CURRICULUM VITAE FRODE ALFNES. Date: March 10, 2009

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1 CURRICULUM VITAE FRODE ALFNES Date: March 10, 2009 CONTACT INFORMATION: Phone: / Fax: Address: Department of Economics and Resource Management Norwegian University of Life Sciences P.O. Box 5003, 1432 Ås PLACE AND DATE OF BIRTH: Trondheim, Norway, FAMILY: Married to Mette Sverdrup. Two children: Augusta (Oct 1999) and Ellinor (Dec 2004). EDUCATION: Dr. Scient in Economics, Agricultural University of Norway, 2003 M.S. in Economics, University of Oslo, 1997 Pedagogic for higher education, 10 student credits, Norwegian University of Life Sciences, ACADEMIC POSITIONS: Associate professor, Norwegian University of Life Sciences Visiting scientist, Iowa State University Researcher, Norwegian University of Life Sciences / Agricultural University of Norway Doctoral fellowship, Agricultural University of Norway RESEARCH AREAS: Food marketing, experimental revealed preference methods, consumer preference measurement, and quantitative marketing research methods. AWARDS: Section Award for best Nordic paper published during by a younger researcher, Nordic Association of Agricultural Scientists, Section IX: Economics, for the paper: Alfnes, F. Stated Preferences for Country of Origin of Beef: Application of a Mixed Logit Model. European Review of Agricultural Economics 31(2004): (* In English) AOS240 Social Science Research Methods, UMB ECN202 Introduction to Econometrics, UMB AOS120 Marketing 1, UMB INN220 Marketing Management, UMB. TEACHING EXPERIENCE:

2 2006 Parts of ECN351 Research in Development Economics*, UMB. 2003, 2006 Parts of ECN310 Market Analysis *, NLH/UMB Parts of SØ400 Agricultural Market Analysis *, NLH Teaching assistant METE201/ECN201 Econometrics *, NLH Teaching assistant MET201/ECN200 Econometrics, NLH Teaching assistant Mathematics for Economists, UIO. Pedagogic Education: Pedagogic for higher education, 10 student credits, Norwegian University of Life Sciences, PhD and Master Students Advised (UMB): Supervised 6 master students, and numerous student projects. Main supervisor for doctoral students Maren Elise Bachke (2007- ) and Roselyne Alphonce (2009- ). Co-supervisor for Arnstein Øvrum (2007- ), Shuling Chen (2008-), and Marit H. Heller (2009- ). PhD Committees, UMB: Tran Hue Tuan (2007): Essays on Economic Valuation of Cultural and Natural Resources in Vietnam. PROFESSIONAL ACTIVITIES Research Projects Financed by the Research Council of Norway: Co-PI: Farmed Cod in the European Market: Market Potential and Substitution Effects (NOK 2,325,000). Project Manager: Professor Kyrre Rickertsen Post doctoral scholarship: Assessing Consumer Preferences for Food Quality Attributes: Methods and Applications (NOK 1,573,000). Project Manager: Professor Kyrre Rickertsen Co-PI: Quality, Information and Labeling (NOK 2,650,000). Project Manager: Professor Kyrre Rickertsen Dr. Scient. student and Co-PI: Willingness to pay for quality (NOK 2,155,00). Project Manager: Professor Kyrre Rickertsen. Professional Services: Member of the Editorial Board of the European Review of Agricultural Economics Member of Programme Scientific Committee for the 2008 International Congress of the European Association of Agricultural Economists, to be held in Ghent, Belgium, Member of the Scientific Committee for the third European Association of Agricultural Economists PhD workshop, Rennes, France, 4-5 September Member of the editor group of Landbruksøkonomisk Forum - Tidsskrift for landbruk, miljø og samfunn (The Journal of the Norwegian Agricultural Economics Society) International Visits Visiting Scientist, Iowa State University, USA, 12 month Visiting PhD Student, University of York, UK, 3 month. 2

