Cand agric 1985 Allsidig jordbruk, Agricultural University of Norway (NLH)

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1 Anne Moxnes Jervell Dr. Scient./Ph D in Agricultural Economics Present position: Senior Research Fellow NMBU School of Economics and Business P.O. Box 5003 N-1432 Ås Phone: Curriculum Vitae Born 1958 Mobile: Education: Dr.scient (PhD) 1997 Agricultural economics at Agricultural University of Norway (NLH) Thesis: Farm Quota Management. A farm level analysis of the two-price milk quota system Doctor scientiarium theses 1997:9. Department of economics and social sciences, Agricultural University of Norway. 209 pp. Cand agric 1985 Allsidig jordbruk, Agricultural University of Norway (NLH) Positions: Jan Senior research fellow, (UMB), School of economics and business Sept Head of department, (UMB), Dept of Economics and Resource Management des 2008 Mars Director general at SIFO (Statens institutt for forbruksforskning) sept Research director at NILF (Norsk institutt for landbruksøkonomisk forskning) Visiting Scholar ved University of California, Davis, Department of Human and Community Development (w Prof. Janet Momsen. Research on agrotourism agroturism and farmers markets) Research director at NILF (Norsk institutt for landbruksøkonomisk forskning) (acting) Resarcher at NILF, fra 1997 coordinator Rural development Researcher at NLH Agricultural University of Norway, Dep of Economics and Social Sciences Teaching and supervision: Since 2007 supervised 20 masterstudents at UMB. Since 2010 course responsibility for the master level course BUS370 Næringsutvikling og entreprenørskap. Research grants (Norway, last 10 years): 2007 Recreational consumption as a marked for farm-based food and tourism businesses, AREAL programmet Evaluering av Bondens marked 2006 og Bondens marked- ringvirkninger og innovasjonspotensiale finansiert av SND, for Norsk landbrukssamvirke, samarbeid med NILF 2004 Farm entrepreneurship, NILF og Nordlandsforskning finansiert av

2 Forskningsrådet for perioden Strategic decisions in Norwegian Farm Households finansiert av Norges forskningsråd Evaluering og videreutvikling av Bondens marked finansiert av SND, oppdragsgiver Norsk landbrukssamvirke 2002 Nisjematbasert næringsutvikling delprosjekt i BI for Norsk Landbrukssamvirke. European research projects: External expert RETHINK (Rethinking the linkages between farm modernization, rural development and resilience) FP7 and RURAGRI ERA-NET Member of steering commitee EuroMARC "European Mountain Agrofood products, Retailing and Consumers", FP6 External expert COFAMI and ETUDE Subcontractor SSA Multagri (505297) Work Package 4 : Multifunctionality of activities, plurality of identities and new institutional arrangements ( ) STREP TOP-MARD (Towards a policy model of multifunctional agriculture and rural development) Integrated Project Welfare Quality (Animal welfare in the product quality chain) Boards: Board member at Center for Rural Research (Bygdeforskning) Board member at SiÅs Advisory board Fridtjof Nansens Institutt External board member at Dep of Economics and Resource managment, UMB Member of AU Nettverk for samfunnsvitenskapelige forskningsinstitutter april 2005-sep 2007 Board member NJF den norske avdeling Member Statens råd for ernæring og fysisk aktivitet Other relevant experience: Member of doctoral committee at HH Bodø, U i Nordland juni 2011 (Jorunn Grande: Entrepreneurship in small rural firms the case of agriculture) Member of doctoral committee at HHiB (Lars Rønning: Social capital in farm-based entrepreneurship and rural development) Member of doctoral committee NTNU (Hilde Bjørkhaug: Agricultural Restructuring and Family Farming in Norway Strategies for sustainable practices) Member of programplanleggingsgruppen Arealprogrammet, Norges forskningsråd Member of UFDs eksterne referansegruppe for gjennomgang av instituttsektoren i Norge Member of program committee NJF seminar Part-time farming and pluriactivity Billund april Expert evaluation of applications Eus 6FP and Norwegian research Council. Referee for Acta Sociologica, Sociologia Ruralis and Journal of Rural Studies Editor Landbruksøkonomisk forum (Universitetsforlaget).

