Collect Donations via Text Message

Transcription

1 Collect Donations via Text Message Mobile Services for Non-Profits Give by Cell We Make You Mobile

2 Give by Cell We Make You Mobile 10 Facts About Give by Cell non-profits have chosen us. We have the experience to make your campaign successful. 2. Our mobile giving services are the lowest priced in the industry. 3. We offer two easy-to-use mobile giving services: Text2Give and Text2Pledge. 4. Text2Give allows donors to send a text message to make a $5 or $10 donation, charged to their cell phone bill. Organization must meet eligibility requirements. 5. Text2Pledge allows donors to make a pledge in any amount. You receive funds immediately upon contacting donors and processing their credit card information. Available to any organization. 6. With Pledge2Screen you can add excitement to any live event! Your donor s name and pledged amount can appear onscreen, and a real-time thermometer donation tracker shows your fundraising progress. 7. We are the largest application service provider (ASP) under the Mobile Giving Foundation. 8. We also offer a mobile audio information service. You can create a hotline to promote your organization s message and your mobile giving campaign. 9. Try our text message marketing service. Reach out to current supporters and potential donors, and open a 2-way dialogue with your audience. 10. We re here for you 24/7. Try it out! Call us at (415)

3 Message from our founder At Give by Cell, we believe that mobile giving is the future of fundraising. We re committed to helping you engage and connect with your donors in a new way, and we think you ll find that the mobile channel is a valuable tool in your fundraising palette. Mobile technology has changed the way people interact, and it s changing the way your donors relate to your organization. In addition to fundraising, our versatile mobile technologies allow you to get the word out about your cause, stay in touch with your contact base, and reach out in a way that is convenient for both you and your donors. So why choose Give by Cell? We re dedicated to providing the most effective and affordable mobile technology solutions. Many of our clients come to us excited about the prospect of a mobile giving campaign, but don t know where to start. No problem. We ve been in the mobile business since 2004, and we know what works. I m sure you re already aware that donations don t raise themselves. All of our mobile giving services include marketing consultation, where we ll gladly guide you through the process of promoting and executing your campaign. We want you to succeed, and we ll do everything we can to make your campaign effective. This guide will introduce you to the world of mobile giving, as well as the many mobile technology solutions we offer. Please call me with any questions, or to get started with any of our services. My cell phone number is noted below. Regards, Dave Asheim President/Founder (415) dave@givebycell.com 3

4 Mobile Giving What is mobile giving? Mobile giving is the simple process of accepting donations via text message. All your donors need is a cell phone. The Haiti earthquake crisis catapulted mobile giving into public awareness, and thousands of organizations and non-profits have begun to harness the technology as a viable fundraising tool. These days, all of your supporters and potential donors own a mobile device. Everyone knows how to send a text. And because text messages are instant and easy, you can make a request for donations anytime, anywhere, and receive an immediate response. We currently offer two mobile giving services: Text2Give and Text2Pledge. Ready to learn more? Read on for a description of each of these innovative services. 4

5 Text2Give vs. Text2Pledge What s the difference? Give by Cell offers two great mobile giving options, each with its own unique advantages. Text2Give allows eligible non-profits to accept $5 or $10 text message donations charged to a donor s cell phone bill. Donors simply send a text with your unique keyword to a designated shortcode to make their donation. It s that simple! With Text2Pledge, any organization can receive a text pledge in any amount -- so a single donation could potentially pay for your entire monthly fee. After a donor sends a pledge, your organization will contact them to process their credit card transaction. Text2Give Nonprofit eligibility requirements: (c)(3) charity 2. In business for over one year 3. At least $500,000 annual revenue Perfect for live events of any size 3-4 week setup time $5 and $10 donation price points Donations are automatically billed to the donor s cell phone bill Works with all major U.S. phone carriers Text2Pledge No restrictions on eligibility any organization can participate Perfect for small to mid-sized live events 1 day setup time No limit on donation amounts Receive funds immediately after processing donor s credit card information Turn on/off when needed with no additional fees Available worldwide Some carrier restrictions 5

6 Text2Give Overview What is it? Text2Give allows donors to give instantly to your organization by sending a text message from their cell phones. Give by Cell is the largest approved service provider by the Mobile Giving Foundation (MGF), which acts as the organizing liaison for mobile giving in the United States. What are the benefits? With Text2Give, your donors $5 and $10 donations are billed directly to their cell phone bill. There are no forms to complete or credit card information to submit, so your donors feel secure, and are likely to give again in the future. And the small donation price point is especially manageable for younger donors who are more responsive to giving via text message. Since texting is instant, you can make a spontaneous call to action at live events, or promote a one-off campaign through social media channels. Eligibility To get started with Text2Give, your organization must meet a few requirements set forth by the MGF: 501(c)3 exempt non-profit In business for over one year Minimum $500,000 in annual revenue 6

