3 Introduction!4 Are you a commodity or an expert?!6 How to become an Expert!18 Pick your field of expertise!19 Pick something that already interests you!19 Make sure you know your stuff!22 Meet other experts!22 Join associations and groups!23 Read blogs, magazines and books!23 Share your knowledge!24 Write a company newsletter!24 Create a blog!25 Give speeches!25 Share source material with clients and leads!26 Host a Webinar!26 Share your research!27 How to know when you re an expert!29 Further Reading!30 About the Author!31
4 Introduction A couple of years ago, I was working 20 hour days and barely making ends meet. Anytime I did have off, I was constantly on call dealing with customers who did not respect me or my time. I would constantly have to argue over almost every invoice i sent out, not to mention I would have to manage and maintain a large number of different systems. I was the owner of an IT firm, I had a lot of customers and did just about everything from virus removals to server installations. I was a jack-of-all trades and felt like a master of none. It seemed like the more customers I had and the more work I did, and somehow, I made less with every new customer I brought on.
5 The cost of acquiring a new customer took many months of work to pay off. I would have to endure the costs of learning a new environment, marketing more and spending the time convincing a new customer to do business with me (often at the cost of reducing my price). I was unhappy and frustrated. My personal life was non-existent, I could barley pay my bills and I was wondering if I should just get a real job and give up on owning my own IT business. I knew I had to change something about my business or I would not be able to continue. What did I do, you ask? I Became an Expert.
6 Are you a commodity or an expert? I came to the realization that I had to change something. I discovered that I had broadcasted myself as a commodity IT provider. Once I figured this out, I knew I had to become an expert in my industry to meet my life and business goals. Here is what sets commodities and experts apart. Commodities: are not respected as professionals constantly hassled over price and timelines spend a lot of money acquiring new clients receive few referrals excessively create and negotiate proposals waste time at networking events
7 Experts: establish themselves as an industry leader become a trusted resource get interviews and media coverage gain access to events (via conference/ speaking invites, etc.) help others convert followers to sales through respected referrals from centers of influence charge a premium for their expert services Being a commodity is not fun. Yet many IT Professionals reject the idea of building a niche business of expertise because they fear missing opportunities as a result of narrowing their focus. Their approach to getting new customers is to go anywhere, do anything and
8 to accept anyone who walks through their door. It is important to recognize that it is impossible to be an expert in everything. Other IT Professionals tell me their customers do not interact with them in ways that make them feel respected as professionals. They believe they are always being hassled about price and the risk of their customers leaving for another firm hangs over them constantly. They also commonly tell me they do not feel their marketing is effective. This is the cost of being a commodity. My answer to these complaints is as simple as this, Stop being a commodity! The only way to move your firm away from commodity status is to become an expert with
9 a well-defined niche. When you are a commodity, customers will switch to another firm over small price differences or minuscule incentives. As a commodity, you will receive few referrals because you fail to differentiate you or your firm from the competition. Customers and potential customers will not be willing to wait for an appointment and they will not be loyal to you. Commodity IT professionals are always negotiating price and spend a great deal of time responding to requests for proposals. Add on the time and training it requires to learn to administer a new software platform or network environment. When you become an expert with a niche business, you can target your marketing and get more clients by focusing on the right
10 prospects. When you are an expert, you have clients, not customers. Lets look at the definition of a customer and a client from Dictionary.com: Customer [kuhs-tuh-mer]: noun a person who purchases goods or services from another; Client [klahy-uhnt]: noun a person or group that uses the professional advice or services of a lawyer, accountant, advertising agency, architect, etc. Which would you rather have? A client respects your skills and engages in your services in a professional manner. A customer treats you as a commodity and rightfully so, as you broadcast yourself as such.
11 As an expert, you will spend a lot less time at those boring networking events and can focus your time and attention to becoming a strong center of influence. You will stop responding to requests for proposals and do business with people who seek you out for your expert opinion. As an expert, you will be able to differentiate yourself (or your firm) based on your niche rather than competing on price, location or a host of other limiting characteristics. You'll become highly sought after when you are able to position your business as THE solution for your perspective and existing clients. They will seek you out because you understand them so well and are constantly coming up with new methods and ideas to tackle their problems.
