TestLab Testing Lab & Commercialization Support. We help companies and organization successfully bring innovative products and services to market.

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Abraham Hodge
8 years ago
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1 TestLab Testing Lab & Commercialization Support We help companies and organization successfully bring innovative products and services to market.

2 Test your innovative solution and reduce launch risk! By combing experimental research and analysis with user centered design, rapid prototyping and technology testing we help you take crucial decisions. Place to innovate. We work closely with world-class experts in the fields of research, trends, UX, prototyping, testing and commercialization consultancy (both in-house and networked). Our research laboratory is highly flexible and can simulate BioTech and ICT usage environments.

3 Testing Lab & Commercialization Support Areas of Expertise 1. User Research Lab 2. Technology Lab Test your product with users in simulated environment with real users. Test scalability and stability of your technology in simulated environment. 3. Product Design Lab 4. Rapid Prototyping Lab Convert good ideas into design that sells and delivers expected value to users. Prepare tangible product versions for effective testing. 5. Launch Support Lab Successfully introduce new product s or services with market testing, sales planning & marketing strategy support.

4 User Research Lab Test your product with users in simulated environment with real users. Reduce development risk by discovering user needs at the early stage of product design. Improve market relevance by identifying potential customers value expectations. Using simulated environment we gather and analyse insights for improving current solutions and creating new ones. We simulate shopping (virtual shelf) and usage environment (augmented reality). We always work with real users aiming to understand the hidden needs and unspoken requirements.

5 User Research Lab. To analyse every aspect of purchase decision and usage context, our lab is equipped with observational devices (multiple video cameras and audio recording hardware) and behavioural analysis software. Augmented reality technology is used to create simulated testing environments. Video ethnography study delivers in depth knowledge about user needs that can stimulate new product ideas. Resources Augmented reality studio Behavioral analysis software Age explorer suit Virtual shelf software Thermovisual camera Eyetracking EEG/EKG Delivering valuable insights based on hidden needs and unspoken requirements of your customers. 1. Services Video ethnography. Uncovering customers insights. Testing product /service options with users. Simulation of customer environment.

6 Technology Lab For ICT we plan, optimise and test hardware and software solutions in strategic partnerships with professional and experienced service providers. For life science we are building a network of service providers, experts and consultants in order to build a capacity to face technological challenges to respond to the needs identified in in our User Research Lab. We pick and choose technologies and merge them into new products thus providing new and valuable characteristcs for functional food, diatary supplements and drugs. We specialise in innovative drug delivery methods and explore their usage with registered API s.

7 Product Design Lab Transform your insights into innovative solutions with User Centred Design process. Apply BioTech and ICT trends to create breakthrough products. Convert your product idea into an attractive form and eye-catching packaging. Prepare adequate branding and visual identity. Efficiently deliver your innovative solutions to market with support of relevant suppliers. Deliver cost effective and high quality manufacturing solutions. Our design team is working in design thinking process thus minimizing risk of preparing unexpected solutions.

8 Product Design Lab User Centred Design process is at the core of our services. We work with user insights and industry trends to create practical and commercially successful solutions. Every stage of the product from initial concept to manufacturing implementation is planned and designed. We apply our extensive knowledge of BioTech and ICT industries and closely work with world renowned experts to give you competitive edge in the market. 1. Services Industrial design User Interface Design Supplier sourcing, selection & support 3D scanning Packaging design & assessment Branding & visual identity design Resources Flexible space to run co-creation workshops 3D scanner and printer Material Library Photography studio Software to support product design Software to support service design Designers network Technological network Creating solutions with competitive edge and expected by users.

9 Rapid Prototyping Lab Minimise investment risk with virtual prototyping and manufacture simulation. Quickly verify your idea concept and gather user feedback. Eliminate potential design mistakes at an early stage of development. Test every aspect of your prototype in our in-house facilities. Our workshop and well equipped makerspace will let you convert paper concepts into tangible product prototypes.

10 Rapid Prototyping Lab Our workshop provides full portfolio of development support. In cooperation with User Research Lab ideas are materialized to help users understand the tangible nature of designed products and solutions. We also ensure that design intent is maintained throughout later stages of development. Resources 3D scanner and printer Laser cutter Arduino etc. Well equipped maker-space Delivering physical representations of your complex designs. 1. Services Rapid prototying (SLA, 3D Printing, Hand Models) Injection, vacuum and composite modelling 3D virtual modelling Fast paper prototyping & testing Software prototyping

11 Launch Support Lab Transform your invention from initial concept to a product ready to sell. Analyse real-world impact of your product to strengthen your value proposition. Accelerate investment decisions and move seamlessly into implementation. Increase market potential for your invention.

12 Launch Support Lab We offer commercialization support for innovation projects in all stages of the development from a research result or idea to marketable product or service. Product ideas are refined to maximise your position in the market and increase revenue. 1. Services Financial modelling & scenario planning Communication & sales support Business modelling Launch strategy New product opportunity identification Market & technical feasibility Product positioning strategy Product trialling Resources Statistical software Analitycal software Network of experts Rich databases Bringing your innovative solutions to market.

13 With additional questions please contact: Dagmara Nickel

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TELSTRA ivision AUDIO VISUAL ROOM SOLUTIONS SOPHISTICATED COLLABORATION MADE SIMPLE Enhance your discussions and decision making with our range of fully managed audio visual and video conferencing solutions