Raj Echambadi Department of Business Administration, University of Illinois at Urbana-Champaign Champaign, IL

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1 CURRICULUM VITAE Raj Echambadi Department of Business Administration, University of Illinois at Urbana-Champaign Champaign, IL CURRENT POSITIONS Professor, Department of Business Administration, University of Illinois at Urbana-Champaign (August 2012 to present) Associate Dean of Outreach and Engagement, College of Business, University of Illinois at Urbana-Champaign (July 2013 to present) Faculty Affiliate (by courtesy), Institute for Genomic Biology, University of Illinois at Urbana Champaign, (August 2011 to present) PAST POSITIONS Academic Director, Executive MBA Program (Chicago) and Executive Programs, University of Illinois at Urbana-Champaign (December 2010 to June 2013). Ranked # 18 (# 24) in the U.S. by the Financial Times, 2014 (2013). Ranked # 25 worldwide by the 2013 Poets and Quants composite ranking. Academic Director, Executive MBA Program (Warsaw), University of Illinois at Urbana-Champaign (August 2012 to June 2013). Associate Professor (with tenure), Department of Business Administration, University of Illinois at Urbana-Champaign (August 2009 to July 2012). Associate Professor (with tenure), Department of Marketing, University of Central Florida (August 2004 to August 2009). Assistant Professor, Department of Marketing, University of Central Florida (August 1998 to July 2004) 1 P a g e

2 EDUCATION Ph.D., Business Administration, University of Houston. Received: August Dissertation Advisor: Dr. Edward A. Blair. M.B.A., Anna University, India. Received: June ADMINISTRATIVE EXPERIENCE B.S. Mechanical Engineering, College of Engineering, Guindy, Anna University, India. Received: June I. Associate Dean for Outreach, and Engagement, College of Business, University of Illinois at Urbana-Champaign. July 2013 present. (Oversee 19 people including 8 directors) Job description: To provide executive level leadership to (a) generate, manage, and disseminate knowledge through a series of strategic, well-coordinated, innovative and effective programs and efforts including new and international academic partnerships, and (b) be responsive to both internal and external constituents in a manner that is consistent with the mission of the College. This position also serves as a College liaison to the Office of Public Engagement and Corporate Research at the University of Illinois. The Associate Dean for Outreach and Engagement for the College of Business has the following specific job responsibilities for the following four units: Academy of Entrepreneurial Leadership, Executive Education, Alumni Affairs, and Strategic Communications, as depicted in the following visual. Alumni Affairs Academy for Entrepreneurial Leadership (AEL) Associate Dean for Outreach and Engagement Executive Education Strategic Communications 2 P a g e

3 CAMPUS-LEVEL COMMITTEES AND ADMINISTRATIVE HONORS Co-chair, Entrepreneurship Roundtable, University of Illinois, o The Co-chair is appointed by the Provost. Entrepreneurship roundtable is an august group (about 30 members) of faculty members and administrative leaders brought together by the Office of the Provost to collaborate and coordinate the various entrepreneurship activities across the University of Illinois in order to bring visibility and distinction to the University. Member, Campus MOOC Strategy Advisory Committee, o The committee members (about 20 members) are appointed by the Chancellor and the Provost. The charge for the MSAC committee is to advise the campus on strategic and policy issues related to massive open online courses, and to online education. Also, this committee is responsible for exploring opportunities for innovative educational programs involving newer revenue streams. Fellow, Academic Leadership Program, Committee on Institutional Cooperation (CIC), o The Academic Leadership Program (ALP) is an intensive yearlong experience to develop the leadership skills of faculty who have demonstrated exceptional administrative ability and academic promise. o Selected by the Office of the Provost as one of five people across the University of Illinois for leadership training in select Big 10 institutions. SELECT ADMINISTRATIVE PRESENTATIONS SINCE 2013 Online MBA proposal, College of Business faculty town hall meeting, February Strategic Plan for the College of Business: The Process and the Implementation, Dean s Business Council, Champaign, October Progress Report on Online Initiatives, Dean s Business Council, Champaign, October Strategy for Graduate Business Online Non-degree Programs, College of Business faculty town hall meeting, October Developing Cutting-edge Online Graduate Programs, Council of Deans, Provost s Retreat, University of Illinois, September How to Lead a Meaningful and Happy Life? College of Business, Honors Undergraduates, September Intellectual Leadership in the College of Business, Los Angeles, San Francisco, and Palo Alto CA, March Seeing What s Next: Developing a Winning Online Strategy for the College of Business, Dean s Business Council, Chicago, March How can the University of Illinois Grow, Build, and Maximize Innovation and Entrepreneurship? University of Illinois Foundation, Miami, February P a g e

