language(s): English Audience(s): IT Professionals Overview Level: 300

More information

Click 2 Markets. e-positioning, e-visibility, web analytics. Feedgenic, the content management intelligence company

Click 2 Markets. e-positioning, e-visibility, web analytics. Feedgenic, the content management intelligence company Click 2 Markets e-positioning, e-visibility, web analytics Feedgenic, the content management intelligence company CLICK 2 MARKETS IS E POSITIONING, E VISIBILITY AND WEB ANALYTICS Feedgenic Click to Market

More information

Getting Started with Google Analytics 7 Easy but comprehensive steps

Getting Started with Google Analytics 7 Easy but comprehensive steps Getting Started with Google Analytics Right, so you have a shiny new website or you have a site that has been up and running for a while now that s great. The hard work is done and the leads and sales

More information

Tap Unexplored Markets Using Segmentation The Advantages of Real-Time Dynamic Segmentation

Tap Unexplored Markets Using Segmentation The Advantages of Real-Time Dynamic Segmentation Tap Unexplored Markets Using Segmentation The Advantages of Real-Time Dynamic Segmentation What is Segmentation and How Does it Apply to Website Traffic? Market segmentation, the practice of breaking down

More information

LICENSING MANAGEMENT SERIES. A Guide to Assessing Windows Server Licensing

LICENSING MANAGEMENT SERIES. A Guide to Assessing Windows Server Licensing LICENSING MANAGEMENT SERIES A Guide to Assessing Windows Server Licensing July 2010 This document provides customers of Windows Server 2003, Windows Server 2003 R2, Windows Server 2008, and Windows Server

More information

Using Analytics to Measure Your Intranet

Using Analytics to Measure Your Intranet WHITEPAPER / Webtrends for SharePoint 2010 Using Analytics to Measure Your Intranet BY JEFF SEACRIST, VP PARTNER SOLUTIONS, WEBTRENDS At a Glance Business Trend Intranet 1.0 was often about document management

More information

INTERNET MARKETING. SEO Course Syllabus Modules includes: COURSE BROCHURE

INTERNET MARKETING. SEO Course Syllabus Modules includes: COURSE BROCHURE AWA offers a wide-ranging yet comprehensive overview into the world of Internet Marketing and Social Networking, examining the most effective methods for utilizing the power of the internet to conduct

More information

Overview of Website Analytics. membership, marketing & website solutions

Overview of Website Analytics. membership, marketing & website solutions Overview of Website Analytics Part 1 Website Analytics Basics Web Analytics Defined Types of Web Analytics Which type should your chamber use? What is Web Analytics? Web Analytics is the measurement, collection,

More information

Executive Dashboard Cookbook

Executive Dashboard Cookbook Executive Dashboard Cookbook Rev: 2011-08-16 Sitecore CMS 6.5 Executive Dashboard Cookbook A Marketers Guide to the Executive Insight Dashboard Table of Contents Chapter 1 Introduction... 3 1.1 Overview...

More information

Financial Services. Market Insights, Drivers & Best Practices

Financial Services. Market Insights, Drivers & Best Practices Financial Services Market Insights, Drivers & Best Practices Purpose This guide provides key insights for digital marketing practitioners and executives working in the Financial Services industry. Those

More information

Client Success. Brightstarr. The client. The challenge

Client Success. Brightstarr. The client. The challenge Client Success Brightstarr ROI realized with SharePoint transformation: How BrightStarr used Webtrends Analytics to rapidly improve the adoption of a global SharePoint intranet The client BrightStarr is

More information

Google Analytics: Connecting the Digital Marketing Dots. Becky Vardaman, Converge Consulting Jay Kelly, Converge Consulting

Google Analytics: Connecting the Digital Marketing Dots. Becky Vardaman, Converge Consulting Jay Kelly, Converge Consulting Google Analytics: Connecting the Digital Marketing Dots Becky Vardaman, Converge Consulting Jay Kelly, Converge Consulting 1 Has This Ever Happened To You? I have a meeting with my VP in two hours. I need

More information

Choosing A CMS. Enterprise CMS. Web CMS. Online and beyond. Best-of-Breed Content Management Systems. 1300 762 912 info@ares.com.

Choosing A CMS. Enterprise CMS. Web CMS. Online and beyond. Best-of-Breed Content Management Systems. 1300 762 912 info@ares.com. Web CMS Enterprise CMS 1300 762 912 info@ares.com.au Sydney 275 alfred st north sydney nsw 2060 Melbourne 21 burwood road hawthorn vic 3122 Choosing A CMS Best-of-Breed Content Management Systems Brisbane

More information

Technology Partners. Acceleratio Ltd. is a software development company based in Zagreb, Croatia, founded in 2009.

