2 GAMES REPORT/// START
3 EXECUTIVE SUMMARY The second 100% Pure New Zealand Winter Games has ended with its place in the world of winter sports firmly established. We cannot have hoped for better so early in the development of the event. Our international reputation is built on high quality organisation, world-class venues, ideal training opportunities and a high level of competition. Our relaxed Kiwi environment makes Winter Games unique in the world of winter sports. Importantly, the Winter Games are helping to further develop strong alliances with our winter sports friends in Asia and North America. The IOC decision to allocate the Winter Olympics to Korea is very welcome and is an exciting opportunity to grow the profile of winter sports in the region. We can now look forward to building a close relationship with Pyeongchang 2018 over the next seven years. For 2011 we added the sports of winter triathlon, adaptive snowboard cross and short track speed skating, and Mt Hutt and Methven township hosted the alpine ski racing Super G and a Big Air. Another innovation was adding an extensive festival programme in Queenstown, Wanaka and Methven, that built a significant off-mountain Games atmosphere. Particularly successful was moving the awards ceremonies downtown to ensure a greater involvement and visibility within the local communities. Once again we received a high level of international media interest. Fifteen television programmes were distributed internationally, media uptake of Games images was double that of 2009 and our own social media marketing came of age. We do, though, still have some work to do within New Zealand to increase media understanding and interest in snow and ice sports. My thanks, as chairman, go to those financial supporters and to Snow Sports NZ, the Federation Internationale du Ski, Ticket to Ride (TTR), the Association of Free Ski Professionals (AFP), the International Paralympics Committee (IPC), the World Curling Federation, the International Triathlon Union and the Ice Skating Union for their critical support in delivering high-quality athlete-focused competitions. Finally my thanks goes to the many volunteers who help deliver the Winter Games events, sometimes in very trying conditions and at unsociable times of the day or night. Their names have been included in this report in recognition. A special acknowledgement goes to Board member Chris Doig, who passed away after the Winter Games. His contribution to the Games was deeply valued by us all. Now let us focus on 2013 when the 100% Pure New Zealand Winter Games will be held just six months prior to the Sochi Winter Olympics an opportunity for the world to come, train, compete, and push the boundaries once again. Sir Eion Edgar. Chairman Winter Games NZ Trust We continue to receive excellent support from our commercial sponsors, the New Zealand Government, the regional tourism organisations and the many Trusts that provided grants. In the current international economic climate it is encouraging that our partners continued to support the Games and helped ensure that we remain financially strong.
4 THE 100% EVENT One thousand world stars of Slalom, Giant Slalom, Snowboard, Freeski, Cross Country, Winter Triathlon, Curling, Figure Skating, Ice Hockey, Speed Skating and more gave it 100% at the hottest elite event on the international circuit Winter Games NZ! It doesn t get any better than this 100% unmissable snow action by day and 100% party action by night and it all happened here in our beautiful Southern Alps. RESULTS: ALPINE SKIING FIS Australia New Zealand Cup Michael Hill Watches Giant Slalom ladies 1 Veronika Zuzulova SVK 2 Annie Winquist NOR 3 Celina Hangl SUI Michael Hill Watches Giant Slalom men 1 Warner Nickerson USA 2 Marcel Mathis AUT 3 Colby Granstrom USA Michael Hill Watches Slalom ladies 1 Veronika Zuzulova SVK 2 Kristine Gjersten Haugen NOR 3 Priska Nufer SUI Michael Hill Watches Slalom men 1 Will Brandenburg USA 2 Rainer Schoenfelder AUT 3 Lars Elton Myhre NOR Michael Hill Watches Super G ladies 1 Taylor Rapley NZL 2 Lucie Tait - Jamieson NZL 3 Rikke Gasmann - Brott NOR Michael Hill Watches Super G men 1 Daniel Ericsson SWE 2 Calle Lindh SWE 3 Doglas Hedin SWE IPC ALPINE SKIING Michael Hill Watches Adaptive GS visual impaired ladies 1 Melissa Perrine AUS 2 Kelly Gallagher GBR 3 Jae Rim Yang KOR Michael Hill Watches Adaptive GS sitting men 1 Jong Seork Park KOR 2 Stephen Lawler USA 3 Mark Soyer AUS Michael Hill Watches Adaptive GS standing men 1 Cameron Rahles-Rahbula AUS 2 Ralph Green USA 3 Patrick Parnell USA Michael Hill Watches Adaptive Slalom standing men 1 Adam Hall NZL 2 Cameron Rahles -Rahbula AUS 3 Ralph Green USA Michael Hill Watches Adaptive Slalom sitting men 1 Jong Seork Park KOR 2 Heath Calhoun USA 3 Peter Dunning GBR Michael Hill Watches Adaptive Slalom visually impaired women 1 Melissa Perrine AUS 2 Jae Rim Yang KOR Michael Hill Watches Adaptive Super G standing men 1 Cameron Rahles -Rambula AUS 2 Hiraku Misawa JPN 3 Ralph Green USA Michael Hill Watches Adaptive Super G sitting men 1 Heath Calhoun USA 2 Jong Seork Park KOR 3 Mark Soyer AUS Michael Hill Watches Adaptive Super G visually impaired women 1 Melissa Perrine AUS 2 Kelly Gallagher GBR 3 Jae Rim Yang KOR
