For the first time ever, Debco is providing you a series of case studies as a

Transcription

1 Case Study For the first time ever, Debco is providing you a series of case studies as a resource to assist you in your sales efforts. We have conveniently broken down the catalogue into easy to manage product types such as chairs, cooler bags, golf items, etc. You ll be sure to find original examples of how the products have been sold in the past as well as companies that you may not have considered as potential clients. It may be a good idea to print-out this case study guide and go through it with a pen and paper and write-down all of the companies you know that may come to mind as you read this. It s guaranteed that your mind will be opened to possibilities you ve never considered! Enjoy the read and happy sales! Product Types: Chairs Since Debco s pioneering decision to use the folding chair as a promotional advertising piece, it has become immensely popular and can be seen just about everywhere. From sporting good events, to picnics, to concerts, the folding chair has truly become a regular accessory to the leisure populace. Consequently, the marketing value of the folding chair remains extremely high. Its very visible printing surface allows for maximum advertising punch and its practicality as an item guarantees that your logo will be visible at a wide variety of events. Practical applications: company picnics, safety programs, recognition awards and programs, sporting events, camping, concerts, outdoor theatre. Companies that might use a chair for their promotion: sports teams, leisure companies, large corporations with recognition programs, RV companies, concert promoters, event co-ordination companies, SUV dealerships, fire/police departments, ski resorts, golf courses, beach resorts. Cooler Chairs For many of the same reasons that the folding chair has become such a popular advertising piece, the cooler chair has found its niche in the promotional world. Easy and light to carry, the cooler chair is the ultimate in

2 mobile practicality, particularly if you wish to put a lunch inside its spacious and fully insulated main compartment. Recently, many golf courses and tournament organisers have been using this unique advertising piece since it serves such a variety of functions and may be used again and again in a myriad of capacities. Practical applications: golf tournaments, going to the beach, sporting games, spectator events, camping, picnics, travelling. Companies that might use a cooler chair for their promotion: golf tournament organizers, companies with recognition/safety programs, food packaging companies, food sample salespeople, soft-drink companies, caterers, milk companies, medical supply companies, pharmaceutical companies, sports teams. Picnic Baskets If ever there was a promotional product that says the 2000 s this is it! Again, being one of the first promotional products companies to offer a full picnic bag line, we recognised at once that picnic bags are immensely popular and not many people own one. Isn t this what marketing is all about? Find a product that people love and that they don t own, and it will sell itself. The picnic bag line has surpassed all expectations and continues to be a favourite among distributors and their end-users. Corporations love to give these away, as they are a unique gift that s associated with the good times inherent in a picnic.the picnic bag is a feel-good item that delivers a positive message and possesses great marketing impact. Practical applications: camping, day-trips, going to the beach, and of course picnics!!! Picnic baskets can be used for company picnics, as incentive and recognition gifts, as safety awards, as holiday gifts, as give-aways at a tradeshow, as draw-prizes at company sponsored events, and make superb golf table prizes. Companies who might use a picnic basket for their promotion: This is a unique item since nearly any company can tie-in the picnic basket to a promotion. Think department stores, law firms, accounting firms, banks, charitable organisations, and so on. ** The PC2288 is one of our best-selling picnic items since it reflects a minimal price-point yet possesses such a strong promotional impact. The combination of its utility, small size, and price gives it a tremendous amount of mass appeal. Blankets The power of association can be a determining factor when a client decides to place a purchase. Take a polar fleece blanket for instance. When you think blanket, it follows that you think of warmth, comfort, safety, relief, and calmness. Do these warm qualities affect your decision? Of course they do, if even only on a subconscious level. Thus, the next time that you present a product to a client, try picking something that is universally appealing like a blanket. Are blankets limited to winter? Absolutely not! Blankets are commonly used at picnics, sporting events, or even the beach. Practical applications: holiday gifts, picnics, beach use, part of a safety kit for an automobile, recognition and reward programs. Companies who might use a blanket for their promotion: corporations, hotels, rail companies, airlines, cruiselines, travel companies, recreation companies, car dealerships, car insurance companies. Vinyls (beachballs, inflatable vinyl seat cushions, mini footballs) Often, the perfect promotional piece is an inexpensive give-away that embodies the qualities of your company. Here are a few examples: logoed beachballs for a sun tan lotion company, mini footballs for a company picnic, or seat-cushions for a spa. Give-aways have tremendous advertising potential because they are not being given away to a predetermined audience. Rather, your product name gets distributed to a random demographic that just isn t possible to touch with traditional media promotion. Give-aways are fun by nature, so use some of our inexpensive vinyl products to capture a mood the next time one of your clients is planning an event. Practical applications: inexpensive give-aways, beach use, door prizes, point of purchase give-aways, sporting events, concerts, spectator events, company picnics. Companies who might use vinyl products for their promotion: liquor companies, professional or amateur sports teams, outdoor theatre companies, beachside restaurants, beachside merchants, promoters (to promote movies or bands).

