Cloud Computing Cutting through the Hype. Barb Goldworm Founder, president & chief analyst, FOCUS, LLC Barbgoldworm@focusonsystems.

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1 Cloud Computing Cutting through the Hype Barb Goldworm Founder, president & chief analyst, FOCUS, LLC

2 Barb Goldworm President & chief analyst, FOCUS, LLC ( an analyst firm focused on virtualization, cloud, systems, storage, & transformational technologies Barb has 30 years experience in systems & storage with IBM, StorageTek, Novell, Enterprise Management Associates &multiple successful startups, starting with virtualization in late 1970s, & including building 1 st ESD (electronic SW Distribution) solution in late 1980s Expert Columnist/Speaker since 1990s NetworkWorld, ComputerWorld SNWOnline, IDG, TechTarget SearchServerVirtualization, SearchVMware, Virtual-Strategy Magazine, CRN, Information Week, Network Computing, Ziff-Davis Author: 100s of research reports, white papers, weekly columns, Wiley book Blade Servers & Virtualization Conference Keynote Speaker/Chair/Advisory Board: Chair/Advisor: Interop Virtualization and Private Cloud, COMDEX Virtual, DataCenterInsights, BladeSystemInsights, Server Blade Summit, CloudConnect, IT Sessions Judge: Best of VMworld, Product of the Year Keynote speaker: Tech Target Storage Decisions, Data Center Decisions, IT Sessions, Avnet Road2Virtualization, Road2Storage Optimization, VirtualPath University, StoragePath University, Avnet/Cisco The Way Forward, Educomm CIO Summit 26-Jan FOCUS - 2

3 Cloud Computing Cutting through the Hype CIO Priorities, Plans & Perspectives State of the Industry: Cloud & Virtualization Adoption What is Cloud Computing? The Road to Private Cloud Private Cloud Considerations Public Cloud Drivers and Plans IaaS, PaaS, SaaS Cloud Landscape Selection Considerations Conclusions 26-Jan FOCUS - 3

4 IT Security Incorporating Cloud-based applications/services Virtualization - Server Upgrading your Network Infrastructure Wireless and Mobility capabilities Data Center upgrades and optimization Storage Energy conservation and cost savings Collaboration (enterprise Web 2.0, social networking) Video Conferencing Unified Communications/VoIP Virtualization - Desktop Physical Security Middleware/Application Integration None of the above Technology Implementation Priorities 2011/ Q: Which of the following technology initiatives are currently being implemented OR will begin implementation within your organization over the next 12 months. 26-Jan FOCUS - 4

5 CIO Perspective Priorities Cloud Computing and Virtualization #1 & #2 CIO priorities for 2011 (Gartner 2011 CIO survey) CIO Summit Cloud, security, mobility Do more with less Improve infrastructure and operations improve service levels & deliver at less cost CIO success/failure dependent on cloud success Pressure to deliver flexible, elastic IT for least $ Competition between IT and public cloud 2012 FOCUS - 1/26/ FOCUS - 5

6 State of the industry: Cloud Cloud fever/cloud washing/cloud noise Hype meeting reality outages, latency, service levels, predictability Private cloud failure, then success 6 26-Jan-12

7 State of the industry: Virtualization => Cloud Confusion about virtualization vs cloud Confusion between SaaS, IaaS, PaaS Virtualization success to-date = economics of consolidation Cloud drivers are agility, economics, and optimization Virtualization + optimization + agility = cloud 26-Jan FOCUS - 7

8 Virtualization Adoption Storage Virtualization Application Virtualization Desktop Virtualization Server Virtualization In production more than 24 months In production months In production 6-12 months In production 6 months or less Planning to implement in less than 6 months Planning to implement in 6-12 months Planning to implement, later than 12 months 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% No plans Source: FOCUS Interop Survey Sept 2011 (Companies with >100 employees) 26-Jan FOCUS - 8

9 Server Virtualization Platforms in Use 2011 VMware vsphere Citrix XenServer Microsoft Hyper-V Oracle VM Red Hat KVM Productionprimary productionnon-primary Parallels Red Hat Xen Evaluation Open Source Xen Novell SUSE Xen Source: FOCUS Interop Survey Sept Jan FOCUS - 9