5 RESULTS: CROSS COUNTRY SKIING The FIS and adaptive freestyle cross country races on Tuesday the 16th were cancelled due to bad weather FIS Australia New Zealand Cup 15 km Classic men 1 Kris Freeman USA 2 Andrew Newell USA 3 Alex Harvey CAN 10 km Classic ladies 1 Justyna Kowalczyk POL 2 Sumiko Shigaki JPN 3 Seul-Gi Nam KOR Sprint men 1 Andrew Newell USA 2 Kris Freeman USA 3 Simeon Hamilton USA Sprint ladies 1 Natalia Korosteleva RUS 2 Justyna Kowalczyk POL 3 Maria Davydenkova RUS IPC Cross Country skiing 10 km Classic ladies- standing 1 Shoko Ota JPN 2 Momoko Dekijima JPN 3 Yurika Abe JPN 15 km Classic men standing 1 Yoshihiro Nitta JPN 2 Hoon O Sung KOR 10 km Classic ladies - sitting 1 Colette Bourgonje CAN 2 Vo-Ra-Mi Seo KOR 3 Sarah Edwards USA 15 km Classic men - sitting 1 Chris Klebl CAN Sprint ladies- standing 1 Shoko Ota JPN 2 Momoko Dekijima JPN 3 Abe Yurika JPN Sprint men standing 1 Yoshihiro Nitta JPN 2 Hoon O Sung KOR Sprint ladies - sitting 1 Vo-Ra-Mi Seo KOR
6 RESULTS: FREE SKIING & SNOWBOARD FIS Super Continental Cup and AFP silver * level Air New Zealand Free Ski Slopestyle ladies 1 Devin Logan USA 2 Kim Lamarre CAN 3 Dara Howell CAN Air New Zealand Free Ski Slopestyle men 1 Gus Kenworthy USA 2 Jossiah Wells NZL 3 Nicholas Goepper USA Halfpipe ladies Free Ski 1 Devin Logan USA 2 Jen Hudak USA 3 Maddie Bowman USA Halfpipe men Free Ski 1 Gus Kenworthy USA 2 Jossiah Wells NZL 3 David Wise USA Big Air ladies Free Ski 1 Devin Logan USA 2 Jen Hudak USA 3 Rose Battersby NZL Big Air men Free Ski 1 Joss Christensen USA 2 Kai Mahler SUI 3 Jossiah Wells NZL FIS Super Australia New Zealand Continental cup Jucy Ski Cross ladies 1 Fanny Smith SUI 2 Katya Crema AUS 3 Mitchelle Greig NZL Jucy Ski Cross Men 1 Scott Kneller AUS 2 Anton Grimus AUS 3 Kevin Amacker SUI FIS World Cup Half Pipe LG Snowboard FIS World Cup Half pipe ladies 1 Xuetong Cai CHN 2 Holly Crawford AUS 3 Ursina Haller SUI LG Snowboard FIS World Cup Half pipe Men 1 Janne Korpi FIN 2 Yiwei Zhang CHN 3 Dimi De Jong NED FIS Continental Cup and TTR 3 * level Air New Zealand Snowboard Slopestyle ladies 1 Jamie Anderson USA 2 Charlotte van Gils NED 3 Rebecca Torr NZL Air New Zealand Snowboard Slopestyle men 1 Torgeir Bergrem NOR 2 Antoine Truchon CAN 3 Maxence Parrot CAN Big Air ladies Snowboard 1 Silvia Muttenmiller GER 2 Abby Lockhart NZL 3 Shelly Gotlieb NZL Big Air men Snowboard 1 Maxence Parrot CAN 2 Antoine Truchon CAN 3 Milu Multhaup-Appleton NZL FIS Australia New Zealand Continental cup Jucy Snowboard Cross ladies 1 Belle Brockhoff AUS 2 Alexandra Lockie AUS 3 Karen Iwadare JPN Jucy Snowboard Cross Men 1 Alex Pullin AUS 2 Cameron Bolton AUS 3 Chris Mahaney USA WSF Para- Snowboard World Cup Ladies 1 Amy Purdy USA 2 Nicole Roundy USA 3 Cristina Albert USA WSF Para- Snowboard World Cup Men 1 Evan Strong USA 2 Carl Murphy NZL 3 Keith Gabel USA
7 RESULTS: Winter Triathlon New Zealand & Oceania Championship Open men 1 Andy Pohl NZL 2 Gavin Mason NZL 3 Axel Reiser NZL Open Ladies 1 Justyna Kowalczyk POL 2 Joanna Williams IRL 3 Jessica Simpson NZL Curling WCF Sanctioned Fours Tournament Fours men 1 Korea 2 China 3 Australia Fours Ladies 1 Korea 2 China 3 Japan Mixed Double Tournament 1 Hungary 2 Japan 3 New Zealand 3 Maria Davydenkova RUS Kia Ice Hockey Tournament 1 Australia 2 New Zealand 3 China Figure Skating ISU Sanctioned Kia Senior men 1 Nicholas Fernandez AUS 2 Cameron Hems NZL 3 Andrew Dodds AUS Kia Senior Ladies 1 Min Jeong Kwak KOR 2 Morgan Figgins NZL 3 Zara Pasfield AUS Short Track Speed Skating ISU Sanctioned Kia 500m Senior Men 1 Dong-Hwan Lee KOR 2 Yi-Ra Seo KOR 3 Ronnie Caldecutt AUS Kia 500m Senior Ladies 1 Eun Ja Jung KOR 2 Ba-Ra Jung KOR 3 Deanna Lockett AUS Kia 1000m Senior Men 1 Ae-Hoon Kim KOR 2 Dong-Hwan Lee KOR 3 Yi-Ra Seo KOR Kia 1000m Senior Ladies 1 Eun-Ja Jung KOR 2 Ba-Ra Jung KOR 3 Deanna Lockett AUS Kia 1500m Senior Men 1 Yi-Ra Seo KOR 2 Se- Yong Park KOR 3 Dong-Hwan Lee KOR Kia 1500m Senior Ladies 1 Ba-Ra Jung KOR 2 Eun-Ja Jung KOR 3 Deanna Lockett AUS Kia Senior Mens Relay 1 Korea 2 Australia 3 New Zealand Kia Senior Ladies Relay 1 Korea 2 Australia
