Today's Agenda. Digital trends Google s four Be s Sizing the market Digital marketing - what you need Q&A Drawing for free Advanced Mobile websites!

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2 Today's Agenda Digital trends Google s four Be s Sizing the market Digital marketing - what you need Q&A Drawing for free Advanced Mobile websites!

3 Digital Revolution in Context Information Read Distribution & Commerce Buy Communication Interact Internet Users: 77M 400M 500M 1B 1.9B 3

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5 ebay sold $3B via Mobile in M daily views on YouTube via Mobile 125 Years of Angry Birds played every day 950K Android + iphone devices activated daily $4.5M in donations for Japan made via text message

6 Device Proliferation Unprecedented Adoption Rates # of users (millions) tablets iphone Internet TV Radio Source: hannemyr.com/essay/diff.html 2000, macworld.com, 2010 years

7 The Four Be s Addressing the Local Opportunity 7

8 The Four Be s Be Found Be Relevant > Be Engaging Be Accountable 8

9 Be Found 9

10 SEM & SEO 101

11 SEM Search Engine Marketing Pay per click (PPC) Highlighted area Limited inventory 40% click here

12 SEO Search Engine Optimization No charge for click Millions in 0.27 seconds 60% click here 91% page oners

13 Source: Google/Shopper Sciences, Zero Moment of Truth Macro Study, U.S., April 201

14 Spending Versus Consumption Other media types are more in equilibrium for spending, other than print over spent and mobile grossly under spent 14

15 Be Relevant > 15

16 The Cost of Mobile 57% won t recommend business with poorly designed mobile site 40% have turned to a competitor s site after a bad mobile experience 16

17 Married to Mobile More than half of Americans sleep next to their phones and say it s the first thing they touch in the morning and the last thing at night. 60% of Smartphone or tablet owners consider these devices indispensable. Of all U.S. Smartphone owners, 63% of females and 73% of males don t go an hour without checking their phone.

18 Mobile Madness 33% of time spent online in 2012 came from mobile devices. 125 million U.S. consumers own a Smartphone. 50 million U.S. consumers own tablets. 6,000 devices 61% Abandon rate 61% Call the business 59% show up at the business 51% become a client Tooth brushes

19 Mobile Website Thumb friendly - Tabs No pinch & push Delight you user Competitive advantage - ZERO Remember 61% Abandon (Google)

20 2005 Papal Inauguration Pope Benedict XVI 20

21 2013 Papal Inauguration Pope Francis 21

22 Be Engaging

23 But hardly a declining business Facebook earned $64 million on $1.6 billion in revenue in Q4, Facebook serves approximately 7 billion ad impressions a day through its exchange.

24 Twitter Still Growing 24

25 Google+ BOOMING 25

26 Pinterest Drives Shopping 26

27 Social Media Battle 27

28 Online Reputation Management Firms of all shapes and sizes MUST know what is being said about them online AND respond

29 Reputation Management 100 s of sites Can t remove Responding matters Accuracy counts

30 Must Constantly Monitor Peer Reviews Online review strategy is a must because Builds brand awareness/loyalty..in an authentic way Increases sales and profits by Giving consumers info they need to make a purchase decision Shoppers ALWAYS more likely to purchase something that others rec Reducing traditional marketing costs Can understand and better serve customers Improve businesses SEO rankings Negative online reviews can decimate your business so allows management of your reputation proactively 30

31 Reputation Management Industry Emerges Best thing business can do is use Reputation Management service Puts hundreds of review sites into one management tool 31

32 Be Accountable 32

33 Measurement 33

34 The Four Be s Be Found Be Relevant > Be Engaging Be Accountable 34

35 Sizing the market People don t search the internet for interior designers in Texas, all of our business comes from word of mouth or do they?

36 Consumers Are Ever More Discerning Since the recession began, 54% of consumers are spending more time researching products and services online before they buy them. And 83% are relying on trusted places like user ratings or product review sites.

37 Google Adwords : Keyword Tool

38 Over 30,500 searches on Google in one month

39 Marketing my business in the internet I hope potential clients can find me on page one of the internet. Hope is not a strategy.

40 SEO Marketing What Matters to the Search Engines?

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42 Core Critical Needs Consistent Content SMS Messaging /Direct Mail SEM Mobile Site Web Site Peer Reviews SEO Deals Distribution Facebook Fan Pages 42

43 Navigating through the sea of solutions, find a trusted advisor.

44 Lets giveaway an Advanced Mobile Website!

45 Brian Ritenour