Marketing & Technology

Transcription

1 SCHOOL OF CONTINUING EDUCATION Marketing & Technology CONVENIENTLY LOCATED UPSTAIRS SCHOOL OF CONTINUING EDUCATION SPRING 2016 PROGRAMS FOR PROFESSIONALS IN Marketing Web Social Digital Media PR DIGITAL MARKETING SOCIAL MEDIA WEB DESIGN & DEVELOPMENT 4 COMPUTER APPLICATIONS/ DATABASE & ANALYSIS TOOLS DIGITAL MARKETING SOCIAL MEDIA WEB DESIGN & DEVELOPMENT COMPUTER APPLICATIONS/ DATABASE & ANALYSIS TOOLS UWM.EDU/SCE-MARKETINGTECH

2 ADVISORY BOARDS The School of Continuing Education offers professional development for those seeking to acquire new or updated skills to remain competitive in the market place. We look to experts in the field to help guide and teach our curriculum so that it s current, workplace relevant, and addresses the needs of today s professionals. Marketing & Technology Advisory Board Troy Janisch Social Media Monitoring Director, U.S. Bank Jeff Larche Manager - Digital Marketing, Accenture Steve Robinson Digital-First Marketing Consultant, Founder of Brilliant Metrics Jamey Shiels Vice President e-business, Aurora Health Care Terry Zimmer IT Architect, FIS FOR MORE INFORMATION ON COURSES AND CERTIFICATE PROGRAMS Contact Pam Nellen at nellenp@uwm.edu or AMA members are eligible for a discount on courses. Please contact Pam Nellen for details. IN PARTNERSHIP WITH

3 MARKETING & TECHNOLOGY Learning new skills can make you more valuable in the workplace, advancing your career and your earning potential. Bridge the gap between your education and today s job requirements through professional development at the UWM School of Continuing Education. Get hands-on training in Digital Marketing, Social Media, Web Design and Development, and Computer Applications/Database and Analysis Tools all led by skilled instructors with real-world experience. Computer Applications/Database and Analysis Tools Analysis and reporting of data requires knowledge of Microsoft Excel, Access and SQL databases. Learn new skills or increase your proficiency with leading software programs. For more information on these courses visit uwm.edu/sce-computerapps. Microsoft Access Level I $249 Feb. 23 Program No Microsoft Access Level II $249 Apr. 7 Program No Microsoft Access Level III $249 May 11 Program No Microsoft Excel Level I $249 Jan. 27 Program No May 12 Program No Microsoft Excel Level II $249 Feb. 25 Program No Jun. 22 Program No Great program, excellent instructor. I ll be back for more! - SQL Introduction student, 2015 Microsoft Excel Level III $249 Apr. 5 Program No Jul. 20 Program No SQL - Introduction $724 Mar Program No SQL - Intermediate/Advanced Concepts $599 Apr Program No VBA for Excel $349 Jan. 21 Program No May 9 Program No Big Data and Critical Business Decisions: An Introduction $845 Mar Program No From Data Discovery to Data Wisdom: A Hands-on Analytics Class $845 May Program No SCE Conveniently Located Downtown

4 [ : individually or as part of a certificate program. FLEXIBLE COURSES FIT YOUR NEEDS Courses are offered in person, online or in a blended format for maximum convenience. All courses may be taken Digital Marketing [ The digital marketing landscape is changing more quickly than ever before. Rapid development of technologies used to reach an increasingly empowered and informed target audience has made keeping up with digital marketing tools and practices a challenge. Benefit from a comprehensive curriculum and walk away with program deliverables that you can use immediately in the workplace. Adobe Illustrator - Basics $349 Jun. 23 Program No Adobe InDesign - Basics $349 Apr. 19 Program No Adobe Photoshop - Basics $349 Feb. 24 Program No Advanced Digital Marketing Analytics Using Google Analytics $349 Apr. 13 Program No Building an Effective Digital Content Strategy $899 Apr. 29-May 13 Program No Digital Analytics Strategy: A Structured Approach to Measuring, Interpreting and Reporting Data $899 Feb. 26-Mar. 18 Program No Jun. 24-Jul. 22 Program No Foundations for Effective Digital Marketing $899 Jan. 25-Feb. 21 Program No Introduction to Digital Marketing Analytics $349 Mar. 2 Program No Marketing Automation and Personalization - Deliver the Right Message at the Right Time $399 May 3 Program No Paid Media - Reaching Your Target Audience $899 Jan. 29-Feb. 19 Program No May 20-Jun. 17 Program No SEO - Definitive Guide to Higher Ratings NEW CONTENT NEW $349 May NEW 10 CONTENT Program No Writing Web Content That Works $429 May Program No Social Media : Increase your skills, earning potential and value in the workplace with a professional certificate or courses in social media. Curriculum addresses how to create and deliver a social media strategy, content road maps and measure frameworks. You ll gain a comprehensive understanding of the components of effective social media management, listening strategies, ROI and how to successfully integrate social media into your business. Social Media Manager Certificate $2,499 Feb. 29-May 22 Program No *Creating a Social Media Content Plan for your Organization - Content Production and Syndication $429 Mar Program No *Listening and Monitoring Strategies for Social Media $429 May 9-22 Program No *Social Media Analytics - Tracking, Measuring and Reporting $429 Feb Program No Jun Program No *Note: These courses are not part of the Social Media Manager certificate and can be taken individually.