8 COUNTRIES Australia China France Japan New Zealand Slovenia Austria Chinese Taipei United Kingdom Korea Norway Slovakia Belgium Czech Republic Germany Latvia Peru Spain British Virgin Islands Denmark Hungary Malaysia Poland Sweden Canada Spain Ireland Monaco Russia Switzerland Cayman Islands Finland Italy Netherlands Singapore United States of America COMPETITORS & TEAM MANAGEMENT Competitors Management Snowboard Adaptive snowboard cross 16 5 Alpine Ski Racing Adaptive ski racing Cross country skiing Adaptive cross country skiing 9 4 Freeskiing Winter triathlon 20 1 Curling Ice Hockey Figure skating Short track speed skating
9 MEDIA: Media Accreditation There were almost 200 accredited media from fourteen countries: Australia, Austria, Bulgaria, Canada, Czech Republic, Finland, Germany, Italy, Japan, Netherlands, New Zealand, Singapore, Switzerland and the USA). These were a mixture of journalists, photographers, videographers and TV production companies. RADIO Mediaworks was again the radio partner for the Winter Games. Mediaworks utilised five station brands on a network basis and local stations in Dunedin, Queenstown and Christchurch to deliver a comprehensive promotional campaign. In addition there were a number of special initiatives: The Edge The Edge are very much youth focussed delivering the biggest audience in New Zealand of year olds. For two weeks The Edge Drive Show ran a Network promotion offering the listeners a chance to attend the Snowboard Half Pipe World Cup. There were live crosses and attendance by The Edge for the Half Pipe and the Closing Ceremony. Internet promotion on theedge.co.nz. LiveSPORT In conjunction with Prime TV and The Crowd Goes Wild, LiveSPORT gave a way a trip for two to attend the Winter Games in Queenstown. For the final week of the Games LiveSPORT broadcast live from Queenstown supported by credits during every news bulletin throughout the day. Internet promotion on radiolivesport.co.nz. The Rock Offered listeners the chance to win a trip to the Methven Big Air.Provided the mcs for the Big Air. This promotion was hugely popular. The Rock also focussed on the ice hockey. Internet promotion on therock.net.nz. More FM - Queenstown and Wanaka focussed promotion on curling and the downtown activities. Dunedin promoted the figure skating, speed skating and the Comedy Roadshow. RadioLIVE Internet promotion on radiolive.co.nz. In addition to marketing activity across the MediaWorks stable of outlets, the following editorial coverage was received: Interviews on Radio Sport, Radio New Zealand National, Radio Wanaka and Newstalk ZB. PRINT MEDIA A total of 183,586 sq cm of coverage including 580 images was received from New Zealand media with a circulation of 23,852,388 generating an approximate 57,245,731 editorial hits. There was still a strong focus on South Island newspapers although there was an increase in the combined national/north Island coverage over 2009 event. Coverage by the NZ Herald, Herald on Sunday, Sunday News and Sunday Star Times was improved with a total of 19 articles. The breakdown is as follows: 14% North Island 14% National 72% South Island ONLINE COVERAGE The event received extensive online media coverage. A Google search for Winter Games New Zealand returns over seven million listings making an in depth analysis beyond the scope of this summary. The top 10 listings on searching on Google.com are: 1. Official Winter Games site 6. World Curling Federation site 2. Tourism New Zealand web site 7. Apple itunes for iphone app 3. ESPN 8. Various videos YouTube and Freecaster 4. Eventfinder 9. Wikipedia 5. Site promoting SmartPhone app 10. Outside Magazine (USA) The above snapshot shows the diversity of coverage received and that it was not restricted to specialist winter sports sites only. The following diverse selection of sites where editorial coverage, rather than posted press releases, was received further enforces this: New York Times Newschoolers Sydney Morning Herald ESPN The Telegraph Downdays Channel 5 USA FIS CNN Ski Mag Thefirstpost.co.uk (The Week) Palm Beach Post Transworld Snowboarding Beehive (NZ Government) Denver Post India Times Throughout the coverage the key messaging of the Games was communicated successfully with a mix of results, editorial and profile driven stories. The Sunday Star Times ran a series of four competitions throughout June and July offering readers the opportunity to win trips to the Methven, Dunedin, Queenstown and Wanaka. More than 5,000 entries were received. News agencies A number of stories were generated via the NZPA Newswire and Associated Press, especially amongst NZ regional titles. It is likely that international coverage also resulted from this channel. International Coverage tracked in online versions of international print media suggests that coverage is widespread but the difficulty of obtaining clippings makes exact measurement difficult. We know that publications as varied as the Australian Financial Times, the Adelaide Advertiser and the New York Times produced articles and/or images from the Games.
