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1 Buy from Emerging Designers Create Your Digital Wardrobe Share with People contact

2 Market Overview % Online Fashion Shopping $ 1.2 tln Fashion & e-commerce revenues 70% 70% E-shoppers on social networks Threats Fight on price Low customer loyalty Emerging designers demand not completely fulfilled Solutions currently offered Price: Discounts, temporary offers Loyalty: gaming, outfit editor Emerging designers areas on marketplace

3 Customer Journey Fashion lovers typical behavior Search New fashion & advice Sell old stuff Match Items & clothing Ask & give feedbacks Buy online & offline

4 Emerging Designers Emerging designers typical problems Marketplace enter multi-brand website E-commerce launch own-brand website High competition - Lowest price demand - - High management costs - Low visibility Overwhelmed by big brands offers Give up e-commerce

5 Social Commerce The business idea Fashion Social Commerce Our value proposition Fashion lovers Unified shopping customer experience Emerging designers seamless marketing & sales solution Social commerce - Unique products - Exchange personal wardrobe - - Social commerce - Digital marketing - Logistics

6 Segments & Target Market segments Asia consumers: look for big brands European e-shoppers look for offers & discounts Global young "unique seekers" Our target Young "unique seekers" - worldwide Emerging brands

7 The Platform Fashion lovers Upload & share Create Buy photos of own clothes outfits mixing designers collections designer collections

8 The Platform Emerging designers Show Create Sell collections in a social commerce outfits mixing collections collections to a wider audience

9 Team & Advisors Team Fulvio Catalano - CEO Business Development Manager E-commerce & Logistics Federico Della Bella COO Strategy Consultant Content management & Syndication Luca Nardone - CTO Nunzia Duro - Fashion IT Manager Project leader Fashion Manager Business Developer & Fashion Blogger Advisors

10 Operations What has been done Website (beta online) users personal page designers store page outfit editor background remover social networking features e-commerce & online payments ios App (test area) wall & user page photo camera social networking features Corporate Innovative start-up foundation Polihub incubation Assolombarda private investment Business plan Team Marketing Social network marketing PR with designers, bloggers, stakeholders Engagement campaign plan Metrics Registered users: 450 Stores online: 14 Stores in progress: 40 Facebook fan: 6500 Private investment:

11 Next Steps MARKETING ENGAGEMENT Video Social & Website call to actions Magazine & blogs IT DEVELOPMENT International e-commerce ios m-commerce (beta) MARKETING EXPANSION Sales promotion Summer party Contests TODAY Website (beta) ios app (alpha) Digital marketing Media marketing Pr & Fashion network Polihub incubation investments IT DEVELOPMENT Website 1.0 Android app (beta) ios 1.0 FASHION Events & Temporary stores International designers Fashion Schools partnership

12 Italy Target age: years Target users (year 5): Designers base: Target designers (year 5): E-commmerce Number of active users 125 K 290 K 560 K Community 1 M 1 K K users designers

13 Financial Plan E-commerce No. visits per user: 1,32 Conversion rate: 1% Average ticket: 120 Transaction fee: 15% 277 K Revenues 1.5 M 4 M 8 M 15 M Euro Costs & Capital Expenditures Revenues Costs Net profit % 9% 19% IT COSTS MKTG COSTS 27% 9% SG&A COSTS LABOR COSTS INVESTMENTS Break Even Point Finanziario items (November 2015)

14 Our Needs Financial needs Round 250 K Round 250 K 1% 5% 21% IT COSTS MKTG COSTS 23% IT COSTS MKTG COSTS 50% 6% SG&A COSTS Investments Cost of Labor 52% 7% SG&A COSTS Investments Cost of Labor 22% 12%

15 Exit Fashion Brands Condè Nast Burberry s, Tod s Potential Buyers E-commerce Asos, Yoox Polyvore, e-bay Big Five Facebook, Google, Apple, Microsoft, Yahoo Multiple of the market Revenues 5X Active User 35 Comparable Exits Zulily got public (IPO) Zappos acquired for $ 1,2 M by Amazon Ideeli acquired for $ 43 M by Groupon Magaseek acquired for $ 31 by NTT Docomo Post-Money Valuation (1 seed) 1 M

16 Buy from Emerging Designers Create Your Digital Wardrobe Share with Friends contact