3 SELECTED PUBLICATIONS Journal articles and book chapters (in English): Lie H., K. Rich A.M Jervell et al. (2012). "Improving Smallholder Livelihoods Through Local Value Chain Development: A Case Study of Goat Milk Yogurt in Tanzania." International Food and Agribusiness Management Review 5(3): Vittersø, G.& A.M. Jervell (2011). Direct Markets as Multiple Consumption Spaces: The case of two Norwegian Collective Marketing Initiatives. International Journal of the Sociology of Agriculture and Food Vol 18, No. 1, pp Jervell, A.M The Family Farm as a Premise for Entrepreneurship. In Alsos, Carter and Welter (eds): Handbook of Research on Entrepreneurship in Agriculture and Rural Development. Edvard Elgar pp Renting, H, H Oostindie, C Laurent, G Brunori, D Barjolle, A M Jervell, L Granberg and M Heinonen (2008). Multifunctionality of agricultural activities, changing rural identities and new institutional arrangements. International Journal of Agricultural Resources, Governance and Ecology Vol. 7, No4, Åsebø, Kjartan; Anne Moxnes Jervell, Geir Lieblein, Mads Svennerud & Charles. A Francis (2007). Farmer and Consumer Attitudes at Farmers Markets in Norway. Journal of Sustainable Agriculture, 3(4), Lien, G., O. Flaten, A. M. Jervell, M. Ebbesvik, M. Koesling, and P.S. Valle Management and Risk Characteristics of Part-Time and Full-Time Farmers in Norway. Review of Agricultural Economics 28 (1), s Loureiro M.L. & A.M. Jervell Analyzing Farms Participation Decisions in Agrotourism Activities in Norway. Tourism Economics 11(3): Jervell, A. M. & S.O. Borgen New Marketing Channels for Food Quality Products in Norway. Food Economics.1 (2): Jervell, A. M., S.O. Borgen & O. Flaten From field to table? The marketing of organic products in Norway. In Baourakis, G. (ed.): Marketing Trends for Organic Food in the Advent of the 21st Century, World Scientific Publishing Co Pte Ltd, pp Jervell, A.M. & S.O. Borgen Distribution of Dairy Production Rights through Quotas: The Norwegian Case. In H. Schwarzweller & A. Davidson (Eds.): Focus on Dairying. Sociological Perspectives on a rapidly changing industry. Research in Rural Sociology and Development series Volume 8 JAI Press Inc. pp Jervell, A.M Changing patterns of family farming and pluriactivity. Sociologia Ruralis Vol 39 Number 1 January 1999, pp Jervell, A.M Farmer Attitudes to Milk Quota Policy. Sociologia Ruralis Vol 33 3/4 1993, pp

4 Book chapters and journal articles (in Norwegian): Borgen, S. O., A.M. Jervell og A.C. Sørensen Markedsføring og markedskanaler: Utfordringer og muligheter for matgründere. I Borch, Kvam og Stræte (red.): Matgründeren om å utvikle småskala og spesialiserte matbedrifter. Tapir Akademisk Forlag, Trondheim Jervell, A. M Markedskanaler for nisjemat. Økonomiske og organisatoriske utfordringer. Landbruksøkonomisk forum 1/2003: Jervell, A.M., 2002.Tradisjon og forandring generasjonsskifte som rekruttering til landbruk. I Tor Rødseth (red.) Landbruket ved en korsvei, Fagbokforlaget, Jervell, A.M Farmers Market direkte kontakt mellom produsent og forbruker. Landbruksøkonomisk forum, Nr. 2/2001, s Jervell, A.M. og J. Løyland Endringer i jordbrukshusholdenes inntekt Landbruksøkonomisk forum nr 4/98, s Jervell, A.M "Kvoter, kostnader og kapasitet i melkeproduksjonen", Landbruksøkonomisk forum nr 4/94 s Jervell, A.M "Produksjonskvoter - til hvilken pris? Melkeprodusentene og toprisordningen." I "Landbruk i endring. Fra opptrapping til omstilling.", Red. Arild Vatn og Jesper Simonsen, Universitetsforlaget 1992, s Conference papers (2007-): Jervell, A.M. (2014) Exploring the business models of local food distribution. 3 rd Nordic Conference for Rural Research, May, Trondheim, Norway 2014 E. Kubberød & A.M. Jervell (2013): Towards a strategy for entrepreneurial reflection: The role of mentoring, 3E conference Turku April 2014 Jervell, A.M. & E. Kubberød (2013): Strategies for Including the Camp Model in University Entrepreneurship Education. 3E conference Århus May 2013 Jervell, A.M. & S. Qvenild (2011): Emerging ventures in small-scale cheese production: factors that influence performance and growth. RENT, Bodø Nov 2011 Jervell, A.M og B.G. Hansen(2010): Managing large changes in a small business: From small tie-stalls to cooperative loose housing robotic milking on Norwegian dairy farms,16th Nordic Conference on Small Business Research Kolding, May 20-21, 2010

5 Jervell, A.M og A. Veidal (2010): Changing the marketing strategies of small family farms as an entrepreneurial process,16th Nordic Conference on Small Business Research Kolding, May 20-21, 2010 Jervell, Anne Moxnes (2009) Growing apples and selling more: two case studies of family businesses involved in collective marketing of agrotourism Paper Working group 1.6.: Tourism in a Rural Setting: Opportunities and Challenges ; XXIIInd Congress of the European Society for Rural Sociology; Vaasa, August 2009 Jervell, A.M. (2009). Tradition and change on the family farm. Presentation at Bryden seminar Rural development: three decades of progress april, Dounside, Scotland Vittersø, G., A.M. Jervell & I.G. Klepp (2007). Recreational consumption as a market for sustainable farm based food and tourism business. Paper to Working group 17: Collective action of farmers in the marketing of food products, services and public goods ; XXIInd Congress of the European Society for Rural Sociology; Wageningen, August 2007 Jervell, Anne Moxnes ; Hanne Torjusen, Sigurd Bergflødt & Gunnar Vittersø (2007). Farmers in fashion? Consumer experiences at the Oslo farmers market. 3rd International Consumer Sciences Research Conference, University of Ulster, Northern Ireland June