Cybertill Company Prospectus.

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1 Cybertill Company Prospectus Cybertill Ltd, Clock Tower Court, Knowsley Park, Knowsley, Merseyside, L34 4AQ v1.2

2 Table of Contents 1 Cybertill The Company 1.1 Cloud Computing 1.2 Our Directors 1.3 Our Market Position 1.4 Our Credentials 1.5 Our Values and Objectives 1.6 Our Customers 1.7 Our Business Partners 1.8 Our Location

3 1 Cybertill The Company 1.1 Cloud Computing Cybertill was founded in 2001 and along the way has racked up several world firsts. Cybertill was the world s first cloud computing retail system, although back in 2001 the termed used was Application Service Provider (ASP). At the time deploying software in the cloud (or online) was revolutionary, but founder and current CEO Ian Tomlinson, could see the way the retail was going which was online and multi-channel. To manage multiple sales channels retailers would need one version of the truth in terms of inventory levels and customer details. The cloud enables this, as there is a single product database and customer database. So all channels (stores, website, warehouses etc) link to the same file so a business can see stock levels across its organisation in real time, so it can get the right products to the right location at the right time thus optimising sales. Also all elements of the business share the same customer file so consumers get a better continuity of service. Cybertill s retail system encompasses EPoS (electronic point of sale), ecommerce and mail order software. And in Q4 of 2014 Cybertill will launch additional modules including merchandising, warehousing and loss prevention. This means retailers will be able to link their supply chain to their sales channels, in real time, making the entire organisation leaner and more efficient. Initially Cybertill was aimed at Independent retailers but its cloud proposition attracted larger multiple retailers. For the multiples it lowers their total cost of ownership but also many still use systems that poll data overnight so it would give them real time data across their business. Today, Cybertill boasts over 650 customers that use Cybertill across nearly 5,000 locations in the UK. Our customer portfolio includes single independents to national retailers including Virgin Media, Floors 2 Go, Neal s Yard Remedies to name a few.

4 1.2 Our Directors The Cybertill board of directors is comprised of management executives with extensive expertise and experience in the retail and technology industries and proven track records in successfully growing and developing businesses. Ian Tomlinson Chief Executive Officer Ian founded Cybertill in 2001 and controls both the evolution of the of the software and successful expansion of the business. His innovative approach and expertise ensure Cybertill continues to be a successful and ground breaking organisation. James Ward Chief Operating Officer James oversees the controlled and successful growth of the business. He is also responsible for finance and plays a critical part in the corporate governance and strategic development of Cybertill as a sound and profitable organisation. James joined Cybertill in 2004 and has held several senior posts within the business, including Finance Director. Prior to Cybertill James was the Finance Manager for a national electrical and building contractor. Neil Delaney Sales Director Neil joined Cybertill in 2014 and has a proven track record in enterprise sales in the retail sector. Neil has held senior director roles at retail service organisations such as Gunnebo and Payzone. His knowledge and expertise will help Cybertill launch and sell its ERP and supply chain retail modules. Rob Finley Business Development Director Rob has been with Cybertill since day one and has been central to the continual and successful growth of the business. Today Rob focuses on working with larger retail operations as well as charity retailers. Rob has over 25 years of experience in the retail sector, and worked for several different EPoS providers, prior to joining Cybertill. Ed Micklewright Client Services Director Ed s blue chip background has helped him craft Cybertill s working practice and culture alike. He originally joined Cybertill as sales manager before moving to client services and has been central to the organisation s focus and development of its client services. Ed was appointed Client Services Director in Prior to Cybertill Ed held a variety of client facing roles with several organisations including National Sales Trainer for Nestlé. David Anderson Product Director David oversees the direction and delivery of the Cybertill software solution and is responsible for the product strategy and future roadmap. David s background is retail focused, having over 20 years experience of working in the retail sector. In that time David has held a variety of senior management and director roles within the IT and supply chain business functions. David has worked for an array of well-known retailers including the Tesco Group. Dan Hayes Technical Director Dan joined Cybertill in June 2011 as Head of Technical and is responsible for the customer support helpdesk, Cybertill s internal IT provision and its hosted cloud based customer IT infrastructure. In April 2014 Dan was promoted to Technical Director where he oversees the Cybertill s IT and technical infrastructure. Dan has a strong background in retail having held a senior IT position at JJB Sports. Where he was responsible for overseeing the deployment of several software applications including EPoS, merchandising and warehousing. Dan is a Certified Information Systems Security Professional (CISSP) with many years experience of project management (PRINCE2 Practitioner and MSP Practitioner certified) and IT service management (ITIL v3 certified).

