istanbul 24 th & 25 th NOV

Transcription

1 istanbul 24 th & 25 th NOV Bogazici University Alumni Association South Campus Rumeli Hisarı ORGANIZING PARTNERS NorthWest Business

2 Nov 24 th, 25 th TURKEY

3 WHAT TO EXPECT CMP ACCREDITATION NETWORKING INSPIRATION EDUCATION

4 WHAT IS IT ABOUT Marketing has never changed so much or so fast before. No longer will a single channel win out. Marketers must deliver through truly integrated marketing, across any and every channel: web, social, mobile, broadcast, , live events and beyond. Istanbul Marketing Summit brings together marketing leaders for a full day of creative exchange and insights on Marketing. Every speaker and every topic on the event will shine a different perspective on how to better engage with your customers. The Istanbul Marketing Summit is our response to this dynamic environment. It s a celebration of change, will keep you right up to date with the latest practices and trends. One full day of engaging sessions, carefully tailored to provide the audience with; Hands-on the latest trends, the most comprehensive best practices so you can apply your learning right away! Hear from CMO s and Senior Marketing Leaders. Working for brands we know, appreciate and use in our daily life. Delivering a perspective on the future of Marketing. CMP CERTIFICATE Participants with at least 5 years experience in marketing related functions are eligible to apply for CMP after attending and completing the entire day of the event. They will need to submit a 5,000 words essay on marketing strategy related to their work to be assessed. Once passed, they can apply for CMP. Participants with 10 years experience are not required to submit any essay. CMP certificates are provided by SMI The Sales and Marketing Institute International which is the leading professional body of sales and marketing professionals in the world, with over 10,000 members and affiliates. SMI promotes excellence in sales and marketing and leads the development of professional standards and practice.

5 ORGANIZING PARTNERS North West Business is specialized in business to business services and solutions. Organizing professional strategic conventions, to keep senior executives in various industries, up to date on the recent case studies, strategies and new techniques conducted by the most successful corporations. We re a full-service conference management and corporate event planning company. We work with international scientific and research associations, government organizations and corporate clients. We deliver through provoking, unbiased, information through an optimum mix of conference, workshops and bench marking forums, which consist of current research, market trends, technological developments and application. Valuable resources & Experienced Trainers Our programs and trainings are prudently researched and produced to serve as a valuable resource, keeping our clients and partners always one step ahead of competition. Our hand-picked senior executives and trainers with extensive international experience in various industries lift our programs above the rest. Bogazici University Lifelong Learning Center is the unit responsible for developing, coordinating and implementing the training programs apart from the undergraduate and post-graduate degree programs of the university, besides the training consultancy and exam applications. BULLC aims to provide high quality lifelong learning services not only for individuals but also for institutions by harmonizing the needs and conditions of the society with the necessities of the era. In this context, BULLC is strictly committed to preserve the quality and standards of the university through all of its activities, to be loyal to the ethical values of the university, to provide services in the fields where the university holds expertise, to combine and balance the theory and the practice in the implementation of the training programs. BULLC is a member of European Association University Lifelong Learning (EUCEN) and also a founding member of Turkish Universities Continuing Education Centers Council (TUSEM). NorthWest Business

6 SPEAKERS Özgür Doğan Chief Marketing Officer Hepsiburada Nihan Tiryakioğlu Managing Director KodeZero Yiğit Kulabaş Former Chief Marketing Officer, Corporate Business Turkcell Koray Kocabaş Senior Business Intelligence Developer Yemeksepeti Barış Zavaroğlu Vice President Marketing, Digital Media Sales FOX Türkiye Onur Yaprak Marketing Director Procter & Gamble Gökhan Salmanoğlu emcm Cluster Lead, Europe Pfizer Dr. Oğuz Mülazımoğlu Country Operations Manager, Turkey Bayer Pharma Çağdaş Yılmaz Country Value Team Leader Johnson & Johnson Burak Soydan Marketing & Sales Director Global Automotive Erdimer Deniz Güven Senior Vice President - Digital Channels Garanti Bank Seçil Göker VP Direct Channels Marketing & Communication Akbank Uğur Sennaroğlu Mobile Financial Services Manager Garanti Bank Sinem Soydar VP Digital Marketing & Design ING Bank Sertan Eratay Director of Digital Channels Turkcell Pelin Şeker Head of Marketing EMEA Ericsson F. Aykut Erdinc Former Marketing Director, Corporate Segment Turk Telecom Aysun Şabanlı Country Manager Yota Devices

7 COMPANIES ATTENDED PREVIOUSLY Below some of the selected companies that attended our previous Marketing Summit:

8 ASSOCIATION PARTNERS Associations that we cooperate with on our Marketing Programs includes: Azerbaijan Marketing Society Dialogue Marketing Association Austria Direct and Interactive Marketing Association Hungary Federation of European Direct and Interactive Marketing Lithuanian Marketing Association Sales and Marketing Institute International Slovenian Advertising Chamber

9 EVENT SCHEDULE

10 DAY 1-24 NOV MORNING SESSIONS 8:30-9:00 Registration 9:15-9:30 9:30-10:10 10:10-10:50 10:50-11:20 Opening Remarks Nihan Tiryakioğlu Manading Director Kodezero Achieving Sustainable Growth through Mobile Transformation Özgür Doğan Chief Marketing Officer Hepsiburada Innovation Marketing Yiğit Kulabaş Turkcell's Former Chief Corporate Marketing Officer Bilgi University Coffee Break 11:20-12:20 Panel Discussion: Marketing Using Big Data. Yiğit Kulabaş, Turkcell Barış Zavaroğlu, FOX Türkiye 12:20-13:20 Lunch Break 13:30-14:10 What is Big Idea Onur Yaprak Marketing Director Procter & Gamble

