Agenda. Facts on Swiss Trade Osec track record Co-operation with bilateral Chambers of Commerce. Copyright Osec Alle Rechte vorbehalten.

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1 Possible role of the bilateral Chambers of Commerce within the Business Network of Osec. Daniel Küng, CEO Osec Paris, 3rd May 2008 Hier Bild platzieren (weisser Balken bleibt nur bei Partner-Logo)

2 Agenda. Facts on Swiss Trade Osec track record Co-operation with bilateral Chambers of Commerce

3 Development of Swiss foreign trade. Swiss foreign trade since 1991 in Mio. CHF Exports Imports 200' ' ' ' ' '000 80'000 60'000 40'000 20' Source: Swiss Customs Authority

4 Internationalization: Facts. Exports by industrial sector % 21 % 17 % 7.8 % 3.1 % 2.9 % 2.7 % 2.5 % 2.4 % 1.9 % 1.0 % 0.7 % Chemicals and pharmaceuticals Machines, instruments, electronics Precision instruments, watches, jewellery Metals Food / semiluxury food Vehicles Leather, rubber, plastics Energy sources Textiles, clothing, shoes Paper and stationery products Furniture, toys Agricultural products Source: Swiss Customs Authority

5 Internationalization: Facts. Export countries % 20,8 % 8,9 % 8,3 % 4,8 % Europe Germany Italy France Great Britain 17 % 3,1 % 2,4 % Asia Japan China 13 % 9,3 % America USA 3 % Africa / Oceania Source: Swiss Customs Authority

6 Internationalization: trends. Swiss direct investments since 1985 in CHF billion Source: Swiss National Bank

7 Internationalization: trends. Swiss direct investments abroad % 20.9 % 2.7 % 1.6 % 0.8 % 0.6 % 32.0 % EU-25 USA Singapore Japan Russia China Miscellaneous Source: Swiss National Bank

8 Agenda. Facts on Swiss Trade Osec track record Co-operation with bilateral Chambers of Commerce

9 New foreign trade promotion as of as of : Export promotion Invest in Switzerland promotion Import promotion for UTC Invest promotion for UTC

10 Tasks of Osec and funding. 17 Mio 3.4 Mio 6.5 Mio 6 Mio 1 Mio Export promotion Federal funds Third-party funds Location promotion Switzerland Economic Development aid

11 Vision. Perform around the Globe!

12 Osec mission. We we provide customers with information, advice and support for their international business projects we network companies, know-how providers, and private and public organizations worldwide we build up a broad base of committed partners and coordinate them...we employ experienced, professional staff who support our customers and partners in their international business

13 The Swiss Business Hubs. Europe IMEA Americas Great Britain 2 France 3 Spain 4 Germany 5 Poland 6 Russia 7 Italy 8 Austria 9 Dubai 10 USA 11 Brazil 12 India 13 China 14 Japan 15 ASEAN Asia Pacific Hubs at bilateral trade chambers Hubs at embassies / consulates South Africa 6

14 Osec Track record in Mandates Consulted companies Basic consulting advices Customer satisfaction Advice Customer satisfaction Trade fairs 90% 92% Trade fairs with parterns of BNS abroad Inquiries Service Center Inquiries EICS 725 Members Osec Members Pool of Experts 350 Internet sessions

15 Tasks for Conclude and implement reorganizational measures Operational integration of new mandates Continued optimization of service offering in accordance with customer needs Continue to increase service quality Optimize national reach (French- and Italian-speaking Switzerland) Work together with cantons to set up a new cooperation concept for location promotion Generate additional funds Step up marketing in CH and abroad (leads, new website) Optimize partner structures and relationships, continue to expand networks in terms of quantity and quality (internal network, external network, Pool of Experts ) Adapt Osec corporate identity, closer coordination with other federal organizations

16 Export Step-by-Step.

17 Overview Location Promotion Switzerland (today). USA BLX FRA ITA GER RUS CHN JPN IND USA FRA BLX ITA GER RUS IND CHN JPN CHF 673k CHF 252k CHF 150k CHF 110k CHF 740k CHF 360k CHF 85k CHF 691k CHF 311k

18 Agenda. Facts on Swiss Trade Osec track record Co-operation with bilateral Chambers of Commerce

19 Co-operation with bilateral chambers (2007). Consulting: a total of 12 mandates with 5 different Chambers Trade Fairs: a total of 8 approved and implemented Trade Fairs with 5 Chambers A total of 10 events with 4 Chambers Active dialogue between Osec and SwissCham on several topics (i.e. common secretarial services)

20 Common Events in Handelskammer Schweiz-Baltikum Annual General Meeting and two speeches (companies with experience in Baltic countries) Handelskammer Deutschland-Schweiz Location Switzerland Event in Cologne Handelskammer Schweiz-Ungarn Luncheon with Urs Peter Koller (Schlosshotel Hertelendy) Annual General Meeting with speech of National Councillor Christine Egerszegi Two more Luncheons (e.g. with Charles Vögele) Joint Chambers of Commerce Switzerland-Russia Delegation visit in Sochi Swiss Business Association Saudi Arabia Annual General Meeting in Zurich Delegation visit in Jeddah Swiss Taiwan Trading Group Annual General Meeting with speech of Jost Feer

21 Our Success Stories. 130 since January 2007