10 SOCIAL MEDIA A strong emphasis was put on social media this year. The number of Twitter followers more than doubled to 462 and the number of Facebook followers, also more than doubled to 2,857. Key elements of the campaign included four teaser videos that were posted once a week in the four week leading up to the Games featuring some of the sports top names and profiling the Winter Games venues. Each episode received between 1,000 and 4,000 views. During Winter Games a dedicated staff member blogged, took images and regularly updated all social media feeds. Post views on Facebook during the length of the Games topped at 717,593. Destination Queenstown also produced pre-games teaser for the web and Michael Hill Watches produced a series of video clips during the Games for the internet. Leveraging of the games by sponsors and partners was considerably more than in The main demographic interacting with the social media was male aged between18-24 (24%) followed by male aged between (18%). TELEVISION For 2011 Kinetic Media was contracted to produce 15 highlights programmes (12x half hour and 3x one hour) during the Winter Games as well as daily video news releases (VNRs). These were broadcast by our host broadcaster, Sky Television, daily at 9pm on Sky Sport 3 with repeats the following day on Sky Sports 1 and 2. The programmes were also repeated on the Sky Highlights Channel in a rotating format. Domestic Coverage TVOne News TV3 News TV3 News live broadcast from Queenstown on four nights TV3 20/20 item on the Wells Family Crowd Goes Wild Prime News Maori TV Global Coverage New Zealand News was commissioned to maximise and monitor the international television coverage. New Zealand News states that the 100% Pure New Zealand Winter Games 2011 has, without doubt, a higher profile than The VNRs proved to be highly successful with many broadcasters adding the content to their libraries for future use..feedback has also been that the production was very good and content visually appealing. Coverage of the event was delivered to broadcasters and on-line media outlets in one of two ways. 1. FTP server: Daily highlights of key events with associated shot list. 2. Satellite: Sports news b-roll package with associated script and shot list. Usage Potential audience 15 broadcasters accessed VNR footage via FTP: 101,700, broadcasters accessed b-roll footage via satellite: 197,872, confirmed on-line outlets: 25,344, broadcasters received via the European Broadcasting Union: 300,000, broadcasters received via the Asian Broadcasting Union: 120,000,000 Total potential worldwide audience 744,916,128
11 Region / Country Broadcaster Potential audience Europe Euronews 5,200,000 Pan Asian Channel News Asia 16,000,000 Global Extreme Sport 40,000,000 Australia ABC 750,000 Australia Skynews 50,000 China CCTV5 30,000,000 Finland YLE 400,000 Germany Deutsche Welle World 800,000 Germany Vox 900,000 Switzerland SF1 500,000 UK BSkyB 1,200,000 UK Producer TWI not available USA CNN 2,200,000 USA ESPN 1,200,000 USA Fox News 2,500,000 Total potential television audience worldwide: 101,700,000 On-line distribution In addition to providing the above broadcasters with daily VNR updates, a wider notification was also sent to the World Television on-line sports media database. This achieved some success as detailed below. During the course of monitoring the on-line results, a number of websites have been picked up that appear to feature the Winter Games as a result of other PR around the event. Rather than exclude these, they have been left in the reporting to ensure they are not missed. Known Unique Monthly On-Line Viewers 25,344,128 1 Potential audience figures are based on published average daily numbers for sports news programmes. Satellite distribution A 13-minute b-roll package was produced using highlights from the daily VNRs. This was distributed to television newsrooms via APTN s daily satellite service. The following broadcasters have used footage from the b-roll. Region / Country Broadcaster Potential audience Pan European Eurosport 2 3,500,000 Pan Asia Channel News Asia Already accounted for with VNR Pan Asia ESPN Star 95,000,000 China CCTV 5 Already accounted for in VNR China CCTV 9 80,000,000 Japan NTV 1,200,000 Norway TV2 110,000 Sweden SVT Sport 180,000 Sweden TV3 Sporten 200,000 Germany N24 600,000 Germany Deutsche Welle Sport 900,000 Austria ATV 400,000 Switzerland TSR1 News 510,000 UK/worldwide BBC World 15,000,000 Eurovision - Sports News Not available USA WXIA NBC Affiliate Atlanta 27,000 USA WPVI ABC Affiliate Philadelphia 45,000 Total potential audience: 197,872,000 Agency distribution Pan European EBU Eurovision 73 broadcasters potential audience 300,000,000 Pan Asia ABU Asiavision 24 broadcasters potential audience 120,000,000 Total potential audience 420,000,000 A number of others are known to have recorded the footage but have yet to use: Agency SNTV Reuters TV Eurovision Emotions Magazine Regional Euronews France France 3, Tout le Sport France 24, News/Sport L Equipe TV Norway NRK: Italy RTI / MEDIASET Canale 5 Europa 7 Corriere Dello Sport ANSA News Agency Germany ZDF, News/Sport ARD RTL Austria ATV, News/Sport Austria 9 TV, Sport Sport-Lights Magazine Switzerland Teleclub, Sport magazine programme RTSI (Italian language TV)
