BABU JOHN MARIADOSS. Ph.D. Marketing, University of Houston Received: August 2007
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1 Babu John Mariadoss Page 1 ACADEMIC POSITION EDUCATION RESEARCH BABU JOHN MARIADOSS PO Box Washington State University Pullman, Washington bjohnmar@wsu.edu Associate Professor (with tenure), Department of Marketing & International Business, Washington State University, Pullman (August 2013 till date). Assistant Professor (tenure track), Department of Marketing, Washington State University, Pullman (August 2007 to August 2013). Ph.D. Marketing, University of Houston Received: August 2007 MBA Marketing, National Institute of Technology, Trichy, India Received: 1997 B.E. Mechanical Engineering, Anna University, India Received: 1989 RESEARCH INTERESTS Marketing Strategy, specifically (i) B2B Relationships, (ii) Sales Strategy & (iii) Branding Strategy RESEARCH GRANTS, AWARDS & GRANTS Awarded WSU College of Business Summer Research Grant, 2011, , Winner, Mary Kay Dissertation Award, Academy of Marketing Science, Winner, AMA Sales SIG Doctoral Dissertation Award, American Marketing Association, Selling and Sales Management Special Interest Group, Finalist, Institute for the Study of Business Markets (ISBM) Doctoral Dissertation Award 2007.
2 Babu John Mariadoss Page 2 RESEARCH PUBLICATIONS Winner, ISBM Grant for the proposal, Does Relationship Commitment Help or Hurt in Business-to-Business Relationships? with Shankar Ganesan and Steven P. Brown, Bauer Doctoral Scholarship for & at University of Houston. 1. Ganesan, S., Brown, S. P., John Mariadoss, B., and Ho, H. (2010), Buffering and amplifying effects of relationship commitment in businessto-business relationships, Journal of Marketing Research, 47(2), John Mariadoss, B., Echambadi, R., Arnold, M. J., and Bindroo, V. (2010), An examination of the effects of perceived difficulty of manufacturing the extension product on brand extension attitudes, Journal of the Academy of Marketing Science, 38(6), Cascio, Robert, John Mariadoss. B., and Mouri, Nacef (2010), The Impact of Management Commitment Alignment on Salesperson' Adoption of Sales Force Automation Technologies: An Empirical Investigation, Industrial Marketing Management, 39, John Mariadoss, B., Tansuhaj, P.S., and Mouri, Nacef (2011), Marketing Capabilities and Innovation-based Strategies for Environmental Sustainability: An Exploratory Investigation of B2B Firms, Industrial Marketing Management, 40 (8), Bindroo, V., John Mariadoss, B., and Pillai, Rajani G. (2012), Customer Clusters as Sources of Innovation-based Competitive Advantage, Journal of International Marketing, 20 (3), Mao, H., John Mariadoss, B., Echambadi, Raj, and Chennamaneni, Pavan (2012), Brand Extensions via Complements or Substitutes: Same or Different, Marketing Letters, 23 (1), Ahearne, M., Rapp, A., John Mariadoss, B., and Ganesan, S., (2012) Challenges of CRM Implementation in Business-to-Business Markets: A Contingency Perspective, Journal of Personal Selling & Sales Management, 32 (1), Radighieri, Jeffrey P., John Mariadoss, Babu, Gregoire, Yany and Johnson, Jean, (2013), Ingredient Branding Failures: the Role of Involvement in Assigning Blame to Partner Brands, Marketing Letters, 25(2), John Mariadoss, Babu, Chad Milewicz, Sangwon Lee and Arvin Sahaym (2014), Salesperson Competitive Intelligence and Performance: The Role of Product Knowledge and Sales Force Automation Usage, Industrial Marketing Management, 43(1), John Mariadoss, Babu, Jean Johnson and Kelly Martin (2014) Strategic intent and performance: The role of resource allocation decisions, Journal of Business Research, 67 (11),
3 Babu John Mariadoss Page Nadia Pomirleanu and Babu John Mariadoss (2015), The influence of organizational and functional support on the development of salesperson job satisfaction, Journal of Personal Selling & Sales Management, DOI: / Josephson, Brett W., Jean L. Johnson, and Babu John Mariadoss. "Strategic marketing ambidexterity: antecedents and financial consequences." Journal of the Academy of Marketing Science (2015): Josephson, Brett W., Jean L. Johnson, Babu John Mariadoss and John Cullen, Service Transition Strategies in Manufacturing: Implications for Firm Risk, (2015), Journal of Service Research, DOI: / Nadia Pomirleanu, Babu John Mariadoss and Pavan Chennamaneni, Managing service quality in high customer contact B2B services across domestic and international markets, Forthcoming, Industrial Marketing Management. 15. Na Su, Babu John Mariadoss and Dennis Reynolds. "Friendship on Social Networking Sites: Improving Relationships between Hotel Brands and Consumers," Forthcoming, International Journal of Hospitality Management. PAPERS IN THE REVIEW PROCESS A Clarification of the Role of Commitment on the Replacement of Existing SaaS-Delivered Applications: A Mixed-Method Investigation, with Xiao Xiao, Suprateek Sarker, Saonee Sarker and Ryan Wright, invited first revision at MIS Quarterly. Influences of Firm Predispositions on Responsible Supply Chain Management: Development and Test of an Integrative Model, with Chi Ting and Patriya Tansuhaj, under second review at Journal of Business Research. SELECTED WORKING PAPERS (DRAFTS AVAILABLE ON REQUEST) The Synergistic Role of Product and Service Satisfaction on Loyalty in Business-to-Business Markets, with Vishal Bindroo and Raj Echambadi, preparing for submission to International Journal of Research in Marketing. Customer and Supplier Involvement in New Product Development Stages: Implications for New Product Outcomes, with Hakil Moon, Jean Johnson, and John Cullen, preparing for submission to Organization Science. Opening Universities for Firm Innovation: The Role of Higher Education Institutions in the Open Innovation Process, with Hakil Moon and Jean Johnson, preparing for submission to Organization Science. Antecedents and Consequences of Environmentally Responsible Supply Chain Practices and Moderating Influences of Firm Strategies: A study on South East Asian Firms, with Nadia Pomirleanu, preparing for submission to Journal of Business Research.
