Smartguide Vienna Uma aposta inovadora Anexos. Índice de anexos

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1 Índice de anexos Anexo I Imagem do aparelho Smartguide Vienna e fada Mitzi Anexo II Brochura desdobrável Smartguide Vienna (frente) Anexo II Brochura desdobrável Smartguide Vienna (verso) Anexo III Capa do CD Smartguide Vienna (frente, verso e interior) Anexo IV Tabelas de tarefas e projectos para orientação do meu estágio Anexo V Lista de algumas aplicações actuais para viagens 109 Anexo VI Compilação de algumas ideias retiradas dos exames dos alunos de Martin Schwarz Anexo VII Cartaz promocional Smartguide Vienna, dia de São Valentim (realizado por mim) Anexo VIII Lista de possíveis parceiros a serem contactados para a criação de um livro de descontos Smartguide Vienna Anexo IX Criação do texto a ser incluído no voucher presente Smartguide Vienna Anexo X Proposta de autocolante informativo para recepção de hotéis Anexo XI Criação de um novo formulário de feedback Smartguide Vienna Anexo XII Sugestão de criação de uma nova lista de prioridades realizada e apresentada por mim a Martin Schwarz (Fevereiro/2013) Anexo XIII Horário de uma das actividades promocionais nas ruas do centro de Viena Anexo XIV Lista de tarefas para as estagiárias americanas (realizada por mim) 123 Anexo XV Horário das estagiárias americanas (realizado por mim) Anexo XVI Questionário de feedback para os estagiários (realizado por mim) Anexo XVII Webpage evaluation (Sara s opinion) Anexo XVIII Primeiro contacto com Martin Schwarz (via ). 128 Anexo XIX Letter of acceptance ERASMUS placement Anexo XX Training agreement Anexo XXI Carta de avaliação de estágio Anexo XXII Grelha de avaliação de estágio (ERASMUS) Anexo XXIII Texto promocional incluído no Snip Card Anexo XXIV Exemplo de flyer promocional utilizado nas campanhas de rua Anexo XXV Exemplo de proposta de parceria com futuro parceiro Anexo XXVI Alguns artigos publicados sobre o Smartguide Vienna Anexo XXVII Fotografias de Viena e do estágio

2 Anexo I Imagem do aparelho Smartguide Vienna e fada Mitzi 103

3 Anexo II Brochura desdobrável Smartguide Vienna (frente) 104

4 (verso) 105

5 (continuação verso) 106

6 Anexo III Capa do CD Smartguide Vienna (frente, verso e interior) 107

7 Anexo IV Tabelas de tarefas e projectos para orientação do meu estágio DAILY TASKS DESCRIPTION WHO Phone Answering, calling, Carina + Sara s Checking all accounts (ms1,ms3), forwarding important mails to Martin Carina + Sara Keeping lists updated Kontakt Liste, Liste Geräteinformation, etc. (Dropbox ) Carina +Sara TASK DESCRIPTION WHEN WHO Webpage Using WordPress, updating content, updating Once a week/when partners, updating press, observing traffic (Google needed Analytics), reports Sara+Carina postings (every second day?), using Facebook and Handling Twitter pages; writing progress/status reports, involve Social Media (future) partners, generate likes and promote Every second day Sara+Carina postings in their pages Researching New cooperations, markets, marketing opportunities As often as possible Sara Keeping Informing partners about news, acquire new partners, contact with Regularily/when contacting interested companies (after fairs, congresses, (future) needed etc), obtain feedback from actual partners partners Carina+Sara Delivering Deliver Smartguides, marketing material, when When needed Sara+Carina Billing Installing the App on devices needed, using the Segway; obtain feedback Calling Partners, reacting to s sent, writing bills, scanning bills, sending bills to partners Monthly Carina Using the Smartguide Installer tool on the Vaio laptop. When needed Sara PROJECT DESCRIPTION WHO Social Media Creating a Social Media Marketing Plan (template on Dropbox), create a PLAN quiz Sara + interns Customer Creating feedback sheet (placing at partners), creating other feedback opportunities for customer feedback, evaluating feedback Sara Publishing Smartguide on external webpages (Tripadvisor, travel, news, Publishing on etc.), writing articles in English, distributing articles also on webpages of Webpages other countries Sara + interns Google AdWords Creating campaigns, keywords, creating Google AdWords Plan, updating campaigns Stickers Creating stickers for multimedia displays (info: device to be rent HERE, prices) Sara Campaigns Target specific groups with special offers, specific occasions (valentine s day, mother s day, families (easter, summer holidays,.) Sara List of Discounts As big as possible, cooperate with all possible partners (shops, cafes, restaurants, attractions, etc) discounts of eg. 5% or special offers (like free dessert) creating a Smartguide Vienna Discounts Booklet Sara + interns 108

