GNSS Scenario. By Dr Ashok Kaushal. GNSS scenario in India in India. 05/08/2007 Slide No.: 1
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1 GNSS Scenario in India By Dr Ashok Kaushal ASL 1 Advanced Systems Pvt. Aerospace Ltd., Systems Bangalore Pvt. Ltd. Slide No.: 1
2 Content Introduction Significance of Location Trends G 3 perspective Location Based Services Business Potential Challenges About ASL Concluding Remarks ASL 2 Advanced Systems Pvt. Aerospace Ltd., Systems Bangalore Pvt. Ltd. Slide No.: 2
3 Introduction Miniaturization of chips & reduction of prices Enhanced use of location sensitive devices Removal of restrictions on GPS accuracy Proliferation of cell phones Mobility of people/ assets Enhanced use of WWW Awareness in significance of location data Development of open standards Availability of map data from multiple sources Adoption of new map policy by Govt. of India ASL 3 Advanced Systems Pvt. Aerospace Ltd., Systems Bangalore Pvt. Ltd. Slide No.: 3
4 Significance of Location Discover timely location-sensitive business intelligence Process location-sensitive alerts & transactions Organize business activities by location & time Find or track a customer, place, asset, Coordinate field operations Provide customer service Plan and track delivery services ASL 4 Advanced Systems Pvt. Aerospace Ltd., Systems Bangalore Pvt. Ltd. Transaction e-business Person (business) Location Slide No.: 4
5 Trends Emphasis on info/ service in place of data/ tools Solutions driven by Technology GNSS High resolution satellite imagery Applications Use of SCOTS/ OSS tools for development Consensus on standards & interoperability Data/ Content Use of COTS data from multiple sources Use of Web GIS for data dissemination ASL 5 Advanced Systems Pvt. Aerospace Ltd., Systems Bangalore Pvt. Ltd. Slide No.: 5
6 Trends Spread of wireless communication along length and breadth of the country Growth of Internet & Broadband (including last mile connectivity) Easy access to GNSS for applications in positioning, navigation and tracking of mobile assets Emergence of Google Earth & Virtual Earth for dissemination of location info on Web Community participation in Wikipedia/ Wikimapia for knowledge management ASL 6 Advanced Systems Pvt. Aerospace Ltd., Systems Bangalore Pvt. Ltd. Slide No.: 6
7 Trends Indian Telecommunications Scenario million users (including 193 miliion wireless subscribers) as of July million wireless subscribers registered in June 2007 and 8.1 million in July million wireless subscribers (38.6% of total population) projected to reach in % of rural population & 95% of urban population with mobile phone by 2011 Manufacturing of 107 million mobile handsets in India by 2011 Wireless subscription may exceed 50% by 2015 ASL 7 Advanced Systems Pvt. Aerospace Ltd., Systems Bangalore Pvt. Ltd. Slide No.: 7
8 Trends World scenario Mobile subscribers will grow by another 500 million to reach 3 billion by end of 2007 Share of India is estimated at 80 million Growth of global mobile industry: ~ 40 million subscribers per month Share of Asia Pacific is estimated at 41% India and China accounted for 25% of growth worldwide over previous year ASL 8 Advanced Systems Pvt. Aerospace Ltd., Systems Bangalore Pvt. Ltd. Slide No.: 8
9 Trends Mobility 24 x 7 x 365 business through adoption of WWW Growth in number and functions of cell phones Enhanced business with population on move Exchange of location info to personnel for field data acquisition and providing services to users Management of mobile assets (trucks, railways) based on their locations at any moment Effective response through integration of wireless communication with positioning technologies Common framework using industry standards ASL 9 Advanced Systems Pvt. Aerospace Ltd., Systems Bangalore Pvt. Ltd. Slide No.: 9
10 G 3 Perspective Satellite Navigation Acquisition GNSS G 3 Analysis GIS Transmission GSM/ GPRS Wireless Communication Spatial (Map) Data 10 ASL Advanced Systems Pvt. Aerospace Ltd., Systems Bangalore Pvt. Ltd. Slide No.: 10
11 G 3 Perspective Technology Providers Technology Proliferation Larger Reach Citizen Application/ Content Provider Efficient Delivery Service Provider Info Dissemination 11 ASL Advanced Systems Pvt. Aerospace Ltd., Systems Bangalore Pvt. Ltd. Slide No.: 11
