Working Digitally: Copyright & Student Tutorials
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1 OCTOBER 29, 1:30 p.m. (A203) Monterey, California Working Digitally: Copyright & Student Tutorials Franny Lee" Co-Founder, VP Business Development! Elizabeth McMunn-Tetangco & Susan Mikkelsen "
2 How Libraries Can Use Digital Workflows to Help Users: Two Examples" What s in it for the library?" - Help for students and faculty! - More efficient use of resources: fill in service gaps! - Outreach and visibility of library s value to users! - Feedback and analytics: better insight into user needs!!!!!!!! For copyright education and management purposes! For student tutorials! (Guide on the Side)!
3 SIPX, Inc. A Web Service For Managing And Measuring Digital Course Materials" Franny Lee! Co-Founder, Vice President Business Development! 3!
4 SIPX - Benefits of Digital Workflow" Lower cost of course materials to students and school! Copyright education tool! Visibility and maximizing library subscriptions! Embedding into familiar workflows! Manage MOOC content! Learning from analytics on content usage and instructor/ student behaviors! October 29, 2013! 4!
5 Today s Copyright Maze" Copyright Agents HathiTrust Crea@ve Commons Public Domain Publishers and Creators #@?? Where is my content going? #%&?! What can I use? Is there an open version? #%$?! Too expensive! #*@?! Is this fair use? ^*@#?! Can t find the Legal liability? #*?! Can t figure out condi@ons of use Schools and Libraries MOOC Provider?&@? Can I put this online? /%$&?! I have to pay for the whole class!? #%&?! Permission Which subscrip@ons maner most? Librarian Educator Student October 29, 2013! 5!
6 The Educator Perspective LMS (Stand-alone Cloud Service Also Available)" Reports back detailed aggregated use to add own work to SIPX system LEARNING MANAGEMENT SYSTEM Educator Select content and compile reading list for course, one- click transfer to LMS Reading List Instructors add readings into their regular LMS as usual. A simple keyword search bypasses the historically frustrating copyright process. Search results present open, library-licensed and pay-per-use content options.! October 29, 2013! 6!
7 The Librarian Perspective LMS (Stand-alone Cloud Service Also Available)" Librarian Reports back detailed aggregated use Deliver holdings, licenses and LEARNING MANAGEMENT SYSTEM Acknowledged when readings are free because of library site license Reading List Librarians fully leverage their subscription holdings, provide improved copyright support and content access to instructors and students, get recognized for the value they bring to the school, and get valuable usage data that helps guide collections decisions.! October 29, 2013! 7!
8 The Student Perspective LMS (Stand-alone Cloud Service Also Available) " LEARNING MANAGEMENT SYSTEM Student Single sign- on convenience Select desired materials and complete purchase Reading List þ þ 4 þ 5 Total: $22.00 Students get cost-effective and easy access to course materials at the lowest possible price depending on their user context. SIPX supports on-campus and online activity, with flexible content payment options (school is invoiced or students pay on their own).! October 29, 2013! 8!
9 Grown Out of Unique Higher Ed Needs" Understand purchase and use? Publisher and Creator Prepare quality and affordable readings easily? Too many data sources Complex & confusing processes High cost & inefficiency Time delays Lower quality of Risk and liability Librarian Maximize use of provide copyright and showcase value? Get convenient access at the lowest possible cost? Educator Student October 29, 2013! 9!
10 One Networked End-to-End Solution" Copyright Agents Open Sources (HathiTrust, Commons) Publishers and Creators MOOC Provider System Principles Transparent Automated Cost- Easy to use Works within infrastructure Librarian Schools and Libraries Educator Student October 29, 2013! 10!
11 SIPX in LMS Use" SIPX s copyright-intelligent links give users contextually appropriate access and pricing, with no re-training of faculty and students needed! October 29, 2013! 11!
12 Early Observations Campus Courses " Instructors choice of readings influenced by cost, effort to clear, ability to add mid-stream course! An accessible market of viable options; academic independence preserved! Student engagement levels in course readings and reserves! # of students who actually retrieved readings? When?! Most popular readings! Content development insights for the school, library and course creators are valuable! What content are instructors assigning? Where?! October 24, 2013! 12!
13 SIPX in MOOCs and Online Education " Flexible SIPX links can be posted anywhere, ensuring student authentication, easy access at the lowest price (MOOCs span >120 countries and many school affiliations)! Professors assign what they want! Save schools time and $ from clearing readings! Pay-per-use for students to buy and access their own copies! Students benefit from their school s library holdings! Publishers experiment with pricing, format! October 29, 2013! 13!
14 Early MOOC Observations" 1. Opportunity! SIZE: Very big classes even with high attrition rates! REACH: Global adoption of message and content! SEGMENT: Most new students not university-affiliated! 2. Most MOOC students differ from campus students! Different motivations, desired outcomes and commitment levels! Does committing to content encourage deeper engagement?! " Need flexible content approaches to meet the demand and behavior "» Unbundled options!» Differential (geo-)pricing! Maximum reach and cost accessibility!! October 29, 2013! 14!
15 How Important is Understanding Usage?" Course development! Collections development! What subscribed content and non-subscribed content is selected?! Student retention and completion rates! Efficient market pricing! Cost tolerance across geography! Content discovery and recommendations! Readings used in other astronomy courses?! Predictive data student success factor?! Inter-vendor sharing of usage data necessary to fully understand user behavior! October 24, 2013! 15!
16 Analytics: What s Possible?" Geographical data! MOOC to traditional comparison! Benchmarking! Analysis over time! Title or series based analysis! Subject matter/course mapping! Any requests?! October 24, 2013! 16!
17 Purchases/Downloads Over Time" October 24, 2013! 17!
18 Transactions by Geo and Price" October 24, 2013! 18!
19 Worldwide View of 3 Fall 2013 SIPX MOOCs" Interest by subject matter! Early data for September 2013 courses: Age of Globalization (edx), Ideas of the 20 th Century (edx), and Organizational Analysis (Coursera)! October 24, 2013! 19!
20 Transactions by Country" Subset of 127 countries represented in overall transaction data;! 50% of transactions occur from users outside of US and Canada! October 24, 2013! 20!
21 Volume by Price" Similarly-situated cost comparables (per whole work, not per unit price above)! October 24, 2013! 21!
22 22!
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