4 Who Creates New Industries and Then Lives to Tell About It? Implications for Economic Development, University of Illinois Alumni Converge event, New York, November How can the University of Illinois Grow, Build, and Maximize Innovation and Entrepreneurship? University of Illinois Foundation Weekend, Champaign, October David Versus Goliaths: Implications for Entrepreneurship and Innovation, Dean s Business Council, Champaign, September ADMINISTRATIVE LEADERSHIP ACTIVITIES AS ASSOCIATE DEAN i. Executive and Professional Education (academic director since Dec 2010; Associate Dean since July 2103). Job description: Translate the mission for executive (including the executive MBA programs at Chicago and Warsaw) and professional education programs into implementable strategies and objectives including developing new degree and non-degree programs to address needs of individual students and targeted corporate clients that achieve growth and profitability targets. Summary of accomplishments with Executive Education since 2013: Leading an effort to launch an online MBA (imba) in spring If approved, this imba degree will be unique from the other online MBA programs in that it will involve stackable credentials (students could combine individual courses to build an educational plan that fits their planned career interests and leverages proven instruction across disciplines within the College and across the University). o Mobilized a high performing online team to create an online MBA proposal and worked with a high-level faculty taskforce to vet the proposal. o Presented the imba proposal to the College Executive Committee and the faculty in a town hall meeting for obtaining necessary faculty support. o Worked with the Graduate College on obtaining necessary approvals for the imba program and planning the personnel / infrastructure needs for imba admissions. o Currently serving as the liaison for the College of Business with the Senate Educational Policy Committee in answering their questions and accommodating their comments into making the imba a better product. o Served as the lead discussant and negotiator for the College of Business with a variety of infrastructure providers including major third party providers and MOOC platforms for program delivery and revenue sharing. o Worked with the Provost s office and obtained obtaining necessary infrastructure support and negotiated revenue sharing arrangements. o Worked with multiple players across the campus including the legal counsel, office of public engagement, and campus advancement for ironing out issues, ensuring all the major players are on the same page, and for developing potential corporate / philanthropic commitments. 4 P a g e

5 In the process of moving from a complete face-to-face EMBA program in Chicago with blending face-to-face and online components. o Vision is to have all courses blended by Summary of accomplishments with Professional Education since 2013: Worked with the Coursera team and announced a set of two specializations (or eight non-degree courses including capstone projects) to be launched on the Coursera platform in April o Collaborated with the College of Media to create two cutting-edge courses, i.e. digital analytics, and digital marketing channels, as part of the digital marketing specialization. o Worked with the College and campus leadership on course development, infrastructure development including creation of a professional studio, production, and financial issues. Conceptualized and created a high engagement certificate program, a new way of monetizing revenues. Interested students can take these courses for College credit. Essentially, the same content can be accessed by both degree-seeking and non-degreeseeking students leading to multiple revenue streams from multiple segments. Re-oriented business courses in the Professional Sciences in Master s (PSM) program offered by other Colleges. Led efforts with the Bio-Engineering department from the College of Engineering at the University of Illinois to (a) create two new business courses for the new M. Eng. Bioinstrumentation degree in Fall 2015, and (b) identified and coordinated with the relevant faculty to develop the courses (1. Process, Project, and Program Management; 2. Innovation and Entrepreneurship). Made inroads into the international market with short-term educational programs with NMIMS, Mumbai, Amity University, Delhi, and Hunan University, China. ii. Academy of Entrepreneurial Leadership (AEL): AEL, a University asset overseen by the College of Business, was created in 2005 with a $5M grant from the Kauffman Foundation to promote entrepreneurship among faculty, staff, and students. Job description: Maintain and build upon the intellectual leadership to the innovation and entrepreneurship efforts of the College and the University by supporting and fostering exemplary scholarship, promoting curriculum development, and engaging the university and external constituencies through new entrepreneurial and innovative initiatives. Summary of accomplishments with AEL since 2013: a. Integration of AEL to broader campus initiatives Worked closely with the principal gifts team at the Chancellor s office to write two major fund-raising proposals for AEL. o Presented to the Dean s Business Council and at several national events on behalf of the college / campus advancement office for promoting the visibility of AEL initiatives. 5 P a g e

6 Integrated AEL as an important campus resource by fostering relationships with the Technology Entrepreneurship Center (Engineering), Offices of Technology Management in Champaign and at Chicago, Enterprise Works (incubator for start-ups), and ILLINOIS Ventures (a venture capital arm for ILLINOIS). o Leading the effort to create a new venture residential incubator in Summer 2015 for top student startups in the social entrepreneurship space. This accelerator would be supported through philanthropic dollars and grants. Co-sponsored the Cozad New Venture competition organized by Technology Entrepreneurship Center by providing $25,000 financial support, and pedagogical programming on select business and entrepreneurship topics for all participants. o Worked with the Music school to create the first-ever startup competition for music majors. Worked with the Bio-BEL unit of the Institute of Genomic Biology to collaborate on the Certificate in Entrepreneurial Management (CEM) for life sciences students aspiring to become entrepreneurs. b. Creation of new student organizations within the auspices of the AEL In 2013, created EntreCORPS, a student-run and student-managed consulting organization for entrepreneurial startups. o In the two years since inception, EntreCORPS has enrolled about 50 students across many disciplines and majors across the campus and advised about 20 startups. Introduced social entrepreneurship as a focal area for the AEL; used a dormant student organization called Entrepreneurs without Borders (EWoB) and re-focused the priority of the organization to teaching entrepreneurial literacy to impoverished communities using a train the trainer model to foster better economic development. o The operating model is that EWoB students take a course on subsistence marketplaces offered by Professor Madhu Viswanathan on the Coursera platform. They then work with a partner university in a foreign country, visit that country during their break in order to design solutions and teach entrepreneurship in impoverished communities. o We hope to extend the EWOB model to partner with Colleges in the United States in in order to reach disadvantaged communities. c. External outreach initiatives for the AEL Partnered with Professor Madhu Viswanathan at Illinois to create AEL entrepreneurship outreach initiatives in Tanzania and Argentina. Partnered with Small Business Development Center (SBDC) at Bethel New Life in Chicago to help create entrepreneurship curriculum and mentor entrepreneurs. o If this concept works, we plan to extend this concept to other small business centers across Illinois. In partnership with several entities, obtained a $300,000 grant from the University of Illinois Extension to create a collaborative, change-oriented outreach program in 6 P a g e

