Jordana Folle de Menezes Liberali
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1 Jordana Folle de Menezes Liberali Updated: January, 2015 ADDRESS Erasmus University Rotterdam School of Economics Department of Marketing Burg. Oudlaan 50 - office H15-27 PA Rotterdam - The Netherlands Phone: (+31) jliberali@ese.eur.nl More information at: EDUCATION PhD Doctorate Economics (Marketing) Erasmus University Rotterdam - School of Economics - Department of Marketing April (Expected) Advisor: Benedict G.C. Dellaert Psychology (Human Cognition) Psychology School, Pontifical Catholic University of Rio Grande do Sul (PUC-RS) - Brazil Graduated in January 2012 Advisor: Lilian Milnitsky Stein Visiting Researcher Psychology, Cornell University USA February 2010 July 2010 Advisor: Dr. Valerie F. Reyna M.Sc. Marketing Business School, Federal University of Rio Grande do Sul (UFRGS) - Brazil. Graduated in February 2001 B. Sc. Marketing (Minor: Management) Business School, Federal University of Rio Grande do Sul (UFRGS) - Brazil. Graduated in July 1997 RESEARCH INTERESTS I am interested in understanding how cognitive factors influence judgment and decision making and how tailored communication can improve those judgments and decisions. HONORS, SCHOLARSHIPS AND AWARDS AMA - Sheth Foundation Doctoral Consortium Fellow, 2013 Netspar Small Vision Grant - Doctoral Fellowship, Cornell University tuition waiver - Visiting researcher, 2010 CAPES (Brazil s main research funding agency). Doctoral fellowship ( ). CNPq (Brazil s research funding agency) Masters Fellowship ( ). CNPq (Brazil s research funding agency) Undergraduate Research Assistant Fellowship ( ). 1
2 LANGUAGES English Portuguese Spanish Good Native Language Good Reading RESEARCH PAPERS "Individual Differences in Numeracy and Cognitive Reflection, with Implications for Biases and Fallacies in Probability Judgment" (2012). With Valerie F. Reyna, Sarah Furlan, Lilian M. Stein and Seth Pardo. Journal of Behavioral Decision Making, special issue on Decision- Making Competence. "Intuition, Interference, Inhibition, and Individual Differences in Fuzzy-Trace Theory". Jonathan C. Corbin, Jordana M. Liberali, Valerie F. Reyna, and Priscila G. Brust-Renck. Chapter on the book "Neuroeconomics, Judgment, and Decision Making". Frontiers of Cognitive Psychology series, Psychology Press, Jul 11, "Remembering is judging as more probable". With Valerie F. Reyna, Charles Brainerd and Lilian M. Stein. In preparation for submission to Psychological Science. The Impact of Visual Risk Communication on Desire to Take Investment Risk. With Benedict G.C. Dellaert and Daniel G. Goldstein. In preparation for submission to Management Science. Designing risk communications that help consumers to make better decisions: A comparison of gist and verbatim level messages. With Benedict G.C. Dellaert and Valerie F. Reyna. In preparation for submission to JCR. Dual Theories of mind. With Benedict G.C. Dellaert and Valerie F. Reyna. In preparation for submission to Psychological Bulletin. PARTICIPATION IN CONFERENCES 2014 TIBER Symposium on Psychology and Economics, August, Tilburg, Netherlands. - The impact of visual risk communication on desire to take Investment risk (oral presentation). With Benedict G. C. Dellaert SJDM annual conference, Toronto, Ontario, November. - The Impact of Visual Risk Communication on Desire to Take Investment Risk (Poster). With Benedict G. C. Dellaert AMA Sheth Foundation Doctoral Consortium, Ann Arbor, Michigan, June Consortium Fellow 2012 SJDM annual conference, Minneapolis, Minnesota, November. - Gist versus Verbatim: Designing Risk Messages to Help Consumers to Make Better Decisions (Poster). With Benedict G. C. Dellaert (Erasmus University) 2012 NeuroPsychoEconomics Conference, June 14-15, 2012, in Rotterdam, The Netherlands. - Gist-Based Predictors of Risky Behavior and Problem Outcomes (Poster). With Evan A. Wilhelms (Cornell), Priscila G. Brust-Renck (Cornell), Jonathan C. Corbin (Cornell) and Valerie F. Reyna (Cornell) North American Conference of the Association for Consumer Research (ACR), October 13-16, 2011, in St. Louis, Missouri. 2