8 Anexo V Lista de algumas aplicações actuais para viagens List of some important travel apps at the moment a. UNESCO World Heritage -- Location guide For travelers who would like a bucket list of amazing places to visit in their lifetime, the World Heritage app will do the trick. Complete list of over 900 sites with 650 photographs as well. You can browse sites according to country or by classification, and favorite the ones you'd like to revisit later. US$4.99 b. Wikitude -- Location guide By using the camera, simply hold up your smartphone and engage with your immediate surroundings. Get information on places, find restaurants, discover people and even play games - all through Wikitude s field of vision. Free c. AroundMe -- Location finder This app tells you all the points of interest that are located near you. It detects your current location, and lets you select from categories like bars, cafés, hospitals, and hotels to filter though the results. You can review the places on a map, or try the AR feature with markers overlaid on your phone' camera viewfinder. It's undoubtedly a quality app, but its mileage may vary as some locations do not have as many results as others. Free, Upgrade to Ad-Free AroundMe$2.99 d. EveryTrail This GPS app will guide you on an easy-to-read map as you walk, providing street names, a compass, audio guides, POI s, and details of your average speed, elevation and duration. Travelers all over the world track their journeys and excursions with EveryTrail over 400,000 to date and use the app to share spots worth seeing. Free e. Itinerary If you ve been looking for an easier and more graphic way to plan your trips, Itinerary app is a fun way to do it. It makes it simple to get a list of everything you re doing and all your destinations, and could be an easy way to keep a travel journal with notes about each place you ve been. The graphics are top notch, but 109

9 we do wish it had a slightly deeper feature set. That said, sometimes it s best for an app to be simple, and Itinerary definitely wins there. $2.99 Vienna Travel Apps 1. Vienna City Guide - GuidePal A personal trip advisor in your pocket. With restaurants, attractions, hotels and TripAdvisor reviews you love, stored in the app, all available offline -- no data roaming charges. Free 2. Vienna Travel Guide Vienna, the imperial city on the banks of the Danube, with all its palaces, fine coffee houses and monuments on one handy guide for your Android. Shows everything on the map. Free 3. Vienna Guide (with Offline Maps) mtrip 9/10 in WIRED s 2012 App Guide $ Lonely Planet Vienna City Guide Sets the standard for guidebook apps. Few can match its content and organization. $3.99 / 3,95 Fonts: 110

10 Anexo VI Compilação de algumas ideias retiradas dos exames dos alunos de Martin Schwarz Students ideas - Shorter stays (businessmen woman, professionals, and conferences) to reach this group she would promote it in hotels and conferences. - Demographic: young people and those who have understanding of technology. - Put a pamphlet in the guest room or in the schedule of the conference and promote at check in. - Promote that this device is the best to visit the city in a period of short time. - People can visit the city as their own rhythm - From hotels until hostels (anyone can afford) - Promote the device as you control your own tour instead of being pushed along some group. independence - Install a camera on the device and let them take pictures, at the end offer one printed picture in a frame with our marketing. - For study abroad programs: make a special price for young groups. The students can bring their own family and friend and still have a discount for the semester. - Make partnership with restaurants and include it on the tour, where they will also have a discount. - Target: educational institutions and their students. - Promote that experience Vienna today, go home a Viennese tomorrow - Target: kids around 4-10 who need to know about the city (not a very good idea because of the device?) he would design a different product for kids, an interactive one. - Free standing display to promote the product. - National and international students. Between ages 10/ 22 - Make partnership with students dorms, transportation station and popular spots for young people, coffee shops, bars, etc. - IES students can use it in order to practice a new language, and also promoting the educational part. - Promote with take a ride with smartguide! The best way to see Vienna while abroad! - Target: couples with an interest in romantic Vienna. Age