12 By providing quality innovative services that put your clients' interests first, you'll stand out from your competition. How about a few analogies. Toyota is a commodity car company. Ferrari is a niche or expert car company. Toyota sells their cars to everybody under the sun. They currently sell 16 different models of cars. Think of this as supporting 16 different industry specific software packages or network layouts. That is a lot to support! Ferrari is a legend of the automotive industry. Ferrari is a known brand and highly valued throughout the world, yet, Ferrari doesn t
13 advertise. Have you ever seen a commercial for Ferrari on TV? I haven't. Yet when I think of fast cars, guess what the first brand of car I think of is? That s right, Ferrari. Ferrari doesn t make an SUV, or a compact car or minivans. They make high end super cars for a very specific market. They also make a lot of money doing it. Ferrari doesn t sell a lot of cars either. They sold 6400 cars in 2007 while Toyota sold 2.6 million. So Toyota sold 406 times the cars that Ferrari sold. Ferrari makes a limited number of cars and sells them for a very high price to a limited number segment of the car market.
14 Now lets throw this concept into IT services. You could be a commodity IT provider like Toyota. Sell your services to everyone who will buy them. You will find yourself working with too many different software platforms and network configurations. You will have to try and understand many different business models and support a lot of different setups. You re marketing budget will have to be at least 10x bigger, because you need to hit so many different industries. The number of support staff needed to maintain this is setup is astronomical. Word of mouth referrals will be few and far between. You will have a lot of competition
15 because everybody does IT services for anybody. Or, you could try the Ferrari model: Pick one industry or even one micro-industry. You have only a few industry specific software packages that you need to master. The business models are mostly the same across all businesses in your niche. You can now focus your marketing on a small segment which becomes smarter, faster and cheaper. You can give your clients expert IT advice and services because you will know their pain points and growth strategies. The same approach applies to software as it did with Toyota and Ferrari. Lets compare
16 Customer Relationship Management (CRM) software. Which product would you rather have for your IT business? ACT! CRM: A very generalized CRM package that requires a lot of customization to fit your needs. Although a considerably cheaper, ACT! does not fit the needs of any business perfectly. Or CommitCRM: A CRM designed from the ground up to exactly fit your needs as an IT services provider. CommitCRM offers support tickets, technician dispatch, MSP integration and
17 hundreds of other customizations that are almost essential for IT providers. If it were me, I would choose a customized software package. I would choose it because that is what fits my business perfectly, or near perfectly. Sure, it may cost a bit more but I would be willing to pay for expert software designed for my needs. The choice is yours. You can position yourself as a commodity or an expert. If you remain a commodity, you will spend a lot of money blasting the market with no real target with flyers, brochures, discounts, special offers, etc... selling them on your qualifications or you can position yourself as an expert and have satisfied clients (centers of influence) sell your qualifications for you.
18 How to become an Expert If you want to stop being a commodity and command the respect you deserve, you must: Pick your field of expertise Make sure you know your stuff Share your knowledge
19 Pick your field of expertise This is kind of obvious. But you need to focus on a field of expertise. Ideally, it s a field that doesn t have a lot of experts locally; otherwise, what is the point? You want to be the only person in town who can answer questions about a particular subject. Pick something that already interests you This would be the best option since you ve already started becoming an expert in something that interests you. Do you have a particular client or set of clients where the field fascinates you? You need to be passionate to be an expert, so pick something you will enjoy doing every day and don t mind getting really into the topic.
20 Analyze your client base for areas in which you excel Analyze your competition for areas in which you can stand out Analyze your team for unrecognized areas of experience or expertise Let me explain what I did The client I enjoyed dealing with the most was in the hospitality business. I enjoyed this for the following reasons: Extremely tech dependent, so the owners never hesitate to consult with you on the newest technologies for their business. The hospitality industry is an extremely competitive business that is influenced by trends. Owners have to constantly upgrade to stay current and hip.
21 The hospitality industry has many branches: hotels, resorts, casinos, conference centers, clubs, spas and restaurants. There is plenty of room to grow. There is limited desktop support issues. Desktop support is one of the things in IT that I loathe. A lot of integration between systems (liquor inventory systems, Point of Sale Systems (POS), Property Management Systems (PMS), Audio/Visual (A/V) systems, security systems, key card systems), which is what my partners and I enjoy doing the most.