4 Babu John Mariadoss Page 4 SELECTED WORKS IN PROGRESS SELECTED CONFERENCE PAPERS The role of product brand concepts in retail brand management, with Brandon Gustafson, Jean Johnson and David Sprott (Data Collection Stage). Optimal partner selection for Ingredient Branded Offerings: the importance of moderate equity partner brands, with Jeffrey P. Radighieri, Yany Gregoire and Jean Johnson, (Data Collection Stage). Post-performance feedback of ingredient branded offerings on the ingredient brand: the role of fit between initial parent brand equities, with Jeff Radighieri, Yany Gregoire and Jean Johnson, (Data Collection Stage). Combined Effects of Product Satisfaction and Product Category Attitude, with Raj Echambadi and Vishal Bindroo (Data Analysis Stage). The Role of Market Foresight on Radical Innovations, with Raj Echambadi and Lihong Qian. (Data Analysis Stage). Building Business Brands through Dynamic Storytelling: Metrics for Understanding the Role of Social Media, with Brandon M. Gustafson, Jean Johnson, and Brett Josephson, accepted for presentation at Summer AMA Conference, August Determinants of Consumer Environmental Advocacy, with Patriya Tansuhaj, Kivilcim Dogerlioglu-Demir, and Sean Yim, accepted for presentation at the 18th Annual International Business Ethics Conference, St. John s University, October 26-28, Marketing Capabilities and Environmental Sustainability: A Conceptual Framework, with Patriya Tansuhaj and Nacef Mouri, accepted for presentation at Summer AMA Conference, Influences on Sales Team Performance Trajectories Following a CRM Technology Intervention, with Michael Ahearne, Keith Richards, and Adam Rapp, MSI conference on Enhancing Sales Force Productivity, University of Missouri, Columbia, April 21-23, Challenges to Commitment and Inertia of Switching Costs in Business-to- Business Relationships, with Shankar Ganesan and Steven P. Brown, ISBM Conference, Boston, MA August 2004.
5 Babu John Mariadoss Page 5 TEACHING TEACHING INTERESTS PH D TEACHING International Marketing Marketing Strategy Principles of Marketing Sales Management EXECUTIVE MBA TEACHING New Product Management/Marketing Marketing Strategy Seminar, Fall 2011, Fall 2013 & Fall Research Methods Seminar, Spring 2013, Spring 2014, Spring International Marketing Module to EMBA student groups from University of Science and Technology, China, May 2012, June 2012 & September MBA TEACHING International Marketing Module to EMBA student groups from Al Yamamah University, Saudi Arabia, July UNDERGRADUATE TEACHING Marketing Management, Fall 2008 & 2009 International Marketing, Fall 2012 & Summer 2014 International Marketing, Spring 2012, Fall 2012, Spring 2013, 2014, Fall 2014, Spring 2015 & Fall 2015 New Products Management, Fall 2008, 2010, 2011 & 2012, and Spring 2009, 2010, 2011 Sales Management, Fall 2007 & 2010 and Spring 2009 & 2010 Principles of Marketing, Summer 2007, 2011, 2012, 2013, 2014, Spring 2012, Fall 2014, Summer 2015 & Fall 2015 Electronic Commerce, Spring 2006 & 2007, Fall 2005 & 2006 & Summer 2005 Internet Marketing, Fall 2007 & Spring 2008
6 Babu John Mariadoss Page 6 DOCTORAL DISSERTATION COMMITTEES SECOND YEAR PAPER COMMITTEES SERVICE: Jeffrey P. Radighieri (Marketing, WSU, May 2010), Committee Member. Dissertation: Feedback Effects in Ingredient Branded Offerings Monte Schaffer (Marketing, WSU, May 2011), Committee Member. Dissertation: Entrepreneurial Innovation: Patent Rank And Marketing Science Xiao, Xiao (Management Information Systems, WSU, July 2013), Committee Member. Dissertation: Implementation of Cloud Computing in Non Profit Organizations Hakil Moon (Marketing, WSU, Spring 2014), Committee Member. Dissertation: Inter-firm Relationships and Innovation Brett Josephson (Marketing, WSU, Spring 2015), Committee Member. Richie Liu (Marketing, WSU, Spring 2015), Committee