3 Visiting Master Student, University of Mannheim, Germany, 12 month. Referee: American Journal of Agricultural Economics, European Review of Agricultural Economics, Journal of Agricultural and Applied Economic, Australian Journal of Agricultural and Resource Economics The B.E. Journal of Economic Analysis & Policy, Food Economics, and numerous conferences. PER REVIEW PUBLICATIONS IN INTERNATIONAL JOURNALS: 1) Alfnes, F. Valuing Product Attributes in Vickrey Auctions when Market Substitutes are Available. Forthcoming European Review of Agricultural Economics ) Yue, C., F. Alfnes, and H.H. Jensen. Discounting Spotted Apples: Investigating Consumers Willingness to Accept Cosmetic Damage in an Organic Product. Forthcoming Journal of Agricultural and Applied Economics April ) Alfnes, F., K. Rickertsen, and Ø. Ueland. Consumer Attitudes toward Low Stake Risk in Food Markets. Applied Economics 40 (2008): ) Alfnes, F. Willingness to Pay Versus Expected Consumption Value in Vickrey Auctions for New Experience Goods. American Journal of Agricultural Economics 89 (2007): ) Alfnes, F. and K. Rickertsen. Extrapolating Experimental-Auction Results using a Stated Choice Experiment European Review of Agricultural Economics (2007): ) Alfnes, F., A.G. Guttormsen, G. Steine, and K. Kolstad. Consumers Willingness to Pay for the Color of Salmon: A Choice Experiment with Real Economic Incentives. American Journal of Agricultural Economics 88(2006): ) Steine, G., F. Alfnes, and M.B. Rørå. The Effect of Color on Consumer WTP for Farmed Salmon. Marine Resource Economics 20(2005): ) Alfnes, F. and K. Rickertsen. European Consumers Willingness to Pay for U.S. Beef in Experimental Auction Markets: Reply. American Journal of Agricultural Economics 87 (2005): ) Alfnes, F. and K. Rickertsen. European Consumers Acceptance of US Hormone- Treated Beef. EuroChoices 3(2004:3): ) Alfnes, F. Stated Preferences for Country of Origin of Beef: Application of a Mixed Logit Model. European Review of Agricultural Economics 31(2004): ) Alfnes, F. and K. Rickertsen. European Consumers Willingness to Pay for U.S. Beef in Experimental Auction Markets. American Journal of Agricultural Economics 85 (2003):

4 REVISE AND RESUBMIT IN INTERNATIONAL JOURNALS: 12) Olesen I., F. Alfnes, M. Røra, and K. Kolstad. Consumer Willingness to Pay for Organic and Welfare Labeled Salmon. Third submission Livestock Science. 13) Lanseng, E.J. and F. Alfnes. Toward a Pioneer Profit Advantage: An Examination of the Income Effect of Brand Pioneering and its Relationship with Profit Revise and resubmit Journal of Marketing. 14) Steine, G, A.G. Guttormsen, F. Alfnes, F. and K. Kolstad. Estimating the Economic Value for the Quality Trait Salmon Fillet Colour: An Experimental Economics Approach. Revise and resubmit Aquaculture. 15) Alfnes, F. and G. Steine. None-of-these Bias in Hypothetical Choice Experiments. Revise and resubmit Food Economics. SUBMITTED TO INTERNATIONAL JOURNALS: 16) Romstad, E., and F. Alfnes. Bidding Behavior in Contract Auctions with Incomplete Monitoring. 17) Alfnes, F., C. Yue, and H.H. Jensen. Cognitive Dissonance as a Means of Reducing Hypothetical Bias. 18) Alfnes, F. and C. Yue. The Effect of Perceived Field Prices on the WTP in Experimental Auctions. NORWEGIAN PUBLICATIONS: 19) Alfnes, F and K.Rickertsen Franske smakstester av villtorsk og oppdrettstorsk: Klart skille mellom yngre og eldre forbrukere Norsk Fiskeoppdrett (2008,10): ) Alfnes, F and K.Rickertsen Franske forbrukere ønsker oppdrettstorsken velkommen: Resultater fra fokusgrupper om fisk, pakking og merking Norsk Fiskeoppdrett (2008,4): ) Olesen, I., F. Alfnes, K. Kolstad, K. and M.B. Rørå. Økologisk laks og laks sertifisert som spesielt dyrevennleg: Framtidas nisjemarknader? Norsk Fiskeoppdrett (2006,1): ) Alfnes, F., A.G. Guttormsen, G. Steine, and K. Kolstad. Forbrukerholdninger til rødfarge hos laks. Norsk Fiskeoppdrett (2005,11): BOOK CHAPTERS AND OTHER PUBLICATIONS: 23) Alfnes, F and K. Rickertsen. Experimental Methods for the Elicitation of Product Value in Food Marketing Research. in Frank Asche (ed.) Primary industries facing global markets: The supply chains and markets for Norwegian food. Universitetsforlaget Chapter 11, ) Alfnes, F. Willingness to Pay for Quality in Experimental Auction Markets and Stated Choice Surveys. Doctoral Scientiarum Thesis 2003:18. Agricultural University of Norway. 4