22 Make sure you know your stuff You can t become an expert by just declaring I m an expert. You need to learn some things. So start doing your research. As an IT professional you should have no trouble finding the information needed. Here are some tips on how you re going to develop your expertise: Meet other experts All you need to find is anyone who knows more than you do and develop a relationship. Try finding influential people in your field of choice and make sure to ask questions and find out how to learn more.
23 Join associations and groups You will find lots of experts and learning opportunities here. Just being around people in your target field is a learning experience. Read blogs, magazines and books Get comfortable with how to find experts and the information they publish. This also is how you keep up with developments in your area of expertise. As an expert, you will need to know what is going on in your industry. Try to read at least one relevant book a month and spend 30 minutes a day reading blogs.
24 Share your knowledge None of this does you any good unless you actually share it with your clients and the world. The essential part of being an expert is creating and sharing. Explaining what you know instead of listing credentials will give you the attention of your clients. This takes careful balance. You want to show off without being seen as a show-off. Don t just blast out your company name claiming you re an expert. Educate your potential customers by creating content. Write a company newsletter Do you have an outlet to share articles or columns with clients? Share information relevant to you client; it doesn t have to be all IT related.
25 Create a blog Just start writing what you learn and link to sources. Use social media that connects to your clients and perspective clients to promote it. Make sure it s all professional. Write and post to this page regular press releases/media releases about unique aspects of your thinking, any new credentials you earn, speaking engagements, webinar announcements, etc. When members of the media recognize you as an expert, they will start turning to you for insight on the industry. Give speeches Join Toastmasters. Talk in front of civic groups about your area of expertise. This will build a reputation that can work its way back
26 to your company. Speaking is also great because it helps build your confidence. You can also record your speaking and you have excellent blog content for almost no work. Share source material with clients and leads When something pops up that you think will interest someone, them a link. Hand them a print out or copy of a magazine article. Help them understand what you know. A personal touch goes a long way.! Host a Webinar A webinar can be a great way for you to show your knowledge to your clients while providing assistance to them. This is a great way to connect to many people at one time. Webinars are another easy source of content for
27 your blog. Your clients will ask the questions they want to know and all you need to do is record the session and post it to your blog. Share your research We are constantly reading and researching all the time. You research new potential software or hardware solutions for you clients or new services available to better serve them. Formalize your research and share it with clients and prospective clients. Get out there! Of course to be an expert, you have to get your name out there. The best way is to connect with people and share. Share your blog article, thoughts and research papers. Share tips and other how to s that your potential clients may find useful. Share other peoples content. Do everything you can to be
28 known as a respected expert in your niche. You want people to think of you when they think of your niche.
29 How to know when youʼre an expert You will know you have moved from commodity to expert status when your clients, colleagues and other contacts begin to look to you for information regarding their business. In a commodity relationship, you can expect a limited number of referrals because you can only make a limited number of referrals to your sources. When you achieve expert status, the same sources will look at you and give you referrals because they know you can truly understand and solve your client's problem.
30 Further Reading I frequently blog about becoming an expert at There is a wealth of information there to assist you in your transition from a commodity to an expert. I am also a very helpful gentleman, so contact me anytime if you feel something is missing or you just don t quite understand what I am saying. I am also have a series of expert building tutorials available at expert which include practical examples and templates on how to become an expert and share your knowledge with the community.
31 About the Author Brad Kendall has over 10 years of experience in the ever-changing, fast-paced, dynamic technology industry. Brad loves teaching about his experience owning a small I.T firm. He has made huge steps in increasing his profits, time and sanity! Using his expert building techniques, Brad has become a leader in the hospitality technology industry. He currently operates three highly successful businesses including a hospitality I.T. consulting firm, a digital software and hardware company and a firm that develops mobile and SAaS applications.
32 From a professional perspective, He has always been considered a natural leader who is wiling to take charge and do what it takes to get the job done right and done right the first time.