3 - Designing Messages that Help Consumers to Make Better Decisions under risk (Doctoral Symposium Presentation). With Benedict Dellaert (Erasmus University Rotterdam). 23rd Subjective Probability, Utility and Decision Making Conference (SPUDM23), August 21-25, 2011, in Kingston Upon Thames, United Kingdom - Visual Representations Reduce Conjunction and Disjunction Fallacies: Testing the Overlapping Classes Hypothesis of Fuzzy-Trace Theory (symposium oral presentation). With Valerie F. Reyna (Cornell University) and Christopher R. Wolfe (Miami University). 23rd Annual Convention of the Association for Psychological Science (APS), May 26-29, 2011, in Washington, DC: - Individual Differences in Numeracy and Cognitive Reflection: Fallacies in Probability Judgment (Poster). With Valerie F. Reyna (Cornell University), Sarah Furlan (Padova University), Lilian M. Stein (PUCRS) and Seth Pardo (Cornell University). 51st Annual Meeting of the Psychonomic Society, November 18 21, 2010, in St. Louis, Missouri: - Disjunction Fallacies in Probability Judgments About the Past and Future (Oral presentation). With Valerie F. Reyna, Cornell University and Charles Brainerd, Cornell University. - Inhibition Ability: A Modulator in the Normative Intuitive Mismatch (Poster). With Sarah Furlan, Padova University; Seth T. Pardo, Cornell University; Lilian M. Stein, PUCRS; Valerie F. Reyna, Cornell University and Christina F. Chick, Cornell University (sponsored by Valerie F. Reyna). 31st Annual Conference of the Society for Judgment and Decision Making (SJDM), November 19-22, 2010, in St. Louis, Missouri: - Is The Cognitive Reflection Test Just Another Numeracy Test? (Poster). With Reyna, Valerie F. (Cornell University); Pardo, Seth T. (Cornell University); Furlan, Sarah (Padova University); Stein, Lilian M. (PUCRS) - People With Lower Numeracy and Cognitive Reflection Scores Show Higher Occurrence of Judgment Fallacies (Poster). With Furlan, Sarah (Padova University); Reyna, Valerie F. (Cornell University); Stein, Lilian M. (PUCRS); Pardo, Seth T. (Cornell University) - Remembering is judging as more probable (Poster). With Reyna, Valerie F. (Cornell University); Stein, Lilian M. (PUCRS); Pardo, Seth T. (Cornell University) INVITED SEMINAR PRESENTATIONS The Impact of Visual Risk Communication on Desire to Take Investment Risk. Tilburg - Rotterdam JDM Meeting. Tilburg University, Tilburg Netherlands. June 13 th Fuzzy Traces of Food: Fallacies in Probability Judgment. Graduate Research Seminar Psychology department. Cornell University, Ithaca NY, USA. April 27th,
4 SELECTED COURSEWORK Psychology Research Methods Methodological Foundations of Human Cognition Research (Experimental Design) Seminar on Human Cognition Seminar on Psychology Psychology Epistemology Consumer Behavior I Consumer Behavior II Evolution of Marketing Thought Marketing Research Methods Strategic Marketing Integrated Marketing Communications Statistical Methods I Statistical Methods II Theory and practice of undergraduate and graduate teaching TEACHING EXPERIENCE Erasmus University Rotterdam Course: Seminar Strategic Marketing - Masters (fall 2011, avg teaching eval.: 4.1/5) Course: Seminar Strategic Marketing - Masters (fall 2010, avg teaching eval.: 4.3/5) - TA Previous (Brazil) Course: Consumer Behavior Executive MBA (Feevale: 2008; UCS: 2009) Course: Marketing Principles - undergraduate level course (UFRGS: ; São Judas Tadeu: 2009) Course: Marketing Management - undergraduate level course (UFRGS: and ; São Judas Tadeu: 2009) Course: Consumer Behavior - undergraduate level course (UFRGS: and ) Course: Marketing Communications - undergraduate level course (UFRGS: ) Course: Marketing Research Methods - undergraduate level course (Uniritter: 2001) Course: Research Methods - undergraduate level course (Uniritter: 2002) PROFESSIONAL SERVICE Chair of 18 master theses ( ) - Erasmus University Rotterdam - School of Economics - Department of Marketing. Chair of 28 MBA theses ( ) - Business School, Federal University of Rio Grande do Sul (UFRGS) - Brazil. Chair of 35 undergraduate theses ( ) Pontifícia Universidade Católica do Rio Grande do Sul (RS/Brazil) Committee of 22 undergraduate theses ( ) Pontifícia Universidade Católica do Rio Grande do Sul (RS/Brazil) 4
5 INDUSTRY EXPERIENCE Center for Research in Management at the Federal University of Rio Grande do Sul (CEPA - UFRGS) - RS/Brazil Market Research Analyst: April 2001 July 2004 and January 2006 July RBS Direct (RBS) - RS/Brazil Market Research Analyst: August 2000 April 2001 MEMBERSHIP Society for Judgment and Decision Making Association for Psychological Science Association for Consumer Research American Marketing Association 5
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