11 DAY 1-24 NOV AFTERNOON SESSIONS 14:10-14:50 Panel Discussion: Marketing Transformation through Digital Marketing Gökhan Salmanoğlu, Pfizer Oğuz Mülazımoğlu, Bayer Pharma Çağdaş Yılmaz, Johnson & Johnson 14:50-15:20 Coffee Break 15:20-16:00 Maximising Opportunity in a altering Marketplace Çağdaş Yılmaz Country Value Team Leader Johnson & Johnson 16:00-16:40 Strategic Marketing in Steel Business Burak Soydan Marketing & Sales Director Global Automotive Erdemir 16:40-17:15 Marketing Intelligence: Integrating Marketing & IT Koray Kocabaş Senior Business Intelligence Developer Yemeksepeti 17:15 End of Day Two

12 DAY 2-25 NOV MORNING SESSIONS 8:30-9:00 Registration 9:15-10:00 10:00-10:40 10:40-11:10 From Multichannel to Omnichannel banking. Deniz Güven Senior Vice President - Digital Channels Garanti Bank Connecting with the customer and telling the story across multichannels. Seçil Göker Vice President Direct Channels Marketing & Communication Akbank Coffee Break 11:10-11:50 Panel Discussion: Retailization and Virtualization of high street banking. What is retaliation and why does it matter? Total virtualization or retaliation? What is the role of technology in virtualization? Uğur Sennaroğlu, Garanti Bank Seçil Göker, Akbank 11:50-12:30 12:30-13:30 To Be Announced Sinem Soydar VP Digital Marketing & Design ING Bank Lunch Break 13:30-14:10 Balancing Old & New Marketing Strategies Baris Zavaroglu VP Marketing, Digital Media Sales FOX Turkey

13 DAY 2-25 NOV AFTERNOON SESSIONS 14:10-14:45 14:45-15:05 3D of Marketing: Digitalization, Data and Design Sertan Eratay Managing Director Middle East R/GA Coffee Break 15:05-15:40 15:40-16:15 16:15-16:45 16:45-17:00 17:00-17:10 To be announced Pelin Seker Head of Marketing EMEA Ericsson Big data is not fat data: Utilizing data and digital assets for customer analysis & offer management Aykut Erdinc Former Marketing Director, Corporate Segment Turk Telekom Translating your Marketing Strategy into a brand conversation that works. Aysun Sabanli Country Manager Yota Devices Closing Remarks Nihan Tiryakioglu Aygun Event Chairperson CodeZero Certificates 17:15 End of Day Two

14 DELEGATE CONTRACT To finalize your contract please send a filled and signed registration form on: [email protected] Delegate Details: Full Name: Job title: Smart Phone#: Full Name: Job title: Smart Phone#: Credit Card Details: Card Type: Address: Card Number: Exp: CVV: Amount: Card Holder: Card Holder Signature: Invoice Details: Organization: Address: City: Country: Tel: Nature of Business: VAT Reg. Number: REGISTERTATION FEE 1 SEAT 2-5 SEATS TERMS & CONDITIONS 1. Registration fee includes program materials, food and refreshments. This fee does not include travel, hotel accommodation or transfers. 2. Once a completed registration form has been received by fax or by or online, full payment is required within 5 working days from receiving the invoice. 5% credit card handling fee will be added to the total amount of registration. (for registrations done by Credit Card). 3. Cancellations & Substitutions: All cancellations must be received in writing by . Upon receipt of payment, substitutions of delegates can be made at any time before the meeting at no further cost. cancellations received 45 days or more from the event date the client is entitled to 85% refund. (Refunds are issued as a Credit Note to be used on future events organized by North West Business). Cancellations received less than 45 days before the event date will result in a 100% cancellation fee. (A credit note with the amount would be issued if justice reasons for cancellation exist). 4. Whilst all reasonable care and e ort has been made, North West Business reserves the right to alter the program content, speakers, timing, venue or location without notice. If for any reason (including, but not limited to force majeure events) North West Business decides to cancel, postpone or merge this event with another event, North West Business is not responsible for covering hotel, airfare or other expenses incurred by clients. No Refunds or part0refunda will be made. The event fee will not be refunded, but can be credited to any future event. 5. Copyright & Intellectual Property: North West Business materials in relation to this event are expressly reserved and any unauthorized duplication, publication or distribution is strictly prohibited. 6. Governing law: This registration I legally binding agreement. This agreement shall be governed and construed in accordance with the law of the Slovak Republic and the parties submit to the exclusive jurisdiction of the Slovak Courts. 7. Client information is kept on North West Business company database and used to keep clients informed of other related North West Business products & services which may be of interest. Name SEATS SOLUTION PROVIDERS I read and accept the terms & conditions of the registration form Date Signature

15 istanbul 24 th & 25 th NOV Connect us: Bogazici University Lifelong Learning Center Ucaksavar Campus Cengiz Topel St Etiler - Istanbul - Turkey Ms. Duygu Ozkorkut Telephone +90 (212) [email protected] North West Business - Panska 6, Bratislava, Slovak Republic Mr. Ahmad Zind Telephone [email protected] ORGANIZING PARTNERS NorthWest Business