Letter to the SHS Parents/ Cheerleaders

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1 Letter to the SHS Parents/ Cheerleaders Ad Sales? So what exactly is the Booster Club Fundraiser for ? If you have a Sprayberry cheerleader, who needs to raise funds for the season, there is no better way to do so than by selling ads in the Jacket Pride Program this April and May! Think of the return on your time investment: After selling the required booster club ads worth $300, business ads net you approximately 100% (minus printing costs) towards your account balance, and personal ads are a great way to memorialize your athlete! There aren t a lot of fundraisers that offer you the potential for those earnings and rewards. Selling Ad Space to Local Businesses: Each cheerleader will be responsible for selling $300 worth of ad space to benefit the Sprayberry High School Cheerleading Booster Club. This could be one full page ad, two half pages, four quarter pages, 6 business cards, or a combination of these as long as the value adds up to $300. Any additional ad space sold will directly go towards reducing the cheerleader s individual account balances. The more you sell, the less you have to pay! We know selling to strangers may be intimidating, so feel free to bring a friend and help sell together. How fun would it be if the local business not only bought your ad space, but agreed to have you and your friends in the ad? We think you will be surprised how willing our community is to be a part of this great opportunity. I don t really like to sell, you say? An alternative way to participate in the Jacket Pride Program is to purchase personal ads for your cheerleader or the members of your team/group. You ll need to use the personal ad order form. The funds earned may be a bit less than a business ad, but you can honor your student and get money back! Or just get a few family members to sponsor your cheerleader with a personal ad that says good luck. If you do not participate in selling ads for the Jacket Pride Program, the $150 Fundraising Deposit check will be cashed, as this is the Booster Club Fundraiser and helps raise funds to pay our coaches, buy new cheer equipment, pay for buses to camp, build the Homecoming float, etc. You will also miss out on an advantageous opportunity to pay down your account balance. Senior Throwback Section: Attention Senior families! We would love for you to submit a baby photo of your cheerleader for a Throwback section dedicated to the Senior Class athletes. What a great way to commemorate your daughter and her friends! Use the personal ad order form to send us your Baby Jackets photo. No matter what type of salesperson you are, we invite YOU to participate! Here are the business ad order form and personal ad order form. (Also found on our General Forms page on

2 Dear Sprayberry High School Supporter, The Sprayberry Cheerleading Program is getting ready for the upcoming cheerleading season and the Jacket Pride Program Sales have been a fundraising tradition since the school opened in The programs are sold during ALL home football games and the funds raised are used to help send the cheerleaders to summer camp, purchase cheerleading uniforms, renew equipment, pay the coaches, and order supplies throughout the school year. The SHS Cheerleading Squad is currently selling advertisement space in the fall sports program and we would like to give you the opportunity to support Sprayberry and to promote your business at the same time. Our program is filled with business advertisements, personal ads to individual athletes, pictures of every fall sports team and band members, as well as including the schedules of all games. A program advertisement gives local businesses a great way to promote their company and expose their business to local residents while supporting the school s cheerleading program as a bonus! HINT: You may even consider making your ad a coupon with the potential of increased business-generating opportunities. Or invite our cheerleaders to be in your ad and it will guarantee that your ad is seen by many Sprayberry families and friends. Attached is an information sheet that we will use to ensure your ad is exactly how you would like it to appear. Please fill out the information sheet, attach your ad and check payable to Sprayberry High School Cheerleading Booster Club and mail/ to the address given (or give to the responsible SHS cheerleader who approached your business). Thank you so much for your consideration and support! Sincerely, Sprayberry Cheerleaders & Coaches Please keep this letter and information below for your financial records/tax purposes Name of package purchased: Amount Paid: Check Number: Paid on the following date: Tax exemption ID #:

3 RECEIPT Cheerleader Responsible for this ad: SOLD TO: SOLD BY: Sprayberry High School Cheerleading Program Fall Sponsorship/Ad Sales DATE DESCRIPTION ( AD SIZE ) AMOUNT CHECKS PAYABLE TO SPRAYBERRY HIGH SCHOOL CHEERLEADING BOOSTER CLUB TOTAL RECEIPT Cheerleader Responsible for this ad: SOLD TO: SOLD BY: Sprayberry High School Cheerleading Program Fall Sponsorship/Ad Sales DATE DESCRIPTION ( AD SIZE ) AMOUNT CHECKS PAYABLE TO SPRAYBERRY HIGH SCHOOL CHEERLEADING BOOSTER CLUB TOTAL RECEIPT Cheerleader Responsible for this ad: SOLD TO: SOLD BY: Sprayberry High School Cheerleading Program Fall Sponsorship/Ad Sales DATE DESCRIPTION ( AD SIZE ) AMOUNT CHECKS PAYABLE TO SPRAYBERRY HIGH SCHOOL CHEERLEADING BOOSTER CLUB TOTAL