7 Illinois (and internationally) by leveraging Illinois strengths in subsistence marketplace literacy and digital manufacturing. o Our goals are to teach entrepreneurial literacy to about 1500 individuals in the state of Illinois over the next two years. iii. Strategic Communications: Job description: To create and oversee an integrated strategic communications effort including both written and visual communications to promote and advance a clear and cohesive identity of the College of Business that elevates the visibility of its faculty, students, administrators, alumni and programs at local, national and international levels. Summary of accomplishments with Strategic Communications since 2013: a. Refining the mission statement and developing a strategic plan Our team worked with the faculty and administrative leadership to create a new mission statement for the College Inspire, innovate, educate, and engage. Served as the Dean s ex-officio representative in the college-wide strategic planning committee to highlight priorities and develop a five year ( ) strategic plan and metrics. o Presented the strategic plan to the Dean s Business Council. Worked with the Director of special projects on the 2014 AACSB accreditation report and represented the College leadership with the accreditation committee. b. Development of metrics Benchmarked and tracked the College s performance in national / international rankings of undergraduate and graduate programs. o Identified sensitive measures that are key drivers of changes in rankings based on the variation across schools. o Insights from rankings data and qualitative data from students enabled us to identify that a viable full-time MBA strategy should be one of growth through focus thereby enabling us to create a viable MBA ecosystem for the College of Business. o Based on focus groups with undergraduate students and insights from quantitative surveys and rankings data, developed better student engagement strategies. Working with the Associate Dean of Undergraduate Programs to implement select strategies in the undergraduate program. Responsible for creating a high-level implementation performance dashboard to monitor the progress of the strategic plan and thereby provide a snapshot of the state of the College. 7 P a g e

8 c. Communication plans for promoting the excellence of the College Initiated a pilot Thought Leadership program in and with the intent of establishing select faculty as international topical experts and developed communication plans. o We hope to expand it to include a broader faculty group in Re-oriented and developed a systematic approach to highlight alumni in the College magazine Perspectives. o Perspectives received the Bronze Circle of Excellence Award in 2014 from the Council for Advancement and Support of Education (CASE) in the Special Constituency Magazines category, a testament to the dedication and brilliance of the Communications team. iv. Alumni Affairs and External Engagement Job description: Develop a modern alumni-centric engagement program for the College of Business (58,000 living alumni across 50 states and 115 countries) through short- and longrange alumni programming efforts and signature events and lead the creation of new and innovative programming in alumni relations. Summary of accomplishments with Alumni Affairs and External Events since 2013: Expanded from the regional Chicago focus of alumni engagement to more of a global focus. o Held 27 events in including events in New York, Dallas, Los Angeles, San Francisco, Beijing, and Shanghai which were attended by more than 3,200 alumni (over 50% more than the previous year). Serve as the Dean s representative in a high-level College committee that oversees the centennial celebrations for the College of Business ( ). o Plans afoot for two keynote signature academic events and 15 alumni events during the 2015 calendar year. Changed most alumni events to have an intellectual focus. The goal is to highlight faculty research, instill pride in alumni, and prepare them for development opportunities. Serve as one of the faculty liaisons across the campus for the Office of Public Engagement in collaborating with corporations as part of the sponsored research collaborations for the University. o One such success story of a University-wide coordinated effort is Anheuser- Busch InBev which opened The Bud Analytics Lab in P a g e

9 RESEARCH AWARDS & HONORS Co-chair, Marketing Strategy track, American Marketing Association Summer Educator s Conference, August Keynote speaker, Innovation and Economic Development Conference, Hunan University, China, June Award given in 2013 for best exemplifying the scholarship category, selected as one of 50 people / organizations that helped shape the College of Business at the University of Central Florida over the past five decades, James Towey Research Fellow, University of Illinois at Urbana-Champaign, August present. Keynote speaker, DC Marketing Colloquium, George Mason University, September Research Incentive Award (RIA), University of Central Florida, awarded twice in 2003 and University-wide competitive award recognizing outstanding research productivity during and , respectively. Distinguished Researcher, University of Central Florida, College-level award, one winner selected. Winner, Best Paper Award for 2004, Academy of Management Journal. RESEARCH GRANTS & SPONSORED RESEARCH Marketplace Literacy and 3-D Printing: Enabling Economic Development for Impoverished Communities, University of Illinois Extension, , $300,000. Forecast models, Anheuser-Busch InBev, , $170,000. o Led an integrated team from marketing, supply chain, industrial engineering, and statistics to obtain this grant. Marketplace Literacy Outreach, University of Illinois, Office of Public Engagement, University of Illinois, , $10,000. Kauffman Foundation Grant, Co-principal Investigator, , $665,511. RESEARCH INTERESTS Business Strategy Issues; especially strategic innovations, technology entrepreneurship, and customer loyalty. Method Issues; especially estimation issues pertaining to testing multiplicative interactions, and collinearity issues. 9 P a g e

