Big Data Analytic Solution Accelerators Kevin Foster IBM Big Data Solution Architect

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1 Big Data Analytic Solution Accelerators Kevin Foster IBM Big Data Solution Architect 2012 IBM Corporation 1

2 Agenda Consumers have gained control IBM Big Data Platform and Accelerators Enable Leading edge customers to respond 2012 IBM Corporation 2

3 The consumer has become smarter Instrumented billion Internet users worldwide in % increase since previous year 255 million websites million added websites in 10 Mobile technologies has increased 92% globally and is still more widely accepted in the growth markets Over 743,000 iphone applications Over 250,000 ipad applications Interconnected In million blogs on the Internet Twitter breaks 400 billion per day 835 million Facebook users Social Networking and Blog sites: Total minutes increasing 82% Year on Year Average time per person increasing 67% Year on Year Intelligent WIKI s COLLABORATI VIRAL VE BLOG S PRODUC E TWO- WAY FAST ON A LARGE SCALE FORUM VIDEO S CONSUM SHARING E Total IP traffic for 2012 will amount to more than half a zettabyte (or 522 exabytes). A zettabyte is a trillion gigabytes. Global IP traffic will increase by a factor of four from 2012 to Video on demand, IP television and Internet TV will account for nearly 90 It s no wonder that we know so much percent of all consumer IP traffic in IBM Corporation 3

4 and has seized control from traditional providers and channels. 09/29/11 (Reuters) - Bank of America Corp plans to charge customers who use their debit cards to make purchases a $5 monthly fee beginning early next year More than 300,000 people sign an online petition at Change.org: Greetings, I'm writing to express my deep concern over Bank We re trying to change the balance of power between individuals and large organizations Ben Rattray, Founder Change.org (Boston Globe, 12/31/2011) 12/29/11 Starting January 15, a new $2 payment convenience fee will be instituted for customers who make single bill payments online or by telephone Within 24 hours, more than 100,000 people had signed a online petition: Greetings, I am disappointed to learn that Verizon Wireless plans to institute a new $2 fee for paying bills online. 11/01/11 Press Release: We have listened to our customers As a result, we are not currently charging the fee and will not be moving forward with any additional plans to do so 12/30/11 Press Release: Verizon Wireless has decided it will not institute the fee for online or telephone single payments that was announced earlier this week IBM Corporation 4

5 Agenda Consumers have gained control IBM Big Data Platform and Accelerators Enable Leading edge customers to respond 2012 IBM Corporation 5

6 IBM Big Data Strategy: Move the Analytics Closer to the Data New analytic applications drive the requirements for a big data platform Integrate and manage the full variety, velocity and volume of data Apply advanced analytics to information in its native form Visualize all available data for ad-hoc analysis Development environment for building new analytic applications Workload optimization and scheduling Security and Governance Accelerators to accelerate implementation of specific use cases. BI / Reporting Analytic Applications Exploration / Visualization Visualization & Discovery Hadoop System Functional App Industry App Predictive Analytics IBM Big Data Platform Application Development Accelerators Stream Computing Content BI / Analytics Reporting Systems Management Data Warehouse Information Integration & Governance 2012 IBM Corporation - IBM CONFIDENTIAL - 6

7 Big Data Accelerators - Introduction BI / Reporting Exploration / Visualization Visualization & Discovery Hadoop System Analytic Applications Functional App Industry App Predictive Analytics IBM Big Data Platform Application Development Accelerators Stream Computing Content BI / Analytics Reporting Systems Management Data Warehouse Information Integration & Governance Software components that accelerate development and/or implementation of specific solutions or use cases on top of the Big Data platform Provide business logic, data processing, and UI/visualization, tailored for a given use case Bundled with Big Data platform components InfoSphere BigInsights and InfoSphere Streams Key Benefits Time to value Leverage best practices around implementation of a given use case. Cloud Mobile Security IBM Corporation - IBM CONFIDENTIAL - 7