Google Lead Generation For Attorneys - Leverage The Power Of Adwords To Grow Your Law Business FAST You re about to discover the secrets of fast legal practice success with Google AdWords. Google AdWords
1 Google Lead Generation For Attorneys Leverage The Power Of AdWords To Grow Your Law Business FAST You re about to discover the secrets of fast legal practice success with Google AdWords. Google AdWords
Guide for Local Business Google Pay Per Click Marketing! Guide for Google Pay Per Click Marketing - Leverage The Power Of Adwords To Grow Your Business FAST You re about to discover the secrets of fast
The Psychic Salesperson Speakers Edition Report: The Three Parts of the Sales Process by Dave Dee Limits of Liability & Disclaimer of Warranty The author and publisher of this book and the associated materials
Three Attributes of Every Successful Merchant Services Program-20140604 1602-1 [Start of recorded material] [Starts Mid Sentence] thank everyone that s joined the call today. I know everybody is busy with
Seven Things You Must Know Before Hiring a Real Estate Agent Seven Things To Know Before Hiring a Real Estate Agent Copyright All Rights Reserved 1 Introduction Selling a home can be one of the most stressful
Seven Things You Must Know Before Hiring a Real Estate Agent 1 Introduction Selling a home can be one of the most stressful situations of your life. Whether you re upsizing, downsizing, moving across the
The Interview Series - Presented by SmartFunnel Interviews of Sales + Marketing Industry Leaders Louis Gudema: Founder and President of Revenue + Associates PETER: Hello folks this is Peter Fillmore speaking.
The 7 Biggest Marketing Mistakes Small Business Owners Make and How to Avoid Them www.basicbananas.com BASICBANANAS Ph:+611300691883 ABN43239027805 POBox502,Narrabeen,NSW2101,Sydney,Australia The 7 Biggest
56 Key Profit Building Lessons I Learned from Jay Abraham s MasterMind Marketing Training. Jay Abraham is a man you should all know. If you do not - go to the library and start learning - just do it! He
Creating Online Wealth with Affiliate Marketing By Connie Ragen Green I have done extremely well with my Internet business, and affiliate marketing has been a huge part of that success. Affiliate marketing
The Art of the Ask How to Overcome the Fear of Asking for Referrals 2013 Copyright Constant Contact, Inc. 12-3149 BEST PRACTICES GUIDE SOCIAL MEDIA MARKETING When you think about your main source of new
the ultimate guide to email marketing for insurance agents what s in here? Email marketing & content marketing...3-4 Email marketing best practices...5 Email campaigns for insurance agents...6 AgencyBloc
Social Media Strategy: The Beginners Guide to Strategy Success in 7 Steps A Simple Guide In association with: Chapter Title Contents Page Page 2 What is Social Media...3 What is a Social Media Strategy
1 CNBC s list of the Top 10 Most Stressful Jobs of 2011 revealed that the sixth most stressful job was that of an advertising account executive. The reason today s account executives are so stressed is
Discover the Secrets of Closing Internet Insurance Leads Introduction You know your sales are out there. You ve been using the internet to generate insurance leads, and your inbox has been filling up with
SAMPLE THANK YOU NOTES Thank You - In Person Visit (Prospect) 1. Thank you for stopping by today. I look forward to working with you in the future. 2. It was a pleasure to meet you today. We pride ourselves
O P T I M I Z I N G S A L E S F O R C E S Opportunity Profile Sample Report March 2004 Primary Intelligence, Inc. 12244 South Business Park Drive Suite 115 Draper, UT 84020 Toll free: (800) 400-2174 Local:
My 12 Top Tips for Marketing Your Law Firm With more than 1 million attorneys in the U.S. and approximately 45,000 individuals graduating from law schools every year, law firm marketing isn t an option.