Member. Sinclair-Maragh, Gaunette (Hospitality, WSU, Spring 2013), Committee Member. Su, Na (Hospitality, WSU, Spring 2015), Committee Member. Doug Albertson, Committee Member. Paper Title: Developing a scale to measure Willingness to Negotiate. Hakil Moon, Committee Member. Paper Title: Searching for the Definition of Innovative Product Design and How to Measure It: Customer Perspectives. Sean Yim, Committee Member. Paper Title: Investigating Influences of Marketing Capabilities: The Effect of Firm Sustainability on Competitive Advantage. Brett Josephson, Committee Member. Paper Title: The Decommodification of Business Offerings through Service Transitions: Implications for Firm- Idiosyncratic Risk. CURRENT EDITORIAL BOARD APPOINTMENTS Industrial Marketing Management Journal of Personal Selling and Sales Management Journal of Hospitality Marketing and Management
7 Babu John Mariadoss Page 7 CONFERENCES Marketing Strategy Track Co-chair, American Marketing Association AD-HOC REVIEWING DEPARTMENT-LEVEL SERVICE Summer Marketing Educators Conference, August Journal of the Academy of Marketing Science Journal of Public Policy & Marketing Journal of Business Research Industrial Marketing Management Journal of Personal Selling & Sales Management The Service Industries Journal Strategic Entrepreneurship Journal AMA Sales SIG Dissertation award, 2010 Journal of the Academy of Marketing Science, Special Issue on Sustainability, 2010 Journal of Business Research, Special issue on Cross-cultural research, 2010 American Marketing Association Summer Marketing Educators Conference, 2012 & 2013 American Marketing Association Winter Marketing Educators Conference, 2009 Academy of Marketing Science Conference, 2010 Comprehensive exams question preparation and grading, Visiting Scholar Committee, Member, 2010 to 2015 Search Committee Member, Marketing Faculty Search, 2008, 2011 & 2015 Search Committee Chair, Tenure Track and Clinical Faculty position in Marketing, Ad-hoc Committee for Ph D Comprehensive Exam, 2010 and 2015.
8 Babu John Mariadoss Page 8 COLLEGE-LEVEL SERVICE IBUS Fellows group, Chair, WSU International Business Club, Advisor, WSU Marketing Club, Advisor, 2008 to UNIVERSITY-LEVEL SERVICE APPOINTMENTS WSU Strategic Planning Group (for ), Co-chair, 2013 WSU Research and Arts Committee, Co-chair, 2013 WSU Research and Arts Committee, Member, WSU Center for Environmental Research, Education & Outreach, Executive Committee Member, Ex Officio Member, WSU Faculty Senate, Spring 2014 WSU Faculty Senate Steering Committee, Member, Washington State Council of Faculty Representatives, Member, Spring 2014 Sahlin Awards Selection Committee, Member, Fall 2014 Steering Committee for Global Case Competition, Member, Fall Graduate Studies Committee, Member, Spring Provost's Leadership Academy 2012, Participant Appointed IBUS Fellow, College of Business, WSU, in Appointed Co-chair, University of Houston Marketing Doctoral Symposium, 2006 & PROFESSIONAL MEMBERSHIPS American Marketing Association Academy of Marketing Science
9 Babu John Mariadoss Page 9 Product Development and Management Association Industrial Management & Purchasing Group The Institute for Supply Management. INDUSTRY EXPERIENCE Market Research Consultant, Dalal Mott McDonald, Chennai, Deputy Manager (Marketing), Tamilnadu Industrial Explosives Ltd., Chennai, Deputy Manager (Marketing), Tamilnadu Petroproducts Limited, Chennai, REFERENCES Senior Application Specialist, Ador Fontech Ltd., Chennai, Dr. Darrel D. Muehling, Professor & Chair, Department of Marketing, Washington State University, Pullman, WA Ph: (509) ; darrel@wsu.edu Dr. Raj Echambadi, Professor & Associate Dean, Department of Business Administration, University of Illinois at Urbana-Champaign, Champaign, IL Ph: (217) ; rechamba@illinois.edu
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