8 Application Accelerators Improve Time to Value Social Data Analytics* Sentiment Analytics, Intent to purchase Telecommunications Event Data Analytics* CDR streaming analytics Deep Customer Event Analytics Machine Data Analytics* Operational data including logs for operations efficiency * = Planned for availability in 4Q IBM Corporation - IBM CONFIDENTIAL - 8

9 Big Data Technologies Will Enable A New Generation of Applications Smarter Cities European bus company uses real-time geospatial analysis to provide passengers with location of bus and time of arrival Facilities Management Use real time data from building devices such as meters, sensors and motion detectors to monitor and manage power usage Healthcare Real-time analytics on vital signs from medical devices in a neonatal ICU to detect subtle changes and take action up to 24 hours sooner Law Enforcement Identify criminals and threats by monitoring, processing, and correlating disparate video, audio, and data feeds in real-time At the core of these applications is the ability to process and handle large volumes of machine data in real time 2012 IBM Corporation 9

10 Handling machine data brings unique challenges Data Sources and Integration Analytics Visualizations/ Actions/ Outputs Complex formats, no standards Extremely large data volumes Mix of enterprise and machine data Streaming data -and- data at rest Large scale indexing Correlation across different data sets Advanced analytics for different data types New visualizations for streaming and massive data sets Real-time dashboards Geospatial mash-up 2012 IBM Corporation 10

11 Browse and view logs from different devices. Overall view of logs and KPIs 2012 IBM Corporation 11

12 Patterns of what frequently happened around the error 2012 IBM Corporation 12

13 KPIs most influential in causing the error 2012 IBM Corporation 13

14 Social Media Data Provides Key Insights for Business Twitter Twitter BoardReader BoardReader (web (web logs, logs, forums) forums) Facebook Facebook Extract Integrate Social Media Social Media Customer Customer Profiles Profiles Consumer Intelligence Construct comprehensive consumer profiles (e.g., interests, life events) Link with internal customer data and micro-segment consumers Continuously monitor posts for monetizable intents Leverage micro-segmentation for timely and targeted promotions Business Intelligence Maintain comprehensive business profiles Analyze customer feedback by micro-segments Monitor customer sentiment, churn indicators, and comparison with competitors in real-time Engage with consumers for damage control and improved customer satisfaction 2012 IBM Corporation 14

15 Consumer Intelligence Personal Personal Attributes Attributes Identifiers: name, address, age, gender, Identifiers: name, address, age, gender, occupation occupation Interests: sports, pets, cuisine Interests: sports, pets, cuisine Life Cycle Status: marital, parental Life Cycle Status: marital, parental Social Media based 360-degree Consumer Profiles Timely Timely Insights Insights Intent to buy various products Intent to buy various products Current Location Current Location Products Products Interests Interests Personal preferences of products Personal preferences of products Product Purchase history Product Purchase history Life Life Events Events Life-changing events: relocation, Life-changing events: relocation, having a baby, getting married, getting having a baby, getting married, getting divorced, buying a house divorced, buying a house Monetizable intent to buy products I need a new digital camera for my food pictures, any I need a new digital camera for my food pictures, any recommendations around 300? recommendations around 300? What should I buy?? A laptop with Windows 7 OR a Apple What should I buy?? A laptop with Windows 7 OR a Apple MacBook!? MacBook!? Location announcements I'm at Starbucks Parque Tezontle I'm at Starbucks Parque Tezontle Life Events Intent to buy a house Relationships Relationships Personal relationships: family, friends and Personal relationships: family, friends and roommates roommates Business relationships: co-workers and Business relationships: co-workers and work/interest network work/interest network College: Off to Stanford for my MBA! Bbye chicago! College: Off to Stanford for my MBA! Bbye chicago! Looks like we'll be moving to New Orleans sooner than I thought. Looks like we'll be moving to New Orleans sooner than I thought. I'm thinking about buying a home in Buckingham Estates per a I'm thinking about buying a home in Buckingham Estates per a recommendation. Anyone have advice on that area? #atx recommendation. Anyone have advice on that area? #atx #austinrealestate #austin #austinrealestate #austin 2012 IBM Corporation 15