10 RESEARCH PUBLICATIONS Citation count (as of March 25 th 2015): ISI Web of Science: 869 citations; Google Scholar: 2606 citations Firm-Specific Determinants of Product Line Technology Strategies in High Technology Markets, Strategic Entrepreneurship Journal, (with Kumar Sarangee). Subsistence Entrepreneurship, Value Creation, and Community Exchange Systems: A Social Capital Explanation, Journal of Macromarketing, (with Madhu Viswanathan, Srinivas Sridharan, and Srini Venugopalan). Evaluating and Managing Brand Repurchase Across Multiple Geographic Markets," Journal of Retailing, Winter (with Rupinder Jindal and Edward Blair). Brand Extensions Via Complements Or Substitutes: The Moderating Role of Manufacturing Transferability, Marketing Letters, Vol 23, (with H. Mao, B.J. Mariadoss, and P. Chennamaneni). The Role of Perceived Difficulty in Making the Product on Brand Extension Evaluations, Journal of the Academy of Marketing Science, Vol 38 (6), (with Babu John Mariadoss, Mark J. Arnold, and Vishal Bindroo). Swift and Smart: The Moderating Effects of Technological Capabilities on the Market Pioneering Firm Survival Relationship, Management Science, Vol 55 (11), (With April Franco, Rajshree Agarwal, and MB Sarkar). "Mean-Centering Does Not Alleviate Collinearity Problems in Moderated Multiple Regression Models," Marketing Science, Vol. 26 (3), (With James D. Hess). Empirical Generalizations From Brand Extension Research: How Sure Are We? International Journal of Research in Marketing,Vol. 23 (6), (With Inigo Arroniz, Werner Reinartz, and Junsoo Lee). Encouraging Best Practices in Quantitative Strategy Research: An Incomplete List of Opportunities. Journal of Management Studies, Vol. 43 (8), (With Rajshree Agarwal and Benjamin Campbell). The Effect of the Innovative Environment on Exit of Entrepreneurial Firms, Strategic Management Journal, Vol 27 (June), (With MB Sarkar, Rajshree Agarwal, and Bisakha Sen). "Reap Rewards: Maximizing Benefits from Reviewer Comments," Academy of Management Journal, Vol. 49 (2), (With Rajshree Agarwal, April Franco, and MB Sarkar). Invited paper. 10 P a g e

11 "Knowledge Transfer through Inheritance: Spin-out Generation, Development and Survival, Academy of Management Journal, Vol. 47 (4), (With Rajshree Agarwal, April Franco, and MB Sarkar). Won the 2004 best paper of the year award. Translated into Chinese: Collection of Award Winning Papers in AMJ, 2006, Peking University Press. The Effect of Interpersonal Trust, Need for Cognition, and Social Loneliness on Shopping, Information Seeking and Surfing on the Web, Marketing Letters, Vol 14 (3), (With Samar Das, Michael, McCardle, and Michael Luckett). Marketing Strategy Development Styles, Implementation Capability, and Firm Performance, Marketing Letters, Vol. 14 (2), (With Chris White and Jeffrey Conant). Reprinted in Marketing Strategy, John Cadogan (Editor), SAGE Publications, London, April The Conditioning Effect of Time on Firm Survival: An Industry Life Cycle Approach", Academy of Management Journal, Vol. 45 (5), (with Rajshree Agarwal and MB Sarkar). Reprinted in Competitive Strategy, Catherine A. Maritan and Margaret A. Peteraf (Editors), Edward Elgar Publishing, Cheltenham, Why Brands Grow? Journal of Advertising Research, Vol. 42 (1), (With Allan Baldinger and Edward A. Blair). Lead Article. "Generating Non-normal Data for Simulation of Structural Equation Models Using Mattson's Method," Multivariate Behavioral Research. Vol. 37 (2), (With Werner Reinartz, and Wynne W. Chin). Alliance Entrepreneurship and Firm Market Performance, Strategic Management Journal, Vol. 22 (July) (With MB Sarkar and Jeff Harrison). "The Influence of Complementarity, Compatibility, and Relationship Capital on Alliance Performance," Journal of the Academy of Marketing Science, Vol. 29(4), Winter (With MB Sarkar, S. Tamer Cavusgil, and Preet Aulakh). Cross-National Diffusion Research: What Do We Know and How Certain Are We?, Journal of Product Innovation Management, Vol. 15 (3), (With V. Kumar and Jaishankar Ganesh). PAPERS UNDER REVIEW Diagnosing Harmful Collinearity in Moderated Regression Models (with Pavan Chennamaneni, James Hess, and Niladri Syam). International Journal of Research in Marketing, under fourth round of review. Consideration Set Screening Strategies: The Role of Uncertainty in Decision Choice, (With Rajani Ganesh-Pillai, and Xin He). Journal of Behavioral Decision Making, revise and resubmit requested. 11 P a g e

