National Rate Card 2013

Transcription

1 National Rate Card All costs based on 30

2 DEMOGRAPHIC Packages ABC1 Package 18,240 Housekeeper with Package 14, spots 18 spots RTÉ Radio 1 RTÉ Radio 1 2 spots Mon-Fri Morning Ireland 1 spot pre Mon-Fri Risin Time 2 spots Mon-Fri John Murray, Pat Kenny, Ronan Collins 1 spot Mon-Fri Morning Ireland 1 spot Mon-Fri News at One 3 spots Mon-Fri John Murray, Pat Kenny, Ronan Collins 1 spot Mon Fri Liveline 1 spot Mon-Fri News at One 3 spots Mon-Fri Drivetime 1 spot Mon-Fri Liveline 4 spots Sat/Sun Playback, Marian Finucane, The Business etc 3 spots Sat/Sun Playback, Marian Finucane, The Business etc 1 spot Mon-Fri Tubridy 1 spot Mon-Fri Breakfast with Hector 1 spot Mon-Fri Colm Hayes 1 spot Mon- Fri Tubridy 1 spot Sat/Sun Weekend Morning 1 spot Mon-Fri Colm Hayes 1 spot Sat/Sun Weekend Morning 1 spot Mon-Fri Marty in the Morning 2 spots Mon-Fri Niall Carroll s Classical Daytime 1 spot Mon-Fri Marty in the Morning 2 spots Mon-Fri Liz Nolan s Classic Drive 1 spot Mon-Fri The John Kelly Ensemble 1 spot Mon-Fri Liz Nolan s Classic Drive 1 spot Sunday Sunday with Gay Byrne Housekeeper Package 14, s Package 13, spots 14 spots RTÉ Radio 1 RTÉ Radio 1 1 spot Mon-Fri Morning Ireland 1 spot Mon-Fri Morning Ireland 2 spots Mon-Fri John Murray, Pat Kenny, Ronan Collins 2 spots Mon-Fri John Murray, Pat Kenny, Ronan Collins 1 spot Mon-Fri News at One 1 spot Mon-Fri News at One 1 spot Mon Fri Liveline 1 spot Mon-Fri Liveline 1 spot Mon-Fri Drivetime 1 spot Mon-Fri Drivetime 7 spots Sat/Sun Playback, Marian Finucane, The Business etc 1 spot Sat/Sun Playback, Marian Finucane, The Business etc 1 spot Mon-Fri Tubridy 2 spots Mon-Fri Breakfast with Hector 1 spot Mon-Fri Tubridy 1 spot Mon Fri Larry Gogan s Golden Hour 1 spot Mon-Fri Marty in the Morning 1 spot Mon Fri Rick in the Afternoon 1 spot Mon-Fri The John Kelly Ensemble 1 spot Mon-Fri More Music Drive with Will Leahy 1 spot Mon-Fri Niall Carroll s Classical Daytime

3 Packages Essential Premier Package 8, spots 2 spots pre Risin Time 2 spots Morning Ireland 2 spots John Murray, Pat Kenny, Ronan Collins 1 spot News at One 1 spot Liveline 1 spot Mooney 1 spot Drivetime 3 spots Arena, John Creedon, The Late Debate etc 4 spots Sat/Sun Weekend Prime Primetime Weekday Package (Mon-Fri) 7, spots 4 spots John Murray, Pat Kenny, Ronan Collins 1 spot News at One 2 spots Liveline 2 spots Mooney 3 spots Drivetime Rate Card Cost Before Saving = 12,325 Saving = 39% 39% Rate Card Cost Before Saving = 14,250 Saving = 39% 39% Executive Partner 9,400 Lite Premier 6,200 (L) 20 spots RTÉ Radio 1 3 spots Morning Ireland 1 spot Pat Kenny 3 spots News at One 3 spots Drivetime 2 spots Playback, Marian Finucane, The Business etc 2 spots Marty in the Morning 2 spots Niall Carroll s Classical Daytime 2 spots The John Kelly Ensemble 2 spots Liz Nolan s Classic Drive Rate Card Cost Before Saving = 17,238 Saving = 45% 45% 10 spots 1 spot pre Risin Time 1 spot Morning Ireland 1 spot John Murray, Pat Kenny, Ronan Collins 1 spot News at One 1 spot Liveline 1 spot Drivetime 1 spot post Arena, John Creedon, Late Debate etc 1 spot Sat/Sun Weekend on One 1 spot Sat/Sun Playback, Marian Finucane, The Business etc 1 spot Sport Rate Card Cost Before Saving = 8,715 Saving = 29% 29%

