A Cloud solution for our business

Transcription

1 Leit-Thema A Cloud solution for our business Christian Günther VP, IT Global Infrastructure LANXESS Name der Deutschland Präsentation GmbH 1 1. August 2006

2 LANXESS a leading specialty chemicals company Background Spin-off from Bayer in 2004, listed in the DAX since 2012 Core business: plastics, synthetic rubber, intermediates and specialty chemicals Name: combination of the French word "lancer" (to set in motion) and "success Global success story 52 production sites worldwide Around 17,500 employees in 31 countries Global sales of 9.1 billion in 2012 Strategy of targeted innovation Vital role in LANXESS growth Focus on process and product innovation 2

3 Business portfolio based on three strong segments 14 Business Units Performance Polymers Advanced Intermediates Performance Chemicals Butyl Rubber Performance Butadiene Rubbers Keltan Elastomers High Performance Elastomers High Performance Materials Advanced Industrial Intermediates Saltigo Material Protection Products Inorganic Pigments Functional Chemicals Leather Rhein Chemie Rubber Chemicals Liquid Purification Technologies Sales 2012: Mio Sales 2012: Mio Sales 2012: Mio 3

4 Serving a broad customer range Sales distribution by industry (2012) Others Tires Agro Construction Automotive Consumer Goods Chemicals 4

5 Offering solutions for global megatrend challenges Mobility Urbanization Agriculture Water 5

6 What is the catch today? Learn how LANXESS uses the FUJITSU S5 Global Cloud for a customized Microsoft Dynamics CRM Solution (Customer Relationship Management) LANXESS Business takes advantage of cloud application service LANXESS IT takes advantage of massive cloud infrastructure service Cloud CRM Connectivity 6

7 Main characteristics of a CRM system From general information data to strategic information A CRM system allows to organize, automatize and synchronize business processes like sales, marketing, customer service, or technical marketing Samples/Tests Products/Materials Applications Competitors Opportunities Market Prices Quotes Face to Face Customer visit Multiple interactions between LANXESS and Customer Budget 7

8 Business software is becoming increasingly complex Feature after Feature after Feature 8

9 Roadblocks Learn how Complexity increases support costs and Maintenance and License management is complex and longtime invests for operations and add burden on IT Staff 9

10 Project & Timeline Rollout BU 6 BU 5 BU 3 BU 4 Price Flexibility Pay as we use Cloud model Per Seat per month UAT BU 1 BU 2 Development Design Go Live End Rollout Q1 / Q2 / Q3 / Q Q1 / Q Q3 / Q Time 10

11 an GreenField Approach Replacement of an 10 years old application CRM Baseline that fits for 6+ Business Units, Users, SAP Global rollout for internal users and partners IT should support business processes & knowhow Buy not Make Build on standard CRM offerings Price per CRM seat, state of Art, Cloud based, secure, SLA based 11

12 How do we bridge the gap? 12

13 Service Design Microsoft Dynamics CRM 2011 as standard platform Service Microsoft CRM Partner for customizing and training Running an Business Process Desing Project RFP for Cloud Provider in Germany: FUJITSU Global Cloud RFP for Managed CRM Seat as Software as a Service SLA based Service and flexible cost model 13

14 LANXESS global presence 14

15 FUJITSU global cloud presence Global Cloud Datacenter Global Cloud Local extension 15

16 Service Design First Level Support / SPOC LANXESS Business Process Knowhow Change & Release Management License SLA Reporting Provisioning /Billing MS Dynamics CRM Application as SAS with 2 nd Level Support Windows, Virtualization, Monitoring Server Backup Network Security Global Cloud Datacenter Infrastructure FUJITSU 16

17 Business Value LANXESS Business Flexible cost with price per CRM seat Flexible for M&A or changes Faster release and rollout times Quicker response with more IT-Ressources 3+ tier reliability Datacenter and service Knowing where the business data are stored (Germany) LANXESS IT Can act as IT-Business Partner Countable OPEX cost with easy price model No vendor locking No License Risk Best of two worlds : Cloud prices with managed SLA based application Service Can care about the CRM community@lxs CRM@LANXESS 17

18 Lessons learned: Project scope & definition must be clear before starting a Cloud Project Selection criterias for the Provider must internally aligned e.g. Data Protection Cloud Projects needs a strong Project Management Business needs to describe what SLA is needed 99,x % Global Network connectivity is key Cloud Services offer a lot of flexibility e.g. Pay as we Use IT gernerate value by delivering fexible Solutions for the Business Large and small IT Organizations can benefit from a professional Provider 18

19 Contact LANXESS Professional Biography Christian Günther Vice President Global Infrastructure LANXESS IT- IFS As head of IT Infrastructure Christian Günther holds the global responsibility for the IT Infrastructure Management and Delivery for the LANXESS group since In his prior tenure he directed the wide range of the application portfolio of LANXESS IT as head of Non-ERP Application Management. During the LANXESS carve out from Bayer he has driven the identification and consolidation of application taken over. In this phase he was member of the team that successfully reduced costs and formed the transition away from Bayer to the new firm LANXESS. Christian has strong background in IT business areas such as people management, sales, service delivery and Change Management as he has worked across different IT-companies starting 1998 at Lotus Development and at IBM global services Group in different roles. He is located in the LANXESS IT headquarters in Leverkusen, Germany. Christian holds a diploma in Computer Science and in National Economics, is married and is father of 3 children. christian.guenther@lanxess.com 19

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