11 Anexo VII Cartaz promocional Smartguide Vienna, dia de São Valentim (realizado por mim) 112

12 Anexo VIII Lista de possíveis parceiros a serem contactados para a criação de um livro de descontos Smartguide Vienna Discounts book Restaurants - Figlmüller Contact Link: SENT ON THE 4feb Traditional schnitzel since 100 years and they produce their own wine. Ex: Free drink (beer, wine, coffe, etc), Discount (salad, dessert, etc.) - Café Central (Palais Ferstel) Contact link: SENT ON THE 4feb Traditional coffe and Sacher cake. Ex: Discount (dessert or coffee) - Plachutta Wollzeile Martin s personal friend!!!!! MS Will contact!!!! Phone: Fax: > wollzeile(at)plachutta.at Contact link: - Plachuttas Gasthaus zur Oper Tel.: 01/ Fax: 01/ > oper(at)plachutta.at Contact link: - Café Mozart, Mr. Querfeld and Sandra Felber meeting has been scheduled for next week Tel.: (01) Fax: (01) mozart(at)café-wien.at Contact link: Ex: Original Wiener Apfelstrudel 113

13 - Palmenhaus Tel.: +43 (0) Fax.: + 43 (0) Mail: Contact link: www. Palmenhaus.at - Café Sacher Carina has contact! Tel.: +43 (0) Fax: +43 (0) Contact link: Beer locals and Pubs - Bermuda Bräu Tel: +43 (1) Fax: +43 (1) Contact link: - Alstadt Bräu Geschäftsführer: Michael Kandler Telefon: Contact link: - Bettelstudent Tel: +43 (0) Fax: +43 (0) Contac link: - Gösser Bierklinik Phone +43 (0) Fax +43 (0) Contact link: 114

14 - Brewing Company Tel Fax Contact link: - Kruger s American Bar Tel: +43 (0) Fax: +43 (0) Contact link: Cultural - Albertina Tel +43(0) Fax +43(0) Contact link: - Dommuseum We have the contact T +43 (0) F +43 (0) Contact link: - Kunsthistorisches Museum Wien MS has the contact! Contact link: - Naturhistorisches Museum MS has the contact Irina Kubaninow Tel. : + 43 (1) Fax : + 43 (1) Mail : Contact link: 115

15 - Hofburg Imperial Apartments Sisi Museum Imperial Silver Collection MS has the contact: Dr. Franz Sattlecker Tel.: Fax: Contact link: - ZOOM Kindermuseum Tel: Fax: reservierung(a)kindermuseum.at Contact link: - Jüdisches Museum Dorotheergasse: MS has the contact - Belvedere MS has the contact - Leopold Museum MS has the contact Shops - Julius Meinl, SENT ON THE 4feb MS has the contact! - Swarowsky: MS has contact - Schau Schau Brillen : MS has contact - Altmann & Kühne Schokode - Loden Plankl or Kettner (plankengasse) - Augarten Porzellan - Dorotheum: Martin has contact - Emii Store- our own record 116