4 SHS Jacket Pride Ad Sales Pitch Sample Hello, My name is (and this is my partner ). I am a cheerleader at Sprayberry High School. I m/ We re making personal visits today to businesses in Marietta to offer you the opportunity to support us and help us continue to produce the best fall sports program at Sprayberry High School. Do you have a few moments to discuss the benefits of purchasing an ad in this year s Jacket Pride? Thank you. First, as just mentioned, our cheerleading squad has decided to team up with the Football Program to produce the Jacket Pride 2013 season program. This gives you the option of creating an ad in color or in black and white that will be seen by hundreds of Cobb County residents who attend the Sprayberry Football games each and every week. We ll include feature stories, personal ads, and business ads throughout the book. Personal ads dispersed throughout retail advertising will increase interest in those pages of the fall program. Our goal for this year is to sell approximately 600 books to members of our community and student body, which means about 200 more people will see your ads than usual. We are selfsupporting, and rely on help from the community to finance the production and printing of this book. Do you think you can help us this year? (Pause and wait for reaction) If the answer is yes Great. Here are some samples of ads sizes and a price list. Do you see anything here that interests you? ***If this business has a waiting area or an office, ask if they d like to buy a copy of the program to display. Tell them students and parents enjoy looking at fall programs as they are waiting for their appointments! If the business buys a full page ad or more, a complimentary copy of the program will be given to them upon printing. *** If they say no thank you or if they have already been approached about buying an ad Thank them for listening to your pitch and leave them with your contact information in case they change their mind. Also leave them with a copy of the 2013 Sprayberry Football Schedule and invite them to come watch the games this season. Helpful Sales Hints If a business is interested in purchasing an ad, ask them if you can pick up their check and completed form rather than rely on them to mail it in. Or you can supply them with a stamped envelope addressed to the Booster Club so they may mail it faster. Leave a copy of the purpose letter with the business. This doesn t take the place of the athlete making a personal presentation. Make sure you point out all details and the deadline! Follow-up on any businesses that say they ll think about it. Point out to businesses reasons why supporting Sprayberry athletics is a good use of their money, such as: (1) The parent audience at our athletic events is not limited to Marietta residents because the students and families represented at SHS come from all over Cobb County and beyond!

5 SHS Cheerleading Booster Club Jacket Pride 2013 Personal Ad Order Form Deadline: May 10, 2013 This section MUST be fully completed and payment included in order for the athlete to receive credit and for your ad space to be guaranteed. Name of purchaser: Address: City/ Zip: Phone: Ad Size Space Sold: (circle one) Price Ad Size $400 Full Page color $300 Full Page black and white $200 Half-Page color $150 Half-Page black and white $100 Quarter-Page color $75 Quarter-Page black and white $50 Business Card Amount Received: PLEASE MAKE CHECKS PAYABLE TO SPRAYBERRY HIGH SCHOOL CHEERLEADING BOOSTER CLUB Please use the space below to write your message, exactly as you would like it to appear in the Jacket Pride Program. If you would like to include a photo, please attach the photo(s) to this form with a paper clip (and a self-addressed envelope if you wish to receive any photo(s) back). Please be aware that we cannot guarantee return of original photos. Copies are highly preferred. You may also send in hi-resolution digital versions of your ad/ photos to

6 SHS Cheerleading Booster Club Jacket Pride 2013 Business Ad Order Form Deadline: May 10, 2013 This section MUST be fully completed and payment included in order for the athlete to receive credit and for your ad space to be guaranteed. Name of purchaser: Address: City/ Zip: Phone: Ad Size Space Sold: (circle one) Type: (check one) Price Ad Size $2000 Back Cover *limited $1000 Inside Front Cover *limited $1000 Inside Back Cover *limited $400 Full Page color $300 Full Page black and white $200 Half-Page color $150 Half-Page black and white $100 Quarter-Page color $75 Quarter-Page black and white $50 Business Card New- all artwork must be high-resolution on CD, ed, or official ad attached to form Renewal- with no changes to last year Amount Received: PLEASE MAKE CHECKS PAYABLE TO SPRAYBERRY HIGH SCHOOL CHEERLEADING BOOSTER CLUB Please use the space below to write your message, exactly as you would like it to appear in the Jacket Pride Program. If you would like to include a photo or official advertisement, please attach the photo(s)/ advertisement to this form with a paper clip. You may also send in hi-resolution digital versions of your ad/ photos to

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