12 The Roles of Consideration Set Size and Price Consciousness in Managing Loyalty. (with Vishal Bindroo and Xin He). International Journal of Research in Marketing, revise and resubmit requested. Designed to Succeed: Dimensions of Product Design and Their Impact on Product Performance. (with Rupinder Jindal, Kumar Sarangee, and Sangwon Lee). Journal of Marketing, under review. The Impact of Customer Satisfaction with Consumption Systems on Behavioral Intentions (with Vishal Bindroo, Babu John Mariadoss, and Kumar Sarangee). Journal of the Academy of Marketing Science, under review. WORKING PAPERS (Drafts available for review) Linking Customer Service Investments and Stock Returns (with Lihong Qian, Chad Milewicz and Jai Ganesh). Market Sensing and Market Foresight: The Role of Integrative Capabilities (with Lihong Qian, and Babu John Mariadoss). Entry Timing and the Survival of Startup and Incumbent Firms in New Industries (with Barry Bayus and Rajshree Agarwal. Entry Timing and Firm Survival: The Moderating Effects of Pace of Market Evolution and Technological Change" (with MB Sarkar, Inigo Arroniz, and Rajshree Agarwal). The Consequences of Screening Strategies on Decision Accuracy: The Role of Consideration Set Size (With Rajani Ganesh-Pillai, and Xin He). CONFERENCE PAPERS AND PRESENTATIONS Intertwined Destinies: How Subsistence Entrepreneurs and Consumers Harness Social Capital to Overcome Constraints and Uncertainties," (with Srinivas Venugopal, Madhu Viswanathan, and Srinivas Sridharan). Advances in Consumer Research, 2012, Vol. 40, p p. Fostering Academic-Industry Partnerships, Academy of Management Annual Conference, PDW on Academic-industry collaboration, August Are Satisfied Customers More Loyal? Examining the Moderating Influences of Consideration Set Size and Price-Consciousness in Consumer Markets (with Vishal Bindroo and Xin He) Society for Consumer Psychology (SCP) Annual Winter Conference, February The Role of Price Consciousness in Reshaping Competition in Context of Brand Loyalty, ( with Vishal Bindroo and Xin He), Annual Behavioral Pricing Conference, November P a g e

13 Critical reviews and Market Performance, (with Nadia Pomirleanu and Jai Ganesh), American Marketing Association, August Inclusion versus Exclusion: The Effect of Perceived Uncertainty on Screening Strategies, (With Rajani Pillai and Xin He), Advances in Consumer Research, 2009, Vol 36, pp , 2 pages. Inclusion versus Exclusion: The Effect of Perceived Uncertainty on Screening Strategies, (With Rajani Pillai and Xin He), Society for Judgment and Decision Making Conference, November Who Creates New Industries and Then Lives to Tell About It? (with Barry Bayus and Rajshree Agarwal), Academy of Management Meetings, August Who Creates New Industries and Then Lives to Tell About It? (with Barry Bayus and Rajshree Agarwal), Accelerating Market Acceptance in a Networked World, organized by Marketing Science Institute and the University of Southern California, March Consumer Evaluation of Brand Extensions: Investigating the Relationship between Perceived Difficulty and Brand Extension Attitude, (with Vishal Bindroo, and Mark J. Arnold), American Marketing Association, Aug "The Moderating Effects of Technological Capabilities on the Market Pioneering - Firm Survival Relationship," (with MB Sarkar, Rajshree Agarwal, and April Franco), Academy of Management, Aug Optimal Marketing Strategy-Making Configurations: Maximizing Implementation Capability and Firm Performance (with Chris White and Jeffrey Conant), American Marketing Association, Feb Knowledge and Learning Through Alliances, Academy of Management Meetings, Seattle, August (with MB Sarkar and Cameron Ford). Multilevel Modeling of Variation in Customer Loyalty, Marketing Science Conference, University of Maryland in College Park, Maryland, June "Knowledge Transfer Through Congenital Learning: Spin-out Generation, Growth and Survival, Academy of Management Meetings, Denver, August 12-14, (with Rajshree Agarwal, April Franco and MB Sarkar). The When, Where, and How of Entrant Survival: The Effects of Knowledge Regime, Technological Intensity and Start-Up Size on New Venture Survival, Academy of Management Meetings, Denver, August 12-14, (with Rajshree Agarwal, MB Sarkar, and Bisakha Sen). "Knowledge Transfer Through Inherited Learning: Spin-out Generation, Growth and Survival, Society of Economic Dynamics, New York, June 28-30, (with Rajshree Agarwal, April Franco and MB Sarkar). 13 P a g e

14 "Drivers, Activities, and Benefits of Marketing Planning," Proceedings, 2000 American Marketing Association Winter Educators' Conference, Barbara Stern and George M. Zinkhan, eds., Chicago: American Marketing Association, 386. (with Jeffrey Conant, and Chris White). To Warranty or Not: A Multicultural Study, paper presented at the 1997 Marketing Science Conference, Berkeley, CA. (with V. Kumar). Structural Equation Modeling using Non-Normal Data: Implications for Marketing, paper presented at the 1997 Marketing Science Conference, Berkeley, CA. (with Werner Reinartz and V. Kumar). Beyond Customer Satisfaction: An Examination of Reward Programs as a Strategic Tool for Building Brand Loyalty, paper presented at the 1997 AMA Winter Educators Conference, St. Petersburg, FL. (with Jaishankar Ganesh). CURRENT EDITORIAL BOARD APPOINTMENTS Strategic Management Journal; Strategic Entrepreneurship Journal; International Journal of Strategic Change Management; Journal of Hospitality Marketing & Management PAST EDITORIAL SERVICE Associate Editor, MIS Quarterly, Special Issue on Partial Least Squares, 2007; Chair, Marketing Research track, American Marketing Association National Conference, 2009 BOOK REVIEWS "Emotional Design: Why We Love (or Hate) Everyday Things by Donald A. Norman" (2006), Journal of Marketing, Vol 70(1). "Emerging Trends in Sales Thought and Practice," Journal of Business-to Business Marketing, Vol 6(2), Pages TEACHING TEACHING INTERESTS Strategic Innovations, Marketing Strategy, Technology Entrepreneurship, Customer Centricity in Organizations, Innovation Strategies for Emerging Markets. TEACHING AWARDS & HONORS Outstanding Professor in the MS (Technology Management) Program, for Graduate cohort, as voted by students, University of Illinois, June College of Business Alumni Association Award for Excellence in Graduate Teaching, University of Illinois, April P a g e