Your Complete Social Intranet Buyer s Guide & Handbook A growing business needs a good social intranet software platform. It helps you communicate and collaborate in one place. Read this ebook to get practical
Email #1 Subject: The Most Effective Online Marketing Tool in the World Want to know the marketing technique that has made the biggest difference in my business over the last five years? It s not Facebook,
A personalised approach to Home Insurance We re delighted to announce the launch of our brand new Home Insurance that significantly moves the home insurance market forward by allowing customers a greater
Make a case for life insurance Improve your prospects Allianz Life Insurance Company of North America M-5191 Discover how you can help expand your client base and close more sales. If regular prospecting
Prospecting, Marketing Plans, and Strategies for Success People with goals succeed because they know where they are going. Keys to Success: Start the Cycle Stay on the Path Prioritize Your Activities Prospect
Internet Grocery Stores What does the future look like? By: Matthew Rousu In the past several years, there has been an explosion of Internet companies on the retail market. Internet grocery stores exist,
Inbound Marketing The ultimate guide La Casita Del Cuco.EBOOK Inbound Marketing - The ultimate guide Version _ 02 Date _ September 2015 Introduction Inbound Marketing is a marketing philosophy which has
For More Free Marketing Information, Tips & Advice, visit www.lgx.im DISCLAIMER AND/OR LEGAL NOTICES The information presented in this E Book represents the views of the publisher as of the date of publication.
Top NINE Ways Financial Advisors Use Our Software to Get New Customers And Increase their Sales Our software opens up so many ways to get new business because it is Quick, Simple, and Visual. This allows
7 Secrets To Websites That Sell By Alex Nelson Website Secret #1 Create a Direct Response Website Did you know there are two different types of websites? It s true. There are branding websites and there
Why Your Job Search Isn t Working 6 mistakes you re probably making and how to fix them I t s easy to think that your lack of success in finding a new job has nothing to do with you. After all, this is
The Sales Mastery Series for Real Estate Professionals with Mike Ferry The Decision How many deals do you want to do per month, this year, next year, and the year after? How much money do you want to earn?
The 4 Ways You Can Sell Your Home When A Realtor Can t Do The Job Table Of Contents: 1. Selling Your Home Fast. 2. Home Selling Guidelines 3. Is It A Good Idea To Sell The Home Yourself? 4. Marketing Your
How to Choose the Right Web Site Design Company A White Paper on Choosing the Perfect Web Site Design Company for Your Business By Lyz Cordon About the Author: Lyz Cordon is owner of Diligent Design and
Overcoming Your Content Marketing Challenges How to create great content your readers will share. 2012 Copyright Constant Contact, Inc. 13-3660 BEST PRACTICES GUIDE SOCIAL MEDIA MARKETING Engage your readers
1 INBOUND MARKETING Digitally marketing a product or service can get complicated. Before digital came along things seemed easier. Consider a farmer s market: a farmer has a product and displays it on a
TRANSCRIPT OF EPISODE 14 OF THE INVEST FOUR MORE PODCAST Wholesaling Mark Ferguson Mark: Hi everyone. Mark Ferguson here with another episode of the Invest More Real Estate podcast. Today is just going
7 Insider Secrets For Selecting the Perfect Web Designer For Your Next Project By Bruce Spiher & Tarun Gehani Table of Contents Introduction Page 3 Secret #1 Be clear what you want before you contact a
It can help grow your small business and cut cost where you never thought possible. Contents Introduction Cutting Cost Saving Time Creating a Competitive Advantages Conclusion 3 4 9 12 13 2 Title of the
DEVELOPING A SOCIAL MEDIA STRATEGY Creating a social media strategy for your business 2 April 2012 Version 1.0 Contents Contents 2 Introduction 3 Skill Level 3 Video Tutorials 3 Getting Started with Social
A Model for Making Sense Out of Marketing ROI Measurements M easuring and improving marketing ROI is a process. It's not a one-shot deal. It's an ongoing effort, an integral part of well-oiled marketing
Proven strategies to wealth. Welcome. You are about to be part of our dynamic team that will earn you money for years on end. There is a lot of information here so take your time and read everything carefully
James Marchant Founder of Diligence Digital email@example.com 01424 447858 Over 15 years of experience in the digital industry. Hello and congratulations on taking the time out to read our booklet.
