We build brands in medicinal products, supplements and cosmetics.

Transcription

1 We build brands in medicinal products, supplements and cosmetics.

2 _MG_1023.CR2 _MG_1029.CR2 We are driven by our vision to enhance people s health. We work in the long-term in a trustworthy manner with products that stand for quality and safety with no compromise. Tomas Färnlöf, CEO of Baltex Health & Beauty Group _MG_1041.psd _MG_1044.psd The importance of inner and outer health Health is a broad term and can be interpreted in many diff erent ways. We take a holistic approach to health and believe that inner and outer health are strongly linked. If you feel well on the inside, this is obvious on the outside. Products in self-care, cosmetics/skin care and medical devices are growing fast and looking after your health is a concern of both young and old. Quality has been a key element of our activities from the start. With our knowledge, by adapting ourselves, by thinking innovatively and thanks to good timing, we have grown and become established on the Scandinavian market. The self-care market is at an exciting stage of development. As we continue to expand and to ensure that we become a more interesting business partner, we are constantly looking for new product development areas _MG_1050.psd and partners. Our employees are highly knowledgeable in their respective areas. If you thrive in an industry and at a company, you choose to stay put. We have all worked for a long time at Baltex and our shared experience, energy and confi dence augur well for the future and continued growth. Take care. Please do not hesitate to contact us. Tomas Färnlöf CEO of Baltex Health & Beauty Group

3 BALTEX HEALTH & BEAUTY GROUP NORWAY 2009 SWEDEN 1990 DENMARK 2011 BALTEX HEALTH & BEAUTY GROUP is a privately-owned group that was formed in 1990 and operates in Sweden, Norway and Denmark, as well as exporting to a number of other countries. Our operations and our vision are based on off ering top-quality self-care, beauty and medical device products. Our work is rooted in deeply-held values: QUALITY TRUSTWORTHINESS COMMITMENT LONG-TERM RELATIONS OUR SKILLED TEAMS in quality, product development and marketing work hard to develop and supply simple but eff ective solutions to people who look after their health and well-being. Ambitious, long-term work on quality and safety has made us one of the leading companies in quality assurance for self-care. WE ATTACH GREAT IMPORTANCE to and aim to ensure long-term relations with our partners so that we can jointly develop our brands for the market of today. 12 Baltex C Health & Beauty Certifi ed company Group has The Group is expected with quality 12 employees, to have sales of SEK assurance in all all specialists 50 million in stages of the in their fi elds. supply chain.

4 Well-established brands, from m LactiPlus We paved the way for probiotics as a dietary supplement as early as the late 1990s. This pioneering work was made possible by our partnership with Lallemand Health Solutions, one of the world s leading companies in the research, development and manufacture of lactic acid bacteria. LactiPlus is now an established brand, distributed in all pharmacy chains and throughout the specialist health trade. The latest supplement is LactiPlus Forte, the most powerful capsule on the market with as many as 15 billion lactic acid bacteria. Like LactiPlus, LactiPlus Forte is a unique, broad-spectrum product that colonises the entire digestive system. Hårkontroll Hårkontroll is one of the most used dietary supplements for the roots of the hair in Sweden. It ensures beautiful, vigorous hair that is easy to style. After more than 25 years on the market, Hårkontroll has a well-established status in both pharmacies and in the specialist health trade. Hårkontroll has now been developed into a complete method with Hårkontroll Boost for rapid introduction of nutrition, Hårkontroll Original as an ongoing, strengthening supplement and Hårkontroll Hair Shine Boosting Spray, a spray that is based on argan oil and castor oil and enhances sheen and vigour. Super Glandin Super Glandin is a series of beauty products for women aged 40+. The active ingredients are clinically documented as effective and all production takes place in Sweden. This product line is designed for the target group s expressed needs, with products to prevent pigment spots (Anti Pigment Creme), wrinkling around the eyes and mouth (Anti Wrinkle Creme, Instant Lift Serum) and to produce fuller eyelashes (Eyelash Serum), and the new product to prevent sagging eyelids (Eyelifting Formula), the only product of its kind on the Swedish market.