15 Outstanding Professor in the Executive MBA program, for 2 nd year courses, as voted by students, University of Illinois, 2011, 2012, Outstanding Professor in the Professional MBA program, as voted by students, University of Illinois, Outstanding Professor in the MS (Technology Management) Program, for both Advanced and Graduate cohorts, as voted by students, University of Illinois, List of Teachers Ranked as Outstanding, Advanced Marketing Strategy Course (EMBA), University of Illinois, Fall 2010, Fall 2011, Fall 2012, Spring List of Teachers Ranked as Outstanding, Strategic Innovation course (MBA), University of Illinois, Spring 2010, Spring 2012, Spring List of Teachers Ranked as Outstanding, Undergraduate Strategy course, University of Illinois, Spring 2010, Spring Teaching Incentive Program (TIP), University of Central Florida, twice in 2003 and 2008, University-wide competitive award recognizing outstanding teaching during and , respectively. Excellence in Graduate Teaching, University of Central Florida, 2002, College-level award, one winner selected. Carl H. Galloway Award for Excellence in Graduate Teaching, University of Central Florida, Marketing Department, University of Central Florida, 2000, Excellence in Undergraduate Teaching, University of Central Florida, College-level award, one winner selected. TEACHING EXPERIENCE AT THE UNIVERSITY OF ILLINOIS Ph.D. Teaching Current Research Methods in Strategy, Spring 2013 Executive M.B.A. teaching Strategic Innovations, 2010, 2011, 2012, M.B.A. teaching Strategic Innovations, Spring 2013: blended learning course (half online, half face-to-face). Strategic Innovations, Spring 2015, Spring 2012, Summer 2010 Marketing Management, to the Professional MBA 2012 cohort, Summer M.S. teaching New Product Development, 2011, 2012, 2013, 2014, P a g e

16 Undergraduate teaching Business Policy and Strategy, Spring 2010, Spring Principles of Marketing, Spring 2011 (completely online) TEACHING EXPERIENCE AT THE UNIVERSITY OF CENTRAL FLORIDA Ph.D. teaching Competitive Strategy, University of Central Florida: Spring 2007; Fall Theory, Measurement and Scaling, University of Central Florida: Fall 1999, Fall 2001, Fall 2003, Fall Econometric Models II, University of Central Florida: Spring 2000, Spring Executive M.B.A. Strategic Innovation, University of Central Florida, Fall 2008 Professional M.B.A. Marketing Strategy, University of Central Florida, Fall 2007 M.B.A. teaching Marketing Strategy, to the Sports Management Cohort, University of Central Florida: Fall 2004, Fall Marketing Strategy, to the General Management Cohort, University of Central Florida: Spring 2005, Spring Contemporary Marketing Problems, University of Central Florida: Spring Marketing Research, University of Central Florida: Spring Undergraduate teaching (small section: less than 100 students) Principles of Marketing Honors, University of Central Florida: Fall 2004; Fall Marketing Strategy, University of Central Florida: Fall 1998, Spring Principles of Marketing, University of Central Florida: Spring Marketing Research, University of Central Florida: Fall 2001, Fall 2004 University of Houston: Spring 1996, Summer 1996, Fall Undergraduate teaching (large sections) Principles of Marketing, University of Central Florida: Spring 1999, Spring 2000, Spring 2001 (over 300 students). Principles of Marketing, University of Central Florida: Fall 2003, Fall 2005 (greater than 400 students and Interactive TV class broadcasts simultaneously to multiple area campuses) Principles of Marketing, University of Central Florida: Fall 2007(live section of 70 students and simultaneously video streamed to over 1200 students) SELECTED EXECUTIVE TRAINING EXPERIENCE The Concept of Leadership and the Nature of the Enterprise, Carle Hospitals, October Building Growth-oriented Innovative Organizations, Country Financial, June Building Growth-oriented Innovative Organizations, State Farm, June Innovative Strategies for Emerging Markets, John Deere, August P a g e