4 Packages Total Audience Package 28 spots 28 spots % Primetime Rate Card Cost Before Saving = 15,400 Saving = 52% 7,400 (L) 52% Urban Access All Areas 8, spots RTÉ Radio 1 1 spot Morning Ireland 1 spot News at One 1 spot Drivetime 1 spot Sat Marian Finucane 1 spot Sun Marian Finucane Primetime Package 4, spots 2 spots Breakfast with Hector 1 spot Tubridy 1 spot More Music Drive with Will Leahy 1 spot Sat/Sun Weekend Afternoon 12 spots Rate Card Cost Before Saving = 6,600 Saving = 25% 2fm Weekday and Weekend Spots 25% 2 spots Marty in the Morning 3 spots Liz Nolan s Classic Drive Rate Card Cost Before Saving = 10,940 Saving = 27% 27% Primetime TAP Night-time 10% fix for specific programmes Please contact your account manager for RTE 2fm bespoke Packages and 2fm incentives

5 Packages Primetime Package 2, spots 21 spots Includes: Marty in the Morning, Niall Carroll s Classical Daytime, The John Kelly Ensemble, Liz Nolan s Classic Drive Rate Card Cost Before Saving = 4,410 Saving = 48% 48% Additional Offers 4 spots for the price of 3 Buy 3 same segment individual spots within one week and receive a 4th spot for free (same segment same week) New Business Trial / Lapsed Advertiser Incentive NEW business and / or lapsed advertisers can avail of a 1,000 (30 ) saving off the Rate Card Cost of each of any two packages. Other lengths please pro rata Total Audience Package 2,650 (L) Notes: New Business - does not include new products, releases / variants 30 spots 21 spots Primetime spots Night-time Includes: Marty in the Morning, Niall Carroll s Classical Daytime, The John Kelly Ensemble, Liz Nolan s Classic Drive, The Hamilton Scores, Movies and Musicals, Lorcan Murray s Weekend Drive Rate Card Cost Before Saving = 5,130 Saving = 48% Culture Packages 25 spot package Radio 1, 2fm and Lyric fm 3,100 Rate Card Cost of 5,566 saving of 44% 20 spot package Radio 1 and Lyric fm 2,600 Rate Card cost of 4,136 saving of 37% 15 spot package Radio 1 and Lyric fm 2,200 Rate Card cost of 3,608 saving of 39% Details on the breakdown of the packages can be found at 48% Lapsed advertisers - have not advertised on any RTÉ Radio channel in the last 2yrs (24 consecutive months) This incentive is on a once off basis The customer can purchase a maximum of 2 packages over 2 consecutive weeks or within 4 consecutive weeks and avail of savings off both packages. Once the trial period is finished standard rates will then apply It is not necessary to book two packages to avail of the incentive. Based on 30. Other lengths please pro rata (New Business rate does not apply to the packages nor does it apply to new businesses advertising previously advertised products/services or variants thereof) Charity Rate 150 per spot. Max length 20 seconds, max 6 spots per channel per week. Irish Language Ads/Supporting the Arts/please see details on the web or contact the sales team Further current Sales offers can be found by logging on to All offers, individual spots & packages are subject to availability

6 Sales Additional Offers INDIVIDUAL & FIXED SPOTS RTÉ RADIO 1 WEEKDAY SPOTS pre A Risin Time B Morning Ireland 2, C John Murray, Pat Kenny, Ronan Collins 1, H News at One 1, J Liveline 1, M Mooney P Drivetime Q Sport@Seven 250 Post R/S Arena, John Creedon, Late Debate 180 RTÉ RADIO 1 WEEKEND SPOTS D Weekend on One, News F Playback, Marian Finucane, The Business etc K Saturday & Sunday Sport O History Show 330 Post L Various 180 Fixed show in C, R, F, K time surcharge of 10% 20% surcharge for the break (Mon-Fri) RTÉ 2FM WEEKDAY AND WEEKEND SPOTS Primetime TAP Night-time Fixed show spots at 10% surcharge on the primetime 2fm rate RTÉ LYRIC FM WEEKDAY/WEEKEND SPOTS L Marty in the Morning, Niall Carroll s Classical Daytime, The John Kelly Ensemble, Liz Nolan s Classic Drive R/S The Lyric Concert etc 80 Fixed in a preferred break at a surcharge of 10% Fixed position in a preferred break at a premium of 10% A 20% fixing will apply for running Tops & Tails. A 20% fixing charge will be applied to all individual spots and packages where it is required that ads run Top & Tail. For running packages as Top & Tail two identical packages will be required to be purchased with a 20% fix on both. Price Conversion from 30 second rate Seconds: % Radio: 45% 50% 70% 80% 90% 100% 133% 150% 170% 200%

