Introduction to Hitachi Group Environment- conscious Data Center Programme for inspiring change

Transcription

1 Introduction to Hitachi Group Environment- conscious Data Center Programme for inspiring change DATA CENTRE LOCATIONS Forum Kouvola, Finland Hitachi in Europe September 2011 By Ian Blond Head of Data Centre Solutions Hitachi Europe

2 Inspiring Change Section 1 Industry Trends and Influencers Section 2 - Solutions to address trends and evolution within the industry (Technology Engineering) Section 3 Inspiring Change in Data Centres via Engineering and Technology Section 4 Convergence (IT & Infrastructure)

3 Section 1 Trends and Influencers (Global and European specific) IT, Infrastructure, Convergence

4 Data centre Trends and Influencers Technology and Statistics Global Trends effecting DC Industry Sustainability Energy prices Modularity IT density forecasts for European DC market Density % Market Share 2010 % Market Share 2011 % Market Share kW 75% 72.50% 69% 4-8kW 20% 22% 25% 8kW > 5% 5.50% 6% Cloud Computing Power Management Take-up in higher densities is taking place; albeit medium density is forecasted to be key growth arena in the short term 80% Data being stored doubling every two years By 2020, 10 times as many virtual servers than physical servers deployed; enterprise data centres will manage 50 times more data by 2020 than today. Data creation and replication to reach 1.8 Z (1.8 Billion TBs) in Up from 1 Z in % 60% 50% 40% 30% 20% 10% 0% % Market share 2010 % Market share 2011 % Market share kw 4-8 kw 8kW> Data Storage Exponential Growth Source - IDC Source - Broadgroup Copyright 2011, Hitachi, Ltd., All rights reserved. 4

5 Section 2 - Solutions to address trends and evolution within the industry (Technology / Engineering) Storage, Server, Cooling, Power

6 As a result HDS path to Hitachi data Systems Strategy the path to the information CENTER CONTENT CLOUD INFRASTRUCTURE CLOUD INFORMATION CLOUD Search, discover, repurpose Link to vertical/si markets Virtualization, mobility Integrated management Data center convergence Content Virtualization Analytics Integration Information Virtualization Data, Storage, File, Server, Network Virtualization Content-on-demand Text Archiving-as-a-service Infrastructure and platform-as-a-service Integrated information-as-a-service Infrastructure Converged solution stacks Rapid and on-demand provisioning and deployment Data Intelligence Data lifecycle management Index, search, and discover independent of application Information Analytics Data reuse for new business Data analytics independent of application and media Copyright 2011, Hitachi, Ltd., All rights reserved. 6

7 Introducing new energy efficient technologies Delivers Energy Savings greater than 30% Energy Savings up to 50% or more on comparable solutions Delivers Energy Savings as much as 34% Fresh Air Direct and Indirect Systems Delivers significant energy savings over typical installations Natural Circulation Door, In-Row, and Ceiling Mounted Ideal for new build and retrofits No Pumps or Compressors resulting in significant energy savings Facility Linkage Enables the linking of IT and Infrastructure Enables progression towards automated cloud environment Copyright 2011, Hitachi, Ltd., All rights reserved. 7

8 Section 3 Inspiring Change in Data Centres via Engineering and Technology Hitachi s Environmental-conscious Data Centre concept (Next Generation Data Centre)

9 Hitachi Next Generation Data Centre PROJECT: System Plaza Yokohama 1. SAFETY No.3 BLDG. Site : YokohamaCity, Kanagawa Prefecture Total Floor Area 2. : SECURITY 10,750m2 Max. Height : 29.8m Structure: Pre-Casted 3. RELIABILITY & Pre-Stressed Reinforced Concrete Structure, a 7 Story 4. EXPANDIBILITY BLDG. w / Seismic Isolation Structure 5. ECONOMICAL 6. COMFORTABLE 20% of Hitachi s global sales ($100 Billion USD - FY2010) are related to ITSC Business including Data Centres Copyright 2011, Hitachi, Ltd., All rights reserved. 9

10 Hitachi s Approach for Datacenter Design Desired Datacenter Value Creation Based on Clients Needs Hitachi DC Business Product and Service Lineup Harmonizing Practical Experience and Knowledge Data Center Network Harmonious Cloud Integrated Monitoring DC Operation Disaster Recovery Urban Foundation Air Conditioning Construction Consulting DC Infrastructure 総 合 力 Software Management Power Generation Hitachi will provide datacenter design with an integrated DC operational know-how and DC infrastructure technology. Copyright 2011, Hitachi, Ltd., All rights reserved. 10