16 Anexo IX Criação do texto a ser incluído no voucher presente Smartguide Vienna Offer a SG voucher as a present A smart gift From: To: Date Voucher s number (important) What is included (1 smartguide, headphones for one day tour) Expire date or for how long is valid after the date above Where can you change the voucher for a device: 1. Börsegasse 6 or at your hotel upon prior notice Decide if people need to call first to book a day or if they can just come and rent it directly when they want OK upon availability Valid vouchers must be stamped and signed (when they are purchased by someone or when we want to offer them) by any of the partners Downloadable from smartguide homepage, however we need to have Anuar program this interactive page? Information about the product; web site; contacts, direct mail to all partners, clients Explanation for those who want to buy the voucher: price, where to get it, etc OK Suggestion: Special design for special occasions (Christmas, birthdays, events, mother s day, etc). Have also an online version to be offered by and to be printed. 117

17 Anexo X Proposta de autocolante informativo para recepção de hotéis (realizado por mim) 118

18 Anexo XI Criação de um novo formulário de feedback Smartguide Vienna 119

19 Anexo XII Sugestão de criação de uma nova lista de prioridades realizada e apresentada por mim a Martin Schwarz (Fevereiro/2013) Priorities List (suggestion) Financial plan: 1. Determine current financial situation 2. Develop financial goal for the this year, budget 3. Evaluate risk of investments (e.g. Europe crises) 4. Evaluate investments made so far (e.g. long term needs/expenses, especial costs) 5. Research financially viable alternatives for the future investments 6. Review the plan and monitoring with regularity 7. Create a monthly(?) graphic with costs vs. sales Action plan: 1. Find direct ways of selling our product (look at partners as a complement and not as the main vehicle) 2. Plan Smartguide s campaigns days on the street 3. Define timelines/deadlines for the implementation of new ideas (prepare as much as possible in February to be ready in March) 4. Update contact lists for different fields of business (hotels, museums, transportation, travel agencies, booklet cooperations, etc) and add new contacts to be done (February) 5. Evaluate the ideas keeping only clear, realistic and measurable objectives 6. Determine steps to achieve those objectives 120

20 Evaluation: 1. Regular financial evaluation 2. Evaluation of our approach to partners ( s, press text, power point, design, personal product presentation, etc) 3. Clients Feedback (real clients, without connection to the product) 4. Contract with partners (are they giving the right visibility to our product?) Control: 1. Updated lists for all our devices (how many, where they are, etc) 2. Create a system to control all our partners sales: know if what they say corresponds to reality and implement an easy way to get their monthly feedback about sales 121

21 Anexo XIII Horário de uma das actividades promocionais nas ruas do centro de Viena 122

22 Anexo XIV Lista de tarefas para as estagiárias americanas (realizada por mim) TASK DESCRIPTION Interns Start date Conclusion date Someone responsible for handling our social media networks; create contests; post daily news; Social Media historical/cultural information/curiosities about Network Vienna; promote SG; pictures; interaction with Emily 19/02/2013 May / 2013 partners. Create a social media plan. Youtube Using WordPress update SG homepage; check Web pages translations; testimonials; list of partners. Help on the creation of the new SchwarzConsult web page. Observing traffic: Google Analytic reports Emily April / 2013 April / 2013 Publishing on web pages Meetings Inventory Booklet/ Vouchers Outdoors activity International press Events List Publishing Smartguide on external webpages (Tripadvisor, travel, news, etc.), writing articles in English, distributing articles also on webpages of other countries Schedule (at least) one meeting with a possible future partner before the end of the internship (p.s. always ask opinion before make the contacts) Create lists for counting the materials and keep them updated (Smartguide devices; headphones, where they are, etc) Research, contact and actualize future interesting cooperation s to create a Smartguide Vienna Booklet of discounts Promote SG directly to tourists on the street (special days); have some hours a week to deliver flyers to tourists Wright articles and introduce the SG to international press Create an updated list for events in Vienna which we could have a special discount for the booklet Leah March / 2013 April / 2013 E L - - E L - - Sara and Roger - - E L April / 2013 April / 2013 Leah 18/2/2013 May / 2013 Leah 19/02/2013 April / 2013 Mailing list Organize partners/clients mailing lists Carina - - Newsletter Create Smartguide Vienna promotional newsletters Emily March / Campaigns Develop special offers for special days E L March / 2013 April / 2013 Reports Final Report Small weekly reports (one page) with comments/concerns/new ideas/advices/office environment/self evaluation/etc to send by for Wright an individual final report about the overall experience in SchwarzConsult, description of the internship and tasks, your personal contribution for the firm and your personal opinion/comments. To be sent by E E v v v v v v v v v v L v v v v v v v v v v L Delivered to Martin Delivered to Martin 123