7 Sales TERMS & CONDITIONS Standard packages run Monday Sunday unless specified. Non-Standard packages: A 5% surcharge for non-standard packages with time or date restrictions (e.g. Wed-Sun) will apply and must be pre-approved before booking with RTÉ Radio Sales. This is also subject to availability. Spots, packages and break durations may be subject to change by RTÉ Radio prior to transmission. In the case that specified spots within packages are not available at time of booking, a comparable alternative will be offered. RTÉ Radio Sales reserves the right to amend and/or remove spots and packages at any time. Package and Spot prices are quoted based on 30 seconds. RATES (L) Local. Discount of 32% applies only to packages marked with (L) on the rate card, with no reference to a website. Local rates are charged for advertisements addressed solely and for sale to the Dublin region, or advertisements reaching two or less counties eg: Wicklow & Wexford. Products and services advertised at a local rate must not be available on a national level, or directed at a national audience. Local rates are subject to PRIOR script approval by RTÉ Radio Sales. COPY All copy must be submitted and cleared PRIOR to transmission to adclearance@rte.ie All copy instructions/music details must be ed, on the RTÉ Radio consignment note, by 12 midday, 1 working day PRIOR to transmission to radiotraffic@rte.ie All audio must be received 1 working day PRIOR to transmission via or ISDN. (e) radio.commercial@rte.ie (WAV or MP3 format) RTÉ CEL Rate Card available on PRODUCTION Production facility offering Radio Commercials, Productions, TV Dubbing, ISDN, Audiobooks, Onhold messages. RTÉ CEL Rate Card available on CANCELLATIONS & CHARGES Cancellations of a booking must be received in writing and acknowledged by RTÉ Radio Sales at least 6 working days before the scheduled transmission date. Packages and spots cancelled within 6 working days of transmission and without a replacement booking for the same time period and value will be invoiced at the full amount. PAYMENT TERMS & VAT Invoices must be paid within 30 days. All rates are exclusive of VAT. New advertisers without a credit history with RTÉ Radio must pre-pay 2 weeks prior to advertisements going on-air. CONTACT DETAILS Dublin Office: RTÉ Radio Sales and Marketing RTÉ Radio Centre Donnybrook Dublin 4, Ireland T: [2110], [2004], [2007], [2015], [2757] E: mediasales@rte.ie RTÉ CEL Studios: Radio Centre, Donnybrook, Dublin 4, Ireland T: E: celstudios@rte.ie Belfast Office: RTÉ Sales and Marketing Floor 8 Centrepoint 24 Ormeau Ave Belfast BT2 8HS T: E: brian.kinder@rte.ie

8 Cross Station Packages 10 secs 15 secs 20 secs 30 secs 40 secs 50 secs 60 secs 50% 70% 80% 100% 133% 170% 200% Urban Access All Areas 15 4,000 5,600 6,400 8,000 10,640 13,600 16,000 ABC1 21 9,120 12,768 14,592 18,240 24,259 31,008 36,480 HK 16 7,304 10,225 11,686 14,607 19,427 24,832 29,214 HK ,452 10,433 11,923 14,904 19,822 25,337 29, ,713 9,398 10,741 13,426 17,857 22,824 26,852 Ready Reckoner 2013 Premier Package 17 4,325 6,055 6,920 8,650 11,505 14,705 17,300 The Executive Partner 20 4,700 6,580 7,520 9,400 12,502 15,980 18,800 Weekday Package 12 3,750 5,250 6,000 7,500 9,975 12,750 15,000 Lite Premier 10 3,100 4,340 4,960 6,200 8,246 10,540 12,400 Lite Premier (D) 10 2,108 2,951 3,373 4,216 5,607 7,167 8,432 Individual Spots Mon-Fri Pre A B 1,075 1,505 1,720 2,150 2,860 3,655 4, C ,150 1,530 1,955 2, H ,200 1,596 2,040 2, J ,040 1,300 1,729 2,210 2, M ,233 1, P ,097 1,403 1, Q Post R/S Individual Spots Sat-Sun D F ,064 1,360 1, K O Post L Total Audience Package 28 3,700 5,180 5,920 7,400 9,842 12,580 14,800 Total Audience Package (D) 28 2,516 3,522 4,026 5,032 6,693 8,554 10,064 Primetime Package 12 2,475 3,465 3,960 4,950 6,584 8,415 9,900 Individual Spots Mon-Fri ,190 1, , Primetime Package 21 1,150 1,610 1,840 2,300 3,059 3,910 4,600 Total Audience Package 30 1,325 1,855 2,120 2,650 3,525 4,505 5, ,261 1,442 1,802 2,397 3,063 3,604 Cultural Package 25 1,550 2,170 2,480 3,100 4,123 5,270 6,200 Cultural Package 20 1,300 1,820 2,080 2,600 3,458 4,420 5,200 Cultural Package 15 1,100 1,540 1,760 2,200 2,926 3,740 4,400 Lyric Weekday/Weekend Spots L R/S