12 FIS Distribution The FIS, through In Front, distributes news coverage to over 100 national broadcasters plus a 25 minute episode dedicated to the Snowboard Half Pipe World Cup. Information on the international television audience is not available until the end of the World Cup season. However, we know that the rights holders to the 25 min highlights are: Europe, Asia Finland France Russia Austria Canada Denmark Norway Slovenia Sweden Turkey UK USA Eurosport MTV3 Orange NTV Plus ORF Shaw Media/Rogers Sportsnet TV2 NRK RTV Slovenia SVT Sarah ESPN Universal Sports IMAGE DOWNLOADS Once again we worked with Getty Images which allowed us to gain coverage in publications outside our expected reach e.g. New York Times, The Week and CNN. Just over 6,800 images were downloaded over the course of the Games by 174 publications in 37 countries. The largest number of images was downloaded by media in the USA, followed by New Zealand then Australia. These download details do not take into account that all images taken at Winter Games 2011 were also distributed to Getty Images customers by their live FTP and API services. The Live Feed service is the most popular way of media clients receiving Getty images, but it is impossible to account for the volume of images downloaded from this service. Volume Download By Event Total 6,817 Day 1 Figure Skating 604 Day 2 Figure Skating Gala 587 Day 10 Giant Slalom Men 524 Day 8 Freeski Big Air 465 Day 6 Free Ski Slopestyle 419 Day 1 Cross Country 15/10km Classic 384 Day 5 Freeski Half Pipe 341 Day 16 Snowboard Half Pipe Finals 301 Day 11 Giant Slalom - Womens + Adaptive 277 Day 8 Curling 277 Day 9 Snowboard Slopestyle 268 Day 7 Snowboard Cross 257 Day 12 Snowboard Big Air 243 The factors that affect media interest include the profile of competitors, country range of competitors, the opening days were large as media focussed on a new event. Towards the final days of the Games the media were starting to increase their Rugby World Cup coverage. Noticeably the web sites have a larger appetite for images than ever before, we have improved our deliver mechanism online allow easier access to images, Getty Images increased database, greater international media awareness of Winter Games, greater range of athletes images available, countries participating, and sports. Downloads By Publication Total Number of Publications 174 Titles Number of Downloads Zimbio 1258 Epoch Times 627 Il Post srl 118 Assennara 106 snow.co.nz 96 Yahoo! Entertainment 86 Snow Sports NZ website 81 Snowboarding.com 74 Cineymas 70 Fairfax Digital 67 Fotobank Russia Pop Magazine 59 Eurosport Television Ltd 55 Spox Media GmbH 51
13 Notes: - one of the fastest growing web publications and one of the 10 most popular magazines on the web. Read by over 20 million people each month. an online and free print magazine publish in 17 languages in 33 countries across five continents. - Italian news website Note major sites like BBC, Yahoo, etc also all had feeds Other Countries China Romania Sweden Luxembourg United Arab Emirates Thailand Austria Greece Finland France Japan Malaysia Downloads By Country Total Number of Countries 37 Country Number of Downloads United States 4107 New Zealand 770 Australia 744 United Kingdom 199 Italy 183 Israel 140 Canada 96 Germany 74 Mexico 74 Austria 64 Russia 62 Brazil 42 New Caledonia 34 Bulgaria 29 Switzerland 26
14 THE DOWNTOWN An extensive Downtown Sessions was introduced this year, to complementthe sports competitions, with the following objectives: Provide quality entertainment and activities for visitors and locals in order to attract a broader range of participation in the Winter Games Develop a unique environment for athletes and encourage their interaction with spectators Help develop the Winter Games name by increasing its brand presence through the use of festival type events Provide additional income for the Winter Games through ticket sales and sponsorship Most successful was the move to hold the award ceremonies for the snow sports down town in Wanaka, Queenstown and Methven at the end of each day. These Central Lakes Trust Award Ceremonies proved to be a very well received and we plan to expand on this concept in We were also encouraged by the success of the Winter Games managed events and will look to grow these in Showing most promise were: Kia Figure Skating Gala Performance NZOne Skydive Adventure Film Festival AJ Hackett Bungy Adventure Expo Jucy Winter Games Meltdown Concert In addition, we partnered with key events that had the potential to add to the total atmosphere and entertainment provided for visitors to the Winter Games. The large crowds attracted to these events added significantly to the downtown atmosphere of the Winter Games. Parklife Invitational Rail Jam - Queenstown Octagon Rail Jam - Dunedin Methven Big Air Methven Heritage Centre Grand Opening of the NZ Alpine & Agriculture Encounter Queenstown Beer Festival