10 Virtualization Expansion Pain Points Virtualization Implementation Pain Points Performance issues Backup challenges Storage challenges Security issues Networking challenges Internal organizational issues VM sprawl Troubleshooting performance problems Predicting storage requirements/growth Trouble moving from test to production Lack of vendor support I don't know Other (please list): None Source: FOCUS Interop Survey Sept % 5% 10% 15% 20% 25% 30% 35% 40% 45% 50% 26-Jan FOCUS

11 Cloudify to Reach the Next Level 26-Jan FOCUS

12 Cloud Plans Private Cloud Plans Public Cloud Plans No plans 19% Don't know 10% Interested/ considering 25% Already using 17% Already using, and planning to expand usage 15% Plan to use within the next 12 months 14% Don't know 12% No plans 24% Interested/ considering 24% Already using 18% Already using, and planning to expand usage 12% Plan to use within the next 12 months 10% 2012 FOCUS Jan-12 12

13 So What s a Cloud? Cloud Computing is a way of doing computing Enterprise Bridging Cloud Service Providers (CSP) Private Cloud Operated and solely for an organization, typically within the firewall Hybrid Cloud Composition of 2 or more interoperable clouds, enabling data and application portability Public Cloud Accessible over the Internet for general consumption 2012 FOCUS - Hosted Private Cloud Operated and tailored solely for an organization, typically within the firewall, hosted by a CSP 1/20/ FOCUS

14 NIST Definition of Cloud 26-Jan FOCUS

15 The Road from Virtualization to Private Cloud From Virtualization to Private Cloud Virtualized Infrastructure Storage and networking optimized for virtualization Automated, policy-based dynamic resource management Usage based cost visibility chargeback/showback Self-service provisioning Service Catalog Source: FOCUS, LLC 26-Jan FOCUS

16 2010 s IT Infrastructure Management Models Self-Service Rogue IT Cloud Computing 1990 s IT-Controlled Managed Infrastructure 2000 s Virtual Infrastructure Dedicated Shared Source: CiRBA 26-Jan FOCUS

17 V A L U E Stall Points New Delivery/ Business Model B C Virtualization to Cloud Phases 4) IT as a Service/Private Cloud 3) Management and Automation 2) Infrastructure optimization A 1) Server virtualization /consolidation TIME 26-Jan FOCUS

18 Data Center Transformation App Servers Networking Storage DB Monolithic Physical Data Center Little flexibility VM 1 VM 2 Server Virtualization PAIN Ethernet Network Virtualization PAIN Virtual App Desktop VM Desktop Virtualization Networked Storage and Storage Virtualization More flexible More complex Virtual App FC Network Virtualization Virtual Work loads Compute Resources Unified Network Resources Storage Resources Virtual Work loads Unified Virtual Data Center More flexible Less complex 26-Jan FOCUS

19 Public Lessons for Private Cloud Focus on delivering services to business users IT as a service provider, users as service consumers Must be easy to consume or users go public Define a service once (apps, drivers, hw, tools, mgmt and policies), then deploy whenever/wherever Standardization, automation are key 26-Jan FOCUS

20 Cloud Benefits 26-Jan FOCUS

21 Reference Architecture 26-Jan FOCUS

22 Private Cloud Considerations Define & prioritize requirements Automation/orchestration opportunities: policy based optimization, disaster recovery/avoidance, provisioning, configuration management, change control, usage tracking/billing Consider roles of various vendors/tools Infrastructure vendors/tools - server, storage and networking hardware OS/virtualization platform vendors ESM vendors/tools Match out-of-the-box functions with top priorities Start small but consider scale requirements Build vendor short list and evaluate during POCs Integration points will be key After initial automation, consider cost visibility as throttle before self service Get expert help virtualization vendors (platform vendors and ecosystem startups), system integrators, virtualization/cloud management vendors, infrastructure vendors, cloud service providers 26-Jan FOCUS

23 Drivers/goals 1: Cost savings* 2: Business agility Barriers Public Cloud Drivers and Concerns 1: Security* - access security, regulatory compliance, data privacy, data location/provenance 2: Vendor lock-in, data portability, disaster recovery/tolerance/avoidance *Source: Quest Study by Norwich University, School of Graduate and Continuing Studies 26-Jan FOCUS