12 G 3 Perspective Completeness Standards Interoperability Accuracy 12 ASL Advanced Systems Pvt. Aerospace Ltd., Systems Bangalore Pvt. Ltd. Slide No.: 12
13 G 3 Perspective 13 ASL Advanced Systems Pvt. Aerospace Ltd., Systems Bangalore Pvt. Ltd. Slide No.: 13
14 Towing Service Hospital Health Insurance Auto Repair Insurance Accident Scene Ambulance Service Security Security & Safety Safety Services Services Shop Location Based Services 100 Police HQ 101 Fire HQ Commercial Establishment Location Based Services Claims 14 Aerospace Systems Pvt. Ltd. ASL Advanced Systems Pvt. Ltd., Bangalore Tourism Transport Transport Management Management Services Services Call Centre Hospitality Hospitality Services Services Travel Agency Fleet Fleet Maintenance Maintenance Management Management Services Services Agent Slide No.: 14 Hotel Transportation Company
15 Location Based Services End User Call Centre Enterprise Fleet Management Services Fleet Tracking Fleet Maintenance System System Parts Vendor Transportation Company Tourism 15 ASL Advanced Systems Pvt. Aerospace Ltd., Systems Bangalore Pvt. Ltd. Taxi Operator Slide No.: 15
16 Location Based Services LBS Value Chain Wireless Operator Location Provider Content Developer Application Developer Wireless ASP End User 16 ASL Advanced Systems Pvt. Aerospace Ltd., Systems Bangalore Pvt. Ltd. Slide No.: 16
17 Location Based Services LBS Architectural Functions Positioning Determine spatial coordinates of a target Spatial Analysis (GIS) Provide/ administer base map data: man made structures (roads, colonies) & terrain (hills, rivers) Manage point-of-interest data such as location of petrol stations, restaurants, malls, etc. Location Management Process positioning & GIS data Mediate between positioning equipment and LBS infrastructure 17 ASL Advanced Systems Pvt. Aerospace Ltd., Systems Bangalore Pvt. Ltd. Slide No.: 17
18 Business Potential Defence Transport (VTS/ FMS): Call centers, Crime (Police), Health (Ambulances) Municipalities (Garbage dump vehicles, Asset Management, Property taxation) Utility (data collection, fault detection) Environment (trees identification) National parks (movement of wild animals) Advertising (sign boards) Automobiles (navigation, thefts, breakdown, accidents, drivers performance) 18 ASL Advanced Systems Pvt. Aerospace Ltd., Systems Bangalore Pvt. Ltd. Slide No.: 18
19 Business Potential Vehicle Statistics Growing India Year Source: Internet Red: Estimated All Vehicles 48,857 54,991 58,863 63,863 67,454 71,037 Cars, Jeeps and Taxis 6,143 7,058 7,571 8,285 8,987 9, ASL Advanced Systems Pvt. Aerospace Ltd., Systems Bangalore Pvt. Ltd. Buses Goods Vehicles 2,715 2,948 3,045 3,210 3,325 3,512 Vehicles in thousands Slide No.: 19
20 Business Potential Vehicle Statistics Growing India 20 ASL Advanced Systems Pvt. Aerospace Ltd., Systems Bangalore Pvt. Ltd. Vehicles in thousands Source: Ministry of Road Transport and Highways 2003 Slide No.: 20
21 Business Potential Current scale of road transport in India 10 million vehicles manufactured annually while 2 million four-wheelers added on the roads annually 3,3 million KM road network crisscrosses whole country NH network (less than 2% of road network), carries about 40% of road traffic 3 million commercial vehicles carry loads using the roads network 21 ASL Advanced Systems Pvt. Aerospace Ltd., Systems Bangalore Pvt. Ltd. Slide No.: 21
22 Business Potential Fleet Management Services (FMS) Logistics State Transport Retail & Consumer Railways Refrigerated Cargo Oil & Milk RMC Mines School Docks BPO Marine Taxi Forest Waste Management Hospital 22 ASL Advanced Systems Pvt. Aerospace Ltd., Systems Bangalore Pvt. Ltd. Slide No.: 22
23 Business Potential Driving parameters for use of FMS/ VTS: Reasonable cost Appropriate quality of data Availability of communication network Support for local language Ease of use (graphical interface) Voice interface (Text to speech) Insurance (against thefts) Citizen interface (concern for public safety) Keyboard along with joy-stick/ touch screen Optimal power management 23 ASL Advanced Systems Pvt. Aerospace Ltd., Systems Bangalore Pvt. Ltd. Slide No.: 23