17 Strategic Innovation, Wrigley, July 2010; March -April Innovation Centricity for Companies in Emerging Markets, China Leadership Group, Champaign, December 2011; April 2013; October RECENT PARTICIPATION IN PANELS Moderator, Case Studies on Success Stories. Big Data Summit, November Panelist, Big Data and Business, Farm to Fork Conference, Champaign, October PAST ADMINISTRATIVE EXPERIENCE I. Academic Director, Executive MBA (Chicago), University of Illinois at Urbana- Champaign. December 2010 June I took over as the Academic Director of the Illinois Executive MBA program when the then Associate Dean of the EMBA program took a job as Dean of another school; as such, I was asked by the Dean to take over the marketing and recruiting responsibilities as well. Major accomplishments as Academic Director of the EMBA (Chicago) program Academic In 2011, led a 3-month exercise to re-position the EMBA program in Chicago by talking to a variety of constituents including faculty, staff, current students, alumni and external constituents including corporations. Created a new identity called Innovative Leadership in a Connected World which entailed a major curriculum overhaul. Created a complementary three-pronged approach to rigorous and relevant EMBA education by focusing on (a) professional development workshops including a career coach, (b) immersion week electives, and (c) an innovative leadership speaker series that features topnotch leaders. Re-engineered the capstone year-long international project wherein our EMBA students work on real-life company projects pertaining to Chinese markets by incorporating design thinking and a tighter fit to our curriculum. Marketing and recruiting Based on the repositioning, re-engineered the marketing, advertising, and recruiting efforts. o Lead the efforts to participate in innovative platforms including Linkedin and developed innovative student acquisition programs including daylong experience events and scholarship competitions. o Managed communications budget and tracked performance metrics of both massmarketing and direct marketing campaigns. Developed focused recruiting events to attract top talented students to reflect a diverse and inclusive student body o % of women and % diverse students has registered a sharp increase. o Registered a 30% increase in enrollment numbers since the 2010 class. o Ranked in the top 25 in the United States including the Financial Times and the Wall Street Journal. 17 P a g e

18 Media Mentions about the EMBA Curriculum U.S. News and World Report, March Link: Chicago Tribune, April Link: II. Academic Director, Executive MBA (Warsaw), University of Illinois at Urbana- Champaign. August 2012 June Worked with our expert team of business faculty to ensure that our program at Warsaw meets the highest academic standards. III. Interim Theme Leader, Bio-BEL group, Institute of Genomic Biology, August 2012 December The Institute of Genomic Biology (IGB) at Illinois has an economic development mission. As interim theme leader (standing in for a faculty member on deputation to Washington D.C), coordinated a group of faculty across Business Administration, Economics, and Law and Ph.D. students to pursue research initiatives related to commercialization of genomic initiatives. SERVICE PROFESSION Co-chair, Marketing Strategy Track, American Marketing Association Summer Educator s Conference, August Global Technical Director, Business Policy and Strategy Division, Academy of Management, Associate Editor, MIS Quarterly, Special Issue on Partial Least Squares, Track Chair, Marketing Research Track, AMA Winter Conference Adhoc reviewer for Management Science, Journal of Marketing, Academy of Management Journal, Organization Science, Journal of Retailing, MIS Quarterly, Journal of the Academy of Marketing Science, International Journal of Research in Marketing, Journal of Product innovation Management, Multivariate Behavioral Research, Journal of Business Venturing, Academy of Management Executive, Kauffman Entrepreneurship Dissertation Fellowship. COLLEGE-LEVEL AT THE UNIVERSITY OF ILLINOIS Member, Strategic Planning Committee, This committee appointed by the Dean was tasked with developing a strategic plan for the College of Business. 18 P a g e

19 Member, College Executive Committee, Apart from the traditional responsibilities of serving as the College-level promotion and tenure committee, this six member committee elected by members of the Business school serves as the advisory committee for the Dean. Chair, Search Committee, Visiting Assistant Professor in Business Administration, Member, Search Committee, Visiting Assistant Professor of Social Work and Business Administration, Member, Search Committee, Strategic Excellence Hire, This committee was an inter-college committee comprising of faculty members from both the College of Business and the School of Social Work. The objective of the search was to recommend hiring a faculty member that works in the poverty domain and interfaces with both business and social work disciplines. Academic Liaison, Professional Science in Master s Programs, present Act as the college liaison for Business education for scientists and technologists (Professional Science in Master s (PSM) Programs) in Business. Course Developer, Strategic Innovations Management, an MBA-level blended learning course With the help of the elearning office, I created a blended learning course (half online and half face-to-face). The course was offered as an MBA elective in Spring Course Developer, Principles of Marketing Online, an undergraduate-level required course With the help of the elearning office, I created a completely online, scalable, introductory marketing course for undergraduate students in Business offered in Spring Served as the initial instructor on record for this 40-student course to iron out the problems, if any. The finished product was refined and is still being used by other instructors in subsequent semesters. Member, Department Advisory Committee, Apart from the traditional responsibilities of serving as the department-level promotion and tenure committee, this five member committee elected by members of the department conducted performance evaluations of all the departmental faculty members (approximately 50 faculty members). The committee also developed a major five-year strategic plan for the department. 19 P a g e