16 Business Intelligence Attributes Attributes Identifiers: name, industry, address Identifiers: name, industry, address People employed in the company People employed in the company Presence in Social Media of the business Presence in Social Media of the business and its subsidiaries and its subsidiaries Events Events Consumer Perspective on events: Consumer Perspective on events: mergers, acquisitions, change in leadership, mergers, acquisitions, change in leadership, earning reports, earning reports, Financial Financial Analysis Analysis Consumer Perspective on stock price Consumer Perspective on stock price Real-time Complaint & Sentiment Tracking Social Media based 360-degree Business Profiles 360-degrees 360-degrees of of Customers Customers Micro-segmentation of customers Micro-segmentation of customers I am now officially on the hunt for new tv/internet provider. Comcast is I am now officially on the hunt for new tv/internet provider. Comcast is horrible. Tell your friends. horrible. Tell your friends. I'm cancelling U-Verse! I was lied to TWICE by AT&T Customer I'm cancelling U-Verse! I was lied to TWICE by AT&T Customer Service! Loyalty means NOTHING to them! Service! Loyalty means NOTHING to them! Timely Timely Insights Insights Sentiment on products, services, campaigns Sentiment on products, services, campaigns Incidents damaging reputation Incidents damaging reputation Customer satisfaction/attrition Customer satisfaction/attrition Relationships Relationships with with Customers Customers Sentiment on products and services Sentiment on products and services Suggestions from customer feedback Suggestions from customer feedback Competitive Competitive Landscape Landscape Competitors Competitors Comparisons with competitors Comparisons with competitors Shortcomings of competitors Shortcomings of competitors Real-time Competitive Intelligence Kohl's bargains much better than in Target Kohl's bargains much better than in Target #ATT can't answer YOUR support calls due to technical difficulty. #ATT can't answer YOUR support calls due to technical difficulty. Bye! You are losing a customer to Comcast! Bye! You are losing a customer to Comcast! 2012 IBM Corporation 16

17 Analysis of Event Detail Records for Customer Retention Telcom Switch Event Detail Records InfoSphere Streams for Mediation and Real Time Analytic Processing Process CDRs in 1 min vs 12 hours 9 billion per day Deduplication in Streams reduces Warehouse work Simultaneous summaries and analysis 2012 IBM Corporation 17

18 Drive insights. Discover opportunities. Deliver results. Are you exploiting your big data to improve decision-making? Know your customers better Run zero-latency operations Innovate new products at speed & scale Gain instant awareness of fraud & risk Exploit instrumented assets Visit us at Kiosk #11 Ask us how to get started with big data Understand why big data requires a new approach to analytics Uncover insights in new types of data to shape business strategy 2012 IBM Corporation 18

19 We wrote the book on big data. Stop by Kiosk #11 to get your FREE copy* of the new book: Harnessing the Power of Big Data The follow-on to the most read book on big data: Understanding Big Data Boost your Big Data IQ get details on in-motion and at-rest analytics, data discovery and integration & governance Understand the most common big data use cases Learn how to make big data projects faster to deploy and less risky * While supplies last IBM Corporation 19

20 Learn from the big data experts. Understand how shared low latency multi-tenant clusters are helping organizations maximize Hadoop performance & reduce costs Thursday, October 25th, 2:30-3:10pm Maximizing ROI by Sharing your Hadoop Big Data Cluster Room: Regent Parlor How organizations can run multiple big data applications using the same infrastructure with assured SLAs What the real technical requirements are for a low latency multi-tenant big-data cluster How enterprises can build a shared infrastructure for compute and data-intensive, low latency Hadoop and non-hadoop applications in a single cluster Rohit Valia IBM Marketing Director 2012 IBM Corporation 20

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