Activity Report 50th TRC Meeting Lyon

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1 Activity Report 50th TRC Meeting Lyon Philippe CALLOT ESCEM, Campus de Tours Professor School of Business, Angers Granem s Membership COMUE Centre Val de Loire 1, rue Léo Delibes TOURS

2 Teaching & Monitoring International Marketing course- M1, 360 students, Tours, Escale one (B3) monitoring two lectures. One on "Climate change" (55 students), one on "Mitigating& mix energy, Escale one(b3) "Team Management" course(115 students) Bachelor Program(B1) "Team Management" course(52 students Tours) Tutoring(M1)- Entrepreneurship program, 10 groups and 55 students from January to May), Tutoring 25 dissertations(16 for Bachelor Program, 9 for Master 2) 2

3 Conferences & Publications (2014) Conferences CALLOT, Ph., 2014, Is Revenue Management influenced by ondemand marketing? Reality and analysis: case study of Disneyland Paris, 49 th TRC Congress, Innsbrück, 10 th -13 th April. CALLOT, Ph.,2014, XXIème siècle: Vers quel tourisme responsable?, Conférence Universitàdi l OMU, Porto-Vecchio et Ile Rousse, 2 et 3 décembre 2014, New publications CALLOT, Ph.,2014, "Valorisation territoriale, sociétale et environnementale: le cas de la Bande verte et citoyenne", Management & Avenir, Vol. 69, p CALLOT, Ph.,2014, "Le Revenue management sous l influence du "on-demand marketing"? Réalités et analyses: le cas Disneyland Paris", Revue Française de Marketing, Octobre, n 249, p CALLOT, Ph, 2014, "Tourisme ou solidarité: il faut choisir!", Grotius International, revue en ligne, publié le 1 er juillet, 3

4 Conferences & Publications (2014) New publications (to follow) CALLOT, Ph., "Entrepreneuriat durable en hôtellerierestauration", in Développement durable, entreprises et territoires en mouvement, dir. J. Brégeon et F. Mauléon, Editions Eska, Compétences 21, p CALLOT, Ph., 2014, "Apogee, An exclusive brand for unique women", cas déposé à la CCMP. n du cas CALLOT, Ph., 2014, "Fin du chapitre pour Chambourg?", cas déposé à la CCMP. n du cas. 4

5 Research: Ongoing Projects CALLOT, Ph «Tourism Management in the XXIst Century: time for change», proposed to«mondesdutourisme»review, Abstract : The features of tourism that we propose to discuss, form part of the on-going debate on the subject of tourism. At the same time we attempt to take a different/alternative view and illustrate this by way of example. In addition to basic constructs, the aim of this article istocall uponthose involvedinthe industryaswell asthose engagedinstudyofit,to produceanethicalandsustainablemodeloftourismforthe21 st century. CALLOT, Ph Criticisms and contributions of value concept perceived by tourism, proposed to the AFMAT conference located in Strasbourg, May. Abstract : The concept of value has muted with the rhythm of conceptual developments. From a product orientation we passed to a market orientation and now to the service orientation. Concomitantly, the added value has been dethroned by the co-production of value and most recently co-creation. Today, the creation of value becomes an ecosystem because the value appears phenomenological, experiential, contextual and always idiosyncratic. The concept of value-net results from a comparison of the values perceived with the costs perceived. It implies a satisfaction or dissatisfaction depending on whether it is positive or negative. However this concept implies precision of the variables that makes the approach difficult to apply it to a tourist experience. 5

6 Research: Ongoing Projects CALLOT, Ph The difficult ownership of CSR by the SMEs: The wine industry case study, Abstract: Numerous studies have highlighted the distinctive features of small businesses compared to large companies. In a context of increased responsibilities and global performance, CSR, which is presented as a managerial expression for Sustainable Development (Martinet, Reynaud, 2004), remains a vague, ambiguous and inexplicit concept for small businesses. The situation is more complex when one takes into account the sector variable; here we look at the wine industry. The case study examined here, shows that CSR efforts in small businesses are informal, intuitive and made of common sense. Small businesses are neither passive nor proactive and adapt little by little to the relevant norms and legal obligations under the pressures of the industry. 6

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