5 edicinal products to cosmetics Linella plant-based medicinal product Linella has been on the Swedish market for over thirty years and is a registered, well-established, plant-based medicinal product. Baltex has been both owner of the brand and holder of the medicinal product registration since July Linella is the only natural laxative for occasional constipation. This is a unique position that is benefiting greatly from the growing numbers of consumers making informed choices in this field. Gastroline A new series of gastrointestinal products introduced in The first to be launched is an entirely natural fruit and fibre cube that enhances normal intestinal function, reduces the feeling of bloatedness and promotes regular bowel movements. A-Creme Not many products are still on sale 60 years after their launch. A-Creme is one. There is one reason for this: it just works. It moisturises gently and mildly, even if you have slightly sensitive skin. It was developed by the Swedish chemist Evert Berlin, and is manufactured in Sweden for the Swedish, Norwegian and Finnish markets. Other products Baltex s range also includes smaller but well-established products such as the classic stomach product Silicol and Perozin, which is for acute pain in muscles and joints. We take a holistic approach to health and believe that good habits are an important part of healthcare.

6 Product and business philosophy WE LOVE OUR BRANDS. Over the years, Baltex has built up and acquired its own brands in health and beauty. At the same time, we have distribution agreements for the brands of other companies. With our clients, we can make use of the deep market insight that Baltex has gained over nearly 25 years of experience. This is about relations with public authorities, with the entire distribution structure and the important marketing to maintain and develop the brand. Regulations covered WE ARE EXPERTS AT REGULATIONS. Baltex has the skills to deal with the full range of products in the fi elds of health and beauty. From medicinal products, with their special requirements for documentation and follow-up, to medical devices, dietary supplements and cosmetics. We have HACCP certifi cation; we therefore comply with industry criteria for safe dietary supplements. We are eco-certifi ed by HS Certifi ering, we are a member of the Swedish Cosmetics, Detergents and Toiletries Association (Kemisk-Tekniska Leverantörförbundet (KTF)) and we are authorised as a wholesale supplier of medicinal products. Product development WE KNOW THE MARKET. To meet the demand for new products, we carry out active product development. We follow local and global trends and have an effi cient process for rapidly meeting consumer and retailer requirements for new and improved products. We are also able to help clients with clear guidelines for establishment on the Scandinavian market. Distribution THE MARKET KNOWS US. Our products are well established on the Nordic market, where they are sold in pharmacies, health shops, cosmetic chains and department stores. We are also enjoying increasing growth online and in drugstores. Our retailers in Sweden include Apoteket AB, Apoteket Hjärtat, Kronans apotek, Life, Åhléns, Kicks and Hälsokraft. In Norway, you can fi nd us at Sunkost, VITA, Apotek1, Vitus and Boots, and in Denmark at Matas and Helsam. Baltex is therefore a natural, complete partner in the self-care segment throughout Scandinavia.

7 2 2 This is Baltex Health & Beauty Group _MG_0928.CR2 TOMAS FÄRNLÖF CEO tomas@baltex.se LASSE GUSTAFSSON Sales Manager lasse@baltex.se _MG_0931.CR2 PER ÅBERG Logistics Manager per@baltex.se LISA SOMMAR Controller lisa@baltex.se _MG_0968.CR2 _MG_0876.CR2 _MG_0878 _MG_0947.CR2 STINE BERGHOLTZ Product & Quality Manager stine@baltex.se EVA MILESSON Product & Marketing Manager eva@baltex.se PÅL WEDERBRAND Market Communication info@baltex.se JÖRGEN MÅNSSON Market Communication info@baltex.se _MG_0867.CR2 _MG_0935.CR2 KAY RØREN Sales Manager, Norway HEGE B BERTHELSEN Business developer, Norway The Board of Directors of the Group parent Malu Holding AB is LARS SJÖSTRAND, Chair TOMAS FÄRNLÖF, and LASSE GUSTAFSSON. _MG_0982.CR2 PREBEN CHRISTENSEN Sales Manager, Danmark GERDA SÖRENSEN Quality & Product _MG_0882.CR2 Development, Danmark _MG_0895 _MG_0957.CR2 _MG_0871.CR2 _MG_0984.CR2 Our working environment _MG_0902.CR2 _MG_0903

8 Where you can fi nd us NORWAY SWEDEN DENMARK Head Offi ce STOCKHOLM Ljusterögatan Stockholm Tel +46 (0) MALMÖ Rönnbackegatan Malmö Tel +46 (0) DRAMMEN Lierstranda Drammen, Norge Tel ANS BY Håndværkervej 17 B 8643 Ans By, Danmark Tel