Come lead the data analytics charge at the PASS Business Analytics Conference APRIL 20-22, 2015 SANTA CLARA, CALIFORNIA

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1 Come lead the data analytics charge at the PASS Business Analytics Conference APRIL 20-22, 2015 SANTA CLARA, CALIFORNIA

2 Where business and data analysts gather to connect, share, and learn. Introduce your data solutions and begin a long-lasting relationship with business and data analytics professionals who work every day to integrate, analyze, visualize, and report on company data. The PASS Business Analytics (BA) Conference gives you the opportunity to reach a fast growing and dynamic community of business and data analytics professionals those leading their organizations from data to insights to action. Our action-oriented program delivers tangible, real-world education and skills that have a direct impact on attendees organizations and enable a meaningful, immediate pull for relevant data tools and solutions. The third-annual BA Conference will feature more than 70 sessions by some of the most knowledgeable and top-rated speakers in the business analytics world. Our 5 brand-new tracks are designed to follow the analyst s journey, covering the essential skills and technologies required of today s in-demand business and data analytics professionals: DISCOVER & INTEGRATE ANALYZE & INTERPRET VISUALIZE & INFORM COMMUNICATE & LEAD UNLOCKING BIG DATA From learning best practices and developing new connections with peers and experts to exploring the latest tools and solutions in the Exhibit Hall, attendees will walk away with a deeper and broader understanding of today s leading analytics technologies and your solutions.

3 Reach a fastgrowing and dynamic community of analytics professionals. April 20-22, 2015 Santa Clara, California passbaconference.com I would rate my experience at the PASS Business Analytics Conference 2014 as a first-class experience. All in all, I came away exhausted, but inspired to put my new knowledge into practice. BA Conference 2014 Highlights OVER 750 DATA PROS 9 of surveyed 2014 attendees would recommend the conference to other Business Analytics professionals NINETY FIVE PERCENT TWENTY THREE COUNTRIES

4 Why the PASS Business Analytics Conference? Sponsorship at the PASS BA Conference will place you directly in front of a targeted group of professionals who work with and consume data every day and are interested in learning about products and services that can help them succeed in the world of data analytics. Data discovery capabilities are dominating new purchasing requirements, even for larger deployments, as alternatives to traditional BI tools.* The PASS Business Analytics Conference established in 2013 to meet the needs of a dynamic and growing Business Analytics community gives you a variety of opportunities to: Introduce and demonstrate Foster relationships Join our growing community your solutions to businesses with professionals who are leading of business and data analytics striving to make optimum the effort in capitalizing on new professionals and connect, share, marketing, operational, and and innovative data solutions. and learn year round. financial data driven decisions. *Source: Gartner

5 2014 Attendee Demographics The worldwide business analytics software market generated $37.7B in sales during 2013, and is forecast to grow a 9.4% compound annual growth rate (CAGR) through 2018 reaching $59.2B.* Industry 34% 18% High Tech Financial / Insurance Purchasing Power 32% Influence 28% Recommend 9% Manufacturing / Construction 7% Healthcare / Pharmaceutical Consulting 22% Use Energy / Utilities Government Other 3% 3% 3% 2% Education Distribution Media Professional Services Retail 14% Authorize 4% Other *Source: Gartner

6 A Year-Round Partnership By partnering with PASS a not-for-profit organization that supports over 100,000 data professionals worldwide you will be bringing your solutions to the forefront of a focused community passionate about data. The PASS BA Conference was a wonderful way to understand the current trends in the analytics industry. Whether you re on the technical or non-technical side, this conference gives you many options in the analytics world. The PASS BA Conference is only part of the round-the-clock, 365-days-a- year, worldwide learning and networking opportunities that PASS offers data professionals. Reach potential customers not just within a conference atmosphere, but through an ongoing connection to the community, expanding on the relationships you build in the Exhibit Hall. Join us at the BA Conference and our other community events throughout the year to: Establish your company as a thought leader in the world of Business Analytics. Build long-lasting relationships within a fastgrowing business and data analytics community. Help support the educational and networking needs of data professionals around the world through local, regional, and international programs and events. To learn how you can be part of this growing analytics community, contact: sales@passbacconference.com x1630