20 Member, Business Minor Committee, Tasked with developing a proposal with innovative solutions including online delivery for efficient and scalable programs in Business education for undergraduate students. The other committee members included the Dean, Associate Dean, Chairs of individual departments, and the coordinator of Business Minor programs. GROUP-LEVEL AT THE UNIVERSITY OF ILLINOIS Pro-seminar co-coordinator, Strategy group, UNIVERSITY-LEVEL AT THE UNIVERSITY OF CENTRAL FLORIDA Member, University Honors Committee, Member, Burnett Honors College, Associate Dean Search Committee, Alternate Member, Faculty Senate, Member, Faculty Senate, Member, University Policy and Curriculum Committee, COLLEGE-LEVEL AT THE UNIVERSITY OF CENTRAL FLORIDA Associate Faculty, Center for Entrepreneurship and Innovation, Member, College Faculty Promotion and Tenure Committee, Member, Adhoc College Deficit Planning Committee, Member, Committee for Developing Video-streaming Courses, Member, Five-year Evaluation committee of Chair Dr. Ronald Michaels, 2007 Member, Five-year Evaluation committee of Chair Dr. Foard Jones, 2007 Member, Five-year Evaluation committee of Chair Dr. Richard Lapchick, 2006 Honors Coordinator, College of Business, Chair, Honors in the Major College Committee, Member, Research Committee, Member, Behavioral Lab Committee, Doctoral Program Advisory Committee, , DEPARTMENT-LEVEL, UNIVERSITY OF CENTRAL FLORIDA Ph.D. Method Exam Committee, Chair, Ph.D. Summer Paper Exam Committee for Robert Cascio, Member, Ph.D. Summer Paper Exam Committee for Zachary Johnson, Member, Marketing Strategy Curriculum Committee, Chair, Principles of Marketing Curriculum Committee, Chair, Faculty mentor, Dr. Carolyn Massiah, Ph.D. Comprehensive Exam Committee for Vishal Bindroo, Ph.D. Comprehensive Exam Committee for Nadia Pomirleanu, Faculty Search Committee, Co-chair, Instructor Search Committee, Chair, Teaching & Learning Committee, Doctoral Program Coordinator, P a g e

21 Member, Doctoral Programs Advisory Committee, , Member, Faculty Recruiting Committee, , Journal Categorization Committee, Inter-disciplinary Journals Categorization Committee, E-Business Minor Task Force, Common Body of Knowledge Assessment Committee, DOCTORAL DISSERTATION COMMITTEES 1. Michael McCardle (Marketing, UCF, Fall 2004). Committee Member. Dissertation: Market Foresight Capability and Firm Performance 2. Nacef Mouri ((Marketing, UCF, Fall 2005). Committee Member. Dissertation: Twin Routes to Customer Satisfaction and Value 3. Inigo Arroniz (Marketing, UCF, Fall 2006). Committee Member. Dissertation: Text Mining and Market Performance. 4. Janet Tinoco (Marketing, UCF, Spring 2007). Committee Member. Dissertation: Ambidexterous Organizations and Firm Performance. 5. Isabelina Nahmens (Industrial Engineering, UCF, Summer 2007), Committee Member. Dissertation: Product Modularity and Configurations 6. Jie Guo (Management, UCF, Fall 2007), Committee Member. Dissertation: Organizational Justice and Workplace Deviance. 7. Roberto Champney (Industrial Engineering, UCF, Spring 2009), Committee Member. Dissertation: Design and Emotions. 8. Vishal Bindroo, (Marketing, UCF, Summer 2009), Chair. Dissertation: Essays on Customer Satisfaction and Loyalty. 9. Chad Milewicz (Marketing, UCF, Summer 2009), Co-chair. Dissertation: Essays on the Impact of Service Investments on Stock Value. 10. Kumar Sarangee (Marketing, Illinois, Summer 2009), Committee member. Dissertation: Product Technology Strategies and Firm Performance in a Technologically Dynamic Environment. 11. Nadia Pomirleanu, (Marketing, UCF, Summer 2009), Committee member. Dissertation: Essays on the Impact of Editor and Consumer Reviews on Firm Performance. 12. Rajani Ganesh Pillai (Marketing, UCF, Fall 2009), Co-chair. Dissertation: Essays on Consideration Set Screening Strategies and Accuracy. 13. Sangwon Lee (Marketing, UCF, Summer 2010), Chair. Dissertation: Essays on the Impact of Product Design on Performance. Runner-up: PDMA Dissertation competition, 2009; Runner-up: Tech-SIG Dissertation competition, Alex Vestal (Management, UCF, Spring 2011), Committee member. Dissertation: Location within a technological cluster and firm performance. 15. Joseph Paniculangara (Marketing, UCF, Summer 2011), Committee member. Dissertation: The role of psychological distance in charitable donations. 16. Kim Wang (Strategy, Illinois,Spring 2012), Committee member. Dissertation: Predicting the dynamics of a technological laggard s behavior. 17. Tanya Yang (Marketing, Illinois, Summer 2012), Committee member. Dissertation: Open innovations and performance. 18. Greg Fisher (Marketing, Illinois, Summer 2014), Committee member. Dissertation: Open innovation and performance. 21 P a g e

22 19. Grace Su, (Strategy, Illinois, Expected Summer 2015), Committee member. Dissertation: Franchising and Entrepreneurship. 20. Srinivas Venugopalan (Marketing, Illinois, Expected Summer 2016), Committee member. Dissertation: Subsistence marketplaces and entrepreneurship. OTHER THESIS COMMITTEES Master s: Robert Tronetti, Committee member (Economics, UCF, Spring 2001). Undergraduate Honors: Seeta Angard, Chair (Marketing, UCF, Fall 2001). Runner-up for the Best Thesis Award for the Social Sciences track in the Burnett Honors College, in the College of Business Administration, University of Central Florida. EMPLOYMENT EXPERIENCE Service Engineer, Tractors and Farm Equipment (TAFE), part of the Amalgamations group, Chennai, India, Sales Executive, Coromandel Aquaculture, Chennai, India, Sales Executive (Rural markets), Castrol Oil, Chennai, India, CONSULTING Director, C3Research, Orlando, FL, Representative consulting clients include Wrigley Gum, COUNTRY Financial, Horizon Hobby, McCormick Spice Company, Universal Studios, Toyota Southeast, Kennedy Space Center. 22 P a g e