23 Anexo XV Horário das estagiárias americanas (realizado por mim) Interns Schedule hours per week (some hours will be spent in outdoor activities) 11 February 15 May Hours Monday Tuesday Wednesday Thursday Friday 9 a.m 10 a.m 11 a.m Emily Leah Emily Leah 12 a.m Leah Emily Leah Emily 1 p.m Leah Emily Leah Emily 2 p.m Emily 3 p.m Leah Emily 4. pm 5. p.m 124

24 Anexo XVI Questionário de feedback para os estagiários (realizado por mim) Interns Feedback 1. Did you do the entire itinerary? If not why? Yes: No: 2. How many points of interest did you visit? 3. How long, approximately, did you take to visit all your points of interest? 4. How would you evaluate the price of 15 for 5 hours and 20 for one day? 5. Rate the following elements of the Smartguide: Itinerary design Content User friendliness Music Images and Videos Audio/Language 6. Wright your personal comment/opinion about the Smartguide overall experience (likes, dislikes, critiques, improves, content, etc). 125

25 Anexo XVII Webpage evaluation (Sara s opinion) Rating: poor (1) acceptable (2) fair (3) good (4) excellent (5) Design & Content Rating Comments Layout, look & feel of the website 4 Layout supports both experienced and inexperienced 4 Internet users Pictures and videos are good quality 5 Update new pictures to the gallery Pictures and videos support content 5 Text is comprehensive and legible 4 Correct spelling and grammar Website content is available in several languages 3 Loading time of pages is acceptable 5 Menu texts are meaningful and easy to understand 5 Pages are scanable for information (paragraphs, text 5 structure, emphasis of key words etc.) Mean Navigation Rating Comments Search is included no Site map is included and easy to find 5 Home button (Logo) available on all pages 5 Each page contains clear and effective navigation 4 elements Hyperlinks are easy to identify 5 Mean Customer Relationship / Trust Rating Comments Pages contain updated information 3 Contact details of the website provider are provided 5 Copyright information is available and displayed on 5 each page Company logo is displayed on each page 5 Data privacy information is available and easy to find Web site contains an impressum / about us / terms yes of conditions section Mean Added Value for Customers Rating Comments Activities and events are listed on site no Links to destination attractions listed on site Local weather information is provided no Route planner is provided yes Currency converter is provided no Reviews / comments can be posted no Website supports personalisation of content (My section) Mean 126

26 Booking Process * Rating Comments Availability can be checked in real time no Room rates are available Online booking in real time (payment transaction) is no supported Online booking process is intuitive and transparent Terms of cancellations are given and easy to find no Secure data transmission is guaranteed (https, SLL or SET) Mean * If booking is supported on the website. If the actual booking happens on a third-party website, please make a note on which one(s). 127

27 Anexo XVIII Primeiro contacto com Martin Schwarz (via ) On 7 November 2012, wrote: Dear Sir I am currently a second year student of the Master in Tourism and Communication at the University of Lisbon Portugal. During the next school semester, as part of my degree, I will have to do a training period beginning in January I am sending this to apply spontaneously to do an internship with your organization. This training will be my final project in which I will develop my final paper (training report). Over the past few years I have dedicated myself completely to tourism area. In addition to studies, I have always searched to complement my background with life experiences abroad, travels and professional opportunities which contributed to widen my horizons. As you can see in my enclosed C.V., I have a degree in Tourism and I have work experience in this area, like in a 5star hotel. I am sure that I will add value to you because: I speak fluently three of the world s most significant languages (English, Spanish and Portuguese), due to my past experiences and natural skills, I am a very good communicator and I can deal with problems and solve conflicts. It is also important for me to have an exchange and share of knowledge and ideas. I always try to be proactive in my workplace because beyond learning from the opportunities, I also like to integrate my innovative ideas applying what I have learned during my educational degrees and to report to the superiors the points/services that could be improved, always in favor of the company s success and development. I am also expecting to learn a lot with your working methods and knowledge s. Thank you in advance for your consideration and attention. For further information do not hesitate to contact me. I would look forward to hearing from you soon, Sincerely, 128

