An integrated approach for learning business management practices. 8/7/2015 StratEDGE Business Presentation 1
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1 An integrated approach for learning business management practices 8/7/2015 StratEDGE Business Presentation 1
2 Learning methodologies used in B-Schools Degree of deployment of various methods to impart management education Consumer Tutorial Case study Role play Simulation BBA/BBM High Medium Low Zero Top 20 MBA High High Medium Low Ranked MBA High High Low Zero Key reasons for low deployment of simulation tools for imparting education 1. Not a part of syllabus or program portfolio 2. Low awareness about this unique method of learning 3. No comprehensive service model available in market Source : Analysis of BBA/MBA course curriculum & market research findings Actions & decisions based learning, moderated by professors, in an online simulated business environment, is the next big thing in B-schools 8/7/2015 StratEDGE Business Presentation 2
3 Concept of simulation in business education Participants divided into 5 teams, represent 1 company each and make business decisions on e- portal. Performance results calculated by simulation tool are then debriefed by instructors. Teams enter next year of simulation to improve performance or outperform other teams 8/7/2015 StratEDGE Business Presentation 3
4 Process at customer end (one workshop) Business environment document, teams formation & username passwords release Teams make strategic decisions on key verticals Product & Price Marketing Production Sales - Attributes - Costing - Price - Total spends - Marketing mix - Choice of media - Investment - Capacity - Efficiency - Sales target - Promotion budget - Distribution mix Decisions submitted on BOSS Algorithms of BOSS run at individual & comparative level Each company gets performance report card & Stock Price index Instructor de-briefs on results & connects with theory. Teams run company for 2 nd year to do course corrections. 8/7/2015 StratEDGE Business Presentation 4
5 Core advantages of this method For participants, it is a unique experience beyond conventional teaching 8/7/2015 StratEDGE Business Presentation 5
6 Value analysis for stakeholders of B-school Students - Experiential learning - Better placements - Positive WOM on social media - Student-Faculty quality up - Reduced marketing costs - Higher price premium B-School promoters Faculty - Advanced teaching method - Higher interest of students - Enhanced level of motivation - Unique selling point - Improved school rankings - Quality intake of students Competition Adding value to each stake holder means more profits & a sustainable business growth in the long run 8/7/2015 StratEDGE Business Presentation 6
7 Value analysis for stakeholders of B-school P52/72 EQUIS Standards & guidelines 7.11 p8/10 Criteria for Accreditation P32,39/53 Guidelines 2015 International Accreditations mandate Simulation Based Teaching methods Times Rankings Nielson Rankings CRISIL Rankings National rankings will increase weightage to Simulations Based Teaching 8/7/2015 StratEDGE Business Presentation 7
8 Option-4 Option-3 Option-2 Option-1 Application & integration in MBA programs - 1/2 days workshop - 3/5 rounds of simulation - Equivalent to 15hrs/half credit 30 students batch 1 workshop 8 Hrs Login, Presentations & Results Certificate of participation - 2 days competition seminar - 3/5 rounds of simulation knockouts Eminent guest lectures 150 students batch 1 seminar 16 Hrs Login, Results & Guest faculties Certificate of participation - 5 days comprehensive course - 5 rounds & consolidation of MBA - 30 hrs/1 credit equivalent 30 students batch (min order 2) 30 Hrs Login, Presentations & Results Certificate of participation - Integrate in regular course - Marketing or Strategy subjects - Run by professor on portal StratEDGE Train the trainer program 2 days Instructor license & Presentations Certificate of participation 8/7/2015 StratEDGE Business Presentation 8
9 One day program - Summary Program Focus Duration Recipient profile Methodology Preparation CEO EDGE Run a company operations like a CEO in online simulated business portal Actions & decisions based accelerated learning 1 day/8 Hrs - 3 rounds of Simulations on web based portal BOSS Under graduates & MBAs from any speciality, B.Com & BMS final year students CSR : Concept - Simulation Review (see program details as below) Pre-read case study & instructions manuals, 1 laptop for each team with internet Resources allocation, interdisciplinary management skills & strategic alignment Key learnings objectives Critical analysis skills to manage end to end operations, just like a CEO Interpersonal relations, assertiveness, decision making & taking charge Batch size Facilitator Take away Min 10 and max 25 participants Saurabh Grover, Founder of StratEDGE, Ex-DGM Planning, Volkswagen Group Case study presentation, Concepts presentations, Results of simulation, Certificate 8/7/2015 StratEDGE Business Presentation 9
10 Existing clients 8/7/2015 StratEDGE Business Presentation 10
11 Management team Saurabh Grover B.E & MBA from France 15 years of progressive & diverse experience Last position DGM, Product Planning Volkswagen Group, Mumbai In the pursuit of making an impact worth an aw!! Prashant Bhat B.E & MBA from France 20 years of experience in IT Sales, Development & Delivery Last position Country Head - Consulting at Red Hat, Bangalore In the pursuit of a game changer for life!! BD Associate NCR Mohit Anand Academic advisor M.Chaturbhuj BD, Pune Rohit Chawla BD, Punjab Abid Sajan BDM, Mumbai IT Associate Bangalore Adiaki BD Associate Mumbai 8/7/2015 StratEDGE Business Presentation 11
12 Screenshot from BOSS Product & Price 8/7/2015 StratEDGE Business Presentation 12
13 Screenshot from BOSS Marketing 8/7/2015 StratEDGE Business Presentation 13
14 Screenshot from BOSS Sales & Distribution 8/7/2015 StratEDGE Business Presentation 14
15 Screenshot from BOSS Production 8/7/2015 StratEDGE Business Presentation 15
16 An integrated approach for learning business management practices 8/7/2015 StratEDGE Business Presentation 16
An integrated approach for learning business management practices
Business Operations & Strategy Simulation - BOSS An integrated approach for learning business management practices 3/10/2015 StratEDGE Business Presentation 1 Contents 1. B-Schools in India business dynamics
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