5 SELECTED PAPERS AT INTERNATIONAL CONFERENCES: (Presenter underlined) 25) Alfnes, F. Willingness to Pay Versus Expected Consumption Value in Vickrey Auctions for New Experience Goods. Presented at the Annual Meeting of American Agricultural Economics Association, Long Beach, July ) Olesen, I., F. Alfnes, M.B. Rørå, S. Navrud, and K. Kolstad, K Economic values of fish walfare, and application of market experiments. In M. Kaiser and M.E. Lien (Editors): Ethics and the politics of food. Preprints of the 6 th Congress of the European Society for Agricultural and Food Ethics, EURSAFE 2006, Oslo, Norway June 22-24, Wageningen Academic Publishers, The Netherlands, pp ) Alfnes, F. and G. Steine. None-of-These Bias in Hypothetical Choice Experiments. Paper presented at the XIth International Congress of the European Association of Agricultural Economists, Copenhagen, August 23-27, ) Alfnes, F., K. Rickertsen, and Ø. Ueland. Experimental Evidence of Risk Aversion in Consumer Markets: The Case of Beef Tenderness. Paper presented at the Annual Meeting of American Agricultural Economics Association, Providence, July ) Alfnes, F., K. Rickertsen, and Ø. Ueland. Experimental Evidence of Risk Aversion in Consumer Markets: The Case of Beef Tenderness. Paper presented at the XIth International Congress of the European Association of Agricultural Economists, Copenhagen, August 23-27, ) Olesen I., F. Alfnes, M.B. Røra, S. Navrud, and K. Kolstad. Economic Values of Fish Welfare in Breeding Goals, and Application of Market Experiments. Paper presented at the Aquaculture Europe 2005 Conference, Trondheim, August 5-9, ) Alfnes, F., A.G. Guttormsen, G. Steine, and K. Kolstad. Consumers Willingness to Pay for the Color of Salmon: A Choice Experiment with Real Economic Incentives. Paper presented at the Annual Meeting of American Agricultural Economics Association, Providence, July ) Alfnes, F. and K. Rickertsen. SC-X: Calibrating Stated Choice Surveys with Experimental Auction Markets. Presented at the Annual Meeting of American Agricultural Economics Association, Montreal, July ) Alfnes, F. and K. Rickertsen. SC-X: Calibrating Stated Choice Surveys with Experimental Auction Markets. Presented at the 25 th International Conference of Agricultural Economists, Durban, August ) Lanseng, E. and F. Alfnes. Brand Performance in the Marketplace: an Experimental Auction Approach. Paper presented at the 30 th La Londe Seminar: Consumer Behavior and Communication, June 12, 2003, La Londe, France. 35) Alfnes, F. and K. Rickertsen. European Consumers Willingness to pay for U.S. 5

6 Beef in Experimental Auction Markets. Paper presented at the annual meeting of the Economic Science Association, New York City, June