28 On 7 Nov 2012, Martin Schwarz wrote: Dear Sara, Thank you for your interest in an internship position with my company. Due to your prior qualifications I am quite interested in you. Before granting the position to you let me just ask a few questions: 1. When would you be able to start and for how long would you be able to stay? 2. Would you be enrolling at IES or any other student program or would the internship contract be signed with your University? 3. Attached you see the internship contracts my US-students have to sign with Austrian institutions. Would there be a similar contract? What I mean is: are you insured through your University? Internships usually don t pay therefore I am worried about your financial situation 4. Are you taking care of your housing situation yourself or would you need help? Please let me know a.s.a.p. Best regards from Vienna Martin Schwarz Nota: Os contactos prosseguiram via até ao nosso primeiro encontro pessoal, no dia 3 de Janeiro de 2013, que teve lugar na SchwarzConsult (Viena) onde decorreu o estágio. 129

29 Anexo XIX Letter of acceptance ERASMUS placement 130

30 Anexo XX Training agreement Smartguide Vienna Uma aposta inovadora 131

31 Anexo XXI Carta de avaliação de estágio Smartguide Vienna Uma aposta inovadora 132

32 Anexo XXII Grelha de avaliação de estágio (ERASMUS) 133

33 Anexo XXIII Texto promocional incluído no Snip Card (Frente) Smartguide Vienna History to go Experience a fascinating GPS-navigated journey through time and history of Vienna s Inner City. Enjoy facts, stories and legends, photos, videos and music from famous Austrian composers at your own pace. Get a 30% discount for Smartguide Vienna. Rent this multimedia city guide tablet incl. earphones for only 15 (instead of 20 ) per day (Verso) Smartguide for rent at Börsegasse Wien Order your SMARTGUIDE now: Tel (0) Free delivery to your hotel! 134

34 Anexo XXIV Exemplo de flyer promocional utilizado nas campanhas de rua (frente e verso) 135

35 Anexo XXV Exemplo de proposta de parceria com futuro parceiro Eine Idee von Martin Schwarz Das multimediale Erlebnis Preisträger des Österreichischen Innovationspreis Tourismus 2012 Konzept & Idee Multimediale Führung für Wien Innere Stadt UNESCO Weltkulturerbe Optimierung des Bildungs- und Führungsangebotes in Wien Information in 10 Sprachen Individuell nutzbares Angebot Verkauf/Gerätevermietung an POIs Innenstadt, Hotels, Cafes, Schulen, Kongressen, Messen, Marketing Strategie Modernes Stadt Marketing Attraktiv für Sponsoren, Geschäftspartner USP Individuelle & interaktive Informationsvermittlung in zehn Sprachen Infotainment multi-mediale Aufbereitung Garantie der Professionalität state of the art Computer Technologie, mediale Performance Hohe Qualität durch visuelle Dokumentation historischer Daten und Fakten Datenmenge wesentlich höher als bei Apps und Konkurrenzprodukten Bereits auf dem Markt in Bulgarien 136

