THE CONVERSATION STARTS HERE

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1 THE CONVERSATION STARTS HERE

2 THE CONVERSATION STARTERS THERE IS AN OPPORTUNITY for every brand to connect with a consumer on a more intimate level. We create that opportunity through a tailored experience that uses the power of human connection! RUNNING STRONG SINCE 05 CONTRACT EMPLOYEES NATIONWIDE 5,000 AND GROWING! HEADQUARTERS queen 1179 KING STREET WEST, SUITE 201 TORONTO, ON M6K 3C5 dufferin king

3 CLIENTS THAT TRUST US

4 STRATEGY Establish Goals & KPIs Extensive Program Planning Customize Creative Marketing Tactics Strict Budgets & Scheduling Thorough Hiring Process Dedicated Account Manager Overseeing Execution

5 WHERE WE EXCEL REEF MOXIE SPECIALIZES in strategic program development by putting a brand in the direct path of its consumers. We generate experiences with use of top tier Brand Ambassadors. WHERE WE EXCEL Staff Recruitment & Training Sampling Initiatives Brand Ambassador Programs Campus Ambassador Program Retail and On-Premise Sampling Programs Action-Sports Tactics Promotional Model and Actor Staffing Promotional Tour Coordination/ Management Event Planning and Execution Exhibit Management Venue Coordination Creative Development Nightclub/Nightlife Events & WITHIN THESE PROGRAMS WE ARE ABLE TO PROVIDE Experiential program strategy / development Location Research and Scheduling Event production solutions Custom reporting Event management, scheduling and training Tours Street and Guerilla activations Influencer programs Data collection programs Sales and acquisitions PR stunts Mobile tours Private events Venue bookings Partnerships and sponsorships Interactive installations

6 REPORTING SUCCESS POST EVENT REPORTS are completed for all activations, outlining both qualitative and quantitative results from the activation. These reports include: DEMOGRAPHICS OF EVENT PARTICIPANTS KEY PERFORMANCE INDICATORS EVENT HIGHLIGHTS & TAKEAWAYS CUSTOMER FEEDBACK COMPLETE EVENT PHOTOGRAPHY

7 OUR TALENT WELL ROUNDED COAST-TO-COAST ROSTER Over 5,000 contract employees Representatives working in various industries (food, alcohol, fashion, retail, sales, etc ) Diverse career backgrounds including actors, teachers, entertainers, CSR, academics and more... Multi-lingual representatives THOROUGH HIRING PROCESS The recruitment team follows an extensive interview and hiring process customized for each program, including background and reference checks. Comp cards provide clients with each candidate s information, including Photographs Brief Biography Description of work history * Video comp cards or face to face meetings can be arranged

8 BRANDS WE VE WORKED WITH FOOD & BEVERAGE PIZZA NOVA SUBWAY ESKA WATER RED ROSE TEA CLOVERLEAF POPCHIPS KINDER BUENO FERRERO MAYNARDS DENTYNE MAXWELL HOUSE COFFEE PERRIER EMERGEN-C EVIAN VECTOR SAN PELLEGRINO LABATT S MOLSON MOOSEHEAD DIAGEO CO R BY D I S T I L L E R I E S LIMITED BACARDI BOMBAY DISARONNO ERISTOFF SAUZA MOLSON CIDER WKD DRAMBUIE GREY GOOSE SOMERSBY CARLSBERG APOTHIC ALCOHOL RELATED TRADESHOW FESTIVALS AUTO & BOAT SHOWS FOOD AND WINE SHOW INTERIOR DESIGN SHOW SKI & SNOWBOARD SHOW GOLF & TRAVEL SHOW FAN EXPO BEERFEST TIFF VELD DIGITAL DREAMS TOUGH MUDDER IRON GIRL CNE MOLSON AMPITHEATRE NATIONAL WOMENS SHOW BELL FIDO ROGERS VIRGIN MOTOROLA SAMSUNG TELUS LG ELECTROLUX PLAYSTATION NINTENDO SIRIUS XM SKULL CANDY TECHNOLOGY AUTOMOTIVE AUDI FORD FIESTA SMART CAR KIA WARNER BROTHERS ALLIANCE FILMS GOLF CHANNEL MUCH MUSIC CTV TELETOON MEDIA APPAREL NIKE CANADA GOOSE GAP BANANA REPUBLIC GUESS JEANS HARRY ROSEN GEORGE CLOTHING ROYAL CANADIAN MINT MASTERCARD TD FINANCIAL CLEAR SHAMPOO BIOTHERM DEGREE OTHER