7 How does it work? Collect donations Once your campaign is live, anyone can send a text message with your unique keyword to a designated 5-digit shortcode and make a donation. Donors receive a response asking them to reply YES and confirm their donation, which is added to their next month cell phone bill. It s that easy. Send a follow-up Invite your donors to opt in for future text message alerts, and build a contact base to reach out for further donations. Track your success Log in to our web-based administrative site at any time to view donations in real-time, identify donors by phone number and track your fundraising progress. Mobile Giving is easy! Here s how it works 1 2 Encourage potential donors to make a quick and simple $5 or $10 donation via text message Donors text in a keyword specific to your campaign To: Message: DONATE From: Message: Reply DONATE your donation From: Message: Thank you! $10 charged to phone bill The donor receives a 3 confirmation text message 4 The donor replies yes to confirm. The amount is added to their cell phone bill 7

8 Text2Pledge What is it? Text2Pledge allows any organization regardless of size to collect text message donations in any amount, without the $5 or $10 limit that is standard for mobile giving. You don t have to be a non-profit or charity to start a campaign! What are the benefits? Text2Pledge is perfect for fundraisers and other live events. There are no eligibility requirements, so your account can be activated overnight and ready to go for your next day s event. How does it work? Donors send a text message with your unique keyword and their pledge amount to a designated 5-digit shortcode. The Text2Pledge system captures your donor s pledge and phone number, and your staff can contact donors to process the pledge transaction using the donor s credit card. Once the pledge is processed, you ll immediately receive the donated funds in your bank account. 8

9 Pledge2Screen What is it? Pledge2Screen is the perfect companion for your Text2Pledge campaign. When you use Pledge2Screen at a live event, you can easily visualize your donors pledges in real time. What are the benefits? When your donors send a pledge via text, their name can appear onscreen next to their pledged amount and any additional message. Donors love seeing their name in lights, and knowing they ve made a difference! Friendly competition can even boost total amount raised. Pledge2Screen adds another layer of excitement to your mobile giving campaign, as both you and your donors can immediately see how close you are to your goals. How does it work? Getting started is as easy as logging in to our web-based administrative site and connecting your laptop to a projector at the event. Onscreen, your donors can see their pledge, the goal amount, total amount raised, remaining time to give, and a red barometer that climbs higher and higher as donations come in! 9

10 Additional Services We offer many great add-on features to boost your mobile giving campaign: Text messaging Send a text message to your audience with links, images and any other information. You can even promote your mobile giving campaign with a call-toaction to opt-in subscribers. Audio hotline Educate the public about your organization s cause through an audio information hotline, and invite callers to press a key to start the text donation process. Contact collection Collect your donors names, addresses and other contact information with a simple text message. Facebook applications - Visitors to your Facebook page can donate instantly by submitting a simple form. Web widget - Your online visitors can send a text message donation directly through your organization s website. Future text alerts Allow your donors to opt in for further text messages. Collect contact information and start a 2-way dialogue to stay in touch with your support base. 10

11 Text Messaging Texting is perfect for building an ongoing dialogue with your supporters. Send a text to get potential donors excited about your cause, make a call for donations, and stay in touch with current donors. How does it work? You can create preset messages that are triggered when your audience sends a text with a specific keyword. Your messages can include reminders for upcoming events, ways to get involved, or even a link to more information. Once your mobile giving campaign is live, you can set an automatic text response that allows donors to easily opt in for future texts. What are the benefits? Create and manage targeted recipient groups Send an unlimited # of texts/month 2-way communication with your donors Detailed report of incoming/outgoing messages Audio Hotline Educate the public about your cause with an audio information hotline that s accessible anytime, anywhere. How does it work? To create your hotline, simply upload audio files to our web-based administrative site, or record your content directly over the phone. Anyone can then dial the provided phone number and follow the prompts to hear your message. How can you use it? record a message from key members of your organization include accounts from people involved in your cause message from current donors general information about your cause include a call-to-action for text donations 11

12 Secondary Keywords Secondary keywords allow you to easily allocate donations to separate divisions, departments, causes or campaigns, or individuals raising money for your charity without the cost of activating multiple accounts. How does it work? Donors text your unique primary keyword paired with a secondary keyword to a designated shortcode, so you can track where your donated funds end up. How would you use it? Raise money for multiple causes Activate secondary keywords and allow your donors to choose the cause they d like to support, i.e. Text [KEYWORD] followed by SHOES to buy a pair of shoes for a child in need. Departments/Local chapters Give each department its own unique secondary keyword -- then your callto-action might say, Text [KEYWORD] followed by [DEPT. NAME] to to make a $10 donation to the department of your choice. If your organization has chapters all over the country, secondary keywords allow you to raise money for any location with the use of a single mobile giving account. Your call-to-action might say: Text [KEYWORD] followed by [CITY] to to make a donation to your local [ORGANIZATION NAME] chapter. Fundraising competitions Start a friendly competition among your staff members and volunteers to raise money on your organization s behalf. Simply add their names as secondary keywords to keep an easy tally of who has raised which funds. Staff and volunteers could promote their campaign to friends and family with a call-to-action: I m raising money for [ORGANIZATION NAME]! Text [KEYWORD] followed by [MY NAME] to to donate $10 and support my campaign. 12

