Marketing & Public Relations

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1 BUSINESS SCHOOL General Course Marketing & Public Relations Build your future the INTEC way

2 CONTENTS INTRODUCTION START HERE! Your guide to careers in Marketing and Public Relations INTEC COURSES Marketing Management Certificate Higher Certificate Diploma Sales and Marketing Certificate in Sales and Marketing PUBLIC RELATIONS Public Relations (PRISA Endorsed) Certificate Higher Certificate Diploma IAC RECOGNISED MANAGEMENT Marketing Management Certificate Higher Certificate Diploma Public Relations Certificate Higher Certificate Diploma INTEC LEADERSHIP SHORT COURSES

3 Want to make your mark in the marketing world? Here s how Take a product from the hands of a producer and get it into the hands of consumers that s your goal as a marketer! To do this you ll need a firm grasp of the principles of marketing. There are a great number of opportunities within this field and a variety of activities marketing is a sought-after skill the world over. As a successful marketer you will have a powerful influence over the decisions consumers make, but you need to begin your career by having a powerful influence over potential employers! Programme Type INTEC offers three types of programmes, namely National Qualifications, Provider Programmes, and Agent Programmes: National Qualifications are credit bearing qualifications registered on the NQF and accredited by a Quality Assurance Body. Provider Programmes are unique to INTEC and are designed to increase and enhance your skills and knowledge within your chosen field. Agent Programmes are programmes and qualifications for which INTEC offers tuition, but where INTEC does not issue the final certificate (the agent body issues the final certificate). For more information about the types of programmes that INTEC offers, please see the INTEC General Brochure. 2

4 MARKETING MANAGEMENT COURSES ENTRANCE REQUIREMENTS Grade 12 (Std. 10) OR its equivalent* THE COURSE INTEC Certificate: Marketing Management Page 5 INTEC Higher Certificate: Marketing Management Page 5 INTEC Diploma Marketing Management Page 6 THE JOB MARKETING ASSISTANT JUNIOR MARKETING MANAGER SENIOR MARKETING MANAGER SALES AND MARKETING COURSE ENTRANCE REQUIREMENTS Grade 12 (Std. 10) OR its equivalent* THE COURSE INTEC Certificate: Sales and Marketing Page 7 THE JOB SALES AND MARKETING ASSISTANT * Should you not meet the minimum entrance requirements and have relevant work experience (3 years), please contact your nearest INTEC branch to apply for possible access. 3

5 ENDORSED The Institute for Public Relations and Communication Management was founded in 1957 by a handful of public relations practitioners. Membership grew over the years - today membership stands at 3510 including students. The institute represents senior practitioners and consultants as well as student members. It is dedicated to delivering dynamic, value-added services to members and to ensure continued growth and professionalisation of the industry. PUBLIC RELATIONS INSTITUTE OF SOUTH AFRICA ENTRANCE REQUIREMENTS Grade 12 (Std. 10) OR its equivalent* THE COURSE INTEC Certificate: Public Relations Page 9 INTEC Higher Certificate: Public Relations Page 9 INTEC Diploma Public Relations Page 10 THE JOB PUBLIC RELATIONS ASSISTANT JUNIOR PUBLIC RELATIONS MANAGER SENIOR PUBLIC RELATIONS MANAGER The Institute of Administration and Commerce (IAC) is a professional management institute. The IAC offers a range of courses for which it designs and develops curricula and syllabi. IAC RECOGNISED COURSES ENTRANCE REQUIREMENTS Grade 12 (Std. 10) OR an IAC Preliminary Certificate* THE COURSE INTEC Certificate: Marketing Management Page 11 INTEC Certificate: Public Relations Page 13 INTEC Higher Certificate: Marketing Management Page 11 INTEC Higher Certificate: Public Relations Page 13 INTEC Diploma: Marketing Management Page 12 INTEC Diploma: Public Relations Page 14 4

6 INTEC Marketing Management You are the product. How are you going to sell yourself to an employer? You could be living your dream as a Market Researcher, New Product Developer, Marketing Strategist, Export Marketer or an Advertising Executive. The first step you need to take is to choose one of the following courses: Programme Type Marketing Management programme is a Provider Programme. Marketing Management Certificate Entrance Requirements: Grade 12 (Std. 10) or an equivalent.* Course Duration: You should be able to complete this course within 18 months. Course Content: Communication Management I Economics Principles of Business Law Financial Accounting I OR Accounting and Finance Marketing Management I PLEASE SEE PAGE 6 FOR ASSESSMENT INFORMATION. Award: On successful completion you will receive your INTEC Certificate in Marketing Management. Marketing Management Higher Certificate Entrance Requirements: Certificate in Marketing Management or an equivalent. Course Duration: You should be able to complete this course within 12 months. Course Content: Concepts of Management Computing Management II Marketing Management II Statistics PLEASE SEE PAGE 6 FOR ASSESSMENT INFORMATION. Award: On successful completion you will receive your INTEC Higher Certificate in Marketing Management. 5