36 Eine historische Zeitreise durch Wien 31 ausgewählte Sehenswürdigkeiten 4 Stunden Infotainment 3D animierte, historische Bilder Historische Videos Momente der Geschichte Eine musikalische Reise Ausgewählte Musiktitel aus 6 Jahrhunderten Außergewöhnliche Improvisationen und Instrumente Eingespielt von professionellen Musikern Auch als CD erhältlich Vienna Sounds Audioaufnahmen und Video Untertitel in 10 Sprachen Technische Spezifikationen Betriebssystem Android 3.2 Touch Screen 7 Bildschirmdiagonale Auflösung 480 x 320 Designte Voll-Leder Schutzhülle Grothusen High Quality Kopfhörer Integriertes GPS und Karte Partner (Stand April 2013) Lindner Hotel am Belvedere Austria Classic Hotel Hotel Topazz The Ring Grand Hotel Kaiserhof Best Western Tigra Best Western Starlight Suiten (3) Jirsa Theaterkartenbüro Elite ToursRed Bus Line Vienna Tours Eurostar Embassy Hotel Palais Palfy Boutique Hotel Stadthalle Hotel Wombat (2) Wien Tourismus - Rathaus Vienna Classic Hotel Hotel Papageno Der Wilhelmshof Hotel Lucia Amedia Hotel Hotel Donauwalzer Segway Vienna Trikke Tour Wipark Apcoa Garagen 137

37 Zusammenarbeit - Nutzen für Cafe Landtmann Tausende Smartguide Nutzer, die Kaffee und/oder Kuchen, Jause nach Stadtspaziergang suchen Landtmann am Smartguide Tipp und/oder Discount, Touristen bevorzugen Landtmann anstatt anderen Cafe s der Innenstadt Landtmann auf Smartguide Werbemittel (Voucher Booklet) Zusammenarbeit Was wir für Sie tun Cafe Landtmann Ausgabestelle kostenlos mit Geräten und Aufladestation bestückt (2-6 Geräte?) Service durch Cafe Landtmann Martin Schwarz GmbH? Bereitstellung von Werbematerial (Folder, Tischaufsteller, etc.) 1 Flatscreen Bildschirm mit Trailer, der auf Kooperation hinweist Package: Kaffee & Kuchen & History To Go Vermarktung online (Wepage Verlinkung, Integration des Packages in die Webpage smartguide.co.at; Facebook postings) Vermarktung offline: Werbemittel und Werbekampagne für das Package, Platzierung auf Folder Zusammenarbeit was Sie für uns tun Package: Kaffe & Kuchen & History To Go Vermarktung des Smartguides/des Packages in der Ausgabestelle: Trailer, Tischaufsteller, Folder, Plakat Vertrieb des Smartguides in den Ausgabestellen: Smartguide wird als Package mit Kaffee und Kuchen bestellt. Ausgabe, Bezahlung und Rücknahme vor Ort Ausgabe: Ausgabeschein wird von Gast unterschrieben, Dokument oder Kaution zur Absicherung, Rückgabezeit vereinbart, Zahlung Rücknahme: Kontrolle auf äußere Schäden, an die Ladestation 138

38 Anexo XXVI Alguns artigos publicados sobre o Smartguide Vienna Artigo 1 - Jornal "Heute" (10/10/2012) Artigo 2 - Jornal "Kronen Zeitung" (10/10/2012) 139

39 Artigo 3 - Jornal "Kurier" (10/10/2012) Artigo 4 - Jornal "Österreich" (10/10/2012) 140

40 Artigo 5 - Jornal "Presse" (10/10/2012) Artigo 6 - Jornal "Wiener Zeitung" (16/11/2012) 141

41 Artigo 7 - "Wien at" (Novembro/2012) Artigo 8 - Revista "Enjoy Vienna" (Fevereiro/2013) 142

42 Artigo 9 - Revista "Vienna in your pocket" (Janeiro - Fevereiro/2013) 143

43 Anexo XXVII Fotografias de Viena e do estágio* Fotografia 1 - e Carina Schneider na Ferien Messe Wien (Janeiro, 2013) Fotografia 2 - Martin Schwarz em aula/apresentação Smartguide Vienna a grupo de Vietnamitas (Palácio de Schönbrunn, Janeiro, 2013) * Todas as fotografias constantes deste anexo são da minha autoria. 144

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