Mobile Giving. Collect Text Message Donations STEP 4. Mobile Giving

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2 Mobile Giving Mobile Giving Collect Text Message Donations Expand your fundraising efforts and convert a younger audience into regular donors. With mobile giving anyone can give to your organization, directly through their cell phone. STEP 1 STEP 2 STEP 3 STEP 4 DONATE To: Message: GIVE From: Message: Reply GIVE YES to confirm your donation From: Message: Thank you! 10 charged to phone bill Encourage potential donors to make a quick and simple 5 or 10 donation via text message Donors text in a keyword, specific to your campaign The donor receives a confirmation text message The donor confirms. The amount is added to their cell phone bill How it Works Step 1: Get Approved Each campaign must adhere to the Mobile Giving Foundation rules summarized on this page. Once your application is approved, your campaign is ready to go. Step 2: Design Campaign Design the campaign to reach potential donors. Communicate through signage, brochures, speeches or however you choose. Everyone in your venue, at your event or on your mailing list becomes a potential donor. Step 3: Donors text in Donors text your unique keyword to a designated shortcode to make a 5 or 10 donation. They receive a text message asking them to confirm their donation, and when they reply "YES" they receive another text thanking them for donating. You can also allow donors to opt in for future text message alerts from your organization. Step 4: Collect Pledges Donor pledges will be billed through their monthly cell phone bill. When the bill is paid to their telephone company the funds are forwarded from the carrier to the Mobile Giving Foundation, which will then send them to you. Give by Cell never comes in contact with the funds. Step 5: Follow up If the donor opted in for text message alerts, send a follow-up message and reach out for further donations, share recent news, or send an event reminder. Step 6: Track Donations Log in to our web-based platform to track incoming donations and view reports over any date range, including donor phone number, total number of donations received, and total amount of funds raised. Eligibility Only 501(c)3 organizations that meet the criteria seen below can use this special donating service. Mandatory Standards - 501(c)(3) exempt NPO - File 990 IRS forms or submit an audited annual report - Minimium 500,000 in annual revenue - In business > 1 year Also check out these exciting services from Guide by Cell Audio Services: Voting, Cell Blog, Feedback, Training, Events, Surveys and Games Text Messaging: Games, Alerts, Coupons, Interpretation, Interaction, Reminders, Marketing, Tickets, Question & Answer, and Scavenger Hunts Other Services: Mobile website, Connect to Social Media, Information Lines, Smartphone Applications, Virtual Guides and Video & Images Phone: (877) Fax: (415) info@givebycell.com

3 Mobile Give Pricing Description Donors send a text message to a designated short code to make a donation (5 or 10). Charge is applied to donor s mobile phone bill, and organization receives monthly payments from MGF. PRICING Requirements 501 (c)(3) exempt non-profit In business for over 1 year Minimum 500,000 in annual revenue 6 MONTHS 12 MONTHS 24 MONTHS Highlights Set-Up (Paid to the Mobile Giving Foundation; 350 Application Fee & 150 Keyword Set-Up) (Paid to the Mobile Giving Foundation; 350 Application Fee & 150 Keyword Set-Up) 500 (Paid to the Mobile Giving Foundation; 350 Application Fee & 150 Keyword Set-Up) Quick & easy for donors Smartphone not required Perfect For Service Rate per month per month per month Events of any size Spontaneous giving Reaching wide donor base in minutes Transaction Fee per donation per donation per donation Web Widgets Contact Collection Secondary Keywords Optional Add-Ons Screencasting Facebook App Note: Monthly Fees and the 150 one-time Keyword set-up fee are due upfront. The 350 application fee will be paid directly to the MGF. Per Donation Fees are billed biannually. (415) info@givebycell.com

4 Mobile Donate Mobile Donate Wildlife Zoo Give by Cell s newest mobile fundraising solution. Mobile Donate allows supporters to donate any dollar amount by texting in a keyword, or scanning a QR code, to receive a link to a mobile donation web based page. Funds are deposited directly into an organization s merchant account and the organization is able to utilize reports to track funds and manage donor relations. Benefits: - Donors use SMS/QR Codes to access mobile donation page - Donors are not required to download an app or sign up for an account - No limit on donation amounts - No eligibility requirements - Affordable - Short lead-time to set-up - Reporting capabilities allow for donor relationship management and fund tracking Clients Include: - University of the Nations - The Vernon and Vontae Davis Family Foundation Contact Us Give by Cell 532 Folsom Street 4th Floor San Francisco, CA n (415) E info@givebycell.com H About Give by Cell Launched in 2008 by San Francisco based parent company Guide by Cell, Give by Cell is a trusted mobile fundraising solution provider with more than four years of experience in providing unique, affordable, and effective mobile technology services to more than 2,000 organizations. The company offers three mobile fundraising platforms, Mobile Donate, Mobile Give and Mobile Pledge, all of which allow organizations to accept donations via text message and expand their fundraising efforts through mobile technology. Give by Cell is the largest authorized mobile giving service provider by The Mobile Giving Foundation. Give by Cell s mobile fundraising solutions are an affordable, engaging way to give, capitalizing on mobile s large reach, user adoption rates, and ability to solicit and collect contributions anywhere at any time. Why Use Mobile Donate? Mobile Trends - Eight in ten American adults (83%) own a cell phone - Outside of making phone calls, texting remains the most common mobile phone activity - 73% of cell phone owners engage in texting Source: Pew Internet & American Life Project, The State of Mobile America, 3/16/12 Mobile Market Size Of the world s 4 billion mobile phones, 75% are SMS enabled and 27% are smartphones. 4 Billion Mobile Phones 1.08 Billion Smartphones 3.05 Billion SMS Enabled 27% 25% 75% Source: Microsoft Tag, The Growth of Mobile Marketing and Tagging, 3/21/11 Give by Cell remains a leader in providing creative solutions to charitable organizations. Our work with over 2,000 non-profits allows us to be cutting-edge and anticipate and react to market needs. Mobile Donate serves as a mobile fundraising solution to organizations that did not meet eligibility requirements of previous text to give platforms and does not have donation limits. David Asheim President and Founder of Give by Cell