9 CASE STUDIES EVENT DETAILS Royal Canadian Mint Vancouver Olympics 2010 with continuous programing still occurring. Various positions included the distribution of brochures/flyers and information pertaining to the Royal Canadian Mint, promoting the purchasing of Mint products, running the children s workshop, touring patrons through the exhibit, and encouraging the participation of activities (ie. photos and video games offered within Pavilion) ACTION Recruited, hired, and trained a team of 50 tri-lingual English-French-Cantonese staff members to engage with Pavilion patrons RESULTS Performance of team was well-received by the Client, whereby 10 representatives were hired to continue work with the Royal Canadian Mint during the 2010 Paralympics from March 12th 21st Continuing work with the Royal Canadian Mint since Fall of 2010, Reef Moxie has provided multi-lingual and sales experienced staff for their temporary Montreal retail store, as well as their Vancouver retail store, which is currently still operating

10 CASE STUDIES EVENT DETAILS Recruited and hired over 70 Brand Ambassadors for a National in bar data collection promotion using ipads Executed in 8 of the major markets within Canada ACTION Account team responsible for training all TLs and Promotional Models across the country Account team handle detailed reporting, mystery shopper program, tracking of inventory, creative and sourcing of uniforms, research and selling in of program to major festivals/ venues and events RESULTS To date have successfully completed over 2500 activations across the Country Reached requested targets of registering 30,000+ patrons over the span of a year

11 CASE STUDIES EVENT DETAILS WKD Original Vodka is a ready-to-drink (RTD) alcopop heavily marketed in the UK. To support its Canadian launch, WKD looked to an experiential agency to create a multi-faceted marketing effort driving awareness, buzz, and purchase intent among young twenty-somethings. ACTION Reef Moxie designed a WKD Summer Series involving in-bar samplings, street activations, promotional pieces, and event partnerships, reaching the target demographic where they lived, worked, and played. Reef Moxie s involvement included: Negotiating sponsorships with large-scale events and music festivals Managing the relationship between WKD and event producers Production elements, including setup, tear down, and operation of a promotional area, promotional pieces around festival sites, and a WKD branded bull ride Designing WKD branded bicycles to distribute branded items and product samples Managing a team of 20 WKD brand ambassadors to staff samplings at bars, clubs, and events Once brand awareness and buzz were created, a wholly owned WKD Beach Party was held at Toronto s Sugar Beach. Reef Moxie s involvement included: Sourcing of event location and top-tier DJ talent All aspects of event design and production management Managing teams distributing samples and branded items and operating a WKD branded bull ride RESULTS To date have successfully completed over 2500 activations across the Country Reached requested targets of registering 30,000+ patrons over the span of a year

12 REEF MOXIE DOES DIGITAL YOU ASKED FOR IT! WE MADE IT HAPPEN! WE REALIZE THAT BRANDS NEED TO HAVE A STRATEGIC ONLINE PRESENCE TO SUPPORT THEIR OFFLINE MARKETING, SO WE VE EXPANDED OUR TEAM TO HELP YOU GROW.

13 DIGITAL SERVICES We will grow your online reach and capture your target audience. We identify your optimal online advertising portfolio across all applicable advertising platforms and networks. ADVERTISING SERVICES PAY-PER-CLICK ADVERTISEMENT Search Engine Marketing Display Advertising Retargeting SEARCH ENGINE OPTIMIZATION Blogger Outreach Back-linking On-Page Optimization SOCIAL MEDIA MANAGEMENT Strategic Alignment Community Management Content Strategy COMPLEMENTARY SERVICES TRACKING AND REPORTING CONVERSION RATE OPTIMIZATION WEBSITE DESIGN & DEVELOPMENT RICH MEDIA PRODUCTION

14 DIGITAL ROADMAP We use top industry tools to perform a complete analysis of your company s website, products, industry, and competitors. We create a custom digital strategy to maximize conversions, key performance indicators, and of course ROI. SCOPE Current Marketing Initiatives Current Online Presence TARGET Identify Target Market Create Buyer Personas STRATEGY Identify Ad Networks Sync with Current Marketing Landing Page Strategy REPORT Performance Reporting Strategy Reviews & Adjustments Document Wins! MANAGE Optimize Ads Adjust Creative & Copy Monitor Performance IMPLEMENT Rollout Schedule Plan/Develop Campaigns Create & Deploy Ads Install tracking

15 Contact Us Today To Start Expanding Your Marketing Program! SHEREEF SHIATY CEO BEN DANKIW DIGITAL LEAD THE CONVERSATION STARTERS