15 Winter Games NZ Board Paul Allison Arthur Klap (CEO) Jane Huria Sir Eion Edgar (Chairman) Ron Anderson Michael Sidey Winter Games NZ Staff Arthur Klap (CEO), Mags Helles, Jane Todd, Victoria Murray-Orr, Malcolm Blakey, Anna Hiatt, Kyla Davies, Lynne Klap, Geoff Hunt, Iona Sanders, Wayne Cafe, Gill Boyd, Jess Townshend, Sophia Leon de la Barre, Pam Gray, Nelson Ede, Laura Hedley, Aaron Joy, Chris Tapley, Sam Lind, Charlotte Wallace. Lisa Guy, Alex Dorr, Philip Schulze, Hamish Allen, Jon James, Lucy Blackmore, Amanda Keef, Caroline Burt, Kat Ralph,Sue van den Heuvel, Anna McConvile, Jenny McLeod, Janine Holland, Tania Pilkington, Gillian Thomas. ECONOMIC BENEFITS The economic benefit to New Zealand from the training and competition opportunities provided in Otago and New Zealand from snow sports is significant but the following results are purely for the additional benefit provided by hosting the Winter Games NZ. Competitors, Team Management To gauge the direct expenditure by competitors and team management an on line survey was undertaken. The event attracted 1,390 competitors, team management and media with 85% of these from overseas. Around 71% of these visitors indicated that they had travelled to the regions primarily to attend the Games. This equates to 896 visitors. The average length of stay during the Games was 11.4 days. The total average length of stay of participants before, during and after the event was 16.7 days. Expenditure results from the survey were variable with a low daily average spend of $99 per day compared with $299 in The results below therefore show a spread that allow for a 25% variation in the daily spend. Including the impact before and after the event, the direct expenditure from those directly associated with the event is estimated to be up to $12.86m, while total value added estimate could be as much as $6.16m. 1,262 (85%) PARTICIPANTS FROM OUTSIDE OF OTAGO/CANTERBURY 71%, OR 896 SOLELY IN REGION FOR EVENT AVERAGE EXPENDITURE OF VISITORS = $1,139 (RANGE OF EXPENDITURE + / - 25% = $854 TO $1,424) DIRECT EXPENDITURE = $5.09M (range $4.74m - $5.45m) DIRECT VALUE ADDED = $2.37M ($2.22m - $2.52m) DIRECT EMPLOYMENT 46 FTES (41 51) TOTAL EXPENDITURE = $8.73M ($8.11m - $9.36m) TOTAL VALUE ADDED = $4.30M ($4.02m - $4.58) TOTAL EMPLOYMENT 75 FTES (range 68 82) WIDER ECONOMIC BENEFIT (INCLUDING IMPACT BEFORE, DURING AND AFTER EVENT) DIRECT EXPENDITURE ESTIMATE = $6.69M ($5.92m $7.44m) DIRECT VALUE ADDED ESTIMATE = $3.62M ($3.14m - $4.08m) TOTAL EXPENDITURE ESTIMATE = $11.54M (range $10.2m - $12.86m) TOTAL VALUE ADDED ESTIMATE = $5.57M (range $4.96m - $6.16m) Absent: Chris Doig
16 Winter Games NZ Tourism Marketing: For 2011 marketing was undertaken to attract additional visitors from Australia and from outside the Otago and Canterbury regions. The difficult international economic conditions, the Canterbury earthquake and the Rugby World Cup have combined to make 2011 a difficult year for non-rwc tourism. The late finalisation of the full Games programme also meant that there were very few Winter Games travel packages developed and so monitoring the number of visitors has proved too difficult. It is clear, though, that the number of visitors to Otago and Canterbury specifically for the Winter Games fell well short of target. Though no estimates of economic impact from these Games tourists, anecdotal evidence and on site surveys would indicate that the total number of additional visitors would at least match the competitor and team support numbers. The Games tourist generally stayed for at least 6 days with surveys indicating that 40% being in the area for 6-10 days. Games Awareness, Interest and Perceived Impact A nationwide survey of 1,000 New Zealanders aged between years showed that 15% of people were aware of the 100% Pure New Zealand Winter Games with 34% interested in attending the Winter Games. This climbed to 67% of snow sports fans so there is a ready market for the Games. There was also strong support for the Games with over half (55%) agreeing that hosting the Winter Games definitely will improve the image of New Zealand internationally and 50% agreeing that the Winter Games definitely will increase Kiwi s sense of pride. Interestingly, the snow sports stars like Jossi and Byron Wells, Shelly Gotlieb and Janina Kuzma had a level of awareness ( %) that was similar to Ryan Nelson, Sarah walker, Bevan Docherty and Jessie Ryder. Also, prior to the Winter Games, the level of interest in the Games (13%) compared very favourably with Netball ANZ Championship (17%), NBL Basketball (15%) and National Bank Cricket Series (14%). The 100% Pure New Zealand Winter Games is poised to become a centre piece of New Zealand sport. Level of Satisfaction There was a high level of satisfaction among participants, with 82% of those surveyed indicating that they were very satisfied (23%) or satisfied (59%) with the overall event. Team Managers were 100% and the media 88% extremely satisfied or satisfied. These are all very encouraging and positive results.