13 Our Sister Companies In addition to mobile giving solutions, we have a hand in several great mobile services. Read on to learn about our other mobile technology offerings. Guide by Cell Guide by Cell is the parent company of our Give by Cell and Train by Cell divisions. In 2004, we began working with museums, cultural and charitable institutions to create engaging, educational mobile audio tours. We strive to aid these organizations in enhancing the guest experience with simple, familiar technologies, and engaging with their target audience through a mobile phone. We ve since expanded our services to provide text message and mobile web solutions to a growing list of organizations; among them zoos, aquariums, universities, libraries, charities, national parks, historical sites, and performing arts centers. We work with over 1,000 clients. Train by Cell Train by Cell provides mobile training solutions to corporations that enhance course delivery and communication with an increasingly mobile-savvy, on-the-go workforce. Services include mobile web, text messaging (SMS), Smartphone applications and audio services. Using these tools we help our clients build custom solutions ranging from text message alert systems to multimedia-rich mobile websites for training course delivery and administration. 13

14 Sample Client List We service over 300 clients. Here are just a few industries and organizations using the Give by Cell services. Animal Related Association of Zoos and Aquariums Jane Goodall Institute Assistance Dogs of America Thoroughbred Retirement Foundation Community Relief Gilda s Club Grand Rapids Gulfstream Goodwill Industries Orphan Support Africa United Way of Pierce County Partners Relief & Development Medical American Heart Association Children s Tumor Foundation Christopher and Dana Reeve Foundation Juvenile Diabetes Research Foundation Muscular Dystrophy Association Sandy Rollman Ovarian Cancer Foundation Museum United States Holocaust Memorial Museum Religious Evangel World Prayer Center Glide Foundation Hope International Episcopal Relief & Development- Sports Red Sox Foundation Special Olympics Idaho The Arts Nebraska Shakespeare Festival Philadelphia Fringe Festival San Francisco Jazz Seattle Repertory Theatre Universities Bates College Colby College Lehigh University Loyola University Queens College Sigma Chi Foundation Trinity College University of Chicago University of South Florida Youth 826 Valencia Big Brothers Big Sisters NCA Boys and Girls Club in New Jersey Girl Scouts of Northern California Junior Achievement The Steve Nash Foundation Variety Childern s Charity - Buffalo, NY YMCA Camp Kern 14

15 Quotes/Testimonials Mobile giving is a great tool for non-profits because it allows individuals to donate with a more secure feel. Many people are cautious about providing their credit card information, but since no personal information is needed, they have peace of mind once they ve sent a text donation. - Michael Harris, Executive Assistant (Little Black Pearl Workshop, Chicago, IL) Our Text2Pledge campaign was a great success. We had 209 people at our event, set our goal at $3000 and went from there. Throughout the night we announced how much we d raised and how much more we needed to reach our goal. It was truly a text-a-thon! - Robin Cohen, Executive Director (Sandy Rollman Ovarian Cancer Foundation, Havertown, PA) Mobile giving was really easy because people are so comfortable with text messaging it s not a brand new concept to anyone. And when people sent a text donation, they spread the word to their friends through social media. It s something that is in the moment, and for a one-day event capturing that immediacy was great. - Erin Archuleta, Development and Outreach Director (826 National, San Francisco, CA) We were thrilled at the success of the mobile giving campaign at our 1st Annual Legacy Gala. The young, tech-savvy audience was exactly the right fit for mobile giving, and having our Board Chair take out her phone and ask for donations really worked! - Joyce Sood, Communications Manager (The Glide Foundation, San Francisco, CA) We re so excited about mobile giving, it s so technologically relevant and extremely simple. We re looking to reach all types of donors and to let people know that there s an easy way to donate. Give by Cell offers exactly what we were looking for. - Chevron Alston, Regional Coordinator Southern Counties (The Food Bank for Central & Northeast Missouri) Thanks to Give by Cell we raised over $7,000 at our event, through Text2Pledge donations alone! We are super excited and look forward to further embracing technology as a part of our fundraising strategies. - Audrey White, Director of Corporate/Community Relations (Unity Health Care Foundation, Inc.) Call Today! (415)

16 Give by Cell We Make You Mobile! 300 Beale St., Suite 608 San Francisco, CA LEARN MORE AT: (415)