3 The Hard-Shell Rock Cooler Another Debco first! The rock cooler is an innovative promotional product that s just starting to catch-on. If you re looking for that perfect product that s both creative and original, the rock cooler provides your opportunity to present an item that few people know about yet. Response from clients who have used the rock cooler for their promotion has been rave. Here s a tip: when pitching the rock cooler to your client, it s imperative that you show a physical sample rather than just an image. Its rugged good quality, impressive size, and practicality is a must see. Your client will be impressed! Practical applications: lunch box, safety kit, toolbox, beachradio/cooler, sports cooler. Companies that might use a rock cooler for their promotion: radio stations, pool maintenance companies, construction companies, food companies, movie theatres, malls, arcades, casinos, record companies. Golf Items A game of golf is the single best way to enjoy a captive audience for four hours or more and get my mind off golf! anonymous. With the massive popularity of golf, our extremely extensive golf line provides several different golf related products and equally as many budget options to fit the perfect promotion. Imagine all the possibilities there are for golf table prizes. Contrary to popular opinion, golf items don t just sell in the summer. The reality is that many golf tournaments are planned far in advance of the tournament date, thus allowing you sales in any season. You d be amazed if you knew that even at 20 C, we still sell lots of golf items. Think golf umbrellas, golf cooler bags, travel bags, shoe bags, accessory cases, golf cosmetic cases, head-covers, ponchos, putting machines, and the list goes on and on! Practical applications: corporate golf tournaments, catalogue programs, employee recognition, tournament prizes, golf table prizes, end-user gifts. Companies that might use golf items for their promotion: Corporations, golf courses (of course!), tournament organizers, charitable organizations who do golf tournaments as fundraisers, golf retailers, driving ranges, golf magazines, sporting-goods stores. Sports Bags / Knapsacks Debco opened its doors over twenty years ago selling sports bags and we are still the authority when it comes to sports bags and knapsacks. You will definitely find a sport bag or knapsack that fits your client s needs in our catalogue. In fact, did you know that we offer over 60 models of sports bags/knapsacks? Sooner or latereveryone uses a bag. Whether you re going to the gym, work, school, shopping, travelling, or day tripping, you re bound to use a bag at some point. The next time you re outside, take note of how many people are carrying some kind of sports bag and/or knapsack. Then, take note of how many of those bags are logoed. Wouldn t you like to see your client s logo displayed prominently on all of them? Practical applications: going to the gym, going to work, the corporate traveller, the leisure traveller, going to school, corporate programs, sport bag, hiking, using it to carry other promotional items, sports bag as a basket, trade show bag alternative. Companies that might use a sports bag/knapsack for their promotion: corporations for employee recognition, sports teams, gyms, high schools and universities, theatre/dance companies, sports stores, martial arts clubs, scouts/girl guides, school-boards, bus lines, gift shops. CD Cases The other day I bought a candle from a retailer for a birthday present and the sales clerk surprised me with a gift. Just for buying my candle, I received a logoed CD case with a CD ROM catalogue of that company s product. Not only did I look at the catalogue on my computer when I got home, but I decided to use the CD case for my car. Thus the advertiser (candle store) benefited from me learning more about their product and the fact that everyday I go to work, I look at their company logo on the cover of my CD case. Now that s an inexpensive promotion that has a prolonged impact!