17 FINANCES: Income: 2011 (2009) Sponsorship, patrons, grants and sales $3,741,244 (3,231,578) Expenditure: Sports $388,648 ($869,149) Venues $246,547 Transport & accommodation $439,165 ($36,800) Media $193,414 ($135,615) Television $338,970 ($316,300) Marketing $595,471 ($140,523) Ceremonies & Special Events $173,982 ($169,226) Festivals $146,565 Management & Administration $768,775 ($ ) Volunteers $372,218 ($372,621) Other $24,120 ($7,909) $3,687,876 ($3,212,241) Net Operating Surplus: $53,368 ($19,337) PATRONS: The Winter Games New Zealand Trust is indebted to the many individuals and businesses that supported the 2011 Winter Games by becoming patrons. This support was once again critical in enabling the Winter Games to be so successful. FOUNDING PATRON Sir Eion and Jan Edgar SPECIAL PATRON David Levene Foundation HONORARY PATRON Chris Doig & Suzanne Prain BUSINESS PATRONS Auckland International Airport Corporation Ferrymead Mitre 10 Mega Queenstown Airport Corporation PATRONS A Woman s Touch Alan A Court and Prue Flacks Alivate Restaurant and Bar Ron & Liz Anderson Will & Jennifer Anglin Aotea Electric Queenstown Asset Management AWS Legal Joan Baker & Martin Hawes John Beattie Mark & Margaret Benseman Broken Shed Dr Nick Brown Cardrona Hotel Cook Brothers Construction Colliers International Commodore (Copthorne) Christchurch Cookie Time Derek & Chris Daniell Adam and Anna Edgar Hamish and Victoria Edgar Jonty and Amber Edgar Edinburgh Securities Limited Marc & Agustina Ellis Escape Clothing (Wanaka) Fergburger Bill & Doris Fello Stephen and Virginia Fisher Forsyth Barr Kent & Gaye Gardner Warwick Goldsmith & Jackie Gillies Alan and Kay Gray The Good Group Tony Hall Hillend Station Ken & Jennifer Horner House of Travel - Otago Graham and Maxine Inglis Deanie Johnstone David and Brigit Kirk Derek and Clare Kirke Doug and Carolyn Kirkpatrick Knox Investment Partners Joy Leslie Roger and Sue Macassey Chris and Dayle Mace MacTodd Malloch McClean Graeme and Eunice Marsh Anatole and Melissa Masfen John Martin Alan and Cecilie McKenzie Metro Realty Dunedin Mitre 10 Mega Dunedin Millbrook Resort New World Wakitipu Nevada Sport Alistair Nicholson Over The Top Pack and Send Queenstown John and Sally Palmer Paper Plus Queenstown Airport Michael and Kaye Parker Patearoa Station Ray and Val Pike George Pinckney Pinewood lodge Pioneer Capital Partners Alan and Brigie Pollock Tom and Margo Pryde Racers Edge Wanaka Jolyon and Georgina Ralston Real Journeys Rockwood Trust Philip and Joce Sanford Michael and Kate Sidey Skyline Queenstown Snowvision Southern Discoveries Don and Jan Spary Erna Spijkerbosch Simon and Mary Stamers- Smith Terry and Susan Stevens Mark Stewart and Ainsley Walter Ken and Jenette Swain Dr Andrew and Annie Swan Tony and Kaye Sycamore Philippa Lady Tait Mark and Jane Taylor Geoff Thomas Unichem Wilkinsons Pharmacy Mark and Sally Verbiest Vero Insurance NZ David and Annette Wale Sir Tim and Prue Wallis Wanaka Wyndham Resort Peter and Jane Wardell Westmed Finance Westwood Group Holdings Whitestone Cheese WINE PATRONS Hawkshead Vineyard Northburn Station Rockburn Wines Tora Bay Wines Two Degree Wine Van Ash Wines Greylands Ridge Vineyard Quartz Reef Chard Farm Brennan Wines FRIENDS OF THE GAMES Co-Investor John and Sue Knowles Medrecruit
19 We thank the following who gave of their time, energy and enthusiasm voluntarily to deliver the Winter Games NZ 2011: Adrian Mueller Aimee Paardekooper Akiko Nakajima Alan Waldron Alastair Smaill Alexander Kirkwood Alexander Knowles Alexandra Saunders Alexandra Wolff Alison Jones Amory Cervarich Amy Cogen Anastasia Ozerova Andrea Martini Andrea Alejandra Andrew McCarrison Andrew Penniket Andy Wilkinson Angela Knafl Ann Boanas Anna Henry Annabel Ritchie Annabelle Milliken Anne Barwood Anne Matern Annie Shir Annie Café Arielle Zadok Aroha Meghann Todd-Carroll Ash Cowper Ashleigh Clare Jillings Ashley Mckanna Asia Tapealava Barbara Hosie Barbara Simpson Bea Moss Beau Rapley Becky Weston Belinda Reynolds Ben Phillipson Ben Millar-coote Ben Hull Bernice Knowler Bill Gaze Billy Roberts Bonny Teat Brad Bailey Brad Markey Bradley Mac Rae Brenda Wylie Briar Alexander Bridget Goldman Britta Taylor Bronwyn Laud Bruce Horrell Callum McLaren Cameron Carter Cameron Wood Cara Westlake Carly McLain Cassidy Roderigue Catherine Wilkinson Catherine Greene Cathy Thacker Cathy Lewsley Celia Yong Chantelle Kollerie Charlotte Maxwell Charlotte Hughes-Johnson Chloe Holgate Chris Prebble Christele Marangoni Christian Riefenberg Christina Levy Christine Lawrence Christine Johnston Christopher Mark Christy Brennan Cindy Ootes Claire Spencer Cleone Blomfield Colin Mc Carthy Courtney Morgan Dale Coulter Dan Hedley Daniel Bremer Dave Bamford Dave Sutherland David Oakley David Cockburn David Howden Davide Penzo Deanna Henderson Debbie Hopkins Deidra Oshea Deirdre Read Derek Brown Di Liddell Di Lewis Diane Rodgers Donald and Heather Wallace Doug Robinson Duncan Coulter Eiji Kitai Eilidh Ross Eleanor Tosh Elisabeth