Technology Partners. Acceleratio Ltd. is a software development company based in Zagreb, Croatia, founded in 2009. Acceleratio Ltd. is a software development company based in Zagreb, Croatia, founded in 2009. We create innovative software solutions for SharePoint, Office 365, MS Windows Remote Desktop Services, and

More information

Mobile Marketing A New Analytics Framework What we have & what we need 2/28/12

Mobile Marketing A New Analytics Framework What we have & what we need 2/28/12 Mobile Marketing A New Analytics Framework What we have & what we need 2/28/12 1! The future is increasingly mobile Yesterday 6 billion mobile devices globally and 1.2 billion mobile web users in 2011

More information

HOW TO USE GOOGLE ANALYTICS. (for beginners) universal analytics. Courtney Petty, of DKS Systems adapted from our previous beginner s guide.

HOW TO USE GOOGLE ANALYTICS. (for beginners) universal analytics. Courtney Petty, of DKS Systems adapted from our previous beginner s guide. HOW TO USE GOOGLE ANALYTICS (for beginners) universal analytics by: Courtney Petty, of DKS Systems adapted from our previous beginner s guide TABLE OF CONTENTS Part 1. Part 2. How to set up a basic Google

More information

Web Analytics. User Guide. July 2012. Welcome to AT&T Website Solutions SM

Web Analytics. User Guide. July 2012. Welcome to AT&T Website Solutions SM July 2012 Web Analytics User Guide Welcome to AT&T Website Solutions SM We are focused on providing you the very best web hosting service including all the tools necessary to establish and maintain a successful

More information

AUDIENCE MEASUREMENT TAGGING BENEFITS GUIDE 2013

AUDIENCE MEASUREMENT TAGGING BENEFITS GUIDE 2013 AUDIENCE MEASUREMENT TAGGING BENEFITS GUIDE 2013 TAGGING BENEFITS This document provides the benefits of implementing Nielsen s audience measurement tag. CONSISTENT MARKET REPORTING Nielsen has developed

More information

RFP# 027-1516. ADDENDUM No. 1 Questions and Answers

RFP# 027-1516. ADDENDUM No. 1 Questions and Answers SPECIAL ADMINISTRATIVE BOARD OF THE TRANSITIONAL SCHOOL DISTRICT OF THE CITY OF ST. LOUIS Purchasing Department 801 North 11th Street Saint Louis, Missouri 63101 RFP# 027-1516 Website and Mobile App Development

More information

Track exactly which website visitors make your phone ring...

Track exactly which website visitors make your phone ring... Tracking clicks to calls Track exactly which website visitors make your phone ring... Affiliate Direct How does AdInsight work? Each visitor is assigned a unique telephone number for the entire time they

More information

A Customer Data Platform Built For Marketers

A Customer Data Platform Built For Marketers 720 NW Davis Suite 400 Portland,Or 97209 www.getlytics.com 2 A Customer Data Platform Built For Marketers Lytics is a customer data hub that lets you create and share segments across all marketing tools.

More information

Google Analytics. Overview of Google Analytics

Google Analytics. Overview of Google Analytics Google Analytics Overview of Google Analytics Contents 3 Setting up Google Analytics Account 5 Implementing Google Analytics into Your App 6 Audience Overview 7 Users Sessions Screen Views Screen/Session

More information

Digital Marketing. Take Full Advantage of Emerging Trends in Digital Marketing to Better Engage, Convert and Retain Customers

Digital Marketing. Take Full Advantage of Emerging Trends in Digital Marketing to Better Engage, Convert and Retain Customers Digital Marketing Take Full Advantage of Emerging Trends in Digital Marketing to Better Engage, Convert and Retain Customers Lionel Gomes Da Rosa Director, Information Management APAC Lionel.gomes.da.rosa@avanade.com

More information

Presented By: Web Analytics 101. Avoid Common Mistakes and Learn Best Practices. June 2012. Lubabah Bakht, CEO, Vitizo

Presented By: Web Analytics 101. Avoid Common Mistakes and Learn Best Practices. June 2012. Lubabah Bakht, CEO, Vitizo Presented By: Web Analytics 101 Avoid Common Mistakes and Learn Best Practices June 2012 Lubabah Bakht, CEO, Vitizo Web Analytics 101, Lubabah Bakht, June 2012 This 12-page whitepaper provides a deep understanding

More information

Table of Contents. Table of Contents 3

Table of Contents. Table of Contents 3 User Guide EPiServer 7 Mail Revision A, 2012 Table of Contents 3 Table of Contents Table of Contents 3 Introduction 5 About This Documentation 5 Accessing EPiServer Help System 5 Online Community on EPiServer

More information

Speaker Monique Sherrett

Speaker Monique Sherrett Speaker Monique Sherrett Monique Sherrett has a passion for all things digital, in particular using analytics to measure and improve marketing communications. She began her career as the web marketing

More information

Quick Reference Guide: Shared Hosting

Quick Reference Guide: Shared Hosting : Shared Hosting TABLE OF CONTENTS GENERAL INFORMATION...2 WEB SERVER PLATFORM SPECIFIC INFORMATION...2 WEBSITE TRAFFIC ANALYSIS TOOLS...3 DETAILED STEPS ON HOW TO PUBLISH YOUR WEBSITE...6 FREQUENTLY ASKED

More information