Guide to B2B Email 1 Welcome to our latest guide this one focuses on email marketing strategies and advice for B2B Marketers. In this guide email marketing expert and trainer Maria Khoury will take you
1 CLOSED-LOOP REPORTING MODASSIC MARKETING 2 CONTENTS HOW CLOSED LOOP MARKETING WORKS 8 WHAT YOU NEED TO SET UP CLOSED-LOOP MARKETING 19 BECOME A BETTER MARKETER BY CLOSING THE LOOP 25 HOW TO FIX A BROKEN
Email Marketing: How to Create an Instant Flow of NEW and REPEAT Customers with Your Website What is Email Marketing and How Can it Help Your Business? You are about to discover how your website produce
How to Make Money with Google Adwords For Cleaning Companies. H i tm a n Advertising Target Clients Profitably Google Adwords can be one of the best returns for your advertising dollar. Or, it could be
HOW TO SHOP FOR A WEB DEVELOPER 10 QUESTIONS YOU SHOULD ASK Brought to you by PIXEL ME PINK PART1... HOW TO SHOP FOR A WEB DEVELOPER Step 1 What kind of professional is right for me? Step 2 Find someone
CSI s Guide to Comparing On-Premise Tim Agersea Managing Director, Customer Systems Scottsdale, AZ Copyright 2008 Customer Systems, Inc. All Rights Reserved. Terms & Conditions Printed in the United States
This Free Report Brought To You By: Nicole Dean & Kelly McCausey Be Your Own Boss through Direct Sales We'll Show You How About Us Both Nicole and Kelly are online business coaches with years of experience
The High Value Advertising Formula If you want to attract the type of customer who is sophisticated enough to understand that a higher price can be well worth it if they get genuine value, you must use
FREE REPORT: Answers To The Top 5 Questions Business Owners Have About Cloud Computing Discover What Most IT Consultants Don t Know Or Won t Tell You About Moving Your Company s Network To The Cloud By
successful tips for CLOSING LEADS www.insurancequotes.com firstname.lastname@example.org 1860 Blake Street, Suite 900 Denver, CO 80202 drumming up new business on the internet With so much information
How to Start Your Own Hosting Company for Free! Starting your own hosting company for free is nice, but it gets even better. Imagine that your hosting company only takes a couple hours to set up. Imagine
Hi I m Tony Radford from West Town Web Services. We area UK based great value, high quality software development and outsourcing solutions business. If you need software built or looked after please get
Why Your Business Needs a Website: Ten Reasons Contact Us: 727.542.3592 Info@intensiveonlinemarketers.com Reason 1: Does Your Competition Have a Website? As the owner of a small business, you understand
Marketing Your Business Marketing is a complex process of bringing your business to the attention of the right clients. It s often difficult to link marketing activities to results and that drives business
Module 12: The Job Search Process Transcript The Employers Problem (video clip 1) To understand how to look for a job, you need to understand the perspective of the people whose attention you re trying
A conversation with Scott Chappell, CMO, Sessions Online Schools of Interviewed by: Steven Groves, StevenGroves.com Guy R. Powell, DemandROMI Can you talk to us a little bit about Sessions and what Sessions
PHONE MARKETING SECRETS 11 Fatal Mistakes You Make Answering Your Business Telephone That Can KILL Your Profits by Michael Senoff Dear Student, I m Michael Senoff, founder and CEO of HardToFindSeminars.com.
Contractors Guide to Choosing an Accountant Genie Accountancy have produced this guide to illustrate the importance of selecting the correct accountant, an accountant who will strive to support your business
Transcription Founder Interview - Panayotis Vryonis Talks About BigStash Cloud Storage Media Duration: 28:45 Feel free to quote any passage from this interview for your articles. Please reference cloudwards.net
THE ULTIMATE WORKSHEET TO JUMP-START YOUR FIRST LINKEDIN LEAD-GENERATION CAMPAIGN LET S GET YOUR LEAD-GENERATION CAMPAIGN OFF THE GROUND! LinkedIn is a wonderful platform to connect to business colleagues,
WITH A NEW THE BEST APPROACH TO INBOUND AGENCY GETTING STARTED INBOUND 1 BIGSHOT'S ALL-INCLUSIVE MARKETING SOLUTION...can provide you with the right content, expert design work, and marketing automation,
Visual Scoring the 360 View: 5 Steps for Getting Started with Easier, Faster and More Effective Lead Scoring Authors: Elissa Fink Wade Tibke Tableau Software p2 Lead Scoring For Most a Great Idea in Concept,