Constantine Elizabeth Horrell Elizabeth Kesang Ella Hardman Ema Kunstova Emile Bomer Emilia Duzdevich Emilie Malaise Emily-jane Murley Emilyne Cholat Eri Saita Eric Swinbourn Erin McDougall Ernie Maluschnig Eva Patapatiou Felix Liedeker Fernanda Dehays Ferne Horrell Finn Bilous Fiona Johnman Fiona Farquhar Fiona Mary Stephenson Florian Fischer Florian Gerard Frances Ray Francois Richter-Visser Francois Danny Fraser Skinner Fraser Hannon Gail Allan Garrett Fox Garry Temperton Geoff Stahlhut Geoff Kernick George Boanas Georgia Mahoney Georgie Robertson Gessica Teixeira Gigi Lui Gouke Leek Graeme Rodwell Graham Dillon Grant Bean Grant Winsloe Greg Sligo Guy Boanas Hank Bilous Hannah Olsen Hartley Smith Hayley Banks Heather Clay Heather McClintock Heather Frampton Heather and Don Wallace Helen White Helen Hay Hilary Grigg Hilke Grosse Hollie Bannister Holly Mate Holly Agnew Hye Ryung Seo Ignacio Arbelaez Ilana Finer Isabel Lock Isabel Ruthven Isabelle Davour Isabelle Hanssen Ivonne Mazzel Jackie Smith Jacob Perkins Jacqui Russell Jacqui Morgan Jacyln Ho Jaden Beange James Benington James Scott James Tolich Jan Wood Janet Beale Janet Leong Janey Johnston Janne Malcolmg Jason Tan Jasper Irvine Jean Michel Zonderop Jen Parr Jen Jolley Jenni McDougall Jennie Russell Jenny Keen Jenny Prebble Jessica Barlow Jimena Velez Jitka Effenberger Jo-Ann Chin Joanne Pooley Joanne Folland Joanne Morris Jodi Walters Joel Richard Johanna Behr John Hosie John Wilson John Sweney Jonathan Ewing Jose Maria Josie Debenham Juan Ignacio Guzzo Julia Kaiser Julia Centeno Julian O Neale4 Juliane Rauhe Julie Rich Justin Stowell Justine Holmes Justine Cua Kalon Moore Karen Mitchell Karen Dean Kasia Miszczak Kasia Poplawski Kate Bayens Kate Morris Kate Logan Kate Purdie Kath Thomas Kathleen Deacon Kathryn White Katy Rogers Keith Dickson Kelepi Tapealava Kerry Harper Kevin Merrigan Kim Birtles Kim Young Kim Carpenter Kimbra Hughes Kirstin Gerken Kyle Matthews Laakea Pakele and Cabot Larissa Lynch Lars De Vos Laura Wheeler Laura Gerken Laura Carruthers Leanne Couch Leigh Thevenard Leisa Morton Leon Butler Leonardo Fernandes Leonie Spooner Leroy Midgley Linda Pierce Lindsay Stevens Lisa Barker Lisa Harrison Lisandro Sanchez Lise Boulounaud Lizzie Roberts lonneke Slort Lorne Knight Lorraine Knowles Lou McDowell Lucy Appleton-Keijzer Lucy Munday Lyn Brooks Madison Tuson Maire Keogh Maki Hosaka Marco Ghilardi Marco Toldo Marcos Machado Margaux Chevallier Margie SlatterySmith Maria Kaiser Maria de la Paz Maria Shaw Marianne Roulston, Marie Smith Marit Tollvik Marjolaine Cantus Mark Ratnage Martin Haubold Martin Barwood Mathilde Capron Matt Rhodes Matthew Stewart Matthew Arrowsmith Maureen Kernick Mayumi Kurata Meridee Beange Michelle Wilkins Michelle Smith Michelle Kingsford Michelle Brown Miguel Roman Mika Barkan Mike Hygemann Mike Hanff Milson Thevenard Monica Coe Murray Cockburn Natalie LaValley Neddy Smith Neil Chapman Neil Hamilton Neill Simpson Nev Teat Nick Cowles Nigel Zega Nigel Quaid Nikki Sumner Nina Erstling Kristiansen Nina Riddell Nina Maifea Oliver Duquemin Olivia Connell Oscar Rodwell Paddy Strain Paul Wilson Paul Gill Paul Stoneman Paula Della Croce Paula Parker Pauline Brown Pedro Cordova Perry Coulter Peter Duff Peter Smith Phil Marot Phil Rich Phill Thomson Prue Kane Quentin Tardy Rach Cassaidy Rachel Brown Rachel Harvey Rachelle Skipper Radek Weronski Ray Dixon Rebecca Miles Reto Alig Reuben Hill Richard Ludbey Richard Hutchens Richard Milsom Richard Stevens Rie Nozawa Rob Miller Robert Schossig Robyn Fisher Rodrigo Silva Roger Deacon Rosa Stackhouse Miller Rosalind Conway Rowan McDonald Roydon Reardon Ruth Pilkinton Sabrina Perrissin Fabert Sally James Sam Parsons Sara Longe Sara Perley Sarah MacGibbon Sarah Tranmer Sarah Whitworth Sean Blundell Sebastian Wilck Sebastian Abarca Sharon Frew Shawna Madigan Shelby Markli Sim Junbo Simon Noble Simon Mazzotti Simon Bevan-Davies Simon Russell Sina Schaal Sophie Dickinson Stacey Bolger Stefano Perego Stephanie Chan Stephen Royds Stephen Mills Stephen Hannon Steve Thomas Steve Lintell Steve O Mahony Steven Flett Steven Baguley Sue McNeill Sue Wales Sue Martin Susan Penniket Susan Shangle Susan Todd Susan Chittock Susanna Townshend Suzanne Pazandak Suzanne Cunningham Suzanne Wright Sylvain Gaude Tam Holt Tatiana Menezes Thomas Hedderwick Tim Ryan Tim Gibbs Tim Weerd Todd Redpath Tom Bloor Tom Leighton Tom Eldred Tomas Rodriguez Torsten Glaess Tracey Cunningham Trevor Riddell Tricia Harutun Trish Oosterbaan Valerie Wesseling Vicky Jones Vicky Wills Vikas Sehrawat Vikki Peguero Warren Symons Will Pellowe William Miller Wilson Kaan Winnie Tran Yvonne Sprey
20 GAMES PARTNERS: COMMERCIAL SPONSORS PARTNERS The Board and Staff of Winter Games NZ would like to thank the many partners, whether commercial or not-for-profit, for their fantastic support and the faith they have once again shown in us. Without this support the event would not be possible. PREMIER SPONSORS SUPPORT SPONSORS New Zealand Olympic Committee Report Photography by: Getty Images Neville Porter and Remarkables Park.