Deusto ISCAcademy Make your own business on Internet

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1 Deusto ISCAcademy Make your own business on Internet

2 For who is DISA Deusto 1. People who want to make their own business on the Internet: students, senior enterprising, etc. 2. Companies who want to diversify their traditional activity Aim MAKE YOUR OWN BUSINESS ON THE INTERNET

3 Training 168 hours (Fridays and Saturdays*) Mentoring Eah proyect is mentored by 20 teachers DISA Deusto metodology: Co Working Accessible every working day of the week Coaching Personal coaching for the entrepreneur 15/12/2014 3

4 Itinerario DISA Deusto ACADEMY COMBINATION OF DEVELOPMENT PROJECT (Incubadora DeustoKabi) AND TRAINING (20 speakers with proven experience) BILBAO Starting: 14th February Ending: 14th June INTERNET CAMP Presentations, workshops and networking activities DONOSTIA Starting: 7 th July Ending: 11th July 15/12/2014 4

5 DISA Deusto Programme The modules will be taught so that the entrepreneur may be developing her/his project and receive training according to the project phase. Internet business models, tools launch, useful business plan, General Systems Theory, bootstrapping, Implementation Strategies, Metrics and Web Analytics, a startup Economic Management - basics, Positioning, legal aspects of the Internet, Aspects basic legal in launching a startup, payment Gateways, Social Media, online Advertising, Mobile Applications, electronic Commerce, Management Skills, Design and Usability, Human Resources, Finance and Investment. 168 hours 15/12/2014 5

6 Calendario DISA Deusto Date Time Module Teacher Friday 14/2 16:00-19:00 ISC Academy Deusto presentation Tontxu Campos y Adrián Escardino Saturday 15/2 10:00-14:00 Release tools Lorena Fernandez Friday 21/2 16:00-20:00 Business Model Javier Megías Saturday 22/2 10:00-14:00 Business Model Javier Megías Friday 28/2 16:00-20:00 Release tools Lorena Fernandez Deusto Saturday 1/3 10:00-14:00 Release tools Lorena Fernandez Deusto Friday 7/3 16:00-20:00 Business plan Rodrigo Aguirre de Cárcer Saturday 8/3 10:00-14:00 Business plan Rodrigo Aguirre de Cárcer Thursday 13/3 16:00-20:00 Business Landscaping Ricardo Devis Friday 14/3 16:00-20:00 Bootstrapping Carlos Polo Saturday 15/3 10:00-14:00 Bootstrapping Carlos Polo Thursday 20/3 16:00-20:00 Business Landscaping Ricardo Devis Friday 21/3 16:00-20:00 Implementation strategies Agustín Cuenca Saturday 22/3 10:00-14:00 Implementation strategies Agustín Cuenca Friday 28/3 16:00-20:00 Metrics and Web analytical Gemma Muñoz Saturday 29/3 10:00-14:00 Metrics and Web analytical Arrate Vidarte Thursday 3/4 16:00-20:00 Economic management Francisco Javier Santibañez Friday 4/4 16:00-20:00 SEO positioning Yago Arbeloa Saturday 5/4 10:00-14:00 SEM positioning Yago Arbeloa Thursday 10/4 16:00-20:00 Economic management Carlos Polo Friday 11/4 16:00-20:00 Legal Internet Xabi Alvarez 15/12/2014 6

7 Calendario DISA Deusto (cont.) Date Time Module Teacher Saturday 12/4 Friday 25/4 9:00 14:00 16:00-20:00 Basic legal aspectsp TPV payment gateways Jorge Campanillas Jose Luís Gonzalez Casellas Saturday 26/4 9:00-14:00 Marketing in HHRR Ana Santos Eventosfera Friday 9/5 16:00-20:00 Publicity in the Internet Marek Fodor Saturday 10/5 10:00-14:00 Publicity in the Internet Marek Fodor Thursday 15/5 16:00-20:00 Legal business Xabier Alvarez Linacisoro Friday 16/5 16:00-20:00 Mobile Apps Alex Torrenti Saturday 17/5 10:00-14:00 Mobile Apps Alex Torrenti Thursday 22/5 16:00-20:00 Legal business Jorge Campanillas Friday 23/5 16:00-20:00 Ecommerce Iruri Knorr Saturday 24/5 10:00-14:00 Ecommerce Iruri Knorr Friday 30/5 16:00-20:00 Management skills Paco Gonzalez Bree Saturday 31/5 10:00-14:00 Management skills Paco Gonzalez Bree Friday 6/6 16:00-20:00 Design and usability Iñaki Arredondo Saturday 7/6 10:00-14:00 Design and usability Iñaki Arredondo Friday 13/6 16:00-20:00 Human Resources Garazi Azanza Saturday 14/6 10:00-14:00 Human Resources Garazi Azanza Friday 20/6 16:00-20:00 Financing and Investment Iñaki Arrola Saturday 21/6 10:00-14:00 Financing and Investment Iñaki Arrola 15/12/2014 7