24 Usage and Plans 84% of organizations at least one cloud application 38% have a written strategic plan for cloud adoption Both cloud users* and non-users** say security concerns are holding them back from further adoption Current cloud users* predict 34% of 2016 IT budget will be spent on cloud resources and applications In 5 years, those not currently in the cloud, project they will spend 28% of their budget on cloud Source: CDW-G 2011 CLOUD COMPUTING TRACKING POLL 26-Jan FOCUS

25 Cloud Plans for Jan FOCUS

26 Cloud Adoption 26-Jan FOCUS

27 Cloud Applications Source: CDW-G 2011 CLOUD COMPUTING TRACKING POLL 26-Jan FOCUS

28 Infrastructure as a Service Amazon EC2, Rackspace Cloud, Terremark, Gogrid, Joyent Most private clouds built on Xen, KVM, Hyper- V, or VMWare 26-Jan FOCUS

29 Platform as a Service Google App Engine, Salesforce Force.com, Heroku, Springsource, MS Azure Enterprise mainframe environment middleware based systems 26-Jan FOCUS

30 IaaS vs. PaaS IaaS Any OS Limited by capacity of VM Scale by adding more VMs Many storage options (file system, object, keyvalue, RDBMS) PaaS Use only selected languages and built-in APIs Limited by governors to avoid overloading Scaling is automatic 26-Jan FOCUS

31 SaaS 26-Jan FOCUS

32 Public Cloud Usage 26-Jan FOCUS

33 Start Small 26-Jan FOCUS

34 Public vs. Private Pros Cons Public Cost efficiencies Lack of control No investment Security concerns Risk of new paradigm Private Customization Ongoing operations Complete control Distraction from Biz 26-Jan FOCUS

35 Public Cloud Landscape Private Vendor list is not exhaustive Servers 2012 FOCUS - Desktops 1/26/ FOCUS

36 Selection Process: Considerations Identify selection team Develop criteria with ranking & weight Evaluate value of technical services (cost vs. features) Identify must haves vs. nice to haves Identify providers to be excluded (if any) Define what to outsource: IaaS, PaaS, SaaS, Mgd. Services Define SLA key objectives Identify providers that address your critical set of requirements 1/27/ FOCUS

37 Provider Selection Criteria: Considerations Transformation Assistance analysis and consulting On Premise/Off Premise Geographies supported Technology - HW, SW, virtualization platforms, currency, release cycle, compatibility, security, DR, RAS Service history failure rate, SLA history Range of services and customization Customization capabilities SLA metrics and KPIs availability, penalties, flexibility Experience overall, customer base, financial stability, vertical, customer size, reputation Cost 1/26/2012

38 Closing Considerations & Recommendations Embrace the paradigm shift to Cloud everywhere as appropriate Private cloud: virtualized, optimized, and automated operates as selfmanaging, self-service, virtual infrastructure Public cloud/community: , document sharing, word processing, web portals 1/26/2012 Integration across data center silos key to delivering IT as a Service Servers, storage, networking, security, desktops, applications, mobile CIO/IT becomes the strategic advisor for ALL computing 2012 FOCUS

39 What does it all mean Hybrid clouds are the way of the future leverage public/community where practical today, and move internal IT toward private cloud where possible The virtualization/cloud ecosystem continues to grow and change rapidly Virtualization is the foundation for private cloud for servers and desktops/apps A well-managed, optimized, and automated virtual infrastructure is the key to advancing virtualization. With self-service and consumption-based pricing, this will be the path to private cloud The virtual infrastructure / private cloud infrastructure of the future must break the IT silos and integrate Servers, storage, networking, security, desktops, applications, mobile computing This new well-managed virtual infrastructure requires a new level of standardization and automation to deliver competitive dynamic, elastic service delivery for private cloud and ultimately integration with public cloud 26-Jan FOCUS

40 Thank-you! Speaker Info: Barb Goldworm Founder, President & Chief Analyst, FOCUS Virtualization & Private Cloud Chair: Interop, COMDEX Virtualization, Private Cloud, Datacenter, & Desktop Transformation Workshops: Interop & on-site workshops available Frequent keynote speaker on virtualization & cloud Custom research on Virtualization & Cloud Computing 26-Jan FOCUS

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