11 Hitachi Green Datacenter Business Portfolio Products, Platform, then now Cloud Solutions Fusion of Energy, Industrial & IT as a Base Clients Large Cloud Solutions Towards Further Fusion Integration Power-Saving Operation High Efficiency Facility Equipments Environmentconscious Data Center Project Promoted by Cross-Divisional Organisation Power-Saving IT Equipments Small Own IT Power-saving Plan Solution Level Use Copyright 2011, Hitachi, Ltd., All rights reserved. 11

12 Hitachi Environment-conscious Datacenter Project By 2012, Reduce Datacenter power consumption by 50% compared to 2007 Power Consumption in Datacenters in Japan Environment-conscious Datacenter Project Light, Others 8% Power Supply 15% Cooling 28% IT Equipment 49% Source: JEITA, June 2009 Total Solution including facilities is required, not only IT equipments Power Consumption Facility -20% -30% Facility IT IT Facility Improvement High Efficiency Equipments A/C Airflow Simulation IT Optimization Power-Saving IT Products Virtualization Technologies IT and Facility Linkage Copyright 2011, Hitachi, Ltd., All rights reserved. 12

13 Section 4 - Convergence (IT & Infrastructure) Through convergence the benefits are realised

14 Energy Savings 3 Year Power /Cooling/space Comparisons Fuse these Storage technologies with new cooling methodologies such as Hitachi s Natural Circulation cooling solutions and additional savings on Cooling of up to 50% is possible! The methodology and assumptions used were as follows: The space and power requirements were derived from vendor specification sheets. The maximum configuration was used for each frame. The maximum power was reduced by 10% for all vendors to calculate a more accurate estimate of the actual power consumed. A reduction of 4.2kW was made when 2,000 SATA drives were used in capacity configurations for all vendors that used SATA disks - because SATA drives use less power. The PUE (Power Usage Effectiveness) of the machine room is assumed to be 2.0. The cost of power is assumed to be $0.12/kWhr. The cost of machine room space is assumed to $150/sq.ft./year. The ratio between the total space required (equipment space and service space) and the equipment space is assumed to be three (3) for all vendors. The drive capacity for SAS and FC drives is assumed to be 600GB. The drive capacity for SATA drives is assumed to be 2,000GB. Source Wikibon October 2010 Copyright 2011, Hitachi, Ltd., All rights reserved. 14

15 Converged Solutions IT/Infrastructure Enabling the evolution of ICT through engineering Cooling Stage 1 Facility Convergence 20% Energy Savings Achieved Switches Servers (Blade) Storage Stage 2 IT Convergence Additional 30% Energy Savings Expected Trans CRAC MDC PROJECT: System Plaza Yokohama No.3 BLDG. Site : YokohamaCity, Kanagawa Prefecture Total Floor Area : 10,750m2 Max. Height : 29.8m Structure: Pre-Casted & Pre-Stressed Reinforced Concrete Structure, a 7 Story BLDG. w / Seismic Isolation Structure Sec. BMS UPS Fresh Air Natural Circulation Generators Copyright 2011, Hitachi, Ltd., All rights reserved. 15

16 Copyright 2011, Hitachi, Ltd., All rights reserved. 16

17 Appendix Supporting Information Local European Solutions

18 Hitachi Engineering Innovations for Data Centers Legacy and Next Generation Hitachi Natural Circulation In-Row Cooling is the only data centre cooling system of its kind that requires no pumps or compressors Extremely Energy Efficient Up to 50% Energy Savings Hitachi Natural Circulation Rear Door Cooling Unit. Same as NC Rack no pumps or compressors. Simple installation with few moving parts. Significant reduction in Maintenance costs and TCO Hitachi Fresh Air Cooling Solution (Direct / Indirect Models) Delivers energy savings greater than 30% Intelligent control logic manages temperatures and humidity within ASHRAE recommended allowances Air Quality proven within ASHRAE recommendations Copyright 2011, Hitachi, Ltd., All rights reserved. 18

19 Hitachi Innovations for Virtual Data Centers Hitachi Virtual Storage Platform is the industry s first 3D scaling storage platform for all data Hitachi Command Suite provides simplified, automated, seamless management of next generation virtualized data centers Together they set a new industry benchmark for virtualized, enterpriseclass data centers Copyright 2011, Hitachi, Ltd., All rights reserved. 19