5 Mobile Donate Summer 2013 Pricing Description Supporters donate any dollar amount by texting in a keyword to receive a link to a mobile donation web based page. Funds are deposited directly into an organization s merchant account*. *Give by Cell does not provide any merchant or Paypal account; we build software code to connect the data entered by the donors. We can connect to these Merchant Account Providers at no extra charge: Cybersource, Authorize.net, Sage, Chase Paymentech, First Data and Paypal Pro. Pricing EVENT (1 MONTH) 12 MONTHS 24 MONTHS Set-Up 1,000 1,500 2,500 Transaction Fee 4.9 % 4.9 % 4.9 % (of amount raised) (of amount raised) (of amount raised) Includes: Building mobile payment page; Building software to connect mobile data to merchant account; One text message keyword; All text messages. (415) info@givebycell.com

6 Mobile Pledge Mobile Pledge Donors send a text message donation -- in any amount! Mobile Pledge is a great way to incorporate mobile giving into your next live event, harnessing the immediacy of text messaging to incite your guests to action. Mobile Pledge Features & Benefits Mobile Pledge is a text message donation service specifically designed for live events donors can pledge any amount without the 5 or 10 limit that is standard for mobile giving. The Mobile Pledge system captures your donor s pledge and phone number, and either your staff or our GivingCallCenter operators can contact donors to process all pledge transactions. Give by Cell provides in-depth reporting statistics to track all pledges, as well as donor contact information. That way, you ll know when and from where your donor sent a pledge. Why wait? Get into the spirit of giving! Your Mobile Pledge account can be activated overnight, and live the next day. HELP us raise 50,000 tonight! Text GIVE and your pledge to 56512! Screencasting With Screencasting, you can easily visualize your donors pledges in real-time so both you and your donors can see how close you are to reaching your fundraising goal. Once they ve sent a text, your donor s name will appear next to their pledge. And donors love seeing their name in lights! Getting started is as easy as logging in to our Web-based administrative site, connecting your laptop to a projector at the event, and watching that red barometer climb higher and higher. Visit this link to try out a demo version of Screencasting: Phone: (877) info@givebycell.com

7 Mobile Pledge Pricing Description Donors text their pledge of any dollar amount to a designated short code. Your organization calls donors to process the pledge transaction. None! Requirements PRICING Highlights Set-Up day set-up available Personal contact with supporters Perfect For Service Rate 250 per event Month Small to mid-sized events Donations of any amount Personal interaction with every donor Transaction Fee 1 per pledge 1 per pledge Screencasting Contact Collection Optional Add-Ons (415) info@givebycell.com

8 Screencasting Screencasting Live events, galas, and fundraisers are the perfect time to promote your mobile giving campaign. Chances are many of your supporters will learn about your cause for the first time at a special event, gala, or large-scale fundraiser and they might be moved to make a donation right then and there. Screencasting lets you build on the excitement of your event and reach out to potential first-time donors for a simple text donation. With Screencasting, you can visualize your campaign progress in real time on a large screen, which can also be customized to show your organization s logo or any other message. As you give your call-to-action, the display shows your goal amount, remaining time left to donate, how close you are to reaching your fundraising goal, and the names of the guests who have donated so far people love to see their name appear! When a donor texts in, the thermometer bar rises to account for their donation so everyone can immediately see the difference they ve made for your cause. Give to Screen Backend Screen Screencasting is a great way to get everyone involved and inspire some friendly competition. And all it takes is a simple text message. Give by Cell provides the site URL to access the Screencasting interactive display. What else do you need to get started? - projector/screen - laptop - reliable Internet connection Give to Screen Frontend Screen Phone: (877) Fax: (415) info@guidebycell.com

9 Screencasting Pricing Description Screencasting is a great way to generate excitement and increase fundraising results at a live event. The donor s name, donation amount, and even an encouraging message can appear on a giant screen at your event. The interactive thermometer will rise as the donations come in while the digital clock ticks down to encourage donors to hurry and make a donation to ultimately reach the goal amount. Laptop Internet connection Screen & projector Requirements PRICING PER EVENT 1 YEAR 500 1,000 Perfect For Live events Creating excitement Increasing engagement (415) info@givebycell.com