1 Charles Hale Born in Merton (UK) and living in Amsterdam for 40 years. Sharing my life with Ilona Bokma who gave me three lovely kids Lena, Vince and Rae. In total over 24 years of working experience in the communications industry and as an entrepreneur. Started my career as a designer and am now co-owner of a Brand and Business Activation agency - &Co concepting. Over the years I have gained extensive knowledge and experience in all fields from design to strategy. For SMEs, organizations and cooperations. Both National and internationally. At the age of 26 I was creative group head for international accounts at TBWA/Direct Company working on, amongst others, Canon Europe, Nissan Europe and Fortis. Thanks to accumulated capacities and expertise I am capable and well able to build business or further development a business from a marketing and branding point of view. My work has been nominated multiple times and awarded in several categories: Golden Effie, Golden Meetlat, 2 Golden 1 silver and 1 bronze Esprix's, ICDIA Award, European Leader Award, Accent, silver Best European Promotion Award. 1 Esprix and 1 Spin award nomination. People I have worked for and with acknowledge my enthusiasm, passion and eye for detail. As well as developing brand propositions and identities my specialty is interaction between brand and its target group, Both on- and offline- This is a result of my solid in-depth experience in direct marketing en communications. I develop and recommend in the area of Brand Identities, Brand Activation, Loyalty and Promotions. Assist and advise companies develop or redefine their proposition and bring it to life. I like to work closely with my clients as the knowledge and expertise is often already there.
2 KEY POINTS: Total 24 years experience 10 years within companies 5 years owning a company 9 years freelancing/consultant - Border free thinker - Strong believer in motivation and team spirit - International experience as creative director TBWA\Direct company - Design background - Business developer - Experience writing business plans - Strategic thinker - On- and offline - B2B and B2C awards in brand activation - Production process knowledge - Extensive skills on Mac and in Adobe Illustrator, Photoshop and Indesign - Large respected network within the communication branch - Extensive client relation experience - Hard working and loyal - International
3 CURRENT Brand & Business &Co concepting Managing Director/Founding Partner. Description Brand and business activation services Projects for Bakkersland, Sixo, Yakult, Bavaria, Yellowbrick, NTI, GKE-Kanzi apples, Killon, Innofun, Reeds Business, Heaven No7, Jumbo, C1000, DHL, VTL CURRENT Call for Action Associate Brand strategy and Communication Director Description Online marketing solutions group Océ, Madaga, Vomar, PostNL CURRENT Brand & business Charles Hale BV Managing Director/Entrepreneur Description Private projects Brand and business projects Feelgoodtube.com Brand Rocketeers Timeline View Famous Timelines Creative Charles Hale BV Managing Director Description Through the line creative consultant Ogilvy Amsterdam, Centraal Station, Ubachs Wisbrun, vanwanten etc.,koense&severein, Arthouse, Rapp Collins, Red Cell / Not Just Film,.Bone, Lowe+Draft. SNS Reaal Groep, Sanoma uitgevers, Oudstanding uitzendbureau, Origidate,Geuzinge & Groeneveld, Jenny Elissen/New Genes, Branddoctors, Flair. IBM Benelux DM, Rabobank DM, Desparados promotion-site, Autobar positioning, Oudstanding positioning, Autoscout24 print, ING internal communication, SNS Reaal internal communication, Aegon DM, KPN e-dm, New Genes corporate identity, Branddoctors positioning, Delta Lloyd DM, Origidate positioning Creative Director Tequila\Direct Company Creative Director / Management Description Brand activation company. Creative director on key-accounts and guiding and mentoring junior teams. Nissan, Postbank, Ola Europe, ING bank, Albert Heijn, Wanadoo KLM en Plan Nederland.
4 Freelance Senior Art / Guts & Glory communications Creative Director / Management FHV/BBDO, Doorn & Roos, TBWA/Campaign Company, TBWA/Direct Company, Euro/RSCG Making a Difference, Imagine Direct, Dimensions, FCA! Werner & Messelink, Draft, Responsive, Lions Advertising, José van Mil & Partners, Ursus Vodka Company, SBS Broadcasting, Media Groep West, Wasmoeth Wildlife Foundation, Profile Tyrecenter, Outright. SBS6 en NET5, ING Bank, Reaal verzekeringen, Delta Lloyd verzekeringen, Sens Verjaardagsloterij, ABN AMRO, Fiat, Nissan Europe, Personal Books, Algemeen Dagblad, Citroën Nederland, MKB Punt, Postbank, Oibibio, Toyota, Tempo Team, Pauze magazine, Dierenbescherming, Compaq, Uni Lever, Ursus Vodka Company, Giant Bicyles, NY Yankees, The Soul Foundation, Motor Rai, Wasmoeth Wildlife Foundation, MG-Rover, Land/Range Rover, Pearle, TPG Post, Profile Tyrecenter, Klene Drop Creative Group TBWA\Direct Company Creative Director Description Direct marketing en Sales promotion agency. International/National Accounts and head of own team. Extra Nissan Motor Parts Center, Canon Europa, Canon Benelux, Golden Tulip Hotels, Robeco Groep, Ohra Verzekeringen, Mercedes Benz, Tennant, Voorlichtingsburo Vlees, Fortis Groep, Bacardi en Bose. Establishing DTP Studio en automatization of agency presentations All-round studio employee Dart Design Studio employee Mock-up, Design, Graphic Production and Account. KLM, Douwe Egberts, Canon Benelux, Beiersdorf, Mölnlycke, Akzo, Desso, Vara!, ABN Amro en Quality Bakers Photo studio/darkroom employee Y & R Part time employee Task Running the reproduction photo studio -whilst completing my studies.
5 ACHIEVED AWARDS: 1 Silver Esprix - Bavaria 1 Gold Effie Albert Heijn 2 Golden Esprix - Reaal & Albert Heijn Zonnerekening & Hamsterweken. 1 Bronz Esprix - Postbank - IT fonds introductie. 1 Accent - Lever Iglo - Spinazie boek. 1 Silver Best European promotion - Reaal verzekering Zonnerekening. 1 Meetlat - Bose - Lifestyle ICDIA award - Bose - Lifestyle Leader Award - Robeco groep Fiscaal Optimaal. Nomination Esprix - TPG Post Naamsverandering mailing.
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