7 Marketing Management Diploma Entrance Requirements: Higher Certificate in Marketing Management or an equivalent. Course Duration: You should be able to complete this course within 12 months. Course Content: Marketing Research Marketing Communication Management III Marketing Management III PLEASE SEE BELOW FOR ASSESSMENT INFORMATION. Award: On successful completion you will receive your INTEC Diploma in Marketing Management. Assessment You are required to hand in written assignments and write 1 exam per subject. Please note that exams are written in June and October of each year. You will need to complete an examination entry form and submit it to the College, together with the prescribed examination fee, before the closing date for the next examination. FREE with your course Receive one year s FREE subscription to the Executive Business Brief Magazine when you enrol on any INTEC Marketing Management course. * Should you not meet the minimum entrance requirements and have relevant work experience (3 years), please contact your nearest INTEC branch to apply for possible access. 6

8 INTEC Sales And Marketing Certificate Do you see yourself as a self-starter and a born salesperson? Then this course offers you the perfect opportunity to hone your sales techniques and business skills. It will teach you the basics of personal selling and marketing, how to advertise your products and services, how to communicate effectively, and how to start up your own business. It also deals with general business practices and outlines the challenges you might face in running your own business. Programme Type Sales and Marketing programme is a Provider Programme. Entrance Requirements Grade 12 (Std. 10) or its equivalent. (Should you not meet the minimum entrance requirements and have 3 years relevant working experience, please contact the nearest INTEC branch to apply for possible access.) Course Content English for Business Business Practice Entrepreneurship Sales Practice Marketing Management (Module A) Marketing Management (Module B) Course Duration You should be able to complete this course within 18 months. Assessment You are required to hand in written assignments and write 1 exam per subject. Please note that exams are written in June and October of each year. You will need to complete an examination entry form and submit it to the College, together with the prescribed examination fee, before the closing date for the next examination. Award On successful completion of this course you will receive your INTEC Certificate in Sales and Marketing. 7

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10 Public Relations Be the person who provides information in a planned and persuasive manner to promote and publicise a person, product, production or organisation! Programme Type The Public Relations programme is a Provider Programme. Public Relations Certificate Entrance Requirements: Grade 12 (Std. 10) or an equivalent.* ENDORSED Course Duration: You should be able to complete this course within 18 months. Course Content: Communication Management I Economics Principles of Business Law Public Relations I Financial Accounting I or Accounting and Finance PLEASE SEE PAGE 10 FOR ASSESSMENT INFORMATION. Award: On successful completion you will receive your INTEC Certificate in Public Relations, endorsed by PRISA. Public Relations Higher Certificate 9 Entrance Requirements: Certificate in Public Relations or an equivalent. ENDORSED Course Duration: You should be able to complete this course within 12 months. Course Content: Concepts of Management Computing Marketing Management I Public Relations II Management II PLEASE SEE PAGE 10 FOR ASSESSMENT INFORMATION. Award: On successful completion you will receive your INTEC Higher Certificate in Public Relations, endorsed by PRISA.

11 Public Relations Diploma Entrance Requirements: ENDORSED Higher Certificate in Public Relations or an equivalent. Course Duration: You should be able to complete this course within 12 months. Course Content: Organisational Behaviour Marketing Communication Management III Public Relations III PLEASE SEE BELOW FOR ASSESSMENT INFORMATION. Award: On successful completion you will receive your INTEC Diploma in Public Relations, endorsed by PRISA. Assessment You are required to hand in written assignments and write 1 exam per subject. Please note that exams are written in June and October of each year. You will need to complete an examination entry form and submit it to the College, together with the prescribed examination entry fee, before the closing date for the next examination. Institute Contact Details P.O. Box 2825 Pinegowrie 2123 Tel: Fax: * Should you not meet the minimum entrance requirements and have relevant work experience (3 years), please contact your nearest INTEC branch to apply for possible access. 10