4 Practical applications: for the music lover, for your DVDs, for CD ROMs. Companies that might use CD cases for their promotion: music stores, music schools, music retailers, record companies, music management companies, concert promoters, computer stores, bookstores, software companies, video stores. Auto Accessories (car visors, non-slip mats, car tool kits, litterbags) People today spend so much time in their cars that it s no wonder more advertisers aren t taking advantage of the opportunity to advertise inside the car. Our car visors, non-slip mats, car tool kits, and litter bags are just the beginning of a bourgeoning advertising arena that s about to explode. Be innovative! Show your clients how they can literally get more mileage from these promotional items. Practical applications: Nearly everybody drives, therefore these items have mass appeal. Perfect for corporate give-aways, point-ofpurchase give-aways, staff recognition prizes, draw-prizes. Companies that might use auto accessories for their promotion: car dealerships, car washes, car detailers, automotive body-shops, car insurance companies, automobile associations, vintage car associations, automobile magazines, towing companies, parking lots, car/truck tradeshows. Aprons (short and full) Aprons are truly walking billboards. With huge imprint surfaces and a logo tailored to your event, aprons are fun and make for great promotions. One company had their staff all wear aprons at a tradeshow where they had a booth. The logo was, Our customer care is making your request to order. Some of the staff were dressed in chef outfits and the idea was to show potential clients how attuned they are to their needs. Practical applications: barbecues, restaurants, construction, grocers, street food vendors, cafeterias, food fairs, carnivals. Companies that might use an apron for their promotion: corporations for a company picnic, restaurants, home building companies, trades companies, food retailers, beverage companies, malls, fish/seafood markets. Carabiners Everywhere you look people are using carabiners. Whether they re being used as keychains or just as a fashion accessory, carabiners are the it item right now. The carabiner s inexpensive price-point makes it the perfect point-of purchase give away or add-on. Practical applications: point-of-purchase give-aways, add-ons to retail products, use as a keychain. Companies that might use a carabiner for their promotion: sports teams (for give-aways), retailers, corporations for end-user giveaways. Lunch and Cooler Bags Talk about practicality! Most people we know like to eat lunch; therefore, why not put your lunch in a logoed cooler/lunch bag? The longevity of a cooler bag and the fact that it can be brought to work or school 5 days a week makes it one of the most effective promotional marketing tools around. Recently a very big olive oil company used a cooler bag for one of their promotions. What they did was logo a salad dressing recipe on the lid of the cooler bag that of course included their olive oil as one of the main ingredients. Now that s a healthy promotion!! (Cooler bags are also used extensively by pharmaceutical companies to transport their goods) Practical applications: for your lunch, for keeping beverages cold, for therapeutic ice-packs, camping, hiking, all day excursions. Companies that might use a lunch or cooler bag for their promotion: corporations for give-aways, corporations for reward and recognition programs, bus lines, car rental companies, rail companies, no-frill airlines, travel agents, walking tour companies, hotels, resorts, restaurants, bars, food/liquor companies, pharmaceutical companies. Conference / Valise Bags Have you noticed that your kids are all using over the shoulder valises? These very same school kids are the ones that are graduating from universities and gradually making-up a percentage of the work force. Get hip with the times and start pitching conference/valise bags to your corporate clients. They ll appreciate your knowledge of what s hot and also respect your creativity. Be sure to

5 check-out some of the latest slingback models. Practical applications: for conferences, for work, for school, for making deliveries. Companies that might use a conference bag/valise for their promotion: corporations that host conferences, corporations for their staff, high schools and universities, event planning companies, travelling sales-people. Tote Bags You re environmentally sensitive right? So stop using those plastic bags from grocery stores and start using some of our reusable cotton tote bags. The benefit of using a cotton tote bag for your promotion is that it will be used again and again. It also has a terrific imprint area to bag size ratio. Like the apron, the tote bag can also be used as a walking billboard. Here s a newsworthy promotion: A newspaper recently used the tote bag for one of their promotions. They had a special edition newspaper delivered in a cotton tote bag to every one of their subscribers. Their subscribers can still be seen, 6 months after the promotion, using their tote bags all over the city. Practical applications: for carrying groceries, for carrying books, for beach items, for work, for a day trip, for use at conferences. Companies that might use a tote bag for their promotion: grocery stores, libraries, museums, conference planners, corporations doing conferences, beach resorts, newspaper/publishing companies, hotels, airlines, hair-dressers, travel companies. Notepad Portfolios For the executive or the travelling salesperson, notepad portfolios are great organisational tools. From experience, we ve found that a subtle logo (perhaps a tone on tone) enhances the elegance of our notepad portfolios and makes for an appreciated gift. An international airline gave away logoed notepad folios to their executive class customers, thus extending their advertising to all parts of the globe. I guess you could say they were, thinking on the fly! Practical applications: for use at conferences, for use at seminars, for making notes on the road, for educational classes, to organize events. Companies who might use a notepad portfolio for their promotion: conference planners, corporations doing conferences, publicspeaker/ guest speaker businesses, schools, event planners, travelling sales-people, paramedics, insurance companies, airlines, couriers, gyms (to track client progress). Conference Accessories (id holders, cell phone holders, organizers) The conference industry is a multi-million dollar industry. With conferences booked every day in every city around the world, don t you think it s time that you get a piece of that business? ID holders are an outstanding conference piece. At Debco, we have an extensive selection of inexpensive alternatives. You ll be sure to find one that fits your promotion perfectly. ID holders are fully functional since they can be used to hold business cards, pens, nametags, and other small items. In addition, for the duration of the conference everyone at the conference is seeing your logo. Practical applications: for use at conferences, for travelling, for leisure. Companies that might use conference accessories for their promotion: companies who participate in conferences, event planners, airlines, coach lines, cruise lines, travel agents, schools, museums, party planners. Computer Bags Have you noticed how many people are using personal laptop computers these days? The numbers are staggering! University bookstores have really started to sell computer bags as well as companies that employ a travelling sales force. Check-out the wide variety of styles that are available in the Debco catalogue. Practical applications: for carrying your computer, for work, for school, for travelling. Companies that might use a computer bag for their promotion: businesses that require their sales-people to use a laptop, computer companies, software companies, electronics retailers, schools, graphic-arts companies, programmer companies.