5 ONSITE TRAINING AVAILABLE! We can bring our courses to your site and customize them to meet your specific needs. or call Web Design and Development Gain the fundamental skills you need to create and manage your organization s website one of its most important business tools. Learn best practices in web and mobile design or how to effectively manage your organization s digital content through new certificate programs in web design and managing digital content. + Adobe Photoshop - Basics $349 Feb. 24 Program No Building an Effective Digital Content Strategy $899 Apr. 29-May 13 Program No Content Management System (CMS) Essentials $399 Apr. 8 Program No JavaScript Programming $698 Mar. 5 & 12 Program No Mobile UI/UX Design Concepts $349 Jun. 16 Program No SEO Definitive Guide to Higher Ratings NEW CONTENT NEW $349 May NEW 10 CONTENT Program No User Centered Design for Web and Mobile Planning Digital Experiences that Work for Business and Users $349 May 24 Program No User Experience for Web $349 Jun. 8 Program No Visual Design Basics $349 Mar. 16 Program No Web Development Fundamentals $1048 Jan. 23, 30 & Feb. 13 Program No Apr. 23, 30 & May 14 Program No Website Design with WordPress $399 Apr. 15 Program No Achieving my Digital Marketing Certificate has definitely given me an edge on staying ahead of the digital curve. The instructors live and breathe the constant digital changes marketers face each day. - Keith Borkowski, Marketing Manager, Soerens Ford LEGEND: : = Online [ = Blended

6 CERTIFICATE PROGRAMS UWM s certificate programs make it easy to stay on top of rapidly changing trends in marketing and technology. Get the knowledge you need to stay relevant and add value quickly. Check out the newest certificate offerings below, and visit us at uwm.edu/sce-marketingtech to learn more. Designing For Web and Mobile Certificate A good web design impacts your business and can lead to higher conversion rates. From the public-facing side to the back-end content management system, gain a foundation for creating successful, user-focused, responsive and mobile-optimized websites. Earn the certificate by completing 7 core courses and 1 elective course within 2 years. Digital Marketing Certificate From building an effective digital content strategy to understanding paid media and marketing analytics, you ll gain a better understanding of the marketing tools and knowledge needed to manage in this rapidly changing landscape. Earn the certificate by completing 3 core courses and 2 elective courses within 2 years. Managing Digital Content Certificate Content is one of the most important business tools available when it comes to increasing brand awareness and engagement with prospects throughout the buyer s journey. The sheer amount of content produced by organizations increases each year, and this massive amount of information must be managed. Learn how to effectively create, deliver and manage dynamic, digital content for your organization. Earn the certificate by completing 6 core courses and 2 elective courses within 2 years. Social Media Manager Certificate ONLINE Complete this 12-week, online certificate on your own time from the comfort of your nearest Internet connection. Learn how to identify business opportunities that can be supported by social media, how to align social media efforts with organizational goals, how to plan for and manage content, and much more. Earn the certificate by completing the 12-week online course. uwm.edu/sce-marketingtech nellenp@uwm.edu

7 GENERAL INFORMATION Register: uwm.edu/sce-registration Mon.-Fri., 8am-5pm CST Location: Programs will be held at the UWM School of Continuing Education, 161 W. Wisconsin Avenue. SCE is conveniently located in downtown Milwaukee. For the latest information on getting to and from SCE, visit uwm.edu/sce-directions. The webpage includes access to printable color PDFs of current maps, information about parking, public transportation information and other details relevant to our location. Visit uwm.edu/sce-hotels for an abundance of nearby lodging and entertainment options. Program Cancellations/Refunds A full refund is issued to program participants if the School of Continuing Education cancels a program for any reason. Participant withdrawals made at least two weeks (14 days) prior to the start of a program can receive a 100% refund. When a participant withdraws less than two weeks prior to the program start, participants may have their fees transferred one time to any currently available program, otherwise participants will receive a refund minus a 20% administrative fee. For programs with a fee of $35 or less, no refund will be given. Once a program has begun, refunds are no longer issued. More SCE Professional Development: BUSINESS uwm.edu/sce-business BUSINESS ANALYSIS uwm.edu/sce-ba BUSINESS PROCESS IMPROVEMENT uwm.edu/sce-businessimprovement HUMAN RESOURCES uwm.edu/sce-hr LABOR RELATIONS uwm.edu/sce-lr LANGUAGES uwm.edu/sce-languages PROJECT MANAGEMENT uwm.edu/sce-pm SMALL BUSINESS DEVELOPMENT CENTER uwm.edu/sce-sbdc SOLUTION-FOCUSED BUSINESS PROFESSIONAL uwm.edu/sce-business TRAINING/ORGANIZATIONAL DEVELOPMENT uwm.edu/sce-ttt AP A LEARN A NEW LANGUAGE Discover culture, ease your travel experiences and exercise your mind through face-to-face and online LANGUAGE COURSES: American Sign Language Chinese French German Italian Japanese Korean Polish Portuguese Russian Spanish Swedish uwm.edu/sce-languages uwm.edu/sce-marketingtech nellenp@uwm.edu

8 BRIDGE THE GAP BETWEEN YOUR EDUCATION AND TODAY S JOB REQUIREMENTS MARKETING & TECHNOLOGY an SCE Business Program PROFESSIONAL CERTIFICATES Digital Marketing Designing for Web and Mobile Social Media Managing Digital Content Learn marketable skills Advance your career Increase your earning potential School of Continuing Education 161 W. Wisconsin Ave., Ste Milwaukee, WI ! DON T FORGET TO USE THESE CODES WHEN REGISTERING Your Keycode: Your Message Code: WPDF SP W REGISTER TODAY Courses begin in January uwm.edu/sce-marketingtech For more information contact Pam Nellen at nellenp@uwm.edu or Message Code: SP W In Partnership with UW-Extension. No Wisconsin tax dollars were used in the printing of this publication. uwm.edu/sce-marketingtech