Secrets From OfflineBiz.com Copyright 2010 Andrew Cavanagh all rights reserved The Lucrative Gold Mine In Brick And Mortar Businesses If you've studied internet marketing for 6 months or more then there's
s Ask a Broadband Expert Series: The Advantages of Network Virtualization An Interview with Peter Olivia, Director of Systems Engineering ZCorum 1.800.909.9441 4501 North Point Parkway, Suite 125 Alpharetta,
Guerrilla Marketing Tactics email@example.com Guerrilla marketing is what Multiply Marketing does best; Low Cost-High Impact Marketing strategies & tactics for use by small businesses and
The 12 Step Follow Up System Finally A Follow Up System That s Simple, FUN and Most Importantly PROFITABLE! Copyright 2013, All Rights Reserved Nancy Matthews Page 1 Congratulations! Welcome you to the
Bach_0767904818_4p_bmb_r1.qxd 1/2/03 3:51 PM Page 203 the finishrich advisor questionnaire 5 Questions to Ask Yourself, and 10 Questions to Ask the Advisor My FinishRich Book Series (Smart Women Finish
How to Meet EDI Compliance with Cloud ERP Lincoln: This is Trek Talk, the Cloud ERP podcast and today s topic is Advantages of an EDI Compliant Cloud ERP. With cloud ERP you can meet your goals for EDI
Reputation Marketing Reputation Marketing Welcome to our training, We will show you step-by-step how to dominate your market online. We re the nation s leading experts in local online marketing. The proprietary
Excerpt from Introduction to Auto Repair iii Preview The following is a sample excerpt from a study unit converted into the Adobe Acrobat format. A sample online exam is available for this excerpt. The
Creating Your Follow Up System Create an 8 series autoresponder sequence for a prospect Create a 6 series autoresponder sequence for one of your products or services Create a content template for a newsletter
So the buzz about marketing automation and what the future holds for marketing in general finally got to you. Now you are ready to start using marketing automation and are not really sure where to start.
@amyporterfield #FBlistbuilding 1 bit.ly/fbworksheet 2 Have you made list building a core priority in your business? 3 CONFESSION TIME 4 Here s What You ll Learn Setting Priorities: Find out what you MUST
Seven Things You Must Know Before Hiring a Divorce Lawyer Introduction Divorce is a stressful time for everyone. Whether you ve been together for 3 months or 30 years, it s important that you follow through
10 common problems professional photographers face - and how to overcome them The Institute of Professional Photography 10 Common problems professional photographers face - and how to overcome them Nothing
1 Table of Contents Introduction 3 1. Buyer Personas 4 2. Web Design & Mobile Marketing 5 3. Increasing Personal Productivity 5 4. Search Engine Optimization 6 5. Understanding Google Analytics 6 6. Lead
How Top Home Improvement Pros Boost their Bottom Line: Manage and Track Your Leads to Win More Deals and Earn More Profit CONTENTS PART I: MISSING PUZZLE PIECES PART II: HOW TO NURTURE YOUR LEADS CONCLUSION
Email Marketing Now let s get started on probably the most important part probably it is the most important part of this system and that s building your e-mail list. The money is in the list, the money
Tanning and spa Industry HydroMassage Marketing Plan and Resources 1 About The HydroMassage Marketing Plan and Resources are designed to help you successfully launch HydroMassage in your facility. It includes
BUILD YOUR REPUTATION YOUR BUSINESS DEVELOPMENT BY SARAH THORNTON AND KELLY B. STOUT, ESQ. Tips From A Compulsive Marketer Whether you ve been practicing six months or 16 years, new clients are something
The 3 Main Things I ve Discovered After Making $2.1 Million Dollars in Revenue, Converting over 300,000 People into Leads, and Driving Millions of Visitors to My Landing Pages The Past Few Years 1. You
7 Tips to Maximize Profits as a Hosting Reseller Table of Contents Introduction... 2 Web Hosting 101... 2 Tip #1: Additional Services to Offer... 3 Tip #2: Skills You Will Need... 3 Tip #3: Selecting a
OVERVIEW OF INTERNET MARKETING Introduction to the various ways in which you can market your business online 2 April 2012 Version 1.0 Contents Contents 2 Introduction 4 Skill Level 4 Terminology 4 What
PARTNER PROGRAM Why join? 5 Frustrating Web Hosting Tasks You Will NEVER Be Forced To Do - EVER After You Move Your Web Hosting To The Anchor Partner Program Providing web-hosting for your clients is a