24 Business Potential Wireless Communication Using GSM/ GPRS/ CDMA/ Radio Tracking, Alarm Monitoring, Report Generation GPS/ GNSS + Industrial Sensors Intelligent Fleet Management Systems Low Cost, User Friendly, Optimized Power Devices Information Dissemination Using Internet/ Intranet GIS, Data Interoperability, Service Oriented Architecture ASL Advanced Systems Pvt. Aerospace Ltd., Systems Bangalore Pvt. Ltd. Slide No.: 24
25 Business Potential WISDOM INSIGHTS INTELLIGENCE INFORMATION DATA Value Delivery Model ACTION 25 ASL Advanced Systems Pvt. Aerospace Ltd., Systems Bangalore Pvt. Ltd. DECISION SUPPORT ANALYSIS APPLICATION TRACKING / MAP V A L U E D E L I V E R Y Slide No.: 25
26 Business Potential (India) VTS 2005 US$ 06.4 Million 2011 US$ 78.2 Million (Frost & Sullivan, ) VTS Units (thousands) ~ 150 (Economic Times, ) 26 ASL Advanced Systems Pvt. Aerospace Ltd., Systems Bangalore Pvt. Ltd. Slide No.: 26
27 Business Potential (India) GPS & Telematics market US $ 22 millions US $ 448 millions (Frost & Sullivan, ) Consumer LBS (2009) Average subscription (in US $) 1-2 Penetration (in %) Revenue (in million US $) ASL Advanced Systems Pvt. Aerospace Ltd., Systems Bangalore Pvt. Ltd. Slide No.: 27
28 Business Potential (World) VTS Million Units (ABI Research, ) In-vehicle Navigation Units (%age) Revenue (%age) Handsets (Communication) Units (%age) Revenue (%age) ASL Advanced Systems Pvt. Aerospace Ltd., Systems Bangalore Pvt. Ltd. Slide No.: 28
29 Business Potential (World) Location based services 2005 US$ 040 millions 2010 US$ 1600 millions (Yankee Group, ) GPS enabled LBS Subscribers Units (million) Revenue (%age) (ABI Research, ) GPS enabled handsets (Communication) Units (million) (IMS Research, ) 29 Aerospace Systems Pvt. Ltd. ASL Advanced Systems Pvt. Ltd., Bangalore Slide No.: 29
30 Business Potential (World) Break down of Turnover Personal mobility Mass market vehicles Commercial Vehicles Aviation Maritime Emergency services Surveying Others By 2001 By ASL Advanced Systems Pvt. Aerospace Ltd., Systems Bangalore Pvt. Ltd. Slide No.: 30
31 Challenges Majority of fleet under unorganized sector Market is price sensitive Consumer are interested in immediate ROI and direct vehicle movement control Consumers are not tech-savvy Consumers are interested in limited features Innovative applications/ services still awaited Market is awaiting suitable business model Higher revenues by increased data transfer Quality maps available over select cities only Migration to 3G spectrum is still awaited 31 ASL Advanced Systems Pvt. Aerospace Ltd., Systems Bangalore Pvt. Ltd. Slide No.: 31
32 About ASL ASL: First Indian Company to produce GPS receivers with Military certification: DGQA certification for Armoured vehicles. CEMILAC certification for Military Airworthiness. Few thousands GPS Receivers, along with lifecycle support systems, supplied to Defence Services. Few hundred GPS based VTS supplied for civil applications in Transport, Health & Crime 32 Aerospace Systems Pvt. Ltd. ASL Advanced Systems Pvt. Ltd., Bangalore Slide No.: 32
33 About ASL 33 ASL Advanced Systems Pvt.Aerospace Ltd., Systems Bangalore Pvt. Ltd. Slide No.: 33
34 About ASL 34 ASL Advanced Systems Pvt. Aerospace Ltd., Systems Bangalore Pvt. Ltd. Slide No.: 34
35 GeoTrans: Geo-Intelligent Solutions for Transport GPS based AVL Mode m About ASL Wireless Network Internet Web Page 35 ASL Advanced Systems Pvt. Aerospace Ltd., Systems Bangalore Pvt. Ltd. Web Server Comm. App. Data Server Connector Map data Address info Operator info Client info Mobile asset Driver info Route plan Billing info User info Application Server Slide No.: 35
36 About ASL 36 ASL Advanced Systems Pvt. Aerospace Ltd., Systems Bangalore Pvt. Ltd. Slide No.: 36
37 Concluding Remarks G 3 provides suitable platform to develop LBS Drivers of GNSS market: Competitive prices of chips and receivers Innovative packaging of VTS Suitable business model for FMS Mobile phones with built-in GPS Quality & updated large scale digital maps Aggressive marketing of VAS by carriers GNSS is transforming from pure navigation to also navigation 37 ASL Advanced Systems Pvt. Aerospace Ltd., Systems Bangalore Pvt. Ltd. Slide No.: 37
38 THANK YOU 38 ASL Advanced Systems Pvt. Aerospace Ltd., Systems Bangalore Pvt. Ltd. Slide No.: 38
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