12 IAC Recognised Management: Marketing Management The Institute of Administration and Commerce (IAC) is a professional management institute. The IAC offers a range of courses for which it designs and develops curricula and syllabi. As a Marketing Manager you ll be responsible for coordinating the 4 Ps (Product, Price, Place and Promotion) in a way that creates demand. These stages of the marketing plan cover a broad range of activities such as identifying opportunities, developing new products, determining prices, distribution and establishing communication strategies. Programme Type The IAC Recognised Management: Marketing Management programme is a Provider Programme. Entrance Requirements A Grade 12 (Std. 10) or an equivalent or IAC Preliminary Certificate (Should you not meet the minimum entrance requirements and have 3 years relevant working experience, please contact the nearest INTEC branch to apply for possible access.) Course Duration You should be able to complete this course within 24 to 36 months. Course Content Certificate Higher Certificate Diploma Communication Management I Economics Principles of Business Law Financial Accounting I or Accounting and Finance Marketing Management I Concepts of Management Computing Statistics Management II Marketing Management II Marketing Research Management III Marketing Communication Marketing Management III 11

13 RECOGNISED Assessment You are required to hand in written assignments and write 1 exam per subject. Please note that exams are written in June and October of each year. You will need to complete an IAC examination entry form and submit it to the College, together with the prescribed examination fee, before the closing date for next examination. Call: for IAC Registrations Award On successful completion of this course you will receive your INTEC Management: Marketing Management Certificate, Higher Certificate or Diploma, recognised by the IAC. Enrol now on the IAC Recognised Full Programme and receive 1 years subscription of FinWeek, South Africa s leading Business and Finance Magazine, absolutely FREE. 12

14 IAC Recognised Management: Public Relations If keeping the channels of communication open is your forté, a position as a public relations practitioner could be right up your street. The ongoing success of government, industry and non-profit organisations relies on positive relationships with their audiences. Your goal is to develop a favourable image and public awareness of your clients, using the media. The INTEC Certificate and Diploma will prepare you for a dynamic position in this management field. Programme Type The IAC Recognised Management: Public Relations programmes are Provider Programmes. Entrance Requirements A Grade 12 (Std. 10) or an equivalent or the IAC Preliminary Certificate. (Should you not meet the minimum entrance requirements and have 3 years relevant working experience, please contact the nearest INTEC branch to apply for possible access.) Course Duration You should be able to complete this course within 24 to 36 months. Course Content Certificate Higher Certificate Diploma Communication Management I Economics Principles of Business Law Financial Accounting I or Accounting and Finance Public Relations I Concepts of Management Computing Marketing Management I Management II Public Relations II Organisational Behaviour Management III Marketing Communication Public Relations III 13

15 RECOGNISED Assessment You are required to hand in written assignments and write 1 exam per subject. Please note that exams are written in June and October of each year. You will need to complete an IAC examination entry form and submit it to the College, together with the prescribed examination fee, before the closing date for next examination. Call: for IAC Registrations Award On successful completion of this course you will receive your INTEC Management: Public Relations Certificate, Higher Certificate or Diploma, recognised by the IAC. Enrol now on the IAC Recognised Full Programme and receive 1 years subscription of FinWeek, South Africa s leading Business and Finance Magazine, absolutely FREE. 14

16 INTEC Leadership Short Courses You can also take advantage of any of our short leadership courses to enhance your current career. INTEC offers a range of Short Courses in: Interpersonal Skills Conflict Management Leading and Visioning Management and Developing Teams Employment Equity and Diversity Management Aids Risk Management Principles of Performance Management ISO 9000 Contact our student consultants for more information on any of these short courses. 15

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18 From the Principal s desk Take your next step now! Follow through on your decision to enhance your life and your future prospects by enrolling in INTEC s Marketing and Public Relations courses today! Why study with us? Quality study material designed specifically for home-study. The freedom to study at YOUR pace, where and when it suits YOU. The widest range of courses for today s world. Free consultations with INTEC s career counselling and development specialists. Free study choice advice from INTEC s Student Consultants. The convenience of online enrolment, contact and advice. Affordable, easy payment options. Ongoing study support and individual attention from qualified tutors. College Accreditation INTEC College is committed to meeting legislative requirements regarding accreditation and registration of private education and training providers. We were among the first private education and training providers to receive provisional accreditation from Umalusi, the Council for Quality Assurance in General and Further Education and Training. INTEC College s accreditation number is FET PA. Our Student Consultants are only a phone call away. They are trained to help you choose the course that s right for you. Call them now, or simply fill in the enclosed enrolment form and mail it to INTEC College. Wishing you every success in your studies and your future! Dr. Chris Merts Dean of Distance Education Development go to: or Call a Student Consultant: JOHANNESBURG Tel: Fax: CAPE TOWN Tel: Fax: PORT ELIZABETH Tel: Fax: DURBAN Tel: Fax: PRETORIA Tel: Fax: INTEC College (PTY) LTD FET PA is a member of both the National Association of Distance Education Organisations in South Africa (NADEOSA) and the Association of Private Providers of Education, Training and Development (APPETD) A edition (E & OE)

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