8 Programme 1.- Programme presentation 4 hours ISA Deusto presentation; aims, metodology, teachers, resources, programmes, entrepeneur spresentations; social meeting. Tontxu Campos / Adrián Escardino DEUSTO - ISC 2.- Business Model on the Internet 8 hours Review of different digital business models, applying tool CANVAS, Lean strategies etc. Javier Megías Asesor de startups 3.- Release tools 12 hours Training to understand the technology involved ontthe Internet project. beginning basic web design templates, domains, hosting development, DNS. Lorena Fernandez&Arrate Vidarte Escuela de Ingeniería Informática 4.- Business plan 8 hours What should have a business plan as an element of self-reflection in a project. Who asks, when and how to be prepared. Rodrigo Aguirre de Cárcer exdirector General de Ebay España Clasificados a 15/12/2014 8

9 Programme 5.- Business Landscaping 8 hours Holistic systems analysis, theory weinberg, etc... Ricardo Devis Consultor experto en tecnología 6.- Bootstrapping 8 hours Online marketing strategies to attract customers, traffic generation, positioning, retention and development of campaigns with few resources. Raúl Yáñez Alonso CEO de Comunicare 7.- Implementation strategies 8 hours How to run a project, how to make a good team, how to identify and hire the technical part, roles, decision making times. Agustín Cuenca CEO de ASPgems 8.- Metrics and Web analytics 8 hours Monitoring the project. Management tools for the status of the project, traffic strategies... Unexpendables Gemma Muñoz Experta en analítica web 15/12/2014 9

10 Programme 9.-Economic management for a startup basic aspects Key aspects of the economic management of a startup. General knowledge for the proper functioning of the company. Francisco Javier Santibañez Gruber Profesor de la Facultad de CC EE y Empresariales Carlos Polo CEO de Perpetual 8 hours 10.- Positioning 8 hours SEO and SEM positioning. Optimization strategies for the position of Business. Differences, balance and exclusive and advanced knowledge. Yago Arbeloa Presidente de la Asociación de Inversores y Emprendedores de Internet 11.- Legal aspects on the Internet 8 hours Jurisdiction of any Internet company, data protection law, knowledge of the various covenants partners, tax structure for possible future investment etc. Xabier Alvarez Lombardia Socio en ALVAREZ LINACISORO & ASOCIADOS 12.- Legal aspects for de release of a startup. 8 hours Legal form to launch the project; procedures and deadlines; social security, key elements in statutes; industrial property. Jorge Campanillas 15/12/

11 Programme 13.- Payment gateways 4 horas Payment gateways, TPV virtual, optimization tools collection, avoidance of fraud etc. José Luis González Casellas Banc Sabadell 14.- Social networks 4 horas Marketing in social networks, study and implementation of campaigns. Differences, opportunities and trends. Ana Santos Internet Strategiest (Consultant) en Eventosfera 15.- Poblicity on the Internet 8 horas Campaigns and advertising strategies. Advertising models that have been successful, study implementation strategies and student projects. Marek Fodor Cofundador de atrapalo.com 16.- Moble Apps 8 horas Business opportunities in the APP world for internet business. Responsive bootstrap and studies of successful models in other countries. Alex Torrentí CEO de Imagina Group 15/12/

12 Programme 17.- Ecommerce 8 horas Types of electronic commerce, knowledge of the different models and features and building strategies. Iruri Knorr CMO at IDEATECA 18- Management skills 8 horas Learning to lead a team, to delegate various functions, meet concepts such as empathy, assertiveness and various components of leadership. PACO GONZALEZ BREE Professor of Innovation & Director of MBI and Innovation Programmes - Deusto Business Schoo 19.- Design and usability 8 horas Components of an internet project to be attractive to the customer. Types of design, usability evolution of the user etc. Iñaki Arredondo CEO de MadPixel y MadVideo 20.- Human Resources 8 horas Hiring in a startup, management time, commercial models employment relationship Garazi Azanza Researcher and Lecturer. University of Deusto 21.- Financing and Investment 8 horas What should my startup has to be invertible, where I can get capital, public aid, how to present my project to investors etc. Iñaki Arrola CEO de coches.com 15/12/

13 Why Deusto ISCAcademy? Five months incubation for a project in development. Feedback of real companies to guide your project. Coaching and mentoring. Practical training for 20 professionals recognized Networking. Access premier investors. 15/12/

14 15/12/

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