5 1.3 Our Market Position Cybertill has over 650 customers that use Cybertill across nearly 5,000 locations in the UK. It is the leading cloud based retail provider in Europe. Cybertill is looking at international expansion and is in the process of recruiting resellers for the North American market. Indeed there are already retailers using Cybertill in the US. Cybertill works across many different retail sectors, essentially non-food retail. It is used by well-known fashion, footwear, sports & outdoor, furniture, giftware, cycling and jewellery retailers including: Musto, Daniel Footwear, New Balance, Heal s, The Gift Company, Leisure Lakes and F. Hinds. Cybertill is also the leading provider of charity retail systems, with around one in three of all charity shops in the UK using Cybertill and over one hundred charities using Cybertill, including: British Red Cross, Cancer Research, PDSA and many more. Cybertill has been identified in London Stock Exchange Group s 1000 Companies to Inspire Britain Companies to Inspire Britain is a celebration of some of the fastest-growing and most dynamic small and mediumsized enterprises (SMEs) in the UK. As well as identifying 1,000 companies, the report examines in detail the opportunities and challenges facing SMEs and looks at the sectors and trends that will shape the future of the UK economy. Since our inception in 2001 Cybertill has won countless awards for our innovative software solution. These include regional, national business and international awards. Below is a list of the most recent awards and nominations Cybertill has achieved. 1.4 Credentials Awards The FinTech Finalist UK Cloud Awards Most Innovative SMB Product of the Year Winner 2015 Retail Week Technology Awards Technology Innovation Special Recommendation Award 2011 IT Europa SaaS Award Winner 2012, 2014 IT Europa SaaS Award Finalist Retail Systems EPoS Innovation Winner 2012 Retail Systems EPoS Innovation Finalist 2013, 2011, 2010 Big Chip Winner 2012 IBM Innovation Winner 2010 Charity Retail Association: Winner of Supplier of the Year 2011 Charity Retail Association: Finalist of Supplier of the Year 2012, 2013 ISO 9001 ISO A best practice quality management certification with a focus on customer service An information security certification with a focus on data security and protection Certificate Number 10332

6 1.5 Our Values and Objectives Objectives 2016 Customer Services To create a profitable Professional Services business unit which delivers quality Training, Project Management and Software Implementation services using efficient, effective and innovative methods to exceed customer expectations. To embed a customer-service based culture which delivers an increase in our overall customer satisfaction score to 8/10 by 31st March Innovation Service Customer Services To reduce down incidents per PoS to 0.55% through constant development of the product, with an improved GUI and self-help material delivered by 31st December To ensure seamless availability of the cloud software through load and performance testing, including fair usage policies with system limits and to create an improved offline experience for customers within the browser by 31st August Retail Store By the 31st March 2017 to have helped all our customers upgrade to the new Retail Store product; giving them significant benefits with additional functionality, security and new tools that will help them control and grow their business. Growth Account Management To create an Account Management plan that delivers regular contact, ensuring that we are focused on being the best business partner we can be with our customers by the 31st December 2015; To work with our customers to identify how we can help them become more profitable by creating and supplying solutions that allow them to control and grow their business. Retail Store To develop a market leading e-commerce solution that address the needs and requirements of corporate retailers by 31st March To develop an SEO service offering for our customers by 31st March 2016.

7 1.6 Our Customers What our customers say Now we can see where the stock is, what s selling and what isn t. We have the facilities to easily transfer goods from one shop to another, and to order new stock from the warehouse. - Geoffrey Butler Cycles Mike Picken, EPoS Manager, British Red Cross Cybertill is forward-looking and its software is innovative, costcompetitive and scalable. all this makes cybertill an ideal partner as we grow our store estate. Ian Villalard, Operations Manager, Virgin Media thehatplace.com - The Hat Place With Cybertill we get live sales data across the entire estate. Head office can review the stores performance first thing every morning, knowing they have all the data and it is accurate and up to date. nomadtravel.co.uk - Nomad Travel Frank Potts, IT Director Musto

8 1.7 Our Business Partners Cybertill is a pioneer within the retail technology market, providing a cloud computing EPoS system before any other company. As such Cybertill work with other forward thinking technology companies, to help provide seamless retail solutions. Aures Aures design and manufacture complete ranges of point of sale terminals and related peripherals. They are renowned for their ground breaking and exclusive designs that are available in a wide choice of colours. They recently acquired J2, another PoS terminal vendor. Kelway Kelway is a specialist IT infrastructure provider delivering a comprehensive range of IT infrastructure solutions and managed services. Kelway is Cybertill s projects partner for in-store hardware installations. Prima Solutions Prima Solutions is one of the UK s leading suppliers of complete multi-channel IT solutions to the clothing, footwear & accessories market, offering an end to end solution for fashion retailers including ERP, order management, stock planning, product development, finance and business intelligence. Cybertill is Prima s chosen EPoS solutions partner for retail and concessions. SagePay SagePay provides secure payment processing for businesses of all sizes. It enables retailers to accept card payments online, over the phone or via mail order. ScanSource ScanSource Europe is a leading pan-european distributor of automatic data collection, EPoS and mobility solutions. We sell only to resellers and add value by providing a variety of services. ScanSource Europe customers have access to the industry s leading vendors, one of Europe s largest product inventories, and the broadest range of value-added services available. TNS TNS (Transaction Network Services) is one of the world s foremost providers of payment network solutions, securely carrying billions of transactions across its high-speed, resilient, PCI-compliant network each year. TNS offers a solution for every stage of the payment process from the retailer to the acquiring bank and everything in-between.

9 1.8 Our Location Cybertill is situated in the serene environment of Knowsley Business Park which is on Lord Derby s Estate, in Knowsley, Liverpool. Surrounded by farmland and woods the Cybertill offices are beautifully renovated barns and farm buildings punctuated with exposed brick and wooden beams throughout that make for a tranquil working environment. The offices have a large, secure and off-road and free car parking facility to the rear. All the offices are air conditioned and additional facilities include two fully equipped kitchens, a break out area with pool and air hockey table, game consoles and TVs, on-site gym and showers.

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