6 PDA Cases PDAs are revolutionising the way we organise ourselves. If you have a client who is techno-savy, chances are he/she is using a PDA. Half of the goal of selling promotional goods is recognising the latest trends and then taking advantage of that knowledge. Take the initiative and show your client that you know what people want before your competition does. Be a leader! Practical applications: for carrying your palm pilot or PDA. Companies that might use a PDA case for their promotion: companies with sales-people, event-planning companies, computer companies, high-tech companies. Roller Bags and Garment Bags Chances are that if you are using a roller or garment bag, then you re travelling. Think about the opportunity this provides to advertise internationally. One of the most innovative uses of a garment bag in recent promotional advertising memory goes to the high-end fishing resort that gave garment bags to its overnight clients. On the bag, was a giant hook with a slogan underneath that read, You re hooked, you looked, now book. XYZ fishing resort, Practical applications: corporate travel, leisure travel, as a sample carrying-case, to pick-up samples and literature at a conference/tradeshow. Companies that might use a roller bag for their promotion: corporations in which their employees travel often, travel companies, travel agents, airlines, companies with sales-people that must carry lots of samples, resorts, hotels, car rental agencies. Cosmetic / Toiletry Cases Cosmetic bags don t just have to be used for cosmetics! An association that was hosting a national sales conference used a cosmetic case as a bag for all of the conference information. A couple of weeks before the conference began, a cosmetic bag with all of the conference information inside of it was sent to each attendee. The attendees benefited by getting the conference info in an original and creative way, and were also were able to use the cosmetic case for their toiletries for that very same conference trip. Practical applications: for travelling, for corporate give-aways, for outof- town conference attendees. Companies that might use a cosmetic case for their promotion: cosmetic companies, conference planners, corporations who host conferences or take part in them, professional and amateur sports teams, ESL schools, boarding schools, airlines, the army/navy, cadets and guides, hotels, cruiselines, travel agencies. Umbrellas Unless you live in the Mojave desert, chances are you ll need an umbrella some day (you may even need one for the sun in the desert!!). Umbrellas are superb advertising pieces. Just about any company can use an umbrella for their promotion since an umbrella is such a highly visible form of advertising that can be used year round. Umbrellas come-in an array of sizes that include foldable models, executive models, and of course the oversized golf models. They can be decorated in a limitless amount of ways and are perfect for multiple sponsor events such as golf tournaments or sporting events. A large hotel chain recently used an umbrella to advertise the superior quality of their beds (yes that s right beds). On one of the panels was the hotel logo and on the opposite panel it read, Our beds are so comfortable it s a shame you will never use this umbrella! Practical applications: keeping dry!, keeping in the shade. Companies that might use an umbrella for their promotion: hotels, golf courses, courier companies, walking tour companies, wedding planners, upper-end malls/stores, corporations hosting golf tournaments, charitable organizations hosting golf tournaments, funeral homes.